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Baskoro Harwindito
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INDONESIA
International Journal of Travel, Hospitality and Events
Published by Politeknik Sahid
ISSN : 28285093     EISSN : 28282590     DOI : https://doi.org/10.56743/ijothe.v1i1
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other
travel, transportation, recreation, hospitality, event, amusement, tourist attraction, and tourism business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 164 Documents
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Cultural Management as a Tourist Attraction in Indonesia Beautiful Miniature Park (TMII) Muhammad Imam Ghazali; Maryetti Maryetti; Sahlan Toro; FX Setiyo Wibowo; Ritasari
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.792

Abstract

Purpose: This study has goals to analyze how cultural management is implemented into tourism attraction at Indonesia beautiful miniature park (TMII) and to identify the challenges encountered in the management process.  Research methods:  This research employs a descriptive qualitative method with data collected through interviews, observations, and documentation. Data analysis applies the Miles and Huberman interactive model, which consists of data reduction, data display, and conclusion drawing with verification. Data validation is strengthened through member checking to ensure that the researcher’s interpretation aligns with the information provided by the informants. Results: The findings reveal that cultural management at TMII is implemented in a structured and collaborative manner through regular cultural performances, active involvement of regional pavilions in presenting authentic local traditions, and digital promotion strategies that target younger audiences. Educational programs for students further enhance the role of TMII as both a recreational and learning space. However, the research also identifies key challenges, including limited participation of younger generations, shortage of local cultural performers, and insufficient supporting infrastructure to maximize visitor experiences. Conclusions: TMII needs to further strengthen cultural sustainability by integrating innovation in cultural performances, expanding the use of digital platforms to attract broader audiences, and involving local communities more actively. Enhancing infrastructure, encouraging intergenerational cultural transmission, and fostering broader collaboration with educational and cultural institutions are essential to maintaining TMII’s relevance as a cultural tourism destination. Contributions: This study recommends the importance of a cross-stakeholder collaboration model, especially community involvement as cultural performers.
Free But Fantastic: The Paradox of Jateng Fair 2025's Strategy in Creating a Sustainable Tourism Ecosystem Nurul Farida, Dita Aulia Rachma; Kristanto, Heri; Mistriani, Nina
International Journal of Travel, Hospitality and Events Vol. 5 No. 1 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i1.793

Abstract

FREE BUT FANTASTIC: THE PARADOX OF JATENG FAIR 2025'S STRATEGY IN CREATING A SUSTAINABLE TOURISM ECOSYSTEM Dita Aulia Rachma Nurul Farida1*, Heri Kristanto2, Nina Mistriani31Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia2Hospitality & Tourism Department, Politeknik Nest Sukoharjo, Indonesia3Tourism Management Department, Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia, Indonesia
The Effectiveness of Digital Content Marketing Strategy, Community Participation, and Tourist Satisfaction on Promotion Improvement in Bahbolon Hutabayu Tourism Village Sabrina Zahwa; Budi Prayogi; Fizra Kartika; Oky Ratna Zega
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.734

Abstract

This study aims to analyze the effect of digital content marketing, community participation, and tourist satisfaction on promoting Bahbolon Hutabayu Tourism Village. The background of this study stems from the weak promotion of tourism villages despite their great natural and cultural potential. This study uses a quantitative approach by distributing questionnaires to 50 tourist respondents. The data were analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression using SPSS 22 software. The results show that, partially, digital content marketing (X1) and tourist satisfaction (X3) have a significant effect on promotion improvement (Y), while community participation (X2) has no significant effect. Simultaneously, the three variables significantly affect promotion improvement with an Adjusted R² value of 0.600, which means that 60% of the variation in promotion improvement can be explained by variables X1, X2, and X3. These findings confirm that digital promotion strategies and tourist experiences are key factors in strengthening destination promotion, while increased community participation is still needed to support the sustainability of promotion. This study implies that tourism village managers need to strengthen digital content, improve service quality, and empower the community to create more effective and sustainable promotion.
Analysis of Lawang Sewu Museum as Dark Tourism in Semarang City Ryan Dharmawan; Wiwik Nirmala Sari
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.764

Abstract

Lawang Sewu is one of the most iconic historical landmarks in Semarang, deeply associated with colonial heritage and tragic past events, particularly when its underground space functioned as a prison during the Japanese occupation. This historical background positions Lawang Sewu as a relevant subject within the framework of dark tourism, not merely through mystical narratives but as a medium of historical education, collective memory preservation, and humanitarian reflection. This study adopts a qualitative case study approach, employing observation, semi-structured interviews, and documentation. The analysis draws on dark tourism, cultural commodification, and phenomenology theories to illustrate how the visitor experience at Lawang Sewu extends beyond appreciating colonial architecture to engaging in historical understanding, emotional reflection, and the transformation of dark narratives into educational tourism value. The findings highlight that Lawang Sewu can be positioned as an ethical dark tourism destination that serves as a space for learning, reflection, and cultural identity reinforcement, thereby contributing positively to the development of heritage-based tourism in Semarang.
The Influence of Service Quality on Guest Satisfaction at the Restaurant of Oakwood Premier Cozmo Jakarta Anik Yuniati; Yulianti; Alex Setiawan; Marcella Zailanty Destria
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.804

Abstract

Purpose: This study was conducted to analyse the effect of service quality on customer satisfaction at Oakroom Restaurant, Oakwood Premier Cozmo Hotel Jakarta. The study aims to examine five dimensions of service quality (SERVQUAL), namely reliability, responsiveness, assurance, empathy, and tangibles in the context of the hospitality industry. Research methods: This study uses an associative quantitative approach. Data were collected through questionnaires distributed to 50 respondents who had visited the restaurant at least twice. Data analysis was conducted using validity, reliability, normality, simple linear regression tests, and t-tests using SPSS version 29 software. Result and discussion: The analysis results indicate that service quality has a positive and significant influence on customer satisfaction. This is evidenced by a regression coefficient of 0.353 and a significance value (p) < 0.001. In other words, every increase in service quality will be followed by an increase in guest satisfaction. Among the five dimensions, the responsiveness dimension has been proven to be the most dominant predictor influencing satisfaction. Implication: The practical implication of this research is that the management of Oakroom Restaurant is advised to prioritise improving efficiency and service responsiveness in order to enhance overall customer experience and satisfaction. Academically, these findings can serve as a basis or reference for further research exploring the relationship between service quality and satisfaction in the hospitality industry.
Communication Management Strategy in the Development of Culinary Tourism Destinations in Serang City Asih Kurnianingsih; Rina Fitriana; Nina Yuliana; Husnan Nurjuman; Muhammad Jaiz
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.807

Abstract

The development of culinary tourism in urban areas is increasingly viewed as a regional development strategy that not only boosts the local economy but also strengthens urban spatial planning and destination image. This study aims to analyze communication management strategies in the development of two culinary tourism destinations in Serang City, namely Pasar Lama Culinary Tourism and Kepandean Culinary Tourism, specifically in the process of vendor relocation, stakeholder coordination, and destination promotion. The study used a qualitative approach with a case study design. Data were collected through in-depth interviews, observation, and documentation, then analyzed using an interactive analysis model. The results show that the Serang City Government's communication strategy is implemented through policy communication to build relocation legitimacy, coordinative communication to strengthen collaboration between actors, and promotional communication through social media and events. However, the implementation of these strategies has not been fully optimal due to inconsistent promotional messages, weak destination branding management, and limited integration of cross-stakeholder communication. This study concludes that the successful development of culinary tourism based on urban planning requires planned, integrated, and consistent communication management to shape the destination image and increase regional competitiveness. The contribution of this research lies in strengthening the perspective of communication management in the development of urban culinary tourism, especially in the context of new destinations born from relocation policies and revitalization of regional assets.
The Analysis of Factors, Types, and Strategies for Handling Complaints by Front Office Employees of Hotel Sibayak International Berastagi Thomas Maranatha Tambun; Risnashari
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.810

Abstract

Guest complaints regarding hotel front office operations remain a significant issue that affects service quality and guest satisfaction. However, previous studies have tended to focus solely on the descriptive identification of complaint types without providing an empirical explanation of the relationship between complaint handling strategies and improvements in service quality and guest satisfaction. This study aims to analyze the factors, types, and complaint handling strategies implemented by front office staff at Hotel Sibayak Internasional Berastagi, while also explaining how structured handling procedures contribute to improved service outcomes. This study employs a descriptive qualitative approach based on the author’s observations and work experience in the Front Office Department. The results of the study indicate that guest complaints stem from internal factors (service performance, professionalism, and communication) as well as external factors (facilities, room readiness, and operational constraints). There are five main categories of complaints: reservations, service, facilities, billing, and security. Key analytical findings indicate that the implementation of the ILEAD mechanism—Identify, Listen, Empathize, Apologize, and Deliver Solution—serves as a structured service recovery process to reduce guest dissatisfaction and support service consistency in accordance with operational standards. Theoretically, this study contributes to the hospitality service literature by demonstrating the role of structured complaint handling as a mechanism linking operational performance to guest satisfaction. Practically, the research findings provide managerial implications for hotel management to strengthen front-office training, standardize complaint-handling procedures, and improve service responsiveness to enhance guest satisfaction and the hotel’s reputation.
Application of Mactor Analysis for Halal and Sustainable Tourism Development in Posong, Indonesia Muh Syaiful Bakhri; Abdul Wahab Fahrub; Muchammad Iqbal Chailani; M. Abdul Munjid
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.828

Abstract

This study aims to analyze the role of stakeholders in the development of Posong Tourism Area as a halal and sustainable tourism destination. This research employs a qualitative approach using the MACTOR (Matrix of Alliances, Conflicts, Tactics, Objectives, and Recommendations) analysis to identify the level of influence and dependence among stakeholders. Data were collected through in-depth interviews with key actors involved in tourism development, including government institutions, tourism managers, tourism awareness groups (Pokdarwis), business actors, and local communities. The results show that the key stakeholders in the development of Posong Tourism as a halal and sustainable destination include the Department of Tourism and Culture, Posong tourism management, Tourism Awareness Group (Pokdarwis), village government, and MSMEs. These actors have high levels of influence and dependence, indicating their strategic role in determining the direction of tourism development. The findings highlight the importance of strengthening collaboration and coordination among stakeholders to support the effective implementation of halal and sustainable tourism. This study implies that stronger stakeholder synergy can enhance sustainable tourism development and contribute to strengthening the local economy.
Exploring the Potential of Java Mountain Flora Collections as Interpretive Materials for Tourism at the Baturraden Botanical Garden Fahriza Junizar; Shafira Hanindita
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.829

Abstract

Baturraden Botanical Garden is an ex-situ conservation area that have crucial role in the preservation of Javanese mountain flora, particularly endemic species such as Nepenthes adrianii, Scutellaria slametensis, and Homalomena bellula. This research aimed to explore the potential of this flora collection as material for guided tours and to design an appropriate interpretation concept aligned with tourist characteristics. This research methodology employed a qualitative descriptive approach through interviews, observation, and literature review. The results indicate Baturraden Botanical Garden possesses 722 plant species arranged taxonomically and thematically. Tourists are predominantly from the 17–27 age group, consisting mainly of students who tend to favor educational activities. Therefore, the most suitable interpretation technique is direct interpretation through guided walk with an educational and interactive approach. The guiding material focuses on introducing endemic flora and conservation values to enhance environmental awareness. The main constraints in implementing interpretation include limited human resources and the absence of certified guides. Findings of this study affirm that flora collection holds significant potential as a medium for conservation education and as a reinforcement of the destination's image as a sustainable ecotourism destination.
The Effect of Location, Facilities, and Service Quality on Guest Satisfaction at Wimarion Hotel Semarang Choirul Anwar; Zahrina Nabila Abidin
International Journal of Travel, Hospitality and Events Vol. 5 No. 2 (2026): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v5i2.832

Abstract

This study examines the influence of location, facilities, and service quality on guest satisfaction at Wimarion Hotel Semarang. The rapid growth of tourism in Semarang has intensified competition among hotels, making guest satisfaction a key factor in maintaining competitiveness. This study aims to analyze the partial and simultaneous effects of location, facilities, and service quality, as well as to determine the most dominant variable affecting guest satisfaction. A quantitative approach was employed using primary data collected through questionnaires distributed to 95 guests who stayed at Hotel between March and May 2025. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression with SPSS version 21. The analysis included validity and reliability tests, classical assumption tests, t-test, F-test, coefficient of determination (Adjusted R²), and standardized beta coefficients. The results show that location, facilities, and service quality each have a positive and significant effect on guest satisfaction. Partially, location contributes significantly despite some accessibility limitations. Facilities also have a significant effect, indicating the importance of adequate physical amenities in supporting guest comfort. Among the three variables, service quality is the most dominant factor influencing guest satisfaction, as indicated by the highest standardized beta coefficient. Simultaneously, all independent variables significantly affect guest satisfaction, with an adjusted R² value of 0.696, meaning that 69.6% of the variation in guest satisfaction is explained by the model. These findings highlight the importance of improving service quality, enhancing facilities, and addressing location-related issues to increase guest satisfaction.

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