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Startupreneur Business Digital (SABDA Journal)
Published by Pandawan Sejahtera Indonesia
ISSN : 29620279     EISSN : 29620260     DOI : https://doi.org/10.33050/sabda
Core Subject : Economy, Science, Education,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Startupreneur Business Digital (SABDA) is an open access scientific journal published by Pandawan Incorporation hosted by Alphabet Incubator. SABDA publishes original scientific research from scholars and experts around the world with novelties based on theoretical, experimental and numerical frameworks. This journal is published every April and October with the aim of making an important contribution to the whole world through the publication of original and high-quality research articles in the field of Entrepreneurship, and Digital Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 80 Documents
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Digital Marketing as a Strategy to Improve Higher Education Promotion During the COVID-19 Pandemic Rawat, Bhupesh; Sunarya, Po Abas; Devana, Viola Tashya
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1434.742 KB) | DOI: 10.33050/sabda.v1i2.105

Abstract

In the realm of business, one of the most crucial components in establishing a company's success is promotion. As a result, producers will engage in various sorts of promotions, which will be costly. It's not only promotion from one individual to the next. Social media is now frequently employed as a digital marketing approach. Universities recruit students in the same way that businesses do. Promotions are run to boost the number of prospective students who apply to the college. The education sector in Indonesia will be virtually completely crippled by the year 2020. The government is urging the entire community to exercise physical distance in the middle of the COVID-19 outbreak, which is causing great concern among Indonesia's entire population. Universities all around Indonesia are having difficulty operating as a result of this. Almost all colleges have implemented work-from-home policies, which impede academic and non-academic activities and prevent new students from enrolling. The COVID-19 pandemic has resulted in a significant reduction in the number of potential students enrolling at universities. Universities have a hard time promoting and introducing themselves to the general population. Universities can use digital marketing media to promote higher education as one solution. The purpose of this study is to conceptually examine digital marketing strategies to Improve Higher Education Promotion. The research method used is descriptive research. The findings of this study indicate that social media materials play a major role.
The Effectiveness of Business Intelligence Management Implementation in Industry 4.0 Choi, Lee Kyung; Panjaitan, Aropria Saulina; Apriliasari, Dwi
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1598.645 KB) | DOI: 10.33050/sabda.v1i2.106

Abstract

Changes in business processes that run very fast in the industrial era 4.0 have positive and negative impacts on business players. Industry 4.0 is a technology that companies need to promote Industry 4.0 is a technology that businesses need to promote innovation strategies and respond quickly in a volatile market. It primarily focuses on interconnectivity, digital technology, predictive analytics, and machine learning to transform the way businesses operate and thrive. As a result, this article suggests and encourages the implementation of Industry 4.0 in organizations. Examining the current state of business intelligence (BI), how it is positively impacting organizations at the economic and business levels in terms of decision making, and some success stories applied across various business, academic, social, and government circles. Furthermore, it discusses the expected future of Industry 4.0, particularly in BI, and how businesses should prepare for this revolution. This article contributes knowledge about the current state and positive consequences of Industry 4.0, as well as the rapid advancement of technology when implemented in organizations and the harmonization of production and intelligent digital technology.
The Use of Data Science in Digital Marketing Techniques: Work Programs, Performance Sequences and Methods. Arora, Kawal; Alwiyah; Faisal, Muhammad
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1130.062 KB) | DOI: 10.33050/sabda.v1i2.110

Abstract

Over the past decade, there have been tremendous advances in the use of data science to facilitate decision making and extract and thus act upon insights from large data sets in digital business environments. However, despite these advances, there is still a lack of relevant evidence on actions to improve data science management in digital businesses. To fill this gap in the literature. The purpose of this study is to review (i) analytical methods, (ii) usage, and performance metrics based on (iii). Data science used in digital business techniques and strategies. To this end, a comprehensive literature search was carried out on the important scientific contributions made so far in this area of ​​research. The results provide an overview of the most important applications of data science in digital business. Generate insights related to the creation of innovative data mining and knowledge discovery techniques. Important theoretical implications are discussed and a list of topics for further research in this area is provided. This report aims to develop recommendations for enhancing digital business strategies for enterprises, marketing, and non-technical researchers, and identify directions for further research on innovative data mining and discovery applications in science.
Starting a Digital Business: Being a Millennial Entrepreneur Innovating Saryani; Handayani, Indri; Agustina, Rina
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4559.102 KB) | DOI: 10.33050/sabda.v1i2.113

Abstract

Indonesia is now entering the era of the Fourth Industrial Revolution or Industrial Revolution 4.0. Therefore, the economic sector's change towards smart business is good, and the progress of existing digital business may contribute to the economic development of Indonesia, especially e-commerce. With the development of information and digital technologies, the business and development competition, which was initially focused on the use of natural resources, will shift to the acquisition of information and digital technologies. This is the importance of innovation in business. The era of Industry Revolution 4.0 opens up opportunities for young millennial entrepreneurs in the business sector to become experts in the latest knowledge and technology development. For this reason, skill improvements and skills updates need to be implemented so that the workforce can compete based on the current needs of industry.
Study on Innovation Capability of College Students Based on Extenics and Theory of Creativity Rii, Kim Beom; Edastama, Primasatria; Nabilah, Nabilah Fitri
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.768 KB) | DOI: 10.33050/sabda.v1i2.118

Abstract

Individual innovation ability is an essential element for enterprise-independent innovation and building a new nation. College students are the main force behind future innovation. But there is no practical means or method for promotion Student ability to innovate. This post discusses the features and benefits of creativity theory and extensions We analyzed and compared the major existing innovation methods from the perspective of capacity building. next, Presenting a combined training model to promote innovative abilities of students, taking advantage of creativity Research and Extenics are integrated and mutually supportive. The effectiveness of our model is proven by our educational practices Case. This dissertation also provides reference material as a guide to improving the innovative abilities of graduate students
Quality Analysis Of Digital Business Services In Improving Customer Satisfaction Lazirkha, Diana Putri; Hom, Jane; Melinda, Vivi
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (884.209 KB) | DOI: 10.33050/sabda.v1i2.119

Abstract

Consumption behavior is changing as the times change, particularly in the technology era. The background problem it is difficult to predict which items or services will be in high demand. The background of this research is number of shuttered stores, malls, and supermarkets demonstrates that the internet era creates a place for consumer democracy. Then there is only one way out, and that is marketing reform. E-commerce (online buying and selling) as research objects has emerged in Indonesia, with one example being Shopee, which is focused on mobile applications and websites. It began as a Singaporean e-commerce platform under the Sea Group in 2015 and has since grown to Malaysia, Thailand, Indonesia, Brazil, et cetera. This study was carried out in order to detect and evaluate consumer behavior in the digital era in order to enhance sales. To depict the buying behavior in genuine words, a qualitative technique was adopted as method. By posing a few random questions on online retail purchases to respondents. To see the symptoms, around 113 people were chosen based on specific criteria. The findings indicate that customers in this day and age are ready for an online shopping strategy. There are gaps in almost every indicator except the first statement indicator from the Compensation dimension The primary factor is convenience. The results shows that convenience refers to marketing characteristics such as novelty like being able to do it anywhere, saving time and money, reduced rates, flexible payment options, and friendlier service.
Social Media Analysis as a Marketing Strategy in Online Marketing Business Rahardja, Untung
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (290.367 KB) | DOI: 10.33050/sabda.v1i2.120

Abstract

Information technology in the last few years has experienced fairly rapid development. During this period, a a platform that allows people around the world to connect with each other called social media. Today, Facebook, Twitter and Instagram are social media that is experiencing the fastest development. The three social media has begun to be widely used to promote a product and be used as a one of the marketing strategies by several business people. The purpose of this journal is to: to explore the use of social media especially Facebook, Twitter and Instagram in online business marketing strategy. Research is expected to be input for business people who want to use social media as one of the media promotion of services and products. This study aims to find out how the use of social media as a business strategy by some business people online based.
Environmental Management/Marketing Research: Bibliographic Analysis Mohammed, Datu; Prawiyog, Anggy Giri; Royani Dewi, Elisa
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.371 KB) | DOI: 10.33050/sabda.v1i2.127

Abstract

This study identifies, synthesizes and evaluates existing environmental research marketing and management with the ultimate goal of revealing trends in this area. In particular, we focus on: the methodological aspects of empirical research are the design, scope, and methodology, the field of study covered and the specific issues raised in all regions. Related articles are also identified electronically. Manual bibliographic search method. A total of 530 articles from 119 scientists were identified in magazines published from 1969 to 2008. Each article is analyzed with 6 pieces of content: key aspects: author profile, manuscript characteristics, study design, scope research, research methodology and field of study. Overall, this research facility is facing serious problems. Transformation moves from the early stages of identification and discovery to more advanced stages, an advanced stage characterized by greater maturity and rigidity. This is indicated by: trends towards inter-author, intercultural and interdisciplinary collaboration. The length of the manuscript and the number of references increased over time. Grow up maturity of study design with increasing emphasis on formalization and causality structure; various countries, industries, Products and companies of varying status, size, and geographic focus. The tendency to use stochastic sampling designs to achieve high response rates, ensuring large sample sizes, Apply advanced statistical analysis. Wide variety and deep coverage examining the topic.
Implementation of Competence-Based Human Resources Management in the Digital Era Dolan, Ellen; Kosasi, Sandy; Sari, Siti Nurindah
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1137.309 KB) | DOI: 10.33050/sabda.v1i2.133

Abstract

Human resource management digitization may help businesses update their HR processes and provide them a competitive edge. At the same time, it demands a change in work style and a change in the necessity for Human Resources. The purpose of the study is to determine how competency-based human resource management may be used in the digital age. Additionally, researchers examine the primary advantages and disadvantages of the present situation and examine how they affect the skills and roles of HR professionals. Analysis of secondary data characterizing the degree of current digital proficiency based on the responses of more than 7,000 respondents from six EU member nations is part of the qualitative research (Germany, Finland, UK, Portugal, Sweden and Slovakia). The findings show that professional HR applications are typically hesitant to incorporate new technology. Future scholars should note that this study solely focuses on how human resource management is used in the digital age. Therefore, further in-depth study on this issue may be carried out by choosing a larger focal area.
The Urgency of Digital Literacy in Indonesia on COVID-19 pandemic Williams, Alexander; Bangun, Cicilia Sriliasta; Shino, Yamato
Startupreneur Business Digital (SABDA Journal) Vol. 1 No. 2 (2022): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.668 KB) | DOI: 10.33050/sabda.v1i2.143

Abstract

For pupils, having a strong grasp of digital literacy is crucial, particularly in light of the COVID-19 pandemic. Every level of society is encouraged to have simple access to the internet by the use of distant learning. In this essay, we will investigate the state of digital literacy in Indonesia at the time of COVID-19 epidemic. A systematic review was used as the research methodology in this study. Campaigns to promote digital literacy are crucial during the COVID-19 epidemic, according to the research findings. Dealing with the COVID-19 outbreak will be made easier with the help of digital literacy. During the COVID-19 epidemic, the digital literacy movement will assist the general people in finding the appropriate information and passing the time. The following are other crucial elements in the development of digital literacy. 1) Understanding culture, namely the diverse contexts in which users of the digital world operate; 2) Cognitive, or the capacity for cognition when evaluating the content;three) constructive Communication, specifically an awareness of network and communication performance in the digital age, self-assurance in one's ability to act responsibly, creativity—doing things differently—critical thinking about content, and social responsibility.

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