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Unit Publikasi Ilmiah, Pusat Penelitian dan Pengabdian Masyarakat, Politeknik Negeri Bali, Kampus Jimbaran, Badung, Bali, Indonesia
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International Journal of Applied Sciences in Tourism and Events
Published by Politeknik Negeri Bali
ISSN : 25805584     EISSN : 25805592     DOI : https://doi.org/10.31940/ijaste
Core Subject : Humanities, Art,
Arts Humanities
International Journal of Applied Sciences in Tourism and Events publishes applied research-based articles covering business and economic in tourism and events; management in tourism and events; production, distribution, and consumption in tourism and events; marketing and promotion in tourism and events; and finance and accounting in tourism and events.
Arjuna Subject : Umum - Umum
Articles 69 Documents
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Gastronomic potential of food at the maulid sasak tribe event in North Lombok Regency Farikhatir Rizkiyah, Nurul; Hastuti Nurhayati; Jujuk Ferdianto
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.157-169

Abstract

Gastronomy is a habit of eating to elements of religious, cultural, social, historical and economic values for a certain community, especially the sasak tribal community in Lombok. This study aims to identify and analyze: (1) Food gastronomic particle and  (2) Food  gastronomic processing and presentation techniques at the sasak tribal customary maulid event in North Lombok district. This research is a qualitative research and includes field research. This research was carried out in a certain community environment,  namely the sasak tribe, especially in the northern Lombok district. The sampling technique is in the form of purposive sampling with special purposes epen gawe, ran, tribal council, and professional chefs in the field of culinary gastronomy. The data collection techniques used are observation, interview and documentation. The data analysis technique used is triangulation by drawing conclusions from the three data collections. The results showed that: (1) The gastronomic efficiency of food served at the sasak tribal traditional maulid event in North Lombok regency is divided into 3 classifications of types of dishes, namely vegetables (side dish), side dishes (main course), and traditional snacks (dessert) and (2) Processing techniques used in processing maulid nabi dishes, namely the deep fry, grill, steam, sautee, boil and simmer. As for serving dishes using a container in the form of a tray (nare) with begibung eating procedures.
The Implementation of Green Practices to improve the service quality of front office at K Club Ubud Ni Nyoman Angelica Kerta Dewi; Darlina, Lien; Nadra, Nyoman Mastiani; Chaerunnisah, Indah Utami; Sang Ayu Made Krisna Dewi Natalia; Ge Xiaoling
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.120-128

Abstract

The K Club Ubud in Gianyar, Bali, has used green practises to enhance the front office department's service quality. The goal of this study is to examine these activities and identify the green practises indicators that must be maintained and improved. Questionnaires, interviews, observations, and documentation were used to collect data for this study.  The sample strategy used in this investigation was simple random sampling.  In order to collect data, online surveys are distributed to respondents.  As part of the processing, the questionnaire was subjected to validity and reliability tests. The servqual test (quality of service) and importance-performance analysis (IPA) are then employed as data analysis techniques in this study.  According to the findings of this study, the application of green practices has been done in an optimal manner, as evidenced by the outcomes of the application of 3R activities. The results of the servqual test, which show that the front office department at K Club Ubud has seven gaps (+) and one gap (-) in the form of eight question indicators, can be used to describe how successfully green practices have been implemented. According to the importance performance analysis (IPA) results, the front office department must maintain the quality of the services for one indication while making improvements for the other.
Coffee agrotourism development strategy in Belok Sidan Village, Petang District, Badung Regency Ketut, Ketut Sumantra; Desak Made Mas Swandewi; I GD. Yudha Pratama; I K. Widnyana
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.170-181

Abstract

The study was aimed to determine the strategy for developing coffee agro-tourism in Belok Village, Petang District, Badung Regency. The method used is a qualitative method with interviews, which are then analyzed using SWOT analysis by evaluating strengths and weaknesses as internal factors, opportunities and threats as external factors, and using the AHP (Analytical Hierarchy Process) method to calculate the priority weight of the criteria considered. The support from the private sector in developing tourism villages plays a significant role in the development of Belok Sidan Village (strength), the lack of supporting facilities for agro-tourism activities (weakness), the number of tourism workers returning to the village and entrepreneurial factors through MSMEs can play a role in diversifying people's livelihoods (opportunity). Natural disasters/disorders (threats) are a significant factor in developing coffee plantation-based agro-tourism in Belok Sidan Village. Belok Sidan village coffee agro-tourism has the potential as a coffee farming area that can support the eco-nomic structure of Badung Regency. Based on the IFAS and EFAS matrix score analysis, the alternative strate-gies used in developing Belok Sidan village coffee agro-tourism are developing creative economy businesses, agro-tourism digitalization, and Agro Techno Park. According to the AHP analysis results, the Agro Techno Park development is the priority strategy.
Dynamics of travel decision-making between organized packaged tourists and backpackers Wickrama Hewage, Thejani Madhuhansi; `K.P, Lalith Chandralal
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.182-192

Abstract

Tourists are different in terms of their purpose of travel, the tourist type, the number of days spent, and how they spend time in a destination. Tourist decision-making models attempt to conceptualize how tourists make decisions during their pre-travel, onsite experiences, and post-travel stages. These models, including the grand models of tourist behavior, have paved the way to broaden our understanding of this complex behavioral phenomenon. Despite their remarkable contributions to the existing knowledge, these models display some limitations in terms of complexity, general nature of explanations, poor empirical support, and lack of consideration of different traveler types. Further examinations are necessary to understand the dynamic nature of decisions that take place under each broader stage. This study attempted to address some of these limitations through a qualitative inquiry with a comparison of tourist decision-making between two mainstream traveler types i.e. organized package tourists and backpackers.  The findings uncovered empirical evidence to propose a research proposition that a general travel decision-making model cannot be derived for different traveler types and certain alterations need to be done with reference to different traveler types. These findings contribute to the literature on tourist behavior by inviting scholars to revisit the existing models in light of different traveler types.
A proposed integration of the event and project management body of knowledge van Antwerpen, Sumei
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.107-119

Abstract

The concept of an established international body of knowledge implies being updated with a respected good standing. The EMBOK (event management body of knowledge) may have some limitations in need of an update to be clearly distinguished. EM (event management) need a special kind of management considering the scope of the event industry with unfortunate event failures. The comprehensive nature of any body of knowledge (BOK) study led to a pre-study with respect to a conceptual integrated exploratory methodology. This provided the freedom to move outside conservatism to relate ideas, notions, theories, impressions and abstractions to the problem. The purpose was therefore not to obtain a final account but to propose a well-defined hypothesis for further studies. The conceptual data less structured casual observation, and an overview of secondary sources and literature. The overall exploratory study indicates a need for the update of the EMBOK also by means of the PMBOK (project management body of knowledge) or a synthesised event-project management framework (E-PMBOK).
Cross-border tourism in Indonesia: trends, opportunities, challenges, and research agenda Salouw, Elvis; Setiawan, Bakti; Sarwadi , Ahmad
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.129-139

Abstract

The discourse on cross-border tourism (C-BT) has become an interesting topic for researchers in the last few decades. Indonesia, as an archipelagic country, has very promising C-BT potential. However, there is not much literature on C-BT in Indonesia. Therefore, this study aims to describe qualitatively the development of tourism research in Indonesia related to C-BT. In addition, this study also seeks to identify articles, chapter books, and conference papers related to C-BT in Indonesia and then analyze them to produce a systematic literature review and draw theoretical implications. The method used in this study is a systematic literature review on C-BT in Indonesia. The databases used in this research are Scopus, Web of Science, and Google Scholar. The data collection in this study using PoP software, organizing data using Mendeley software, and analyzing data using NVIVO software. The study results show that research trends on cross-border tourism in Indonesia have increased in the last decade. In addition, opportunities for developing cross-border tourism in Indonesia are still open. On the other hand, the challenges faced by Indonesia in the development of cross-border tourism are dominated by governance that has not been maximized, which includes unresolved legal issues, lack of management of natural resources, communication, criminal & drug Smuggling, lack of border control, regulation, physical border arrangement, and lack of promotions and marketing
The influence of youtube food content reviews on customer purchasing decisions: lesson from Jakarta local street food wachyuni, suci sandi; Kadek Wiweka; Nenny Wahyuni; Shinta Teviningrum; Heru Suheryadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.147-156

Abstract

The purpose of this study is to examine the influence of food review content on YouTube on purchasing decisions for local culinary delights, specifically the Jakarta Nasi Goreng Kambing Kebon Sirih. It is the one of the favorite culinary place in Jakarta which sells lamb fried rice, it is located at Kebon Sirih Street. This research employed a quantitative approach with data analysis techniques such as descriptive statistics, linear regression test, t test, and coefficient of determination. The participants in this study are tourists on culinary trips in Jakarta. The samples were 100 tourists who went on a culinary trip and purchased fried rice for the Jakarta Kebon Sirih utilising non-probability sampling or purposive sampling techniques. The correlation coefficient test findings reveal that food reviews on YouTube have a remarkably strong relationship with Nasi Goreng Kambing Kebon Sirih purchasing decisions. Furthermore, the t test results indicate that food reviews on YouTube have a partially positive influence on the decision to purchase culinary products at the restaurant. The theoretical implication of this research is to provide an understanding that food reviews on YouTube have a significant contribution in the context of culinary products or culinary tourism. In the meantime, the findings of this study can be utilized as a reference for restaurant management in particular, and for local street food in general. Some of the limitations of this research that can be addressed in future research include the sample size and research scope.
Examining the Borobudur temple’s affective image, cognitive image, and visitor satisfaction in predicting revisit intention Masykuri, Ardhana Reswari; Nurbaeti; Mumin, Adhi Trirachmadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.193-208

Abstract

This study examines how affective and cognitive image influence revisitation intentions to Borobudur Temple, with visitor satisfaction as an intervening variable. While previous tourism re- search has predominantly emphasized visitor satisfaction as the primary predictor of revisit intentions, there is limited research on the impact of affective and cognitive image on return intentions, particu- larly at cultural heritage sites in the new normal following the Covid-19 pandemic. Affective image sig- nificantly influences word-of-mouth recommendations and the intention to return, which holds critical implications for the sustainability of tourism destinations. Quantitative data were gathered from 204 non-probability sampled respondents, of which 82.8% were domestic tourists and 17.2% were overseas tourists. Contrary to earlier theories about destination cog- nitive image, this study challenges several hypotheses. It reveals that cognitive image does not signif- icantly influence visitor satisfaction or the intention to revisit. However, visitor satisfaction effectively mediates the relationship between affective image and revisitation intentions, but not with cognitive image. The study concludes with recommendations for decision-makers and suggestions for future research.
How Go-Food by GOJEK Apps work on consumer purchase decisions Entas, Derinta; Putri, Ni Made Dwiyana Rasuma; Widiastiti, A. A. Istri Putra; Hanum, Fauziah
International Journal of Applied Sciences in Tourism and Events Vol. 8 No. 1 (2024): June 2024
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v8i1.37-44

Abstract

Go-Food by GOJEK Apps is a popular food delivery platform in Indonesia. The main objective of this study is to understand the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps, such as delivery reliability, menu variety, food quality, price, and service quality. Methods of research are using a quantitative approach by collecting data through a survey using a questionnaire that has been developed. The research sample was taken randomly from the consumer population using the Go-Food by GOJEK Apps. The collected data were analyzed using descriptive statistical analysis and multiple linear regression. The results of the study show that delivery reliability, menu variety, food quality, price and service quality have a significant effect on consumer purchase decisions through the Go-Food by GOJEK Apps. Results of the research show that consumers tend to choose apps that offer fast delivery, a wide menu selection, high-quality food, competitive prices, and responsive service. These findings provide a better understanding of the factors influencing consumer purchase decisions through the Go-Food by GOJEK Apps. This research implies the importance of Go-Food service providers paying attention to these factors in improving user experience and consumer satisfaction. By understanding consumer preferences and needs, service providers can improve service quality, optimize delivery, provide interesting menu variations, and set prices accordingly.
Borobudur cultural landscape : a madilog discourse I Gede, Wiwin Suyasa; Astawa , I Putu; Soeroso , Amiluhur
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.140-146

Abstract

Borobudur, an ancient monument renowned as a prominent tourist attraction for years, has traditionally been scrutinized through the lens of mystical logic, with prevailing discussions revolving around spiritual influences and supernatural elements. This perspective posits that every aspect of Borobudur, from its construction to its purpose, is intrinsically linked to spiritual motivations. However, a departure from this mystical logic emerges in contemporary research studies that delve into Borobudur's facets through various disciplines such as geography, geology, architecture, and astronomy. This shift aims to explore the cultural landscape of Borobudur during its construction in the eighth century from a different standpoint. In a departure from the mystical approach, this study adopts Tan Malaka's Madilog method to present a fresh perspective on Borobudur's cultural landscape. Through this alternative approach, the study unveils a compelling revelation: Borobudur's cultural landscape development aligns significantly with sustainable and economic sustainability principles. Contrary to the prevailing mystical narratives, Tan Malaka's Madilog sheds light on the pragmatic aspects of Borobudur's construction era, emphasizing a connection to broader concepts of sustainability and economic viability. This nuanced exploration broadens our understanding of Borobudur and highlights the importance of considering diverse methodological approaches to unlock the multifaceted dimension of this historical monument.

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