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Dinamika
Published by Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern
ISSN : 28088786     EISSN : 27981355     DOI : https://doi.org/10.51903/dinamika.v2i1.73
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Merupakan peer-reviewed journal yang mempublikasikan artikel-artikel ilmiah dalam bidang ilmu-ilmu ekonomi manajemen dan bisnis yang meliputi bidang manajemen operasional, manajemen sumber daya manusia, manajemen keuangan, manajemen pemasaran, sosial, Ekonomi yang dikelola dan diterbitkan oleh LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 176 Documents
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ANALISA LAPORAN KEUANGAN DALAM EFEKTIVITAS PENILAIAN PERMOHONAN KREDIT Kumalasari, Nety; Julianti, Niluh Tiara
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.409

Abstract

The purpose of this study is to ascertain how well Bank Mayapada Wayhalim Functional Office evaluates credit applications by examining financial statements. In this study, quantitative methods are combined with descriptive research methods. The financial reports of bank customers from 2020 to 2022 that were gathered from bank paperwork make up the processed data. By conducting credit checks on potential borrowers and determining the curent ratlo, quiick ratlo, debt to equityy ratlo, debt to asset ratlo, proflt margln, return onn assets, and return ln equlty, anaIysis of flnancial statements was successful in improving bank effectiveness in managing liquidity, solvency, and profitability.
ANALISIS KINERJA KARYAWAN DENGAN MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING Ulya, Nurma Nafisatul; Sumastuti, Efriyani; Kurniawan , Bayu
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 2 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i2.410

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh gaya kepemimpinan, kemampuan karyawan, dan budaya organisasi dengan motivasi kerja sebagai variabel intervening terhadap kinerja karyawan, teknik random sampling digunakan untuk pengambilan sampel dengan perolehan hasil 71 responden. Penelitian ini menggunakan beberapa teknik analisis linier dengan mengaplikasikan perangkat lunak SPSS 26 untuk analisis data, dan uji sobel tes yang digunakan sebagai uji hipotesis menggunakan program Kalkulator Test Sobel Online. Hasil riset yang telah dilakukan menunjukkan bahwa variabel gaya kepemimpinan (X1), kemampuan karyawan (X2), dan motivasi kerja (Z) berdampak positif terhadap kinerja karyawan (Y), kemudian hasil riset ini juga menunjukkan bahwa motivasi kerja (Z) dapat memediasi gaya kepemimpinan (X1) dan kompetensi karyawan (X2) dalam kinerja karyawan (Y), dan perubahan pada budaya organisasi (X3) tidak memberikan dampak positif yang signifikan terhadap kinerja karyawan (Y) dan tidak dapat dimediasi oleh motivasi kerja (Z).
DAMPAK ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN MAKANAN MENGGUNAKAN GO-FOOD DENGAN KEPERCAYAAN MEREK SEBAGAI FAKTOR MEDIASI Saani Zahrotul Aen; Risma Nurhapsari; Kusumajaya, Robby Andika
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.412

Abstract

This research was conducted with the aim of determining the impact of Electronic Word of Mouth on demand for food purchases using Go-Food with brand trust as an intervening variable. The sample in this study was 100 respondents obtained through a sampling technique using the simple random sampling method. The data collection method uses a questionnaire which is announced to respondents after which the data results are processed using SEM (Structural Equation Modeling) which is used in the SmartPLS V.4 analysis test. The results of this study show that the impact of electronic word of mouth has a positive effect on purchase intention, while brand trust has no effect on electronic word of mouth and interest in purchasing food using Go-Food among Uin Walisongo Semarang students.
PENGARUH FLASH SALE, WEBSITE QUALITY DAN PROMOSI GRATIS ONGKIR TERHADAP IMPULSE BUYING DI MARKETPLACE ONLINE SHOPEE Ari Atrian; Sholihah, Erlinda
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.414

Abstract

This study aims to determine the effect of flash sale, website quality and free shipping promotion on impulse buying in the online shopee marketplace. This type of research uses a quantitative approach. This study uses three independent variables, namely flash sale, web quality, and free shipping promotion with one dependent variable, namely Impulse Buying. After being carried out in the library and in the field, and the preparation of hypotheses, the data in this study were collected through the distribution of questionnaires as research samples with a sampling technique using a Likert scale. Process the data through the SmartPLS. The results of this study can be said that 1) Flash sales has a positive and significant effect on impulse buying martkeplace online shopee 2) Website quality has a positive and significant effect on impulse buying martkeplace online shopee 3) free shipping promotion has a positive and significant effect on impulse buying martkeplace online shopee.
MENGAPA PARA NETIZEN MEMUTUSKAN PEMBELIAN PADA PRODUK SKINCARE SOMETHINC? PENGARUH INFLUENCER, LIVE STREAMING DAN PROGRAM FLASH SALE Dwi Nuraini, Kurnia; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.417

Abstract

Industri kecantikan secara keseluruhan mengalami pertumbuhan dari tahun ke tahun. Kemampuan kritis memerlukan suatu produk atau jasa tertentu agar mampu memahami keberadaan dirinya secara utuh. Produk perawatan kulit merupakan barang kecantikan yang menandakan tumbuhnya bisnis terkait. Tujuan dari penelitian ini untuk menganalisis pengaruh influencer, live streaming, dan program flash sale terhadap keputusan pembelian netizen pada produk skincare Somethinc. Data survei awal dikumpulkan melalui link google form dan jumlah sampelnya 140 responden yang sebelumnya pernah membeli dan menggunakan skincare Somethinc menggunakan aplikasi TikTok Shop untuk penelitian kuantitatif. Hasil penelitian menunjukkan bahwa live streaming dan program flash sale tidak signifikan terhadap keputusan pembelian netizen, namun influencer memiliki pengaruh yang signifikan terhadap keputusan pembelian netizen. Meskipun perusahaan telah menggunakan live streaming dan program flash sale dengan masif, nampaknya pelanggan tidak tertarik untuk melakukan pembelian. Para netizen lebih tertarik untuk membeli produk skincare Somethinc karena adanya influencer. Sebaiknya perusahaan mengkombinasikan ketiga variabel tersebut menjadi suatu program pemasaran yang komprehensif agar kinerja bisnis meningkat dan pangsa pasar semakin luas.
PENGARUH DELEGASI, OTORITAS, TANGGUNG JAWAB TERHADAP KINERJA PEGAWAI Yolanda Oktarina; Hafidz Aima; Lusiana Lusiana; Silvia Sari; Rafnelly Rafk; Nofriadi Nofriadi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.418

Abstract

Employee performance plays an important role in the success and sustainability of the company. Effective management of employees is the key to achieving organizational goals, and factors affecting employee performance have become a major concern in human resource management. Although many studies have been conducted with respect to these factors, there are variations in results and findings. And those who study the factors of delegation, authority and responsibility for employee performance have not been many. So the title of this study is to study the Influence of Delegation, Authority, Responsibility on Employee Performance. This study uses a survey method of a sample of employees from various levels of hierarchy in Agency "X". The data collected is then analyzed using statistics i.e. by multiple regression analysis. The results showed that a higher level of delegation from superiors had a positive impact on employee performance. It was also found that clear authority and well-defined responsibilities contributed positively to employee performance. It can be concluded that the independent variables tested, namely delegation, authority, and responsibility, have a significant influence on the performance of employees in organization "X". Furthermore, policies and practices that support more effective and efficient management of human resources, including management training that understands the importance of delegation and the granting of appropriate authority, can be applied to the organization of "X" and other organizations.
MANAJEMEN ALUMNI SEBAGAI STRATEGI MARKETING PERGURUAN TINGGI Muzaki, Hasan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 3 No 1 (2023): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v3i1.423

Abstract

For a university, alumni are the core product produced. One of the good and bad aspects of a college can be seen from the quality and quantity of its alumni. Alumni as one of the higher education stakeholders are expected to make a significant contribution to the university. This contribution can be in the form of financial contributions or other contributions such as as a promotional medium and a strong magnet for attracting new students. From this it can be seen that from various aspects alumni can make quite a large contribution to the development of higher education. Marketing strategy is a way for an institution to position itself so that its products can be of interest to consumers or potential consumers. Several things that universities can do regarding how to manage alumni as an effective and efficient marketing strategyL 1). Make alumni feel proud and have ownership of the university (2) Establish continuous communication. (3) Recruit alumni as part of the campus education staff, (4) Facilitate alumni in achieving their future. Harmonious cooperation and mutualism between alumni and universities will have a major impact on the sustainable development of universities from now until the future.
PERAN BANK SYARIAH INDONESIA (BSI) DALAM MENDORONG PERTUMBUHAN INDUSTRI HALAL DI INDONESIA Faricha Lita Nabbila; Andriani; Dewi Fatmala Putri; Widya Ratna Sari
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.427

Abstract

Indonesia is a country with the 4th ranking for the halal industry in the world with a majority Muslim population which is considered less optimal in managing the growth of the halal industry compared to other countries in various sectors. This research aims to examine whether the existence of BSI can encourage the growth of the halal industry in Indonesia. The method applied in this research is a descriptive method with a qualitative descriptive research type, which utilizes a literature study approach. The research results show that. BSI has distributed financing to the halal value chain sector Rp. 18 trillion, consisting of financing for the halal food and beverage subsector Rp. 9 trillion, pharmaceuticals and cosmetics Rp. 7 trillion, and fashion and fashion Rp. 3 trillion. Carrying out MSME development programs through the Sharia KUR Recipient MSME Program, BSI UMKM Center, and BSI Entrepreneurial Talent Competition
PENGARUH E-COMMERCE DAN SISTEM INFORMASI AKUNTANSI TERHADAP MINAT MAHASISWA AKUNTANSI UNTUK BERWIRAUSAHA Putra, M Adriansyah Dwi; Amna, Luke Suciyati
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.429

Abstract

Entrepreneurship is often considered as a possible strategy for providing job possibilities. Despite this, many people are afraid to establish their own enterprises owing to indecision. Fortunately, technological advancements, notably the e-commerce system, have proven to be quite beneficial in this area. E-commerce enables individuals to create online enterprises that are accessible to a large number of people. Furthermore, entrepreneurship necessitates the management and presentation of reliable information, notably in accounting. Putting in place an accounting information system may substantially help entrepreneurs manage numerous business operations. A research at Bandar Lampung University's Faculty of Economics and Business investigated the influence of e-commerce and accounting information systems on entrepreneurial interest. The study relied on original data gathered from a survey sent to 224 people utilizing purposive sampling. The investigation found that e-commerce had a favorable influence on individuals' interest in entrepreneurship, whereas accounting information systems had a positive effect. However, when e-commerce and accounting information systems were coupled, both had a favorable influence on entrepreneurial interest.
INVESTIGASI FAKTOR-FAKTOR KUNCI YANG MEMPENGARUHI PERILAKU KEPUTUSAN PEMBELIAN PELANGGAN PADA BRAND SCARLETT WHITENING Aini, Nining Nurul; Putra, Febrianur Ibnu Fitroh Sukono
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 4 No 1 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/dinamika.v4i1.432

Abstract

Penelitian ini memiliki tujuan guna menganalisa viral marketing, celebrity endorser, serta inovasi produk terhadap keputusan pembelian pelanggan pada brand Scarlett Whitening. Jumlah populasi pada penelitian ini sejumlah 100 responden yang berada di wilayah Magelang dan Semarang. Teknik purposive sampling dipakai guna memperoleh sampel yang selaras pada syaratnya. Metode analisis penelitian menggunakan uji reliabilitas, validitas, t, f, analisa regresi linier berganda, serta koefisien determinasi. Alat analisanya memakai IBM SPSS versi 26. Hasil penelitian menunjukkan bahwa viral marketing secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, celebrity endorser secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian serta inovasi produk secara parsial berpengaruh postif dan signifikan terhadap keputusan pembelian. Hasil seluruh variabel yaitu viral marketing, celebrity endorser, dan inovasi produk secara simultan berpengaruh terhadap keputusan pembelian pelanggan brand Scarlett Whitening. Kata Kunci: Viral Marketing, Celebrity Endorser, Inovasi Produk, Keputusan Pembelian

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