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Bulletin of Management and Business
Published by UNIVERSITAS WIDYAGAMA MALANG
ISSN : 27456927     EISSN : 27222373     DOI : 10.31328
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant contributions to the development of management science and its further application to business processes. Bulletin of Management and Business is managed by The Study Program of Management, Economic and Business Faculty, Widyagama University of Malang. BMB is published twice a year, published in march and october in electronic format with free online access, and also in printed form. submitted papers can be indonesian but abstracts must be written in indonesian and english for the initial review stage by the editor and the process of further review with reviewers. ISSN 2722 2373  online, 2745 6927 print. These Topics Are Discussed In Complete Academic Articles, Critical Statements About Current Problems, Development Practices, And Book Based Signal Review And Image Processing. The Purpose Of This Journal Is To Publish Original And High Quality Research Papers In The Fields Of Management That Encompass Financial Management, Marketing Management, Human Resource Management, Operational Management, Strategic Management Which Are All Closely Related To The Companys Business Processes And Small And Medium Businesses. This Encourages Debate And Interdisciplinary Exchanges In Various Approaches.The Journal Will Be Published Research Papers On The Following Topics, But Not Limited To Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management Of Sharia, Knowledge Management, Entrepreneurship, Capital Market, Corporate Business, Smes Business, E Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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Implementation of Business Ethics For Muslim Traders in Digital Business Competition Mahrudin, Lintang Fajar; Wibisono, Anton
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.380

Abstract

This study aims to analyze the application of business ethics among Muslim traders in facing competition in digital business. In the digital economy era, business activities have increasingly evolved by utilizing technology as the primary medium for transactions. Therefore, it is essential to examine digital business practices from the perspective of Islamic business ethics to ensure that economic activities remain aligned with Sharia principles. This research employs a descriptive qualitative method with a literature review approach. The data utilized in this study are derived from various scholarly discussions on Islamic business ethics and the current developments in digital business. The findings indicate that business practices within the digital economy generally fall under the domain of muamalah, which is permissible unless explicitly prohibited by religious texts. In digital business practices, prudence and honesty serve as fundamental principles that Muslim traders must uphold. Additionally, other principles of Islamic business ethics, such as justice, transparency, and social responsibility, must also be implemented to ensure sustainable and ethically sound business operations in accordance with Islamic values. The implications of this study highlight that while the digital economy provides vast opportunities for business actors, it also increases the risk of ethical violations. Therefore, the application of Islamic business ethics is crucial to maintaining integrity and ethical compliance in digital business. This research contributes to a deeper understanding of the significance of business ethics in the digital economy and how Islamic principles can be effectively applied in an increasingly competitive business environment.
Job Satisfaction in Public Organizations: The Role of Individual Characteristics, Work Ethic, and Organizational Commitment Mandacan, Yunatus; Mas, Nasharuddin; Survival, Survival
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.381

Abstract

The objectives to be achieved by this researcher are: (1) To analyze the influence of individual characteristics partially on the job satisfaction of employees of the Malang City Education and Culture Office. (2) To analyze the influence of work ethic partially on the job satisfaction of employees of the Malang City Education and Culture Office. (3) To analyze the influence of organizational commitment partially on the job satisfaction of employees of the Malang City Education and Culture Office. (4) To analyze the influence of individual characteristics, work ethic, and organizational commitment simultaneously on the job satisfaction of employees of the Malang City Education and Culture Office. The approach used is a quantitative approach based on the initial objective of the study, namely to explain the influence of the variables to be studied and then test the previously formulated hypothesis. The location of this research is the office of the Malang City Education and Culture Office, East Java, located at Jl. Veteran No.19, Ketawanggede, Kec. Lowokwaru, Malang City, East Java. The object of this research is the job satisfaction of employees of the Malang City Education and Culture Office. The population in this study was all employees of the Malang City Education and Culture Office, totaling 242 employees.
Enhancing Repurchase Intention Through Customer Satisfaction: the Role of Brand Image and After-Sales Service Jannah, Nurul; Muryati; Survival
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.382

Abstract

The skincare industry in Indonesia has experienced rapid growth, marked by increased competition among local and global brands. This study investigates the influence of brand image and after-sales service on repurchase intention, with customer satisfaction as a mediating variable. Using a quantitative explanatory approach, data were collected through questionnaires from 220 consumers of DDBeauty skincare products by PT. Kiara BeautyMed. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 3.0. The results indicate that both brand image and after-sales service significantly influence customer satisfaction but do not directly impact repurchase intention. Customer satisfaction, however, has a strong and significant effect on repurchase intention and fully mediates the relationships between brand image and repurchase intention, as well as between after-sales service and repurchase intention. The coefficient of determination (R²) reveals that the model explains 93.5% of the variance in customer satisfaction and 89.2% in repurchase intention. These findings highlight the critical role of satisfaction as a psychological bridge connecting brand perception and service quality with actual buying behavior. The study contributes to marketing theory by validating the mediating effect of satisfaction and offers practical insights for skincare companies to strengthen branding and service strategies to foster consumer loyalty.
Network-Based Entrepreneurial Marketing Through Strategic Collaboration With Sez Singhasari: a Case Study of Animation Startups in Malang Raya Suci, Rahayu Puji; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.413

Abstract

This study explores how creative startups in Malang Raya utilize entrepreneurial marketing strategies within the ecosystem of SEZ Singhasari—Indonesia’s first Special Economic Zone focused on digital and creative industries. While traditional marketing frameworks often fail to address the contextual needs of early-stage creative businesses, this research adopts a qualitative thematic approach to understand how collaboration, local value integration, and network-based bootstrapping enhance startup visibility, engagement, and differentiation. Using in-depth interviews with animation startup founders, the study identifies three key strategic patterns: (1) the role of SEZ infrastructure as a catalyst for resource optimization and lean marketing, (2) co-marketing through mutual digital platforms and network-based content creation, and (3) integration of local cultural narratives into branding to create culturally resonant products. These themes are discussed through the lens of entrepreneurial marketing theory, resource advantage theory, and cultural branding. Findings suggest that SEZ Singhasari plays a significant enabling role by facilitating co-created campaigns, shared branding platforms, and cultural legitimacy—allowing bootstrapped startups to compete beyond resource limitations. The study highlights that marketing within creative economies is not only a transactional function but also a social and cultural process, shaped by ecosystemic interdependence. Practical implications are offered for SEZ planners, creative policymakers, and local entrepreneurs seeking to foster sustainable, place-based business strategies.
Spicy Snacks, Sweet Prices: How Does Brand Image Determine Consumer Choices? Sihombing, Elisabet
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i2.425

Abstract

This study aims to analyze the effect of price on purchase intention mediated by brand image among consumers of XYZ spicy snack products in Malang City. In the highly competitive snack industry in Indonesia, price and brand image play an important role in influencing consumer behavior. This study explores how brand image can act as a mediating factor that strengthens the relationship between price and purchase intention. An explanatory quantitative approach was used in this study by distributing questionnaires to 60 consumers selected through a purposive sampling technique. Data were analyzed using the Partial Least Squares method with the help of SmartPLS 4.0 software. The results showed that price has a limited direct effect on purchase intention, but has a significant impact on brand image. Brand image, in turn, has a strong and positive influence on purchase intention. Furthermore, brand image significantly mediates the relationship between price and purchase intention. These findings suggest that XYZ spicy snack products should not only focus on affordable pricing strategies but also on enhancing brand image to drive consumer purchasing decisions more effectively.
OCB As A Secret Strike: When Loyalty Is More Impact Than Leadership Asa Putra, Priasjulian
Bulletin of Management and Business Vol. 4 No. 2 (2023): October 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i2.426

Abstract

This study aims to examine the influence of servant leadership and employee loyalty on employee performance, with organizational citizenship behavior (OCB) as a mediating variable at PT Telkom Akses Malang. This study used a quantitative approach with an explanatory research design, involving 47 employees selected through a purposive sampling technique. Data collection was conducted through questionnaires, and data analysis used Structural Equation Modeling (SEM) with the help of SmartPLS software. The results showed that servant leadership did not have a significant direct effect on employee performance or OCB. Loyalty also did not have a significant effect on employee performance. However, loyalty was shown to have a significant positive effect on OCB, and OCB significantly improved employee performance. In addition, OCB was shown to be a significant mediator in the relationship between loyalty and performance, but not in the relationship between servant leadership and performance. These findings emphasize the importance of building loyalty and extra-role behavior (OCB) in organizations to boost employee performance. Further research is recommended to consider other factors such as work environment, organizational culture, and other leadership styles to better understand the factors that influence performance.
Dari Citra Ke Keputusan: Mengapa Konsumen Memilih U Winfly Lagi Dan Lagi? Pratama, Hendy Novendra
Bulletin of Management and Business Vol. 4 No. 1: Maret 2023
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v4i1.427

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, kualitas produk, dan layanan purna jual (after sales service) terhadap keputusan pembelian sepeda listrik U Winfly Mitra Sejati di Kota Malang. Fokus penelitian ini adalah konsumen yang telah melakukan pembelian ulang (repeat order), yang mencerminkan loyalitas berdasarkan pengalaman aktual terhadap merek. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik total sampling, melibatkan 60 responden yang telah menggunakan produk U Winfly. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan metode Partial Least Square (SmartPLS). Hasil analisis menunjukkan bahwa brand image dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Sementara itu, layanan purna jual tidak menunjukkan pengaruh yang signifikan secara langsung. Hal ini mengindikasikan bahwa persepsi merek yang kuat dan produk yang andal lebih dominan dalam mendorong keputusan pembelian ulang, dibandingkan layanan pasca-penjualan. Temuan ini merekomendasikan agar produsen sepeda listrik U Winfly terus memperkuat citra merek dan menjaga kualitas produk sebagai strategi utama dalam mempertahankan pelanggan setia.
The Influence Of Personal Selling And Digital Marketing As Well As Buying Interest In Purchasing Decisions. Case Study Customer HousingGolden Waringin Karangploso Malang Chasanah, Usfatul
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.429

Abstract

The purpose of this study was to determine the effect of personal selling, digital marketing, and buying interest on purchasing decisions in the Golden Waringin Karangploso property. The analysis used in this study is the Partial Least Square (PLS) analysis. Each of these hypotheses will be analyzed using smartPLS 3.2.9 software to test the relationship between variables. The methods and quantitative research instruments used are a questionnaire measured using a Likert scale. Respondents in this study were 40 respondents consisting of men and women with various age and occupation. The sampling technique used was purposive sampling. From the results of data analysis, the coefficient of determination (R Square) is 82,8%, so it means that personal selling, digital marketing and buying interest simultaneously have a significant effect. Partially Personal Selling has an insignificant effect but has a positive relationship direction. Digital Marketing variables have a significant effect and have a positive relationship direction. The Purchase Interest variable has a significant effect and has a positive relationship direction.
Student Word of Mouth in Higher Education: A Systematic Review of Key Determinants and Implications for Underserved Regions Raya, Silfanus Lebu; Mulyono, Mulyono; Iswari, Hanif Rani
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.435

Abstract

Abstfac student word of mouth (WOM) plays a strategic role in enhancing the reputation and attractiveness of higher education institutions, particularly in regions with limited access to formal information such as Nusa Tenggara Timur (NTT). WOM represents a voluntary form of communication that reflects students’ authentic academic experiences and serves as a credible, cost-effective promotional channel for reaching prospective students. This study aims to identify key factors influencing the formation of WOM in higher education through a Systematic Literature Review (SLR) approach. A total of 52 peer-reviewed articles published between 2020 and 2024 were analyzed thematically. The findings reveal that academic service quality, perceived value, and institutional image are the most dominant determinants of positive student WOM. Academic service quality contributes to student satisfaction, perceived value acts as a cognitive-affective bridge that strengthens students’ intention to recommend their institution, and institutional image reinforces student trust and long-term loyalty. These findings offer practical implications for higher education institutions seeking to expand student recruitment from underserved regions such as NTT. By prioritizing high-quality academic services and fostering strong perceptions of value, institutions can organically stimulate WOM as a sustainable and impactful marketing strategy to attract students from these areas.
Bootstrapping as a Survival Strategy Amid Psychological Pressure and Trust Crisis among Digital Startup Founders in Malang City Iswari, Hanif Rani; Mas, Nasharuddin; Zahroh, Viony Alfiyatu
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.437

Abstract

The rise of fraud cases among Indonesian startups has triggered a trust crisis within the funding ecosystem, affecting both investors and entrepreneurs. In this context, some founders opt for bootstrapping not merely due to resource constraints, but as a deliberate response to external pressures and a desire to maintain integrity and business direction. This study employs a descriptive qualitative approach through in-depth interviews with three digital startup founders in Malang City who are currently practicing or have previously practiced bootstrapping strategies. The findings reveal that the decision to reject external funding is influenced by psychological pressure, the need to preserve autonomy, and behavioral biases such as overconfidence and illusion of control. Furthermore, concerns about excessive intervention and reputational risks due to associations with fraudulent practices also reinforce the choice to bootstrap. These findings indicate that financial decisions within startups cannot be separated from the psychological and social contexts surrounding them. Therefore, a more empathetic funding approach that aligns with the personal values of founders is necessary to restore trust and support the holistic sustainability of startups.

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