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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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STRATEGI PEMASARAN SYARIAH DALAM MENINGKATKAN PENDAPATAN WARUNG PONDOK BAKSO MINI DI DESA PENINJAUAN KECAMATAN MARO SEBO ULU Vevi Andriani; Rafidah Rafidah; Ferri Saputra Tanjung
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.381

Abstract

This study aims to (1) find out the sharia marketing strategy in increasing income carried out by mini meatball cottage traders in the review village of Maro Sebo Ulu sub-district. (2) To find out the obstacles faced in an effort to increase the income of mini meatball stalls. This research uses descriptive qualitative method. Data collection techniques in this study are using observation techniques, interviews and documentation. The theory used in this study is the theory put forward by Abuznaid to formulate the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, presenting healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual welfare, the world and the hereafter through an ethical world. In addition to the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategies used are product, price, place, and promotion. The results of this study indicate that the marketing strategy carried out by Pondok Meatball Mini in increasing income with product strategies ranging from improvement of the quality of the products served, product health, product hygiene and product halalness Pricing strategy, mini meatball huts have set affordable, relatively cheap prices, the prices offered by these mini meatball huts are affordable and cheap according to the economy of the review village community and suitable for all walks of life teenagers and adults. The strategy of location, pondok mini meatball stalls prioritizes the cleanliness of the place and the comfort of consumers while at the pondok mini meatball stalls. promotion strategy, pondok mini meatball stalls do not promote through social media, only do word of mouth promotion, but not a few who already know the existence of these mini meatball stalls. while the income earned by mini meatball cottages is still relative or fluctuating, depending on the crowd of visitors.
Pertumbuhan Bisnis Berkelanjutan melalui Kapasitas Manajemen, Digitalisasi Pemasaran dan Kapasitas Keuangan Digital Widyaningsih, Dewi; Madyoningrum, Asri Winanti; Permataningsih, Farrah Febryanti
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.382

Abstract

This study aims to investigate the relationship between contextual factors of management capacity, digitalization of marketing and digital finance on sustainable business growth among MSMEs. The data was obtained through a survey of 40 MSMEs in Pabelan sub-district, Semarang Regency Data analysis tools were performed using IBM SPSS 25 for multiple linear regression analysis, determinant tests and hypothesis testing. The summary of findings shows the management capacity of the calculated t value of 4.782 > t table 2.021 and sig. Calculate 0.000 < 0.05 and digitize marketing t value calculate 2.134 > t table 2.021 and sig. Calculate 0.040 < 0.05 is concluded to have a significant impact on sustainable business growth Meanwhile, digital finance has no impact on sustainable business growth with a calculated t value of 0.539 < t table 2.021 and SIG. Calculate 0.593 > 0.05. However, the results of simultaneously all three independent variables have an impact on the variable sustainable business growth, the value of Sig. calculate 0.000 < 0.05. Keywords: Management Capacity, Marketing Digitalization, Digital finance adoption capacity, Sustainable Business Growth. Penelitian ini bertujuan menyelidiki keterkaitan antara faktor-faktor kontekstual kapasitas manajemen, digitalisasi pemasaran dan keuangan digital terhadap pertumbuhan bisnis berkelanjutan di kalangan UMKM. Data diperoleh melalui survei terhadap 40 UMKM di kecamatan Pabelan Kabupaten Semarang. Alat analisis data dilakukan menggunakan IBM SPSS 25 untuk analisis regresi linear berganda, uji determinan dan menguji hipotesis. Ringkasan temuan menunjukkan kapasitas manajemen nilai t hitung 4,782 > t tabel 2,021 serta sig. hitung 0.000 < 0,05 dan digitalisasi pemasaran nilai t hitung 2,134 > t tabel 2,021 serta sig. hitung 0.040 < 0,05 disimpulkan berdampak signifikan terhadap pertumbuhan bisnis berkelanjutan Sedangkan, keuangan digital tidak berdampak pada pertumbuhan bisnis berkelanjutan dengan nilai t hitung 0,539 < t tabel 2,021 serta sig. hitung 0.593 > 0,05. Namun hasil secara simultan ketiga variabel bebas berdampak pada variabel pertumbuhan bisnis berkelanjutan nilai Sig. hitung 0,000 < 0,05. Kata Kunci: Kapasitas Manajemen, Digitalisasi Pemasaran, Kapasitas adopsi keuangan digital, Pertumbuhan Bisnis Berkelanjutan.
Pengaruh Perkembangan Ekonomi Digital Terhadap Pendapatan Usaha Mikro Kecil Menengah Eko Supriyanto
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.384

Abstract

Perkembangan teknologi ke arah serba digital saat ini semakin pesat, teknologi menjadi alat yang mampu membantu sebagaian besar kebutuhan manusia. Teknologi telah dapat digunakan oleh manusia untuk mempermudah melakukan apapun tugas dan pekerjaan. Peran penting teknologi inilah yang membawa peradaban maunsia memasuki era digital. Hasil Penelitian ini menyatakan bahwa perkembangan Ekonomi Digital mempengaruhi Pendapatan Pelaku Usaha UMKM di Kabupaten Kubu Raya. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif, cara pengumpulan data yaitu melalui observasi, wawancara, angket dan dokumentasi.
EFFORTS TO INCREASE IMPULSIVE PURCHASES THROUGH CONSUMER EMPOWERMENT ON TIKTOK SHOP LIVE STREAMING Eggy Ramanda, Noveca; Aqmala, Diana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.385

Abstract

Impulsive buying behavior has become an increasingly common phenomenon in society. Impulsive buying is the tendency to make purchases without careful consideration, triggered by emotional impulses or instant desires. This behavior can have a significant impact, both for individual consumers and for the economy as a whole. Impulse consumption can provide temporary satisfaction and short-term pleasure, but in the long term it can lead to problems such as financial loss, unmanageable debt, and decreased psychological well-being. Therefore, this research aims to determine several factors such as social stimulus, perceived Innovativeness, perceived persuasiveness, and trust in influencing Impulsive Buying. The type of research used is quantitative research using the SEM PLS (Partial Least Square) analysis method. The data collection method in this research uses a questionnaire. A questionnaire is a way to collect data by providing respondents with a series of questions or written statements for them to fill in. The number of respondents in this study was 101, consisting of Tiktok users. Test results show that Perceived Persuasiveness has a positive influence on Trust and Trust also has a positive influence on Impulsive
EVALUASI SISTEM AKUNTANSI AKRUAL DALAM PROSES PENYUSUNAN ANGGARAN Sumarlin, Tantik; Andriana , Myra
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.386

Abstract

Dinas Komunikasi dan Informatika Kabupaten Semarang, Jawa Tengah. Memiliki sejumlah divisi, salah satunya adalah divisi keuangan, pengelolaan data anggaran belum memanfaatkan sistem yang maksimal. Proses penyusunan rancangan dan realisasi anggaran, yang merupakan laporan perbandingan antara anggaran pendapatan dan belanja dengan realisasinya, masih menghadapi hambatan. Terdapat duplikasi data dalam proses pengumpulan, pengecekan, perhitungan, dan pembuatan laporan anggaran. Karena proses ini dilakukan secara manual, penyelesaian laporan memakan waktu lama dan berpotensi mengakibatkan kesalahan input data yang mengganggu akurasi anggaran. Pentingnya peran teknologi komputer tidak hanya terasa di dunia bisnis, tetapi juga di sektor pemerintahan, terutama dalam pengelolaan anggaran. Komputer berfungsi sebagai alat yang mempermudah dan menghemat waktu dalam pengolahan data anggaran. Hasil pengisian angket yang dilakukan oleh Validator internal(ahli pakar) terhada sistem penyusunan dan realisasi anggaran dengan metode accrual basis berbasis web studi kasus pada Dinas Komunikasi dan Informatika Kabuaten Semarang. Dengan hasil skor kuesioner maka dapat dihasilkan nilai. Berdasarkan perhitungan , dapat disimpulkan bahwa sistem dapat bekerja sesuai yang diharapkan. Hal tersebut didukung dengan hasil perhitungan nilai angket 3,6 berada di range 3,26 – 4,00 dalam skala angket, sehingga sistem ini bisa dikatakan valid. Hasil pengisian angket yang dilakukan oleh user/pengguna terhada sistem penyusunan dan realisasi anggaran dengan metode accrual basis berbasis web studi kasus pada Dinas Komunikasi dan Informatika Kabuaten Semarang. maka diperoleh nilai uji validasi sebelum penggunaan produk Berdasarkan perhitungan, dapat disimpulkan bahwa sistem baru lebih efektifitas dalam mengelola data persediaan barang. Hal tersebut didukung dengan hasil perbandingan 60% untuk sistem lama dan 92% untuk sistem baru.
ENTREPRENEURSHIP MANAGEMENT OF DARUL FIKRI ISLAMIC BOARDING SCHOOL BASED ON RELIGIOUS TOURISM Hasanudin Hasanudin; Ariefanda Iqbal Perdhana; Supriaman Supriaman
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.388

Abstract

A pesantren with the aim of exploring entrepreneurship education, as well as supporting Islamic education and religious spirituality in entrepreneurship education, employs methods and activities that support the creation of knowledge, competencies, and experiences that enable students to take the initiative and participate in the creation of entrepreneurial value based on Islamic values. A student must possess entrepreneurial character to be able to create a business opportunity when they enter society. Entrepreneurial character can be shaped in various ways, one of which is through pesantren. Pesantren serves as a place for students to directly learn about entrepreneurship and the application of economics in accordance with Islamic law. The presence of pesantren business units is expected to equip students with various skills in line with the demands of the times. The aim of this research is to understand the role of pesantren business units in shaping the entrepreneurial character of students and to identify the factors influencing entrepreneurship development in Darul Fikri Pesantren. This research uses a qualitative research approach. Data collection techniques include observation, interviews, documentation, and a combination/triangulation of these methods. Data is analyzed by reducing irrelevant data, presenting the data, and drawing conclusions. The research concludes that the role of pesantren has an impact on shaping entrepreneurial character. The factors influencing religious tourism development include funds, natural resources, the community, government policies, labor, private sector involvement, tourism object potential, and promotion.
KOMPARASI KINERJA KEUANGAN BAZNAS PROVINSI JAWA BARAT (SEBELUM DAN SESUDAH MASA PANDEMI COVID-19) Sakinah, Gina
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.392

Abstract

This study aims to analyze the difference in the value of West Java's BAZNAS' financial performance before and after Covid-19. Use descriptive analysis techniques in conjunction with quantitative approaches to produce a comprehensive picture. The sources of research data are primary data and secondary data. The method of calculating zakat financial ratios uses the formula Net Allocation Ratio, Zakat Allocation Ratio, Infaq and Shodaqo Allocation Ratio, ZIS Turnover, Current Ratio, and Cash to ZIS Ratio. Data analysis techniques to measure differences in BAZNAS performance before and after the pandemic, the author uses a statistical test, namely paired sample t-Test. Paired sample t-Test is a difference test between two paired samples. Based on the results of paired sample t-test, all financial ratios tested did not have a significant difference between before and after the Covid-19 pandemic. This means that the collection and distribution of zakat funds during the Covid-19 pandemic did not experience significant differences.
PEMETAAN INTERAKSI JARINGAN PERILAKU KNOWLEDGE SHARING PESERTA DIDIK MELALUI SOCIAL NETWORK ANALYSIS (SNA) Kusumajaya, Robby Andika; Rokhman, Nur; Maulan, Puteri Anindya; Akbar, Muhamat Maulana; Zusrony, Edwin
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.383

Abstract

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ANALISIS SISTEM INFORMASI REALISASI ANGGARAN Andriana, Myra; Sumarlin, Tantik
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.389

Abstract

Sistem realisasi anggaran memberikan informasi data pendapatan, data pengeluaran, data rancangan, dan realisasi anggaran pada Taman Budaya Yogyakarta secara realtime. Sistem realisasi anggaran dapat membantu dalam menghitung dan mencatat rancangan dan realisasi anggaran serta mengetahui prosentasenya menggunakan metode activity based budgeting. Sistem realisasi anggaran mempermudah pendataan serta mempercepat penyajian laporan sehingga lebih efektif. Hal tersebut ditunjukkan hasil uji yang dilakukan oleh ahli dan pengguna dengan hasil layak.
Keputusan Pembelian Ditinjau dari Kualitas Produk dan Harga Melalui Kepuasan Pelanggan sebagai Variabel Intervening Pada Produk MS GLOW Official Store Sukorejo Aprilia, Sintya; Susilowati, Heni
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.395

Abstract

Skin care beauty products are increasingly becoming a trend among Indonesian people. The high interest in facial care products attracts local manufacturers to produce them. One of the beauty products, namely MS GLOW, is a skincare product where this local product is very popular among teenagers and adults. This research aims to determine the influence of product quality and price on purchasing decisions as well as customer satisfaction as intervening variables. The total population is MS Glow skincare customers in Sukorejo and the sample used was 45 customers using a simple random sampling technique. The research results show that product quality and price have a positive and significant effect on purchasing decisions. Meanwhile, customer satisfaction is not proven to mediate the relationship between product quality and price on purchasing decisions.

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