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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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Journal of Applied Sciences in Travel and Hospitality
Published by Politeknik Negeri Bali
ISSN : -     EISSN : 26228319     DOI : https://doi.org/10.31940/jasth
Core Subject : Social,
Social Sciences
Journal of Applied Sciences in Travel and Hospitality disseminates scientific information of applied sciences in tourism business.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 110 Documents
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Potential problems and concepts of utilizing haji dormitories equivalent to star hotels to improve the national economy Sirna, I Ketut; Adinegara, Gusti Ngurah Joko; Damayana, I Wayan
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.61-68

Abstract

The research was conducted at the Surabaya Embarkation Haji Dormitory with the aim of: mapping potential problems, namely: products, services, management and relevant policies, towards the concept of using Haji dormitories on a par with star hotels to improve the national economy. Problems studied: (1) How to map the potential problem of Haji dormitories equivalent to star hotels to improve the national economy?, (2) What is the concept of using Haji dormitories equivalent to star hotels to improve the national economy? This re-search uses descriptive, qualitative, quantitative methods, star hotel assessment study approaches, as well as community base tourism. Data is analyzed using the theory of hotel and tourism quality standards, and rele-vant theories according to the data found at the research site. Research stages: will produce mapping poten-tial issues and concepts for utilizing Haji dormitories equivalent to star hotels, and strategic policies by formu-lating quality management standards. The results of this research analysis are: Surabaya Haji embarkation dormitories do not meet standards equivalent to star hotels, because there are still many star hotel standard items that have not been met, and if you look at the standard score of a three star hotel between 600-700, and the Surabaya Embarkation Haji Dormitory only meets the score of only 400, or 33.30% less than 100%, with a score range of 1 to 5 then the average score for the Haji dormitory is Surabaya embarkation only reached 3.7. Research is expected to support national economic development programs to increase national income outside of taxes.
Can restaurants achieve customer retention through CSR? Mohammedsadegh Omidvar; Anisah Deen
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.1-16

Abstract

The objective of this study is to establish a comprehensive framework that combines the four dimensions of Corporate Social Responsibility (CSR) (Economic, Legal, Ethical, and Philanthropic Responsibility) with Environmental Responsibility. Additionally, the study seeks to assess the role of Corporate Image (CI) in mediating the impact of aspects of CSR on Customer Retention with the use of structural equation modeling (SEM) to test the hypothesized conceptual framework. A total of 217 questionnaires were successfully gathered through an online platform from customers who patronized restaurants in the city of Tehran. The findings indicate that the legal, ethical, philanthropic, and environmental components have a favorable and considerable impact on CI. Moreover, the impact of the five dimensions of CSR on customer retention is mediated by the perception of the CI. This study provides a valuable contribution by expanding upon Carroll's dimensions that included environmental responsibility, and demonstrating that the inclusion of this factor can also enhance company image. Going forward managers may acquire the knowledge that enhances their environmental responsibilities can concurrently contribute to the enhancement of CI and positively impact customer retention.
Post-pandemic recovery strategies of Coastal hotels: Durban, South Africa Gareeb, Sai-Risha; São João, Erica; Deen, Anisah
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.17-29

Abstract

The COVID-19 pandemic caused prevalent effects across multiple industries; the hotel industry in parti-cular was impacted severely. However, Durban hotels derived innovative recovery strategies that could be implemented in most hospitality operations to alleviate financial disruptions. Furthermore, exemplifies the significance of hotel preparedness in times of crisis. This study aims to investigate the effects and recovery strategies post-COVID-19 in Durban hotels to present recommendations to sustain the industry through disastrous events. A qualitative methodology was applied in the primary data collection through semi-structured interviews with hotel general and senior managers. Qualitative computer-assisted software known as ATLAS.ti was used in the data analysis. The findings indicate that the measures taken by hotels resulted in sustainable strategies that aided their survival through the pandemic. Strategies included marketing campaigns, competition analysis, tactical spending, and evolved offerings among others. This paper provides achievable practices that can be used in times of crisis or financial challenges for hotels irrespective of status or size.
Implementation of electronic word of mouth and service quality toward repurchase intention at K Club Ubud Resort Piani, Ni Wayan Okta; Sari, I Gusti Agung Mas Krisna Komala; Mataram, I Gusti Agung Bagus
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.38-51

Abstract

This study aims to know the implementation and the influence of electronic word of mouth (E-WOM) and service quality towards repurchase intention at K Club Ubud Resort and determine which factors are the most dominant in increasing repurchase intention. The data collection used was observations, documentation, questionnaires, interviews, and literature studies with a total sample of 31 which was determined by the non-probability sampling method, namely saturated sampling. The data analysis technique is a mixing method design that refers to the explanatory sequential design, where quantitative analysis uses multiple linear regression analysis in the first stage and then is analyzed in more depth with qualitative descriptive analysis. The results of this study conclude that K Club Ubud Resort has implemented electronic word of mouth and service quality, where the determination coefficient found is 77,6%. The dominant factor based on the effective contribution value shows that service quality has the highest score (49,5%), followed by electronic word of mouth (28,1%). This phenomenon is caused by the stipulation of service standards which are the source of consumer satisfaction at K Club Ubud Resort. With excellent service, consumers will feel satisfied and will come to visit again (repurchase intention). Besides that, consumers will also promote the products they bought previously at K Club Ubud Resort either by word of mouth or through social networking sites.
Awareness of employees on environmental management system at Maya Sanur Resort and Spa: A study applied to front office department Antari, Ni Made Winda; Sudiarta, Made; Jendra, I Wayan; Septevany, Elvira
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.52-60

Abstract

This study aims to assess the employees' awareness of Environmental Management System (EMS) in the Front Office Department of Maya Sanur Resort and Spa. This research collected data through observations and questionnaire distribution. The research sample employed a saturated sampling technique involving 30 respondents. The questionnaire was distributed to the respondents via a QR barcode with online links. The data obtained from the questionnaire were analyzed using SPSS 26 for Windows software, employing frequency, mean, and standard deviation as data analysis techniques to evaluate the implementation of EMS in the front office department of Maya Sanur Resort and Spa. Additionally, correlation analysis was used to measure the relationship between employees' awareness and the implementation of EMS. The result shows that the correlation analysis results demonstrate a strong correlation between employees' awareness of EMS and its implementation in the front office department of Maya Sanur Resort and Spa, with a correlation coefficient value of 0,671. However, three areas still need to be optimal regarding saving energy. These areas include providing natural ventilation lighting, sub-optimal use of air conditioning, and inadequate rechargeable equipment and batteries, so it takes effort to remind each employee about the importance of implementing an Environmental Management System (EMS) in the front office department to help companies increase their ability to improve environmental quality. Therefore, it is recommended that Maya Sanur Resort and Spa provide training for employees regarding implementing the EMS. This training should be conducted for all front office employees, including daily workers (DW) and trainees, to ensure they understand the importance of implementing the EMS and its impact on the hotel and the environment.
Analysis of the implementation of green hotel in Villa Kayu Raja Bali Herini, Forida Ayu; Murni, Ni Gst Nym Suci; Sari, I Gusti Agung Mas Krisna Komala
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 1 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i1.30-37

Abstract

Green hotels use green practices to reduce environmental impacts and increase the sustainability of hotel operations, including saving energy, managing waste and waste, and building design. This study aims to determine the application of the green hotel in Villa Kayu Raja Bali. This research is useful to encourage the hospitality industry to adopt environmentally friendly measures for sustainability. The types of data in this study are primary data and secondary data. The data collection method was obtained through observation, interviews, and questionnaire distribution with a saturated sample of 32 employees as respondents and 2 informants. Data analysis techniques in this study use descriptive qualitative and quantitative. The results showed an application value of 2.94 that overall the application of green hotels in Villa Kayu Raja Bali has been implemented well. Indicators that have been well implemented are architecture, water conservation, implementing new methods of saving electrical and water energy, the environment in the building, guest rooms, places to eat, saving paper, materials that need to be washed grouped, green guest rooms, green food, and green training programs. The indicators that need to be improved are in new energy; utilizing new energy and renewable energy sources, implementing new methods of saving solar energy, and environmental protection tools, namely refrigerators and air conditioners without Freon.
An exploratory study of AI participants' views on using AI in business hotels Leong, Kelvin; Sung, Anna
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.69-83

Abstract

This study presents a novel approach to exploring the viewpoints of AI bots regarding the utilization of AI in business hotels using thematic analysis. Interviews were conducted with AI bots serving as the subjects. The rationale for this approach is that AI bots have undergone extensive training using a wide range of data from different internet sources. Therefore, having an interview with an AI bot can be viewed as an interaction with an entity that embodies collective viewpoints and information derived from the internet. The study has unearthed crucial themes that offer invaluable insights to industry participants and policymakers, contributing to the expansion of existing literature by generating novel knowledge and fostering a comprehensive understanding. The pioneering approach of incorporating AI bots as participants in interviews opens up fresh avenues for future research endeavours and engenders discussions and debates concerning the use of AI bots as participants.
Model of resilience strategies of small and medium-sized tourism enterprises post pandemic crises in marine-based destination Eppang, Buntu Marannu; Widjaja, Herry Rachmat; Arifin, Muhammad; Azinuddin, Muaz; Salim, Muhammad Arfin Muhammad; Islahuddin
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.105-126

Abstract

This study investigates the resilience strategies employed by small and medium-sized tourism enterprises (SMTEs) in Tanjung Bira, a marine-based destination in South Sulawesi, Indonesia, to cope with the impact of the COVID-19 pandemic. Duchek's Model of resilience, which conceptualizes resilience as a meta-capability composed of three stages (anticipation, coping, and adaptation), is used as a key framework. An exploratory qualitative approach was employed, involving in-depth semi-structured interviews with seven informants representing various tourism stakeholders. Thematic analysis revealed several main strategies for SMTE resilience: collaboration with stakeholders, government intervention, implementation of digital marketing, strengthening SMTEs legality, and strengthening/diversification of SMTE products. Mapping these strategies onto Duchek's Model, the anticipation stage included strategic planning, risk assessment, and building dynamic capabilities; the coping stage consisted of immediate financial measures and policy support; and the adaptation stage involved diversification, technology and innovation adoption, and collaboration and networking. A key implication is that destination management organizations should create innovative products and leverage online platforms for marketing to increase visitor arrivals and boost SMTE product sales. The findings contribute to understanding SMTE resilience in the context of a marine-based destination in Eastern Indonesia and provide insights for policymakers and practitioners to support SMTE recovery and long-term sustainability post-pandemic.
Utilization of Lake Toba culinary identity for gastronomic tourism development Rakhman, Cecep Ucu; Elmia, Arini Shofi; Suganda, Sondjana Ali; Rahman, Ahmad Esa Abdul
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.127-144

Abstract

This research explores the potential of gastronomic tourism in the Lake Toba region of Indonesia, focusing on the unique culinary identity and traditions of the Batak tribe. Batak culinary practices are firmly rooted in local traditions and environmental conditions, with major traditional foods and drinks such as Tuak, Na Niura, and Mie Gomak having strong cultural values.  Currently, Lake Toba gastronomic tourism has not become a leading tourism destination.  The purpose of this study is to examine how environmental and cultural factors affect local cuisine and beverages in the Lake Toba region and to identify challenges and opportunities in promoting these gastronomic assets effectively.  This qualitative research uses interviews, observations, and documentation to collect data. Key stakeholders, including local business owners and Batak cultural experts were interviewed using non-probability snowball sampling to gain comprehensive insights into the region's culinary identity.  The results of the study highlight the cultural significance and potential tourist attraction of traditional Batak food and beverages. However, challenges such as tourists' lack of knowledge about local cuisine were identified. The study shows that a more structured and strategic approach, including annual food festivals and culinary tours, is needed to increase the demand for Lake Toba's Gatronomi tourism.  This study underscores the need for an annual Lake Toba Gastronomy festival to utilize local culinary heritage, thereby increasing cultural preservation and tourism development in the Lake Toba region.
The animo Timpag people in the development of tourism villages in Bali Sanjaya, I Wayan Kiki; Pradana, Gede Yoga Kharisma; Praminatih, I Gusti Ayu; Astina, Made Arya; Muliadiasa, I Ketut
Journal of Applied Sciences in Travel and Hospitality Vol. 7 No. 2 (2024): JASTH: Journal of Applied Sciences in Travel and Hospitality
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jasth.v7i2.161-177

Abstract

The goal of this study is to identify possible areas for tourism development in Tabanan Regency, Bali namely in Timpag Village. In Tabanan, It’s a relatively new tourist destination. The success of other tourists villages in Bali seem to inspire the Timpag villagers to enhance their tourism potential. This research aims to reveal the factors that make Timpag villagers interested in building a tourist village and inventory the tourism potential. Therefore, the sample is those selected in Timpag village by purposive sampling. The research was conducted using qualitative methods. Data was gathered through observations and literature reviews. Each data set was analyzed using qualitative techniques. This research found that animo as a social interest is an important factor in the development of tourist villages. The research findings indicate that: First, the Timpag people are eager to develop the village’s tourism potential and have shown social solidarity by prioritizing the creation of tourist infrastructures. Many forms of tourism solidarity were not caused by the role of the pokdarwis. The tourism animo has become a huge internal factor for the Timpag people for their tourism village; Second, Timpag Village has potential for natural tourism, cultural tourism, ecotourism, and special interest tourism. It has developed based on capital and social commitment based on their tourism animo. Some of the tourism potential hasn’t developed optimally due to the lack of support from pokdarwis, resistance from some Timpag communities, and lack of local government assistance for tourism development in Timpag village. 

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