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Jurnal Pengabdian Masyarakat Gemilang (JPMG)
Published by Yayasan Labuhanbatu Berbagi Gemilang
ISSN : -     EISSN : 27748456     DOI : -
Core Subject : Economy, Education, Social, Engineering,
Economics, Econometrics & Finance Education Engineering Social Sciences
Jurnal Pengabdian Masyarakat Gemilang merupakan jurnal pengabdian masyarakat, yang di kelolah oleh Himpunan Dosen Gemilang Indonesia dengan EISSN : 2774-8456 (Online - Elektronik)
Arjuna Subject : Umum - Umum
Articles 68 Documents
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Strategi Digital Marketing Dengan Metode SEO (Search Engine Optimization) untuk UMKM di Desa Klambir 5 Kebun Zulham, Zulham Sitorus; Andysah, Andysah Putera Utama Siahaan; Ibrahim, Ibrahim; Bambang, Bambang Sugito; Ayu, Ayu Ofta Sari; Anzas, Anzas Ibezato Zalukhu
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 1 (2024): Januari 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i1.157

Abstract

The digital era has changed the way people carry out daily activities, including shopping. This provides an opportunity for Micro, Small and Medium Enterprises (UMKM ) to expand their market by utilizing digital marketing platforms. One digital marketing method that can be used by UMKM  is Search Engine Optimization (SEO). SEO is a technique for optimizing a website so that it is easier for internet users to find via search engines. This research aims to analyze digital marketing strategies using the SEO method for UMKM in Klambir Lima Kebun Village, Hamparan Perak District, Deli Serdang Regency, North Sumatra. This research uses a qualitative descriptive method with data collection techniques in the form of literature study and in-depth interviews. The research results show that UMKM in Klambir Lima Kebun Village still do not understand the importance of SEO in their digital marketing strategy. Most UMKM only rely on social media to promote their products or services. However, social media cannot provide optimal results if it is not optimized with SEO. Based on the research results, it is recommended that UMKM in Klambir Lima Kebun Village implement a digital marketing strategy using the SEO method. This can be done by optimizing the website, content and social media. Keywords: Digital Marketing, SEO, UMKM, Klambir Lima Kebun Village
Pentingnya Privasi dan Keamanan dalam Bersosial Media Menggunakan Metode Survei Analitik Hamzah, Iswadi; Syahputra, Maulian; Saragih, Juliyandri; Sitorus, Mhd. Arfan
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 1 (2024): Januari 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i1.158

Abstract

Abstract is a brief summary of the article to help readers quickly determine the purpose of the research and according to research needs. Abstract should be clear and informative, providing a statement for the problem under study and its solution. Abstract length between 90 to 230 words. Avoid unusual abbreviations and define all symbols used in the abstract. The abstract contains problems from the initial objectives of the service implementation, solutions to problem solving offered, as well as the percentage of success of the activities carried out which are shown in a graph. Using keywords related to the research topic is recommended.
Pelatihan Digital Marketing Bagi Pelaku Usaha Mikro Kecil Menengah (UMKM) dengan Facebok Ads Saehan, Andi; Nasution, Muhammad Bobbi Kurniawan; TriaNovie, Sri
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 1 (2024): Januari 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i1.159

Abstract

The use of Facebook Ads in digital marketing training for MSMEs has become an important approach in improving digital marketing capabilities. Several trainings have discussed digital marketing strategies, including the use of Facebook Ads, to support MSME products so they can compete more effectively. This training aims to help MSMEs understand digital marketing concepts, the use of social media, and content management, as well as to overcome price challenges and market competition. Thus, this training provides a strong foundation for MSMEs to utilize Facebook Ads and other digital marketing strategies in an effort to expand their brand's market reach.
Pelatihan Menulis Pantun Dengan Model Concept Learning, Quantum Learning Dan Motede Menulis Berantai Mardiah, Mardiah; Napratilora, Martina
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 1 (2024): Januari 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i1.160

Abstract

This study aims to improve PGMI student’s ability in STAI Auliaurrasyidin in wariting a research paper like a pantun. One of ways to improve the student’s ability I writing a research paper is introducing and teaching them about teaching and learning model of concept learning, quantum learning, and method of chain writing. The advantages of this study is the college students have ability in using the model and method in writing a pantun. Concept learning model, quantum learning, and chain writing method is one of ways that can be used in writing a pantun.
Pelatihan Ilmu Teknologi Komputer Dalam Meningkatkan Kemampuan Administrasi Perangkat Desa Suka Jaya Idris, Zulkifli; Syahwami, Syahwami; Rusnaini, Sasmita; Widya Astuti, Ira; Burhanuddin, H.; Ariyanto, Ariyanto; Ernawati, M,
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 2: Juli 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i2.175

Abstract

Abstract - Computer technology information science is a science that is widely used in various fields life, one of which is the use of computer technology to make work easier village officials. However, for a village official, this job is not easy. One of the obstacles is the lack of human resources for village officials to understand existing technology, so they It takes a long time to carry out administrative work. A similar situation exists in Suka Jaya village officials, Rimbo Ulu District, Tebo Regency.
Pengembangan UMKM Berbasis Website Pada Dusun Teluk Pandak Kecamatan Tanah Sepengkal Kabupaten Bungo Amin Albadry, Syah; Alam, Sandi; Nasir, H.Muhammad; Antoni , Feri; Darmawanto, Darmawanto; Jesika, Silvia; Zulkifli, Zulkifli; Feni Astari, Hasdani
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 4 No. 2: Juli 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v4i2.178

Abstract

The problems faced by Teluk Pandak Kecamatan Tanah Sepengkal Kabupaten BungoKecamatan Tanah Sepengkal Kabupaten BungoUMKM are related to entrepreneurial abilities that need to be developed in entrepreneurs. Therefore, it is important to carry out Community Service (PKM) to solve this problem. The target (specifically) of this service is to provide solutions through socialization and creation of village websites and village UMKM. The aim of this program is to provide an understanding of entrepreneurial skills to UMKM entrepreneurs, to educate them on taking advantage of existing opportunities with the use of digital technology which is developing rapidly at this time in order to be able to improve welfare, not only in terms of material things, but the welfare of a creative, innovative mindset, and independent. The results of this program include, among others, that these UMKM can form an even larger network by utilizing technology and other digital technology Village Websites which are increasingly developing in the era of industrial revolution 4.0, era of society 5.0. In the future, training via this website should be able to provide rapid progress for UMKM, especially in Teluk Pandak Kecamatan Tanah Sepengkal Kabupaten BungoKecamatan Tanah Sepengkal Kabupaten BungoHamlet, Tanah Sepengkal District, and the products produced will be more diverse and sought after by various groups.
Peningkatan Literasi Digital melalui Pelatihan Komputer untuk Pengembangan UMKM di Desa Era 5.0 Kusmanto; Febriani, Budi; Bobbi Kurniawan Nasution, Muhammad; Suryadi, Sudi
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 5 No. 1: Desember 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Enhancing digital literacy is a crucial step in empowering MSMEs (Micro, Small, and Medium Enterprises) in rural areas to face challenges and seize opportunities in the 5.0 era. Digital literacy equips business actors with the ability to effectively utilize technology, such as conducting online marketing, managing digitally-based businesses, and accessing relevant information for business development. Through computer training, MSME actors can improve their skills in operating technological devices and optimizing the use of digital platforms. This training also supports MSMEs in adapting to technological changes, expanding market access, and increasing competitiveness. Thus, computer training for digital literacy serves as a strategic initiative to drive the development of rural MSMEs, ultimately contributing to local economic growth and strengthening the digital ecosystem in Indonesia..
Peningkatan Media Informasi Desa Melalui Website Di Dusun Air Gemuruh Kecamatan Bhatin III Kabupaten Bungo Alam, Sandi; Zulkifli; Juniarsih, Delvita; Syahwami; Muhammad Nasir, H.; Ernawati
Jurnal Pengabdian Masyarakat Gemilang (JPMG) Vol. 5 No. 1: Desember 2024
Publisher : HIMPUNAN DOSEN GEMILANG INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58369/jpmg.v5i1.202

Abstract

Website or usually abbreviated as web is an information page provided via the internet so that it can be accessed worldwide as long as it is connected to the internet network. A website is a collection of pages that display text data information, still image data or, animation data, sound, video and or a combination of all of them, both static and dynamic which form a series of interrelated buildings where each is connected to a network of pages. Currently the web is one of the effective media to be used as an information media because of its very wide coverage, namely the whole world. In making the Dusun Air Gemuruh website, we needed several weeks, for the web template we used the hamlet information system from OpenSid then after the hamlet website was ready, we conducted socialization to the Dusun Air Gemuruh apparatus regarding the use and maintenance of the Dusun Air Gemuruh website. With the existence of the Dusun Air Gemuruh website, it is hoped that it can become a new and useful information media for both the village and the Dusun community itself and the outside community.

Page 7 of 7 | Total Record : 68

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