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ROSSI PRABOWO
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Fakultas Pertanian Universitas Wahid Hasyim JL. Menoreh Tengah X / 22, Sampangan, Gajahmungkur, Sampangan, Gajahmungkur, Kota Semarang, Jawa Tengah 50232, Indonesia
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Mediagro
Published by Universitas Wahid Hasyim Semarang
ISSN : 26855321     EISSN : 28282426     DOI : 10.31942/md
Core Subject : Agriculture, Social,
Agriculture, Biological Sciences & Forestry Environmental Science
The Journal Publishes in both print and online version. MEDIAGRO JOURNAL research paper in the field of Agribusiness, Agricultural Technology, Food Technology and general agricultural environment
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 349 Documents
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PENGARUH KERAPATAN TANAMAN TERHADAP PERTUMBUHAN DAN PRODUKSI KACANG HIJAU (Phaseolus radiatus L) DI DISTRIK SEMANGGA, KABUPATEN MERAUKE Rupang,, Maya Sari; Najib, Nardy Noerman; Djaja, Irba; Sainyakit, Yuliana
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.8673

Abstract

Green beans (Phaseolus radiatus L.) are one of the food ingredients that grow in tropical environments and can be found almost throughout Indonesia. However, mung bean production in Merauke Regency is suspected to have decreased due to ineffective cultivation methods. So it is necessary to test several plant densities to increase mung bean production in Merauke Regency. This study aims to determine whether plant density affects the growth and production of green beans in Semangga District, carried out from June to September. This research was carried out with experimental methods and used Group Random Design (RAK), with 5 (five) treatments and repeated 3 (three) times with density treatments of 40 cm x 30 cm, 40 cm x 25 cm, 40 cm x 20 cm, 40 cm x 15 cm and 40 cm x 10 cm. The results showed that plant density treatment significantly affected the number of flowers, number of pods, number of seeds per pod, weight of 1000 seeds, sample production, and total production. While plant density treatment has no real effect on the level of 95% confidence in plant height and number of leaves. From the results of this study, J4 treatment (40 cm x 15 cm) provided the best growth and yield of green bean production.
ANALISIS EFISIENSI SALURAN PEMASARAN TAHU DI HOME INDUSTRY FADIL DESA SUMURGUNUNG KELURAHAN SUMBERREJO KECAMATAN GUNUNG PATI KOTA SEMARANG Nur, Habibah Bisri; Prabowo, Rossi; Ganestyani, Indah Arum
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.10011

Abstract

Penelitian ini bertujuan untuk mengetahui pola saluran pemasaran, margin pemasaran, dan tingkat efisiensi pemasaran di home industry Fadil Desa Sumurgunung Kelurahan Sumberrejo Kecamatan Gunung Pati Kota Semarang. Penelitian ini menggunakan data primer yang didapatkan dari observasi dan wawancara responden. Penentuan metode pengambilan sampel pedagang menggunakan Snowball Sampling berjumlah 8 orang. Hasil penelitian menunjukan bahwa saluran pemasaran di home industry Fadil mempunyai 2 pola saluran pemasaran yaitu saluran pemasaran I produsen – pedagang pengecer – konsumen akhir, saluran pemasaran II produsen – konsumen akhir. Margin pemasaran pada pola saluran pemasaran I yaitu tahu putih sebesar Rp 1.500 perbungkus, tahu goreng sebesar Rp 1.000 perbungkus, dan tahu kulit sebesar Rp 1.000 perbungkus, sedangkan pada saluran pemasaran II antara tahu putih, tahu goreng, dan tahu kulit terdapat margin pemasaran sebesar Rp 0. Tingkat efisiensi pemasaran pada saluran pemasaran I yaitu tahu putih dengan persentase 13,8%, tahu goreng dengan persentase 13,8%, dan tahu kulit dengan persentase 16,7%, pada saluran pemasaran II yaitu tahu putih dengan persentase 2,8%, tahu goreng dengan persentase 2,4%, dan tahu kulit dengan persentase 3,2% sehingga saluran pemasaran di home industry Fadil Kecamatan Gunung Pati sudah efisien
Pengaruh Digital Marketing Terhadap Agresivitas Kinerja Pemasaran Umkm Olahan Pangan Di Kota Gorontalo Yunus, Moh Zuhriansyah; Halid, Amir; Moonti, Agustinus
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk: 1) Mengetahui persentase penggunaan media digital yang digunakan oleh pelaku UMKM olahan pangan di Kota Gorontalo, 2) Menganalisis pengaruh Digital Marketing terhadap Agresivitas Kinerja Pemasaran pada UMKM olahan pangan di Kota Gorontalo. Metode penelitian stastistik kuantitatif dengan sampel pelaku usaha UMKM di Kota Gorontalo dengan jumlah sampel sebanyak 23 responden menggunakan Teknik Purposive Sampling dengan kriteria penelitian. Teknik analisis data menggunakan analisis instrumen penelitian, analisis uji asumsi klasik, analisis metode penelitian, analisis hipotesis dengan model regresi linear sederhana menggunakan software SPSS. Hasil penelitian menunjukkan: 1) Persentase penggunaan media digital pada UMKM olahan pangan di Kota Gorontalo menggunakan media sosial, e-commerce, dan website. 2) Digital Marketing memiliki pengaruh secara signifikan terhadap Agresivitas Kinerja Pemasaran UMKM olahan pangan di Kota Gorontalo dengan nilai adjusted R2 sebesar 0,507 atau sebesar 50,7%, sedangkan nilai sisanya sebesar 49,3% dijelaskan oleh faktor-faktor lain.Kata kunci:    Pemasaran Digital; Agresivitas Kinerja Pemasaran; UMKM.
STUDI KASUS IMPLEMENTASI PENGELOLAAN OPT DALAM RANGKA KEBERLANJUTAN EKOSISTEM PERTANIAN SERTA KAITANNYA TERHADAP PERAN PENYULUH DAN PRODUKTIVITAS PADI SAWAH DI KABUPATEN ASAHAN Eryanto, Okto; Kuswardani, Retna Astuti; Noer, Zulhery
MEDIAGRO Vol 20, No 1 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i1.10425

Abstract

Plant Pest Organisms play an important role in plant growth and productivity. Therefore, the role of extension workers is very important in encouraging farmers to adopt sustainable management of plant pest organisms. The analytical method used was a descriptive research method with a case study approach in three rice production center sub-districts, Asahan Regency with a total sample of 368 farmers. The research results found that farmers have carried out sustainable management of Plant Pest Organisms and achieved a balance effectiveness in controlling pests and environment.
ANALYSIS OF MARKETING STRATEGIES FOR CABBAGE VEGETABLES (Brassica oleracea L. var. cagitata L) AT JETIS AGRIBUSINESS SUB TERMINAL (STA) SEMARANG REGENCY Istanto, Istanto; Hilmi Arija Fachriyan, Hilmi Arija
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.9800

Abstract

ABSTRACTThe purpose of this research is to determine the marketing strategy of cabbage in Jetis Agribusiness Sub Terminal (STA), Semarang Regency. This research method is a qualitative descriptive method using primary and secondary data. Data collection by way of observation, interviews and questionnaires. The research location was determined deliberately, namely in the Jetis Agribusiness Sub Terminal (STA), Semarang Regency. Respondents consisted of farmers, cabbage traders, consumers and employees of the Jetis Agribusiness Sub Terminal (STA). Methods of determining respondents by means of Purposive and Accidental Sampling. The number of respondents was 58 people. Taking respondents with purposive method. consisting of 5 respondents from wholesalers, and 3 respondents from Jetis Agribusiness Sub Terminal (STA) employees. Whereas with the Accidental Sampling method, 5 respondents were farmers, 10 respondents were middlemen traders, 15 respondents were collectors, 15 respondents were retailers, and 5 respondents were consumers. Based on the results of the analysis of internal and external factors, the coordinate points (1.998 : 1.536) are obtained, which are in quadrant I, so the choice of strategy is Aggressive strategy or SO (strengths-opportunities) strategy. The alternative marketing strategies for cabbage in the Jetis Agribusiness Sub Terminal (STA) are 1) Improving transportation facilities and infrastructure, 2) Maintaining the comfort of the Jetis Agribusiness Sub Terminal (STA), 3) Increasing promotion and information, 4) Increasing the function of the Sub Terminal facilities Jetis Agribusiness (STA), and 5) Maintain product availability.  Keywords: Cabbage and Marketing Strategy. 
Pengaruh Pemberian Pupuk Organik dan Konsentrasi Pupuk Daun Terhadap Pertumbuhan dan Hasil Tanaman Selada Merah (Lactuca sativa L.) KURNI, WASIH AL; FIRNIA, DEWI; ROMDHONAH, YAYU; ROHMAWATI, IMAS
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i2.11290

Abstract

This research aimed to determine the effect of applying organic fertilizer and foliar fertilizer concentration on the growth and yield of red lettuce plants (Lactuca sativa L.). This research used a factorial randomized block design with 2 treatment factors using 2 levels and 4 levels in 3 replications. The first factor was organic fertilizer (coffee grounds and cow biourine) and the second factor was foliar fertilizer (Gandasil D). The result of the research showed that the application of organic fertilizer (coffee grounds and cow biourine) was able to have a real influence on the height of red lettuce plants at 1 – 4 WAP, the number of leaves of red lettuce plants at 2 and 3 WAP, the length of the roots of red lettuce plants, the wet weight of the roots of red lettuce plants, and wet weight of red lettuce plants canopy. Providing foliar fertilizer (Gandasil D) was able to have a real influence on the height of red lettuce plants 3 and 4 WAP, the number of leaves of red lettuce plants at 3 and 4 WAP, the length of the roots of red lettuce plants, and the wet weight of the crown of red lettuce plants. The interaction between organic fertilizer (coffee grounds and cow biourine) and foliar fertilizer (Gandasil D) was able to have a real influence on the height of red lettuce plants at 4 WAP, the number of leaves of red lettuce plants at 1 and 2 WAP, root length of red lettuce plants, and wet weight red lettuce plant header.
Strategi Pengembangan Manajemen Agribisnis Jagung di Desa Talumelito Kecamatan Telaga Biru Chossy, Achmad; Saleh, Yanti
MEDIAGRO Vol 20, No 1 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i1.10719

Abstract

Strategi pengembangan manajemen agribisnis jagung adalah rencana atau langkah-langkah yang dirancang untuk meningkatkan efesiensi, produktivitas, dan distribusi jagung. Penelitian ini bertujuan untuk mengetahui strategi pengembangan agribisnis jagung di Desa Talumelito Kecamatan Telaga Biru. Penelitian ini dilakukan pada bulan Agustus - Oktober 2023. Jenis penelitian ini adalah penelitian survei. Pengambilan sampel menggunakan Simple random Sampling dengan jumlah responden sebanyak 37 orang. Metode yang digunakan dalam pengambilan data adalah observasi, wawancara, kuesioner, dan dokumentasi. Metode analisis yang digunakan adalah analisis SWOT. Hasil penelitian ini menunjukkan bahwa strategi pengembangan agribisnis jagung di Desa Talumelito Kecamatan Telaga Biru mendukung strategi agresif atau strategi S-O (Strengths-Opportuninites) yang ditunjukkan pada kekuatan dan peluang yang dimiliki. Dimana petani memaksimalkan kerjasama antar petani dengan adanya dukungan bantuan dari pemerintah, kemudian memanfaatkan pengalaman petani untuk meningkatkan efektivitas dan efisiensi usahatani dalam penggunaan teknologi modern, serta mengoptimalkan sarana dan prasarana usahatani yang mudah diakses petani dalam pemanfaatan potensi lahan pertanian yang baik.Kata Kunci : Agribisnis, Jagung, SWOT
Aplikasi Mulsa Bawah Tanah Pada Budidaya Jagung Manis (Zea mays L. Saccharata) Nareswari, Aptika; Anindita, Devina Cinantya; Alhaviz, Alhaviz
MEDIAGRO Vol 20, No 1 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i1.9900

Abstract

Traditional mulching practices primarily involve the surface application of mulch materials. However, underground mulching offers a novel approach to enhance weed control, moisture retention, and nutrient management while optimizing crop yields. This research aims to explore the implementasion of underground mulch in sweet corn cultivation within Kediri Regency, Indonesia from April to July of 2022. We conducted field experiments to evaluate the impact of underground mulch on sweet corn growth compared it to conventional surface mulching with randomized complete block design (RCBD) with three treatments (i) non mulch, (ii) conventional plastic mulch, (iii) underground mulch  and four repetitons in cultivationg sweet corn Talenta F1. This research contributes to the advancement of sustainable corn farming practices and provides insight into innovative mulching techniques. Our findings reveal significant advantages of using underground mulch in terms of increasing water availability as observed from the soil moisture content on a scale 1-10, reduce evaporation (Eo), support vegetative growth (plant height), accelerate total chlorophyll level, and increase the ear’s fresh weight.Keywords: crop yields, moisture retention, weed control
JELLY CANDY FORMULATION WITH THE ADDITION OF MANGROVE APPLE LEAF EXTRACT (Sonneratia caseolaris L) Prima, Adeta; Gusriani, Ika; Muhaimin, Muhaimin
MEDIAGRO Vol 19, No 3 (2023): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v19i3.9600

Abstract

This study aims to determine the effect of adding Mangrove Apple Leaf extract to jelly candy and to determine the best formulation for jelly candy from Mangrove Apple Leaf extract. The experimental design used was a randomized block design with five treatment levels, namely the addition of extract concentrations of 300 ml (42%), 400 ml (49%), 500 ml (54%), 600 ml (58%), and 700 ml (62%). Parameters tested included pH, total dissolved solids, water content, texture, color degree, antioxidant analysis, and organoleptic (taste, texture, and overall acceptability). The results of the jelly candy test from Mangrove Apple Leaf extract significantly affected the values of water content, texture, antioxidant activity, organoleptic taste, texture, and overall acceptability. However, they did not significantly affect total dissolved solids, degree of acidity (pH), or color. The best concentration in this study was the addition of 58% pedada leaf extract, which had a pH value of 5.4; total dissolved solids 13.42 0Brix; water content 56.44%; texture test 727.5 gf; antioxidant activity 72.74%;  yellow red color description, slightly sweet taste, peppermint aroma and overall acceptability close to like
ANALISIS NPV NET B/C PADA USAHA TANI BAWANG MERAH (Allium ascalonicum L.) DI DESA PENGKOL KECAMATAN PENAWANGAN KABUPATEN GROBOGAN nimah, lulua ulyn; Anggraeni, Agustina Putri; Hastuti, Dewi; Istanto, Istanto
MEDIAGRO Vol 20, No 2 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i2.10900

Abstract

AbstrakHortikultura sebagai salah satu subsektor pertanian yang menempati urutan kedua setelah tanaman pangan dalam struktur pembentukan produk domestic bruto (PDB) sektor pertanian. Salah satu subsektor hortikultura unggulan yang menjadi komoditas unggulan di Indonesia adalah bawang merah. Tujuan dari penelitian ini adalah untuk menganalisis nilai NPV, Net B/C usahatani bawang merah di Desa Pengkol Kecamatan Penawangan Kabupaten Grobogan. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif analisa melalui pendekatan kuantitatif. Dengan pengambilan sampel responden dengan teknik  sampel jenuh (sensus). Analisis yang digunakan diantaranya yaitu perhitungan NPV, Net B/C. Hasil analisis penelitian ini penerimaan petani bawang merah varietas brebes dimana petani memiliki penghasilan rata-rata Rp. 36.283.333,- varietas bauji sebesar Rp. 40.029.167,- dan varietas thailand Rp. 32.937.500,-. Hasil analisis NPV, Net B/C menggunakan suku bunga 12% yang berlaku pada tahun 2023 di Simpedes Bank Rakyat Indonesia. Hasil nilai NPV varietas brebes sebesar Rp 10.173.366,-, varietas bauji sebesar Rp 38.942.728,-, varietas thailand Rp 36.492.001,- dapat disimpulkan bahwa nilai NPV > 0 maka usaha tani bawang merah layak di usahakan. Nilai Net B/C varietas brebes sebesar 2,33, varietas bauji 2,35, dan varietas thailand sebesar 2,51 dapat disimpulkan bahwa nilai Net B/C > 1 maka usaha tani bawang merah layak di usahakan. Kata kunci : NPV,Net B/C, Penerimaan,Tanaman Bawang Merah

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