cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Baskoro Harwindito
Contact Email
ditobaskoro@polteksahid.ac.id
Phone
+62816965433
Journal Mail Official
ijothejournal@polteksahid.ac.id
Editorial Address
Jalan Kemiri Raya No. 22, Pondok Cabe, Pamulang, Kota Tangerang Selatan, Banten 15418
Location
Kota tangerang selatan,
Banten
INDONESIA
International Journal of Travel, Hospitality and Events
Published by Politeknik Sahid
ISSN : 28285093     EISSN : 28282590     DOI : https://doi.org/10.56743/ijothe.v1i1
Core Subject : Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Education Social Sciences Transportation Other
travel, transportation, recreation, hospitality, event, amusement, tourist attraction, and tourism business management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 140 Documents
 10   11   12   13   14 
Marketing Communication Strategies in Room Sales Hotel Harris Suites FX Sudirman Jakarta Murhadi; Salsabila Yasmin Wijaya
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.631

Abstract

Purpose: This study analyzes marketing communication strategies in increasing hotel room sales. Marketing communication strategies used include digital marketing, package promotion, strategic partnerships, loyalty programs, service improvements, and community-based approaches. This study aims to find out effective marketing communication strategies to be applied in the sale of hotel rooms. Research Methode: The research method uses a descriptive qualitative approach with marketing informants and guests staying at the Harris Suites FX Jakarta hotel as well as data collection techniques through interviews with informants and observation activities. Result and Discussion:The findings of this study show that the implementation of an effective marketing communication strategy greatly affects the sales rate of rooms. The use of social media such as Instagram, TikTok, and websites has proven to be effective in reaching out to potential guests widely and increasing the attraction of guests to stay at hotels. An integrated and responsive communication approach to technological developments has strengthened the brand image and significantly expanded the hotel's market share. Implication: This research can be used as a study material for Hotel Haris Suites FX Jakarta in planning and implementing effective communication strategies to increase room sales, face competition with competitors, and seize market opportunities in the hotel industry.
Persona Branding in Building Customer-Based Brand Equity (CBBE) at Gibly Themed Cafe Giyanti Coffee Roastery Menteng Yulianti; Anik Yuniati
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.640

Abstract

Objective: This study aims to analyze the role of branding personas in building brand experience and consumer loyalty at the Giyanti thematic cafe that carries the concept of the Studio Ghibli anime world in the midst of intense competition in the cafe business and changes in consumer behavior that increasingly prioritize emotional experiences, it is important for businesses to understand how branding elements can shape customer perceptions and attachments. Research Method: descriptive qualitative approach with direct observation method, social media observation, and SWOT analysis based on Customer-Based Brand Equity (CBBE) theory which includes four dimensions: brand awareness, brand meaning, brand response, and brand resonance. Results and Discussion: The results showed that although Giyanti Cafe succeeded in creating an imaginative and visually appealing thematic atmosphere, there were still weaknesses in building strong awareness, consistent service response, and active community involvement. Brand meaning is formed through nostalgic ambience and atmospheric differentiation, but has not been followed by a sustainable marketing strategy and customer loyalty. This research recommends strengthening storytelling, community collaboration, and a more consistent content and service strategy as important steps in increasing brand resonance and creating loyal customers. Implication: Based on the analysis of CBBE dimensions, Kafe Giyanti can improve the effectiveness of its brand persona by: a). Strengthening scheduled digital campaigns and consistent storytelling to build awareness and meaning. b). Improving customer service quality through staff training and monitoring operational standards. c). Creating loyalty programs and active communities to strengthen brand resonance. d). Establishing collaborations with thematic communities, such as anime, vintage, or local creator communities, so that the brand has an influential social network. Thus, Kafe Giyanti is not only present as a momentary thematic cafe, but as a space of emotion, consumer identity and community interaction that has long-term durability in the midst of a dynamic market.
The Influence of Tiktok Social Media on Generation Z's Preferences in Choosing Traditional Food in Garut Regency Windi Wulandari; Yosef Abdul Ghani
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.651

Abstract

The impact of TikTok social media on Generation Z's preference for traditional food in Garut Regency is examined in this research. The study employed a quantitative technique with a survey methodology, and the data were gathered from 214 members of Generation Z using questionnaires. The reliability test confirms the validity of the instrument, while the validity test reveals that all indicators of TikTok Social Media (X) and Traditional Food Preference (Y) are valid. The data are suitable for regression analysis, according to classical assumption testing, which reveals that they are normally distributed and free of heteroscedasticity. Furthermore, Cronbach's Alpha is greater than 0.70. The regression results demonstrate that TikTok has a substantial and beneficial impact on Gen Z's preference for traditional cuisine, with a regression coefficient of 0.658 and a significance level of value of 0.000 p < 0.05. TikTok explains 44.5% of the variance in preferences, as shown by the coefficient of determination (R²), which is 0.445. According to the research, conventional culinary enterprises should use TikTok as a potent marketing platform to increase Generation Z's interest in traditional cuisine.
Tourists Motivations in Visiting Buddhist Temples of Yogyakarta Arina Afiyati
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.656

Abstract

Purpose: This study aims to explore the underlying motivations of tourists visiting Buddhist temples in Yogyakarta, Indonesia. The research focuses on identifying and analyzing the differences in motivation between male and female tourists. Research methods: A qualitative approach was employed, using questionnaires, interviews, and documentation. Data were collected from domestic and international tourists at four Buddhist temples namely Kalasan Temple, Sari Temple, Banyunibo Temple, and Sewu Temple and then analyzed using the Miles and Huberman model. Results and discussion: The study reveals six major types of tourist motivation: physical, cultural, interpersonal/social, fantasy, prestige/status, and wish-fulfillment. While both male and female tourists shared these motivations, significant differences were observed in their intensity. Female tourists showed higher motivation in physical, cultural, and emotional aspects, while male tourists were more driven by status and the pursuit of personal aspirations. Cultural motivation emerged as the strongest factor overall, even though it is not listed in Ryan’s (1991) original classification. Gender also influenced specific motivational patterns, such as preferences for spiritual experiences, cultural exploration, and recreational activities. Implication: Understanding tourist motivation, especially across gender lines, can help tourism stakeholders design more targeted and meaningful experiences. This insight supports the development of culturally sensitive, gender-responsive, and sustainable religious tourism in heritage sites like Buddhist temples.
Evaluation of the Tourism Management System from a Social, Economic and Environmental Perspective in Suka Makmur Village, Deli Serdang Regency Lubis, Muhammad Rizki; Lingga, Osland Herijon; Khadry, Muhammad; Ramadhan, Ikhlas
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.669

Abstract

Purpose: This study aims to evaluate the tourism management system in Suka Makmur Village, Deli Serdang Regency, from three main perspectives: social, economic, and environmental.. Research methods: The research was conducted in Suka Makmur Village, Kutalimbaru District, Deli Serdang Regency, North Sumatra. The research employed a descriptive method with a qualitative approach through interviews, participatory observation, documentation, and questionnaires administered to tourists and local residents. Results and discussion: The findings indicate that, from an economic perspective, tourism management has positively contributed by increasing income, creating jobs, and fostering micro-business growth, although product diversification and promotional effectiveness still require improvement. From a social perspective, community participation is relatively high in operational management and communal activities, yet the involvement of youth and enhancement of managerial capacity remain necessary. Environmentally, some ecotourism principles have been implemented, including nature conservation and cleanliness efforts, though waste management and environmental education need strengthening. The SWOT analysis identified weaknesses such as limited infrastructure and promotion, challenges including fluctuating visitor numbers and environmental degradation risks, and opportunities in developing culture-, nature-, and culinary-based products. Implication: Recommendations include enhancing digital promotion strategies, diversifying tourism products, strengthening community roles, and fully integrating ecotourism principles
Development of Agrotourism to Support Tourism Growth in Sigapiton Village Marpaung, Dinda Yolanda; Dewi Yanti; Muhammad Khadry
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.670

Abstract

This research aims to analyze the potential for developing agrotourism in Sigapiton Village as an effort to support rural tourism development. The analysis was carried out using the 6A components approach (Attractions, Accessibility, Amenities, Available Packages, Activities, and Ancillary Services) to identify the strengths and weaknesses of the destination. Furthermore, a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) was conducted to map internal and external factors influencing agrotourism development. Based on the SWOT results, the QSPM (Quantitative Strategic Planning Matrix) method was used to determine the most effective priority strategies to be implemented. The findings indicate that Sigapiton Village has strong potential in terms of natural beauty, local culture, and agricultural diversity, but still faces challenges such as limited accessibility, lack of public facilities, and low community involvement. Through QSPM calculations, the prioritized strategies identified are: (1) development of educational tourism packages based on agriculture and local culture; (2) improvement of accessibility and public facilities; (3) optimization of the role of the community and youth; and (4) digital promotion and agrotourism branding. These strategies are expected to support the development of tourism in Sigapiton Village as an agrotourism destination and contribute to the well-being of the local community.
Cultural Value the Dexterity Art of Fight Sheep as a Tourist Attraction in Garut Regency Rima Safitri Suryadi; Fanny Agustina Hidayat; Ramdani Setiyariski
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.675

Abstract

Purpose: Indonesia is enjoying a positive trend in the tourism sector, supported by its natural and cultural wealth, making cultural tourism a favorite. One of the prominent cultural pearls is Garut Regency, with its unique ram fighting art and a reflection of the deep cultural values of its people. This study aims to identify and analyze the cultural value of the ram fighting art as a tourist attraction in Garut Regency. Research methods: This study uses a qualitative approach with an ethnographic focus in Pamidangan Arlamba and Anugrah Lembah Gunung Guntur. Results and discussion: The results of the study show that ram fighting is a tradition rich in symbolism, triggers sporting behavior, and is based on spiritual beliefs, offering authentic and educational experiences that contribute to the local economy and preservation. Implication: The developments needed are narrative education, authentic interactions, packaging of culture-based Events, improving facilities, and story-based promotions. It is hoped that the results of this study can be a guide to developing ram fighting as a sustainable, deep cultural experience for Garut.
Analysis of Factors Influencing Domestic Tourists Decisions to Visit International Destinations: A Case Study of the North Sumatra Region Br Karo, Aulia Maharani Putri; Dewi Yanti; Muhammad Khadry
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.678

Abstract

This study aims to analyze the factors that influence the decision to visit domestic tourists from North Sumatra to foreign destinations. The research method uses a quantitative explanatory approach with data collection techniques through questionnaires to 100 respondents selected purposively. Data analysis was carried out using multiple linear regression using SPSS. The results showed that of the seven independent variables studied, only tourism promotion (X4) and hobbies and interests (X8) had a significant effect on the decision to visit (Y), with coefficients of 0.175 and 0.376, respectively. Meanwhile, personal motivation (X2), tourism products (X3), income (X5), recommendations (X6), and the environment (X7) did not show a significant effect. The R² value of 0.704 indicates that 70.4% of the variation in the decision to visit can be explained by the variables in the model. These findings focus on the importance of effective promotion strategies and adjusting domestic tourist destinations to the interests of the younger generation to increase the competitiveness of local tourism. Research recommendations include strengthening digital promotion, developing interest-based tour packages, and improving destination facilities and accessibility. Keywords: Analysis Factor, Domestic Tourists, Visiting Decisions, North Sumatra.
The Night Market as a Space of Nostalgia Tourism: Study Case in Tanjung Uban: The Night Market as a Space of Nostalgia Tourism: Study Case in Tanjung Uban Baitanu, Fitriana
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.679

Abstract

Purpose: This study aims to examine the role of the Tanjung Uban Night Market as a space for nostalgia tourism. The research focuses on identifying how three main elements—local culinary heritage, market atmosphere, and social interaction—act as triggers of nostalgia, and how these experiences influence perceived value, satisfaction, place attachment, and revisit intentionn. Research methods: This study applied a qualitative descriptive approach. Data were collected through direct observation and in-depth interviews with 20 purposively selected participants, consisting of local visitors, vendors, and domestic tourists. Thematic analysis was employed to identify patterns and themes related to nostalgic experiences. Results and discussions: The findings revealed that culinary specialties such as otak-otak, gonggong, and traditional snacks, together with the lively yet simple atmosphere and strong social interactions, serve as powerful nostalgia triggers. These elements evoked emotional connections that enhanced visitor satisfaction, fostered cultural appreciation, and strengthened place attachment. The study underscores the role of night markets as socio-cultural spaces that reinforce destination identity and encourage revisit intention through nostalgic experiences Implication: The results emphasize the importance of integrating nostalgia-based experiences into local tourism development strategies. Policymakers and tourism stakeholders in Bintan should consider branding night markets not only as culinary destinations but also as cultural and emotional tourism spaces to enhance visitor engagement and loyalty
Analysis of the Development Strategy for Agrotourism Taman Herbal Insani as an Educational and Recreational Tourism Ristanti, Lilis Ari; Budi Setiawan
International Journal of Travel, Hospitality and Events Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i3.684

Abstract

Purpose:  This research is to analyze the development strategy of the Taman Herbal Insani in Depok City as an educational and recreational tourism destination. Research Methods: This study uses qualitative methods with documentary collection techniques and observation. Taman Herbal Insani has significant strengths in terms of its wide collection of herbal plants and complete facilities, but has weaknesses in terms of promotion and accessibility. Taman Herbal Insani is diverse and has the potential to be developed by using a well planned development strategy, it can increase visitor appeal and attract more visitors, create memorable experiences for tourists, develop more interesting and educational activity facilities, improve service quality, and establish cooperation with educational institutions. Results and discussion: The results in this study Agrotourism Taman Herbal Insani in Depok city has great potential as a unique educational and recreational tourism destination, but it still faces several challenges. One alternative to overcome these challenges is by developing the agricultural sector combined with the tourism sector. Implication: The  results  of  this  study helps in planning sustainable development, ensuring that the park remains relevant and attractive to visitors in the long term. With the right development strategy, Taman Herbal Insani can enhance both the quality and quantity of visitors, becoming one of the popular educational and recreational tourist destinations in Depok City.

Page 14 of 14 | Total Record : 140

 10   11   12   13   14 

Filter by Year

2022 2025


Reset
Filter By Issues
All Issue Vol. 4 No. 3 (2025): International Journal of Travel, Hospitality and Events Vol. 4 No. 2 (2025): International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events Vol. 3 No. 3 (2024): International Journal of Travel, Hospitality and Events Vol. 3 No. 2 (2024): International Journal of Travel, Hospitality and Events Vol. 3 No. 1 (2024): International Journal of Travel, Hospitality and Events Vol. 2 No. 3 (2023): International Journal of Travel, Hospitality and Events Vol. 2 No. 2 (2023): International Journal of Travel, Hospitality and Events Vol. 2 No. 1 (2023): International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events More Issue