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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 349 Documents
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Dinamika Pertumbuhan Penduduk dalam Mendorong Ekonomi Berkelanjutan Putri Azkia Risyda; Siti Rahmi; T. Razita Syahinda
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3462

Abstract

Population growth is a significant phenomenon in the context of global economic development. This article discusses the dynamics of population growth and its impact on a sustainable economy. Rapid growth can provide opportunities, such as increased labor force and larger consumption markets, but it also brings serious challenges, including pressure on limited natural resources and infrastructure. With an eye on the interaction between population and economy, effective strategies need to be put in place to ensure that population growth becomes an asset, not a burden. Investments in education, sustainable infrastructure development, and inclusive migration policies are key to achieving the desired balance. This article emphasizes the importance of integration between population growth and economic sustainability to build an inclusive and prosperous future for all.
Pengaruh Globalisasi terhadap Pembangunan Ekonomi di Negara Berkembang Muhammad Azy Rahmanda Lubis; Fahmil Fadillah; Gunawan Prasetio; Khairina Tambunan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3464

Abstract

This study aims to analyze the impact of globalization on economic development in developing countries, focusing on both its positive and negative effects. Globalization has accelerated the integration of the global economy, enabling developing countries to access global markets, advanced technologies, and foreign direct investment (FDI). On the other hand, globalization also presents challenges such as economic inequality, dependency on developed nations, and resource exploitation. Using a qualitative approach with a literature review method, this study explores various data and literature from scientific journals, international organization reports, and related publications. The findings reveal that globalization significantly contributes to economic growth in developing countries through increased international trade, technology transfer, and job creation. However, these effects are not evenly distributed across sectors and social groups, leading to income disparities and uneven development. Furthermore, globalization pressures often push developing countries to adopt economic policies that are less supportive of local sectors, reducing domestic economic competitiveness. This study recommends the importance of balanced and sustainable development-oriented policies to maximize the benefits of globalization while minimizing its adverse impacts. Thus, developing countries can optimize globalization’s potential as a tool for inclusive and sustainable economic development.
Pengaruh Pendidikan terhadap Pertumbuhan Ekonomi: Kajian Literatur pada Negara Berkembang di Indonesia Dimas Surya; Deni Dharmawansyah; Erwin Fitrah Jauhari; Khairina Tambunan
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3465

Abstract

Article discusses the influence of education on economic growth in developing countries, with a special focus on Indonesia. Education is considered a key factor in improving the quality of human resources, which contributes to economic growth. The three main theories that explain this relationship are human capital theory, allocation theory, and class growth theory. Human capital theory suggests that higher education can increase productivity and wages, despite criticism regarding job quality. Allocation theory highlights the role of education in allocating individuals based on educational strata, while class growth theory highlights the impact of education on social inequality. In Indonesia, challenges faced in the education sector include inequality of access and poor infrastructure, especially in remote areas. Despite increasing education budgets, data shows that classroom infrastructure problems are still not fully resolved. This article emphasizes the importance of research and development to improve the quality of education, which in turn is expected to encourage economic growth and reduce social problems such as unemployment and crime. Successful examples from other countries, such as South Korea, show that a strong education system can contribute significantly to economic growth. The method used in this research is a literature review, which collects and analyzes various studies related to the influence of education on economic growth. The literature sources used include books, academic journals, and research reports, which allows the authors to gain a broader picture of trends, findings, and research gaps in this topic.
Analisis Faktor Internal Nilai - Nilai Perusahaan Tembakau yang Terdaftar di Bei Periode 2019-2023 Lailatus Sa’adah; Adinda Tiara Choirunnisa; Gilang Noratama; Rio Eka Pebrianto
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3473

Abstract

This study aims to analyze the impact of Return on Equity (ROE), Return on Assets (ROA), and Earnings Per Share (EPS) on firm value in the tobacco sector companies listed on the Indonesia Stock Exchange (IDX). The results show that a high ROE, as seen in HMSP, reflects efficient equity management and positively contributes to increased firm value, while low ROE in GGRM and ITIC indicates inefficiency. ROA analysis reveals that all four issuers have very high average ROA, indicating efficiency in utilizing assets to generate profits. Regarding EPS, the increase in ITIC and WIIM reflects improved financial performance, whereas the decline in EPS at GGRM and HMSP may reduce investor attractiveness. Overall, the study concludes that ROE, ROA, and EPS are important indicators influencing firm value, although they should be considered along with other external factors for a more comprehensive understanding.
Analisis Perilaku Konsumen Terhadap Penjualan Serum Hanasui Putri Sakila Cahyani; Marsyella Wardhani
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3494

Abstract

The cosmetics industry in Indonesia continues to experience rapid development, especially with increasing consumer preferences for local products. Hanasui, as a local cosmetic brand, offers quality facial serum at affordable prices which is available on various e-commerce platforms. This research aims to analyze the factors that influence consumer behavior in purchasing Hanasui serum, including product quality, price, online reviews and social recommendations. Referring to previous research, factors such as social class, reference groups, product knowledge, and online customer reviews are known to play an important role in cosmetic product purchasing decisions. The findings of this research are expected to provide in-depth insight for manufacturers and marketers to formulate more effective marketing strategies, increase customer loyalty, and strengthen Hanasui's position in the local cosmetics market.
Analisis Strategi Pemasaran Produk Wardah Dindha Tria Lestari; Novianti Novianti; Syamsul Hidayat
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3495

Abstract

This study aims to analyze the marketing strategy of Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen Donsu (Donat Susu) Cibaduyut Salsa Dilla Anisa Putri; Siska Anggraeni; Evi Agustin
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3496

Abstract

Choosing a specific brand from a variety of brand options is a purchase decision. In this study, Product Quality and Service Quality are considered the two main factors influencing the purchase decision of milk donuts at DONSU Cibaduyut. The purpose of this research is to analyze how these two factors affect the purchasing decision. The research was conducted at DONSU Cibaduyut, involving 96 respondents selected using the Purposive Sampling method, with an unknown population size. Data were collected through closed questionnaires with a rating scale ranging from strongly disagree to strongly agree. This study employs a quantitative approach with descriptive analysis of the data obtained. To analyze the data, regression analysis was used, and hypothesis testing was carried out using T-tests and F-tests. The results of the study revealed three main findings in line with the proposed hypotheses: 1) Product Quality does not significantly affect the Purchase Decision; 2) Service Quality significantly affects the Purchase Decision; 3) Product Quality and Service Quality together influence the Purchase Decision.
Pengaruh Kepemimpinan Transaksional Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Mediasi Pada Variasi Mobil di Kota Jambi Muhammad Irfansyah; Zulfina Adriani; Nur Hasanah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3499

Abstract

This research was conducted to obtain an overview of the influence of transactional leadership on employee performance through job satisfaction as a mediating variable in car variations in Jambi City and to find out whether there is a mediating role of job satisfaction on the influence of leadership on employee performance. This type of research is quantitative. The data collection technique uses Structural equation modeling (SEM) with the SmartPLS program. The results show that transactional leadership and job satisfaction have a significant influence on employee performance, and job satisfaction has a mediating role.
Pengaruh Lingkungan Kerja dan Komunikasi terhadap Disiplin Karyawan di Restoran Cap Lapan Kuda Kota Blitar Moh. Ridwan; Eko Adi Susilo; Anwar Hakim Darajat
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3500

Abstract

This research is a quantitative study to determine the influence of the work environment and communication on employee work discipline at the Cap Lapan Kuda restaurant, Blitar City. The research method used was the saturated sampling technique using the entire population as a sample with a total of 30 employees at the Cap Lapan Kuda restaurant, Blitar City. The results of this research state that work environment variables partially influence work discipline and communication does not partially influence work discipline. However, simultaneously the work environment and communication variables influence work discipline.
Pemberdayaan Masyarakat dalam Memanfaatkan Limbah Sampah Plastik Melalui Metode Ecobrick di Desa Pamarayan Tashella Nazha; Munawaroh Munawaroh
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 1 (2025): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i1.3502

Abstract

Plastic is a non-organic waste that has uses, especially in daily activities. Plastic is widely used by traders to package food and others. The widespread use of plastic by the community and its indiscriminate disposal after use can lead to the accumulation of waste. The problem can be solved with the 3R strategy, namely Reduce, Reuse, and Recycle. Not all locations have facilities to dispose of waste. Nowadays, landfills are a necessity, so it is necessary to provide these facilities. The solution is to make ecobrick products because they can be made easily. This research aims to increase public awareness in Pamarayan Village, Jiput Sub-district, Pandeglang Regency, Banten Province regarding ecobrick products as an invitation to care for the environment in order to create a healthy environment. The method used was the observation method and the approach was training in ecobricking. The result is that the community can understand the importance of maintaining environmental cleanliness and health through proper waste sorting, and are able to make ecobrick products in the form of trash cans from bottle waste for personal or community use.

Page 34 of 35 | Total Record : 349

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