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Bulletin of Management and Business
Published by UNIVERSITAS WIDYAGAMA MALANG
ISSN : 27456927     EISSN : 27222373     DOI : 10.31328
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bulletin of Management and Business or abbreviated as BMB is national journal, peer reviewed, open access, online journal of applied research in the field of management and  business area. it is designed to provide a rapid dissemination of original, up to date ideas and timely and significant contributions to the development of management science and its further application to business processes. Bulletin of Management and Business is managed by The Study Program of Management, Economic and Business Faculty, Widyagama University of Malang. BMB is published twice a year, published in march and october in electronic format with free online access, and also in printed form. submitted papers can be indonesian but abstracts must be written in indonesian and english for the initial review stage by the editor and the process of further review with reviewers. ISSN 2722 2373  online, 2745 6927 print. These Topics Are Discussed In Complete Academic Articles, Critical Statements About Current Problems, Development Practices, And Book Based Signal Review And Image Processing. The Purpose Of This Journal Is To Publish Original And High Quality Research Papers In The Fields Of Management That Encompass Financial Management, Marketing Management, Human Resource Management, Operational Management, Strategic Management Which Are All Closely Related To The Companys Business Processes And Small And Medium Businesses. This Encourages Debate And Interdisciplinary Exchanges In Various Approaches.The Journal Will Be Published Research Papers On The Following Topics, But Not Limited To Human Resource Management, Financial Management, Marketing Management, Strategic Management, Organizational Behavior, Operations Management, Change Management, Management Of Sharia, Knowledge Management, Entrepreneurship, Capital Market, Corporate Business, Smes Business, E Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 108 Documents
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The Effect of Local Coffee Shop Marketing Mix on Customer Satisfaction and Loyalty in Indonesia Hasbiah, Sitti
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.356

Abstract

This study aims to analyze the influence of marketing mix factors on customer satisfaction and the subsequent relationship between customer satisfaction and customer loyalty in the context of coffee shops in Makassar. As coffee shops face increasing competition, understanding the dynamics between marketing strategies, customer satisfaction, and loyalty becomes crucial for sustaining growth and achieving differentiation in the marketplace. The research employs multiple regression analysis to evaluate the influence of seven marketing mix elements—product, price, location, promotion, process, physical evidence, and people—on customer satisfaction. Additionally, simple regression analysis is used to assess the impact of customer satisfaction on loyalty. Data for this study are collected through structured questionnaires distributed to coffee shop customers in Makassar. The results reveal that among the seven marketing mix factors, the "people" and "process" dimensions exert the most significant influence on customer satisfaction. Sympathetic and engaging employee interactions, combined with efficient and seamless service processes, contribute significantly to enhancing customer experiences. Conversely, factors such as "location" and "physical evidence" are found to have no significant impact on customer satisfaction, suggesting that other elements of the marketing mix may play a more pivotal role in shaping customer perceptions. Furthermore, the findings confirm that customer satisfaction significantly affects customer loyalty. Satisfied customers are more likely to return, recommend the coffee shop to others, and exhibit long-term loyalty. This underscores the importance of delivering a consistent and satisfying experience that aligns with customer expectations. The study provides important managerial implications for local coffee shops seeking to enhance their competitive advantage. Prioritizing service quality, fostering positive interactions between staff and customers, and optimizing service processes can create a differentiated customer experience. By focusing on these aspects, coffee shops can cultivate higher levels of customer satisfaction and, consequently, loyalty, ensuring sustained success in a competitive environment.
The Influence of Digital Experience and E-Wom on Purchase Decisions and Customer Satisfaction: a Case Study of Grand Taman Safari Indonesia, Pasuruan Ratnasari, Maya; Survival; Wulandari, Wahju
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.357

Abstract

This study investigates the role of digital experience and electronic word of mouth (E-WOM) on purchase decisions and their implications for customer satisfaction among visitors to The Grand Taman Safari Indonesia, Prigen, Pasuruan. An explanatory quantitative approach was employed, with data collected from 99 respondents and analyzed using SmartPLS. The findings indicate that digital experience has a positive but insignificant effect on both purchase decisions and customer satisfaction. Similarly, E-WOM shows a positive but insignificant effect on customer satisfaction, while it significantly influences purchase decisions. Furthermore, purchase decisions have a significant and positive impact on customer satisfaction. Mediation analysis reveals that purchase decisions do not significantly mediate the relationship between digital experience and customer satisfaction, but they do significantly mediate the effect of E-WOM on customer satisfaction. These results highlight the importance of optimizing E-WOM strategies to enhance customer engagement and satisfaction in the tourism sector. This research contributes to the growing body of knowledge on digital marketing in tourism by emphasizing the mediating role of purchase decisions and providing practical insights for managing digital customer experiences.
The Influence of Attraction, Facility, and Accessibility Performance on Domestic Tourists’ Decision to Visit A Destination Candra Dewi, Dian
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.358

Abstract

The tourism sector plays a strategic role in the national economy, particularly in increasing regional revenue and creating employment opportunities. Domestic tourists’ decision to visit a destination is influenced by several factors, including attraction performance, facilities, and accessibility. This study aims to analyze how these three factors affect tourists' decisions to visit Malang, Batu, and Malang Regency. Using descriptive and verification methods with a quantitative approach, data were collected through surveys of 120 respondents and analyzed using Path Analysis. The results indicate that tourists have a positive perception of attractions, facilities, and accessibility in Malang Raya. However, attraction performance has the most dominant influence on visit decisions, while accessibility still faces challenges such as traffic congestion and limited public transportation. Although facilities are rated positively, their distribution remains uneven, making some secondary destinations less optimal in attracting visitors. These findings highlight the need for more innovative tourism attraction strategies, a more equitable distribution of facilities, and improvements in accessibility, both in infrastructure and information services. By enhancing these three aspects, Malang Raya's tourism competitiveness can be improved, attracting more domestic tourists and contributing more significantly to the regional economy.
Implementation of Public Sector Entrepreneurship Using The Bmc Model in Military Cooperative Services Avianti, Widiya; Rukayat, Yayat; Permatasari, Arini; Listiya, Alika; Violeta, Arlienda
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.366

Abstract

This research discusses the concept of public sector entrepreneurship by implementing a business model canvas to assist the implementation of cooperative work programs, including those under the auspices of the military, to describe, analyze, and develop their business models. Business Model Canvas (BMC) is a useful tool for articulating and managing all the key elements in a cooperative business, descriptive qualitative research method, in accordance with research in the field of social society by conducting an analytical study contained in SWOT analysis so that it can be known the strengths, weaknesses, opportunities and threats of this public service business to be able to develop cooperative service planning that can provide maximum service to its members as well as become a community service partner.
Implementation of Human Resource Management In Relation to Employee Performance in Railway Public Transportation Services Dewi Yuliati Indah; Syamsul Fadhila, Syifa Aulia; Pitaloka, Endang
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.368

Abstract

This study explores the implementation of human resource management, focusing on the effects of job mutation and workload on work stress and their subsequent impact on employee performance. The research was conducted within the KI unit of PT Kereta Api Indonesia (Persero), Bandung Head Office. The issue of decreased employee performance, particularly in aspects related to work behavior, prompted this investigation. A quantitative approach with descriptive and verification analysis methods was employed, utilizing a sample of 55 employees selected through probability sampling techniques. Data collection was conducted through structured questionnaires, and the analysis involved path analysis, multiple correlation, and coefficient of determination using SPSS 26. The findings indicate that both mutation and workload have significant effects on employee work stress, with workload being the more dominant contributing factor. Moreover, the study reveals a negative and significant relationship between work stress and employee performance. Specifically, excessive workload and unclear or mismatched job mutations lead to increased stress, which subsequently hinders employee performance in terms of productivity and behavioral consistency. The total influence of mutation and workload on stress was found to be 34.5%, while stress contributed 29.7% to variations in performance outcomes. These results underscore the importance of effective workload management and structured mutation planning in reducing stress levels and enhancing overall performance. Organizations, particularly in the public transportation sector, should consider these factors when designing HR strategies aimed at optimizing employee efficiency. Future studies are encouraged to incorporate qualitative insights to better understand the psychological dimensions underlying stress responses in organizational settings. Keywords: Employee Performance, Mutation, Work Stress, Workload
The Influence of Profitability and Liquidity on Closing Stock Prices of Cigarette Companies on The Idx For The Period 2018 - 2023 Agusandhya, Nabila; Alfiana; Mulyono
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.372

Abstract

The cigarette industry in Indonesia continues to grow and makes a significant contribution to state revenues. However, strict regulations such as increased excise rates, advertising bans, and negative sentiment towards cigarette consumption can affect the profitability and stock prices of companies in this sector. This study aims to analyze the effect of Return on Assets (ROA), Return on Equity (ROE), Net Profit Margin (NPM), Current Ratio (CR), and Quick Ratio (QR) on the stock prices of cigarette sub-sector companies listed on the Indonesia Stock Exchange (IDX) in the period 2018-2023. The research method used is a quantitative approach with multiple linear regression analysis using IBM SPSS The results of the study show that ROA has a significant positive effect on stock prices, ROE has a significant negative effect on stock prices, NPM has a significant negative effect on stock prices. Meanwhile, CR and QR do not have a significant effect on stock prices. Simultaneously, the five variables have a significant effect on stock prices. These findings indicate that profitability, especially ROA, is the main factor considered by investors in assessing cigarette company stocks, while liquidity is not a major concern. This research provides insight for investors and company management regarding the importance of asset and profit management strategies to maintain the attractiveness of shares in the capital market.
Comparative Analysis of Selling Price Determination With The Cost Plus Pricing Method in Mekarsari Umkm IZZATI, NUR; Fitriani, Dini; Suhendi, Dede; Nurhabibah, Alawiyah
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.373

Abstract

Effective selling price determination is one of the crucial aspects in the sustainability of MSME businesses. The background of this study is the various challenges faced by MSMEs in setting competitive selling prices in the market while providing optimal profits. The main problem lies in the lack of understanding of MSME actors regarding strategic pricing methods, such as cost plus pricing which integrates all cost components and profit margins in determining selling prices. The study focuses on a comparative analysis of selling price determination using the cost plus pricing method with traditional practices that have been carried out by MSME Mekarsari. The novelty of the study lies in the provision of an application model that supports MSME actors in adopting a practical cost-based pricing method that is relevant to local market dynamics. The phenomenon studied shows a gap between production costs and selling prices which results in profit margins not being measured accurately. The qualitative descriptive method was used in this study and the primary data sources were the results of observations and interviews with MSME Mekarsari. The data analysis method uses the calculation of selling price determination using the cost plus pricing method, the full costing approach and variable costing. Empirical findings show that the application of the cost plus pricing method can produce more competitive and measurable selling prices compared to traditional methods. In addition, this study found that the understanding of MSME actors regarding the structure of production costs plays a major role in the success of implementing this method. The results of the study provide strategic recommendations for MSMEs to increase competitive advantage through data-based price and cost analysis.
Identify The Most Dominant Variables Influencing The Level of Success in Digital Marketing Febrianto, Dany; Handoko, Fourry; Vitasari, Prima
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.374

Abstract

Research from the Center for Human Genetic Research (CHGR) predicts that the number of digital companies in Indonesia will reach 13,000 startups by 2021. Currently, with 1,939 startups, Indonesia ranks sixth globally in terms of the number of startups. However, data indicate that the failure rate of startups tends to be significantly high. According to research by Shikhar Ghosh, the failure rate of digital companies reaches 95%. Meanwhile, data from a digital business incubator in Malang City show that the failure rate of digital companies stands at 62.2%. This study aims to identify the key factors determining the success of digital companies, with a specific focus on City Guide. In conducting digital marketing activities, City Guide faces several challenges, such as ineffective and inefficient social media management, resulting in untimely posting schedules, less engaging content, a lack of variety in advertisements, unscheduled ad management, and unstructured content ideas. The research seeks to describe the implementation of City Guide’s radio management readiness in the Era of the Fourth Industrial Revolution. The sampling technique employed is purposive sampling, selecting active listeners, with a total sample of 161 respondents. This study examines five variables that determine the success of digital marketing: knowledge, innovation skills, organization, the benefits of digital marketing, and the advantages of the Fourth Industrial Revolution. The findings indicate that the examined variables significantly influence digital marketing success, with knowledge being the fundamental determinant of digital marketing performance.
The Influence of Ewom And Attitude on Purchase Intention on Halal Cosmetics Rima Fiandari, Yulist; Andarini, Sri Nastiti; Suryani, Wan
Bulletin of Management and Business Vol. 6 No. 1 (2025): March 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v6i1.375

Abstract

The growing demand for halal cosmetics reflects increasing consumer awareness of religious compliance, health, and ethical concerns. This study aims to investigate the influence of Electronic Word of Mouth (EWOM) and consumer attitude on purchase intention toward halal cosmetic products in Indonesia. Using a quantitative approach, data were collected through an online survey from 160 female respondents aged 17 and above who are users of halal cosmetics. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the relationships among the variables. The findings reveal that EWOM has a significant positive influence on both attitude and purchase intention. Furthermore, attitude is found to have a strong and positive effect on purchase intention. These results confirm that EWOM not only shapes consumer evaluations but also directly drives behavioral intention. The study contributes to the halal consumer behavior literature by highlighting the psychological pathways through which EWOM influences purchasing behavior. Practically, the findings suggest that halal cosmetic brands should prioritize managing online consumer reviews and enhancing brand communication strategies to foster positive attitudes and encourage purchasing decisions.
Cases of Halal Label Manipulation in The Food Industry: Analysis From The Perspective of Islamic Business Ethics Wibisono, Anton; Mahrudin, Lintang Fajar
Bulletin of Management and Business Vol. 5 No. 2 (2024): October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Widya Gama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i2.379

Abstract

This study aims to analyze, namely so that producers and consumers are aware of the importance of including halal labels and halal certification on every product they distribute in the community. This study uses a qualitative literature study method derived from various scientific works on the internet with a discussion that is in accordance with the author's theme. The results of this study indicate that producer awareness was initially very minimal and consumers also considered halal labels not very important. However, due to the large amount of socialization of halal life, they are aware of the importance of halal certification of food products. This study uses secondary data derived from studies on the theory of Islamic business ethics and cases of halal label manipulation that exist in the current era. This study looks at the relationship between halal labels on food as an effective means for consumers to sort halal food more easily and is a form of producer responsibility in doing business and protection for consumers.

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