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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 110 Documents
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Exploring satisfaction of amusement parks in Indonesia Shaumarli, Ardhitama; Nurwitasari, Radiani
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.94-104

Abstract

The rapid growth of amusement parks in Indonesia has elevated them to significant tourist hubs, prompting a detailed examination of visitor satisfaction within these settings. This study aims to analyze the satisfaction trends among tourists visiting the top 11 amusement parks in Indonesia and assess whether their ratings accurately reflect their satisfaction. Moreover, it investigates the factors influencing satisfaction levels, employing an adjusted rating method to dissect tourists' ratings and compare them with sentiment analysis results derived from provided reviews. While acknowledging the fluctuating performance of these destinations, with most showing signs of improvement, the study highlights that only 5 destinations within the sample exhibit comovement between adjusted ratings and sentiment analysis results. Furthermore, a closer inspection reveals that some destinations have successfully minimized the prevalence of negative sentiments expressed in reviews. However, there is still 1 destination that is of concern because it has decreased customer satisfaction as indicated by a decrease in score and the addition of negative sentiment.
Survival strategies of informal sector workers in Bali's tourism industry Widiastini, Ni Made Ary; Laksana, Ida Bagus Adi; Rahmawati, Putu Indah; Trianasari, Trianasari; Prayudi, Made Aristia
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.145-160

Abstract

The informal tourism sector plays a vital role in the local economies, particularly in destinations such as Bali. This aligns with the United Nations Sustainable Development Goal 8, which focuses on promoting decent work and economic growth. These workers, who are often ignored, greatly enrich the experience of tourism but encounter distinct obstacles on a daily basis. Gaining insight into their methods for staying alive is crucial. Informal workers face distinct limits compared to formal sector employees, resulting in less defined sustainability and growth strategies. A thorough investigation was carried out in nine regencies in Bali, utilizing observations and interviews, in order to examine these tactics. This method facilitated a comprehensive comprehension of their day-to-day routines and difficulties. The study identified four crucial survival strategies: implementing prudent financial management to sustain businesses and meet daily needs, utilizing communication skills to maintain income and continuity, enhancing social capital through positive relationships with fellow workers, and comprehending government policies. Out of these factors, effectively managing economic capital is crucial for maintaining livelihoods in the fiercely competitive tourism business. The results of this study provide a basis for future policies or interventions aimed at supporting and enhancing the lives of informal sector workers in tourist areas such as Bali.
A model of religiosity integration in sustainable tourism development (The case of Tenganan Pagringsingan Village, Bali, Indonesia) Budarma, I Ketut
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.84-93

Abstract

The research in Tenganan Pegringsingan village in Bali, Indonesia examines the relationship between religiosity, convention (awig-awig) environmental sustainability, and sustainable tourism development. The study explores how the village's cultural practices and social structures impact its ecological balance. The method used is descriptive qualitative to examine potential challenges faced by the village. The findings emphasize the importance of preserving traditional practices in maintaining the ecological health of the region. The village's commitment to cultural preservation and environmental sustainability is crucial for its sustainability and resilience. The research also identifies five challenges faced by the village, including tourism governance, friction between customs and tourism, preservation of local wisdom, economic life and cultural-based tourism, and informal education for endogamous marriages. To address these challenges, a comprehensive model is proposed that integrates religiosity, traditional conventions, tourism governance, local wisdom, informal education, cultural tourism-based economy, cultural friction, and integration. This model ensures that tourism development aligns with the village's religiosity and traditional practices, maintains cultural integrity, and promotes sustainable economic growth while preserving the community's way of life.
The future of green tourism in Bali: Challenges and opportunities Astuti, Ni Nyoman Sri; Virginiya, Putu Tika; Bagiastuti, Ni Ketut; Septevany, Elvira
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.178-195

Abstract

This research examines the future of green tourism in Bali, analyzing the challenges and opportunities facing the island in its sustainable tourism development efforts. The research adopts a multi-method qualitative approach, including a systematic literature review using the PRISMA method, in-depth semi-structured interviews, and participatory observation. Data were collected from key stakeholders in Bali's tourism industry, including experienced tourism operators, government officials, environmental experts, and community leaders representatives. Respondents were selected using purposive sampling, with the criteria of having a minimum of five years of experience in Bali's tourism industry or related fields. Their role was to provide insights into the current state of green tourism in Bali, challenges faced, and potential development opportunities. Key findings revealed significant challenges such as environmental damage from mass tourism, inadequate waste management, threats to biodiversity, cultural exploitation, and economic inequality. Nonetheless, Bali also shows great potential for green tourism development, including supportive government policies, community engagement opportunities, technological advances, and the growing global demand for sustainable tourism experiences. This research proposes a comprehensive strategy to boost green tourism in Bali, emphasizing stakeholder collaboration, sustainable tourism standards, eco-friendly infrastructure improvements, and awareness-raising campaigns.
How do aesthetics drive customer retention in Bali cafes? Shu, Efin; Tisna, Annarica
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.79-95

Abstract

In today’s competitive food service industry, aesthetics are key to customer retention. The food service landscape is changing as customers want to fulfill more than just their hunger and thirst. Customers now care more about the looks of the place and food to satisfy their hedonistic desire. This research aims to determine the influence of aesthetic attributes on customer retention through customer satisfaction in café businesses in Bali.  This research uses the quantitative method, with the data analyzed using the SmartPLS 4 statistical software. Data is collected with Google Forms using a convenience sampling technique. The results show that food aesthetics showed a significant path coefficient of 0.035 with p<0.05 on customer satisfaction. Labor aesthetics showed a significant path coefficient of 0.000 with p<0.05 on customer satisfaction. Customer satisfaction showed a significant path coefficient of 0.000 with p<0.05 on customer retention.  Food and labor aesthetics significantly affected customer retention through customer satisfaction with a path coefficient of 0.046<0.05 for food aesthetics and 0.000<0.05 for labor aesthetics. However, the physical environment aesthetics do not significantly influence customer satisfaction with a path coefficient of 0.376>0.05 and do not significantly influence customer retention through customer satisfaction with a path coefficient of 0.374>0.05. Therefore, the management of the café in Bali should not rely solely on the physical environment aesthetics, instead, they should maintain the food and labor aesthetic. They should also enhance customer satisfaction through the three aesthetic attributes as it will lead to customer retention.
Tourism marketing: Channel, factor, and strategy for foreign market share in Badung Regency Ariana, Nyoman; Sutama, I Ketut; Pujaastawa, Ida Bagus Gde; Wiranatha, Agung Suryawan; Yudiastina, I Gusti Bagus Arya; Panca P, Wayan Agung
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.1-23

Abstract

Badung Regency, a prominent tourism hub in Bali, Indonesia, attracts a diverse range of international tourists. Effective marketing strategies are essential to enhance its competitiveness and address challenges such as traffic congestion and the need for improved digital marketing. This research aims to identify marketing channels and factors, determine key priorities in tourism marketing development, and formulate marketing strategies for international tourist markets in Badung Regency. The study employed a mixed-methods approach, including a literature review, direct and online observation, document analysis, Focus Group Discussions (FGD) and surveys. Data analysis used Importance Performance Analysis (IPA) and Analytical. Hierarchy Process (AHP) methods, supported by SPSS and Expert Choice software. The study identified eight key marketing factors, i.e., tourism products, pricing, tourism image, digital marketing, tourism services, Networking, competitors, and branding, encompassing 48 indicators. Based on IPA, variables are categorized into four quadrants, with 14 indicators in the top priority quadrant. AHP analysis identified ten top marketing strategies, including improving traffic conditions, enhancing online content marketing, strengthening social media marketing, and standardizing tourist services. These strategies are crucial for addressing issues and enhancing international tourism marketing in Badung. The findings highlight the significance of tailoring. Marketing strategies to improve Badung's competitiveness in the global tourism market. The strategic focus on digital marketing, service quality, and brand management can significantly boost tourist satisfaction and loyalty. This research provides a comprehensive framework for developing effective marketing strategies to enhance Badung's appeal as a premier international tourist destination.
Utilizing social network analysis for the advancement of rural tourism Huda, Alfian; Fitriana, Widya; Azriani, Zednita
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.96-109

Abstract

Implementing Community-Based Tourism (CBT) can create employment opportunities and enhance regional competitiveness. Economic, social, and environmental conflicts sometimes follow the success of CBT. Social networks can drive the success of CBT, reduce conflict, and promote tourism sustainability. This study aims to analyze social networks to strengthen rural tourism. The research was carried out in the Carocok Tourism destination, a leading Pesisir Selatan Regency tourism destination—data collection through observation and FGD with five experts. Primary data were collected from 39 business units that were selected purposively. The variables observed were tourism asset ownership, asset control, capacity, and benefits. The data was analyzed using the Social network analysis (SNA) approach with Nvivo 12 plus and Gephi 0.9.5 software. The study's findings show that the social network pattern in the Carocok mirrors a triple helix model. This model involves three key stakeholders: the government, the community, and the private sector. Tourism management resembles community-based tourism as it emphasizes the community as the primary stakeholder, with the community owning 89.27% of tourism assets, a more significant share than the government and private ownership. While the community broadly owns these assets, there is still room for more robust control and improvement in the capacity of tourism labor. Conflicts were found in rural tourism activities, such as developing tourism infrastructure that impacted the ecological damage of coastal areas, privatization of public spaces, inconsistencies in tourism product tariffs, illegal levies, and misunderstandings of governance between the government and local communities. Some of the problems are related to the lack of control and capacity owned by the community in the tourism sector. The government and the private sector play significant roles in enhancing capacity building and fostering entrepreneurship. Developing tourism will require media and academic collaboration to improve tourism in the future.
Exploring local friendliness, perceived discrimination, and brand love’s mediation on tourist behavior in Tangkahan, North Sumatra Alimin, Erina; Putra, Ali Syah; Nasib, Nasib; Salqaura, Siti Alhamra; Tambunan, Debora
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.36-50

Abstract

This study explores the impact of local hospitality and perceived discrimination on tourist behavior, with brand love as a mediating variable, in the context of Tangkahan tourist attractions in North Sumatra. We collected data from a survey of 237 tourists visiting Tangkahan and analyzed it using Structural Equation Modeling (SEM). The analysis shows that local friendliness positively and significantly affects brand love. In contrast, perceived discrimination has no significant effect on brand love. In addition, local friendliness also has a positive and significant effect on tourist behavior, while perceived discrimination has no significant impact on tourist behavior. Furthermore, brand love has a positive and significant influence on tourist behavior. Brand love indirectly mediates the relationship between local friendliness and tourist behavior. However, brand love does not significantly mediate the relationship between perceived discrimination and tourist behavior. The practical implications of this study suggest the need for a more holistic strategy to improve the tourism experience, including addressing discrimination and strengthening the positive elements that influence brand love.
Integrating gastronomic potential in tourism destinations: A case study of the Likupang special economic zone, North Minahasa, Indonesia Nurwitasari, Ayu; Komariah, Nur; Sujawoto, Fitra Ananta
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.24-35

Abstract

This research aims to analyze the integration stages of gastronomic tourism in the Likupang Special Economic Zone. Several potential culinary icons have been identified and can be developed as gastronomic tourism attractions for the SEZ Likupang. The research method used is qualitative. The data collection techniques used include field observations, in-depth interviews, and literature studies to obtain a complete picture of the efforts to integrate gastronomic tourism in the development of the SEZ Likupang destination. In-depth interviews were conducted during observations with 7 key informants across SEZ Likupang stakeholders, namely the government, entrepreneurs, and culinary practitioners. This research aims to identify key factors influencing gastronomic tourism integration in the Likupang SEZ and measure its feasibility through stakeholder perspectives and policy alignment. Specifically, it evaluates the level of current integration efforts and identifies the economic and cultural impact of gastronomic tourism on the local community. The purpose of this research is to analyze the conditions and identify the potential so that it can provide strategic recommendations for the central and regional governments to initiate the integration stages of gastronomic tourism using the methodological framework developed by the UNWTO. The results of this study indicate that the SEZ Likupang is still in the early stages of destination development and has not made systematic efforts to integrate its gastronomic tourism potential. In addition, there are also 14 culinary icons and 10 recommendations for the integration strategy stages of gastronomic tourism that can be developed and implemented in the development of the SEZ Likupang.
Travel motivations, preferences, and characteristics of women solo travelers in Bali Pitanatri, Putu Diah Sastri; Adnyani, Ni Wayan Giri; Kartini, Luh Putu; Valeri, Marco
Journal of Applied Sciences in Travel and Hospitality Vol. 8 No. 1 (2025): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v8i1.63-78

Abstract

This study explores solo women travelers in Bali, focusing on their travel motivations, preferences, and characteristics. The research aims to fill the gap in understanding how solo travel contributes to understanding women's travel in these popular destinations. The study focuses on Big Data analysis. Textual content from TripAdvisor reviews by solo woman travelers is analyzed using the BART Large Zero Shot model. This model classifies text according to Maslow's hierarchy of needs and Plog's psychographics model, identifying primary travel motivations and distinguishing between allocentric and psychocentric traveler types. The findings reveal that 36.39% of travelers are motivated by self-actualization, seeking personal growth and transformative experiences. Additionally, 83.79% of solo woman travelers prefer allocentric travel experiences, indicating a strong desire for adventure and cultural immersion. These results highlight the empowerment journey of solo woman travelers as they travel to new destinations independently. This research provides valuable insights into the empowerment of solo woman travelers, emphasizing the role of travel in fostering personal development and independence. By examining the specific motivations and preferences of these travelers, the study enriches the discourse on gender roles within modern tourism and offers a nuanced understanding of solo travel.

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