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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 349 Documents
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STRATEGI PEMASARAN PRODUK TABUNGAN DALAM MENINGKATKAN KEPUTUSAN NASABAH PADA PEMILIHAN JENIS TABUNGAN DI BANK PERKREDITAN RAKYAT NBP 32 KARAWANG Annisa Fitri Muhaemin; Syifa Pramudita Faddila
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1369

Abstract

Penelitian ini dilakukan karena strategi pemasaran yang perlu dikembangkan dalam perusahaan yang akan membuat nasabah semakin percaya dengan PT BPR NBP 32 Karawang, tujuan dari penelitian ini untuk meningkatkan minat nasabah dalam menentukan jenis produk tabungan.penelitian ini menggunakan pendekatan deskriptif kualitatif yang di lakukan oleh penulis saat sesudah menjalani kerja praktik , lokus penelitian ini di beberapa pasar yang penulis kunjungi bertemu dengan nasabah BPR NBP 32 Karawang,informan dari penelitian ini adalah 4 nasabah laki-laki yang berada di pasar rengasdengklok , dan 3 nasabah perempuan yang berada di pasar karawang (Tuparev), 3 orang perempuan yang berada di pasar Johar. Data dikumpulkan melalui wawancara dan survey lapangan. penulis mengamati bahwa yang mempengaruhi nasabah dalam mengambil keputusan jenis tabungan yaitu salah satunya adalah suku bunga jenis tabungan tersebut. Selain itu kepercayaan nasabah kepada perusahaan salah satu kunci nasabah untuk menyimpan uang nya dikarena kan legalitas perusahaan yang sudah di awasi OJK sehingga nasabah merasa aman dalam menabung.Oleh karena itu nasabah menyimpan uang untuk dipergunakan sebagai modal usaha tanpa harus melakukan proses yang rumit saat pencairan. selain tabungan takesra ada pula tabungan pundi yang mana dipilih oleh nasabah sebagai tabungan berhadiah. Karena tabungan pundi ini memiliki undian mobil dan motor disetiap per enam bulan sekali. Sudah banyak sekali nasabah BPR karawang yang memenangkan undian tersebut. Oleh karena itu nasabah percaya dan tertarik untuk memilih tabungan pundi.
PENERAPAN PENDETEKSIAN MODEL ANTRIAN SEBAGAI UPAYA MENJAGA EFEKTIVITAS FASILITAS PELAYANAN KASIR PADA TOSERBA YOGYA GRAND KARAWANG Dela Vida Rochani; Sungkono Sungkono
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1371

Abstract

Penelitian ini dilakukan di Toserba Yogya Grand Karawang. Toserba Yogya merupakan salah satu mall supermarket yang ada di Kota Karawang dengan jumlah pelanggan yang cukup banyak. Toserba Yogya Grand karawang dalam melayani konsumen yang mengantri untuk melakukan transaksi pembayaran di kasir selama ini memerlukan waktu yang relatif lama sehingga antrian menjadi panjang. Jika antrian panjang, akibatnya konsumen akan merasa tidak nyaman. Analisis dengan menggunakan sistem antrian metode tingkat aspirasi menunjukan bahwa jumlah kasir di Toserba Griya Yogya Grand Karawng ini harus ditambah, yaitu dari yang semula hanya ada pelayanan dengan 7 kasir, menjadi 12 kasir pada waktu-waktu sibuk yaitu pada hari Sabtu dan Minggu dari pukul 17.00 hingga pukul 21.00. Hasil penelitian ini merekomendasikan kepada Toserba Yogya untuk menambah 4 pelayanan kasir menjadi 12, dengan tujuan agar pelayanan kepada pelanggan dapat lebih efektif.
Strategi Peningkatan Kinerja Karyawan Untuk Mencapai Tujuan Usaha Pada PD. Mustika Prima Telur Dawuan Skolastika Amanda Cinta Silence Hilgers; Syifa Pramudita Faddila
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1372

Abstract

Tujuan Praktikan memilih untuk melakukan kegiatan kerja praktik di PD. Mustika Prima Telur Dawuan karena ingin mempelajari bagaimana strategi yang digunakan untuk meningkatkan kinerja pegawai di PD. Mustika Prima Telur Dawuan. Selain itu juga Praktikan ingin mempelajari bagaimana atasan mengelola karyawannya sehingga menghasilkan kinerja yang baik. Metode yang digunakan dalam praktik lapangan ini yaitu menggunakan metode analisis deskriptif kualitatif, yang bertujuan untuk menjelaskan objek penelitian dan permasalahan penelitian sedetail mungkin dengan menggunakan fakta lapangan. Dapat disimpulkan Strategi yang digunakan PD. Mustika Prima Telur Dawuan diterapkan strategi yang lebih terkait lingkungan internal dan eksternal, analisis alternatif strategi, tujuan, serta implementasi.
Penerapan Green Accounting Dalam Pengelolaan Tempat Wisata Hutan Mangrove Di Surabaya Sunia Apriyono; Naafika Rachma Rozani; Dyah Putri Agustin; Maria Yovita R Pandin
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 3 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i3.1373

Abstract

Green accounting is an accounting approach that focuses on measuring, reporting and controlling economic activity that takes into account environmental impacts. The research objective of Mangrove Forest Tourism in Surabaya is to determine tourism potential and attractiveness, development strategy and community and government participation in the development of objects and attractions for Mangrove Forest Tourism in Surabaya. This tour provides beautiful scenery as well as exciting and educational. The results of this study are the implementation of Mangrove Forest management as a tourist spot in Surabaya which is quite good and has proven to be able to attract visitors and improve the economy of the local community in the area.
Sistem Penilaian Kinerja Manajerial Departemen Produksi Studi Pada Usaha Snack di Pakis Malang Made Iska Aprilita Wardani; Tasnim Nikmatullah Realita; Yudhi Anggoro
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 2 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i2.1589

Abstract

 Performance appraisal is a way of determining the work results of employees and work groups that are useful if used the right methods on target and produce the desired conclusions according to output targets and performance standards. This research method is qualitative, namely observing performance appraisals that are already in effect with a combination of quantitative and qualitative methods. Quantitative by comparing work standards and output targets. Qualitative is assessed from skills (competence, physical abilities, coordination and teamwork); character (discipline, ability to make decisions and speed of response); and accuracy (supervision, control and the presence of work solutions).  Assessment data from January to April 2019. The time limit was chosen because the performance appraisal had stopped starting in August 2019, and required a remedial analysis. The results of the study show that performance appraisal provides an efficiency of 14% and makes assessments more noticed by all production employees. Methods collaborate in generating a more complete and mature assessment, as well as other suggestions for improvement. And prove that performance appraisal is useful for efficiency and effectiveness, controlling and monitoring performance, and being able to motivate employees to work even better.  
MANAJEMEN KEMANDIRIAN PESANTREN BERBASIS KOPERASI DI PONDOK PESANTREN SIDOGIRI Mokh. Syaiful Bakhri; Ashari Ashari
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1637

Abstract

The Ministry of Religion of the Republic of Indonesia assesses that there are still many Islamic boarding schools that have not yet been established, so they need to strive for their independence. For this reason, the Ministry of Religion has launched the “Pesantren Independence Road Map” (2021). This study examines the independence of Islamic boarding schools based on kopontren at the Sidogiri Islamic Boarding School (PPS). The aim is to prove the independence of PPS. The research method used is qualitative research which analyzes data in the form of statements and documentation. From the research conducted, it was found evidence that PPS is an independent Islamic boarding school both in terms of institutional, management, curriculum, manpower and funding aspects. This independence is achieved through the implementation of management principles such as planning, organizing, acting and controlling in managing the pesantren. In addition, the study also found that there are seven characteristics of PPS independence, namely having a business charity that is able to finance the financial needs of the pesantren, being able to manage its finances from the time the students register to completing their studies at the pesantren, being able to meet the basic needs of the students, being able to manage and determine the educational curriculum for the students. santri independently, not asking for help from other parties or the government to build pesantren. In addition, it has educational institutions, da'wah, social, economic and alumni networks that support the independence of pesantren.
Pengaruh Harga Sewa dan Kualitas Layanan Terhadap Kepuasan Pelanggan Pada Apartemen PT Gunawangsa Merr Jeni Ayu Tria Praneta; Nuryadi Nuryadi; Komarun Zaman
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1823

Abstract

The purpose of this study was to determine the effect of rental prices and service quality on customer satisfaction at Pt Gunawangsa Mapan Sentosa Merr. This study uses primary and secondary data. Data collection techniques using observation and questionnaires. The analysis technique used is quantitative. The results of this study are, Based on the results of partial hypothesis testing there is a significant effect of rental prices on customer satisfaction, and there is also a significant effect of service quality on customer satisfaction. As for simultaneously there is a significant influence of rental prices and service quality on customer satisfaction
Pengaruh Arus Kas Operasi, Tingkat Hutang dan Konsentrasi Pasar Terhadap Persistensi Laba Dika Triyani Putri; Muhammad Aufa
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1830

Abstract

This study aims to examine and analyze the effect of accounting conservatism, capital structure, firm size on earnings persistence. This type of research is quantitative research. The sampling method in this study was a purposive sampling method, namely the selection of samples based on predetermined criteria. The sample for this study uses manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange (IDX) for 2019-2021 with 98 research data. The analytical method used is multiple linear regression analysis using the IBM SPSS statistics 22 program. The results show that the leverage and market concentration has a significant effect on earnings persistence. Meanwhile, the variable operating cash flow have no effect on earnings persistence.
Perceived Brand Value And Consumer Involvement On Brand Loyalty Ismanto Ismanto; Muhamad Stiadi; Ulfasari Sukardi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1844

Abstract

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.
Pengaruh Kompensasi, Lingkungan Kerja Fisik Dan Fasilitas Kerja Terhadap Produktivitas Kerja Karyawan CV. Mukti Mulyo Nadia Puspita Sari; Taufik Akbar; Erwin Syahputra
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 3 No. 4 (2023): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v3i4.1862

Abstract

This research aims to explain and prove the hypothesis regarding the influence of compensation, physical work environment and work facilities on the work productivity employees of CV. Mukti Mulyo. Where this research uses a descriptive research model with a quantitative approach method with a non-probability sampling technique, namely a saturated sample method, with a population of 32 employees and a sample of 32 respondents or all employees used as samples. The analysis techniques used are validity test, reliability test, classical assumption test, multiple linear regression test, partial test (t test), simultaneous test (F test) and determination test (R2) which are processed using the SPSS version 25 data processing program. The research results obtained are that compensation has a partial and significant effect on employee work productivity with a significant t test value of 0.016 < 0.05. The physical work environment has a partial and significant effect on employee work productivity with a significant t test value of 0.001 < 0.05. Work facilities have a partial and significant effect on employee work productivity with a significant t test value of 0.022 <0.05. Compensation, physical work environment and work facilities have a simultaneous and significant effect on employee work productivity with a significant F test value of 0.000 <0.05.

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