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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Optimizing Digital Marketing in Hospitality Industries Bhandari, Rahul; A Sin, Muhamad Viktor
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.263

Abstract

Digital marketing is currently an important aspect of the hospitality industry as it allows hotels to reach out and connect with potential guests as they spend most of their time digitally. Currently, not all hotels take advantage to spend their money on annual budgets to make digital marketing strategies more effective, such as social media, which only makes promotions without any interaction with their followers, Search Engine Optimizer investment, and online hotel review. In the competitive hospitality industry, a strong digital presence is critical to attracting and retaining customers. Hotels can use a variety of digital marketing strategies to grow their business and capture the attention of potential guests. This study uses different digital marketing strategies to do business with different social media platforms and uses the medium of search engine optimization (SEO) to optimize websites and content for specific keywords. Digital marketing is a powerful tool for hotels looking to attract and retain customers in the digital age. The main objective of the magazine is to outline digital marketing strategies for the different target groups of hotels and the most diverse tourism players. By utilizing the various channels and digital technologies available, hotels can effectively reach and engage with their audience and drive business growth.
The Importance of Building a Digital Business Startup in College Bist, Ankur Singh
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.265

Abstract

Indonesia has enough established startups for them to become popular in business incubators that accept college or university students. This is because aspiring entrepreneurs who have business ideas are given access to the incubation concept and program. As a result, study was done to find out how business incubators help colleges create firms. However, there are barriers to developing businesses, including limited technology, management, and leadership. A qualitative methodology was used to carry out the study at Raharja University's Alphabet Incubator. Utilizing an observational research approach and a literature review to gather data with the goal of streamlining the procedure, It is clear that the government supports business incubators in creating startups and utilizing technology to expand businesses. The goal of the research is to boost creativity or innovation in creating successful new companies in higher education. seen from students making use of the Alphabet Incubator's resources to create small enterprises in the digital sector and expand the workforce.
Increasing Consumers with Satisfaction Application based Digital Marketing Strategies Zanubiya, Jihan; Meria, Lista; Duwi Juliansah, Muhamad Alfi
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.266

Abstract

As technology advances, more complex tools are produced that can be used as a medium in the creation of consumer-focused business operations. More and more businesses are switching from traditional marketing to digital marketing, but there are still many businesses that are less effective in implementing digital marketing strategies. the importance of digital marketing in today's digital era and technological developments that affect the way businesses interact with customers. One way of combining these technologies is marketing practices that utilize digital marketing techniques. The purpose of this research is to evaluate and explore how exposure to digital marketing strategy concepts can increase customer satisfaction using an application basis. The research method used in this research is descriptive, by collecting and analyzing data systematically and objectively. Secondary research data obtained from literature studies in the form of theories and empirical findings from previous studies. The results show that an effective digital marketing strategy includes: a solid understanding of the target market and segmentation, choosing the right marketing platform, interesting and relevant content, search engine optimization, ongoing customer interaction and interest. The conclusion that can be drawn from the findings of the discussion is that an application-based digital marketing strategy, organizations involve an analysis of internal and external elements to choose the best digital marketing approach.
Development of Java Hands Startup Business Idea Model by Lean Startup Approach Alwiyah; Watini, Sri
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.268

Abstract

Exporting is one of the activities that help increase a country's foreign exchange income. However, there are still many export commodities that have not been maximized. One of them is handicrafts. Java Hands is an e-commerce company aiming to sell handicrafts made by Yogyakarta artisans to overseas markets. Based on the observations made, there are fluctuations in the value of Indonesia's handicraft exports. Only one country controls the value of exports. Java Hands aims to increase interest in crafts and help artisans find new markets. The Java Hands build process is designed with a lightweight startup approach. This approach makes work more efficient and faster. Lean Startup consists of three phases. This is market validation, product validation, business validation. After completing these three phases, your existing data will be analyzed and a prototype of your Java Hands application will be created.
Use of E-Commerce in The World of Business Kedah, Zulkarnain
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.273

Abstract

The process of purchasing, offering for sale, or transferring goods, services, and information over computer networks is known as electronic commerce (e-commerce). E-commerce is a subset of e-business, which has a broader definition that includes business partners, customer support, and job openings in addition to commercial activities. A database or database (database), e-mail or electronic mail (e-mail), non-computer technology in the form of different delivery systems, and a method of payment for e-commerce are additional requirements for e-commerce in addition to networking technologies. Given that e-commerce is electronic, customers can access and place orders from many locations. Given the current state of modern technology, a client wishing to access online shopping need not physically be there, as there are numerous locations in Indonesia's major cities that offer Wi-Fi-enabled internet access via laptop, notebook, or Personal Digital Assistant (PDA). So, this is a crucial time for businesses to establish e-commerce services. E-commerce is still largely unused in Indonesia. Following some background information, the author talks about the benefits of e-commerce to his business goals.
Maximizing Online Marketing Strategy with Digital Advertising Wuisan, Dewi Surya; Handra, Tessa
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.275

Abstract

The growth of the internet is altering business practices, notably those in retail establishments where company models use electronic commerce to handle transactions. This study's goal is to investigate the best practices for online advertising implementation and capturing consumer interest in purchasing. Additionally, this study used a descriptive survey method with verification. With a sample size of 96 customers, the population in this study consists of Lazada users in the city of Bandung. The results demonstrate that the use of online advertising has a direct influence on customers' intent to purchase through the Lazada website. The rapid development of information technology has had an impact on community in supporting various business activities, both large and small, so that they can be widely recognized global. The most obvious impact is that apart from being known, it can also increase sales volume and profit. Digital Marketing is one of the marketing media that has a huge impact. With using digital marketing in this case is social media, especially in every e-commerce application to increase sales, especially in the era of globalization social media affects so sales volume has increased rapidly compared to the old way of selling. Digital marketing is seen as the best media as the most effective means of promotion and efficiently and able to increase sales volume significantly.  
Lean Canvas and the Business Model Canvas Model in Startup Piecework Razabillah, Nurlaela; Putri Junaedi, Sausan Raihana; Maria Daeli, Ora Plane; Arasid, Nova Syahrani
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.239

Abstract

A newcomer in the social media industry, Piecework is dedicated to assisting small businesses in growing their operations in the age of globalization. Having the appropriate business model for a simple explanation of a company's business idea is essential when creating a startup. The Business Model Canvas was a business model that startups utilized frequently at first, but following the creation of the Lean Canvas, they were interested in using it for company development. The purpose of the comparison between the Business Model Canvas and Lean Canvas in the Piecework startup is to enhance the startup development strategy, gain a stronger market position, and gain a deeper understanding of the business framework based on both business models. To validate the concerns encountered, ten informants were interviewed using a qualitative methodology. Lean Canvas is thought to be more suitable for usage by Piecework because using Lean Canvas, Piecework may build services that are more suitable for customers, according to the comparison of the Business Model Canvas and Lean Canvas business models.
Impact on Educational Effectiveness Using Digital Gamification Asmolov, Alyusha; Ledentsov, Avraam
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.252

Abstract

This study's objective was to evaluate the educational value and motivational pull of computer games created with Greek secondary school curricula in mind for the study of computer memory principles. Comparing it to related applications, computer science (CS) encompasses goals and substance. similar learning, but without the gaming element. This study also looks into possible gender differences in learning efficiency and the appeal of play as a motivator. The sample consisted of 88 students who were separated into two groups at random: one group that used game applications (Group A, N = 47) and one group that did not use game applications (Group B, N = 41). Both the pretest and the posttest employed the Computer Memory Knowledge Test (CMKT). The intervention was also seen by students. Additionally, following the intervention, students' opinions of the applications they had used were solicited via a feedback form. Data analysis revealed that compared to the non-game approach, the game approach was more effective in improving students' understanding of computer memory concepts and more motivating. The learning outcomes that boys and girls achieve through game use are not significantly different, and games were found to be the same. This is true even though boys have more involvement with, a greater preference for, and experience with computer games. They also have a greater prior knowledge of computers. girls' and boys' inspiration The findings demonstrate that, regardless of the gender of the students, educational computer games may be used as an effective and inspiring learning environment in secondary school CS.
A Review of Indonesian Business Start-Up Incubator Models Annas, Mohammad; Meilinda, Vivi
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.260

Abstract

The new global economy has a need for business incubation, which is brought on by deregulation, globalization, and the quick and significant advances in the fields of technology, telecommunications, and digitization. Every business incubator must be skilled at developing startup company strategy and have links to financial resources, related business communities, and business information and consultancy. Because the Business Incubator may strengthen the capacity and business performance of new science and technology-based entrepreneurial prospects, its role in the development of Innovative SMEs is particularly strategic.
Young Entrepreneurs Perspectives on Success in Managing a Startup Business Prawiyogi, Anggy Giri; Solahudin, Aang
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 1 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i1.267

Abstract

A person's viewpoint on something related to a purposeful life orientation is what is meant by their perception of success. Each person has their own subjective definition of success. The definition of success varies among young business people because they have diverse standards for what constitutes a successful enterprise. This study aims to determine how business owners evaluate the achievement of their ventures. Two Acehnese company owners with new ventures comprised the study's respondents. Detailed interviews with each respondent were done to collect research data. The theory of Perception of Success served as the foundation for the interview questions. The results of the interviews demonstrate that success is perceived differently depending on what success means to each person. According to Respondent I, a successful business

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