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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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A Platform Based Business Revolution Activates Indonesia's Digital Economy Meilinda, Vivi; Anjani, Sheila Aulia; Ridwan , M
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.279

Abstract

In the past twenty years, the rise of the internet, often known as e-commerce, has been extremely rapid. The rise of a digital economy was then influenced by this phenomenon. This tendency will revolutionize people's lives in the long run as well as how business, commerce, and the economy develop. Although not all of them are able to grow as large as businesses that have become examples of international success, it can be seen that the development of the many startup companies that are beginning to blossom in Indonesia closely follows this trend. In the past twenty years, the rise of the internet, often known as e-commerce, has been extremely rapid. The rise of a digital economy was then influenced by this phenomenon. This tendency will revolutionize people's lives in the long run as well as how business, commerce, and the economy develop. Although not all of them are able to grow as large as businesses that have become examples of international success, it can be seen that the development of the many startup companies that are beginning to blossom in Indonesia closely follows this trend.
Tokopedia E-Commerce is Being Used to Present Opportunities for Young Business Owners to Succeed in the Digital Economy Amid the Pandemic Pangilinan, Greian April; Tambunan, Amirsyah; Astuti, Eka Dian
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.284

Abstract

This study explores Tokopedia E-Commerce's role in providing young entrepreneurs with opportunities to succeed in the digital economy during the pandemic. The COVID-19 pandemic has significantly changed the landscape for business, with social restrictions and lockdowns becoming major challenges for many brick-and-mortar stores. In this context, e-commerce platforms like Tokopedia have become an attractive solution for young entrepreneurs who want to master the new challenges and opportunities of the digital age. The purpose of this study is to analyze how Tokopedia E-Commerce is providing opportunities for young entrepreneurs to overcome current economic challenges. The study takes a qualitative approach, gathering data through interviews and content analysis with business her owners using the Tokopedia platform. The results of this study show that Tokopedia E-Commerce is giving young entrepreneurs broad access to sell their products online, reach a wider audience and increase sales. In addition, we provide various functions and services to support business development, such as training and technical support. In the context of the COVID-19 pandemic, using Tokopedia E-commerce has helped young business owners survive and even thrive in difficult circumstances. The platform has opened up new opportunities to sell products online and reach a wider consumer base, reducing reliance on physically limited stores due to social restrictions. The study therefore concludes that Tokopedia E Commerce offers a significant opportunity for young entrepreneurs to succeed in the digital economy, especially in the current pandemic era. Using this platform, young entrepreneurs can overcome economic challenges and gain access to a wider market, thereby enhancing the sustainability and growth of their future business. 
Cloud Computing Applications In Business Development Rawat, Bhupesh; Bhandari, Rahul
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.285

Abstract

A crucial technology with significant consequences for company growth is cloud computing. This magazine examines how cloud computing is used in the context of company expansion and assesses how it affects several facets of organizational development. This study offers important insights into the advantages, difficulties, and best practices related to incorporating cloud computing in corporate development processes by completing an extensive literature review and looking at actual case studies. The research technique comprises a thorough examination of the body of knowledge regarding cloud computing and its function in organizational transformation. In order to pinpoint useful applications and results, case studies of businesses that effectively incorporated cloud computing into their operations are also looked at. The results reveal a number of significant benefits of using cloud computing for corporate growth. First off, cloud computing makes it simple for businesses to access a vast collection of computational resources, enabling them to grow their operations effectively and shorten the time it takes to market goods and services. With less upfront investment required for infrastructure and hardware, organizations may more efficiently allocate resources and concentrate on their core capabilities. Second, cloud computing's elasticity and scalability allow businesses to adapt swiftly to changing demand, assuring efficient resource use and low costs. Businesses may take advantage of market opportunities, adjust to shifting trends, and experience sustainable growth because to this agility. Additionally, better data security features including encryption, access controls, and data backup systems are provided by cloud computing. And finally, the use of cloud computing for corporate growth results in significant cost reductions.
Creative Industry Development Strategy for Home Culinary Businesses Purnama, Suryari; Baedowi, Hikmal; Putrasetia, Yansha Juliano
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.302

Abstract

By relying on ideas and knowledge from human resources as the main key in driving economic activity, economic activity is required to intensify information and creativity to support the flow of creative industries. Because they control and oversee family finances, housewives are usually important members of society. Due to various constraints, such as family finances, caring for the family at home, etc., housewives cannot fully realize their ability to support the family's economy. However, there are problems, especially the dynamics of the world economy that are constantly changing, which also have an impact on Indonesia, which is also experiencing an economic crisis. In addition, this has an impact on uncertain and unpredictable market conditions. Even though people's purchasing power has fluctuated, this industry continues to thrive and even seems to be growing. The Industrial Revolution 4.0 which led to advances in science and technology and changed human perceptions of life, also had an impact on world economic development. The purpose of this research is to expand the business of housewives so they can build an independent society.
Peer to Peer Lending Business Agility Strategy for Fintech Startups in the Digital Finance Era in Indonesia Hussain, Nazim
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.340

Abstract

Technology advancements have boosted financial technology literacy, and Fintech businesses have entered the peer-to-peer lending market to fill the gap between traditional banking and people who cannot obtain financing from banks. Financial facilitation can now be done in a more streamlined, quick, and economical manner thanks to technology. With the legislation of Authority of Financial Services Number 77/POJK.01/2016 Indonesian Fintech about information technology-based money lending services, the government has safeguarded consumers in Indonesia, where fintech has significant potential. The goal of this study is to provide an example of a business agility strategy used by financial technology firms that engage in peer-to-peer lending. This study used a qualitative research strategy combined with a descriptive methodology. Literature study is the method of data collection used. The findings demonstrate that P2P lending organizations have already employed a strategy of business agility to win clients in Indonesia's digital financial era by utilizing platform technology they have created, which is a straightforward tool for achieving competitive advantages.
SWOT Analysis is Used in the Startup Business Development Strategy Safitri, Elda Diah; Junaedi, Sausan Raihana Putri; Priono, Ari
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.341

Abstract

Fast-growing startups in Indonesia have an effect on the economy of the country. The fact that Indonesia is one of the five nations with the most startups in the world attests to the high level of public interest. Numerous firms that have strong financial valuations fall under the category of unicorns or even decacorns. One of the funding options in the capital process, which, of course, cannot be isolated from the company's strategies, is to execute an Initial Public Offering (IPO) on the Indonesia Stock Exchange (IDX). Up till 2022, two startups, PT. Bukalapak.com (BUKA) and PT. Goto Gojek Tokopedia (GOTO), have held initial public offerings. Analyze the two companies' strengths, weaknesses, opportunities, and threats (SWOT) in order to determine their respective business strategies. This study used a descriptive qualitative method, and it collected its data by completing literature reviews from reliable sources of scholarly literature and online news.
High Rate of Turnover Intention: Study of Logistics Industrial Workers Annas, Mohammad; Handra, Tessa
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.342

Abstract

The research aims to uncover the root cause of the high rate in terms of logistic employee turn-over at the top ten logistics establishments under the management of Kawasan Berikat Nusantara located at the busiest logistics hub in the northern part of Indonesia. Ninety-eight respondents who were all decision makers representing ten major logistics establishments gave the primary data through structured questionnaires. Regression analysis was used to analyze the collected data as well as the description of hypothesis results. The conclusion showed that although the high tension of heavy industry in particular the logistics sector caused high job stress; it was not affecting the turn over intention of the employee. On the other side, employee job satisfaction gave more impact on employee turn-over. This circumstance gave a clear and objective description that job stress was really only the perception of the employee where they have their own flexibility and got full understanding related to the individual stress aspect. It concluded that logistics sector employees could tolerate job stress much better than their job satisfaction.
Strategy Based Technology-Based Startups to Drive Digital Business Growth Safitri, Hanny; Chakim, Mochamad Heru Riza; Adiwijaya, Alfri
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.344

Abstract

Lean startup methodology-based strategic formulation to promote the expansion of  technology-based startup businesses in Indonesia. About 75% of developing startups fail to expand appropriately, which is a relatively high startup failure percentage. Failure of startups is influenced by time and the relevant industry. Due to the wrong approach being chosen from the startup's first year to its fourth, it was unable to expand. The goal of this study is to develop new general methods for company growth based on the lean startup approach. The goal of this study is to use the Delphi technique to find startup failure indicators, and then to select the primary failed cause using the Analytical Network Process (ANP). The research's next phase is to develop the plan after the failure factor has been determined. The researcher acquired 8 as a consequence of this study. 55 indicators of startup failure factors and factors. Using the ANP model, 10 priorities were determined. addressed by developing a new approach utilizing agile development and the minimal viable product idea. technique, human resource management, and customer relationship management. eventually acquired a fresh approach that entrepreneurs may utilize to promote growth.
Knowledge Management: Efforts to Create an Excellent Digital Creative Industry Prawira, Lukmanul Hakim Aufa Pringgo; Ummah, Aulia Fahirah; Aditiya, Muhamad Reza; Nugroho, Dimas Widi
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.365

Abstract

As a sub-sector of the creative industry, which is a priority in the third stage of national creative industry development, the digital creative industry should be further developed through appropriate strategies. The heart of the industry is ideal for creating creative digital products. If not managed, it is difficult to transform each individual's ideas into organizational knowledge. Knowledge management as a medium for managing ideas can transform individual knowledge into shared knowledge. This research is qualitative. The sampling technique used is targeted sampling. Respondents of this survey are digital creative businessmen from Bandung City who have a deep understanding of the knowledge management process. Data were collected by observational methods, questionnaire distribution, and in-depth interviews. The survey found that the digital creative industry in Bandung City is facing problems in implementing effective knowledge management. Personal knowledge, work processes, and possession of technology were not optimally implemented to complete the work.
The Evolution of Financial Technology in Indonesia Manawar, Albert; Lukita, Chandra; Meria, Lista
Startupreneur Business Digital (SABDA Journal) Vol. 2 No. 2 (2023): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v2i2.367

Abstract

Financial technology has its origins in industrialized nations with well-established infrastructure, cutting-edge technology, and a more digitally-oriented populace. Fintech has had trouble entering poor countries and enhancing their financial inclusion, even if this is not the case for emerging nations. This study attempts to identify global fintech best practices and examine how they could enhance the economic well-being of those living in poor nations. We categorized the issues into three categories: a lack of infrastructure, a society that is less digital, and an unorganized and informal culture. Then we looked at Microfinancing, Crowdfunding, Digital payment system as the three fintech’s that best embody the three categories. The development of financial technology began in industrialized countries with advanced infrastructure, cutting-edge technology, and a population that was more accustomed to using digital devices. Even while this is not the case for rising countries, fintech has difficulty reaching poor countries and improving their financial inclusion. This study looks for global fintech best practices and considers how they could improve the economic security of people in developing countries. We divided the problems into three groups: a dearth of infrastructure, a society that uses less technology, and an unstructured and disorganized culture. The three fintech’s that most closely represent the three categories were then examined: Micro Financing, Crowdfunding, Digital payment system.

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