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Bursa : Jurnal Ekonomi dan Bisnis
Published by Lembaga Riset Ilmiah
ISSN : -     EISSN : 28296397     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Bursa : Jurnal Ekonomi dan Bisnis is a publication media that contains the results of research in the field of Economics and Business which includes studies of Economics, Accounting, Management, Finance, and Business. Manuscripts published in the BURSA Jurnal Ekonomi dan Bisnis include the results of scientific research, original articles, and new scientific reviews.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 95 Documents
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Pengaruh Live Streaming Interactivity dan Streamer Credibility terhadap Impulse Buying Konsumen TikTok Shop pada Generasi Z di Kota Medan Wulan Dari; Agus Sani
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 2 (2026): Mei 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i2.2346

Abstract

Perkembangan perdagangan live-streaming telah mengubah belanja online menjadi pengalaman interaktif yang mengintegrasikan komunikasi real-time, hiburan, dan transaksi dalam satu platform. Studi ini bertujuan menganalisis efek Interaktivitas Live Streaming dan Kredibilitas Streamer terhadap Pembelian Impulsif di antara konsumen Generasi Z di TikTok Shop di Medan City. Studi ini menggunakan pendekatan kuantitatif dengan desain penjelasan dan penampang lintang. Sampel terdiri dari 100 konsumen Generasi Z di Medan City yang telah menggunakan TikTok Shop, menonton live stream penjualan, dan memenuhi kriteria memiliki pengalaman melakukan atau mempertimbangkan pembelian melalui sesi live-streaming. Responden dipilih menggunakan purposive sampling untuk memastikan karakteristik sampel selaras dengan tujuan penelitian. Data dikumpulkan melalui kuesioner skala Likert lima poin dan dianalisis menggunakan regresi linier ganda. Hasilnya menunjukkan bahwa Interaktivitas Live Streaming memiliki efek positif dan signifikan pada Impulse Buying, sedangkan Kredibilitas Streamer tidak memiliki efek langsung yang signifikan. Secara bersamaan, kedua variabel independen tersebut memiliki pengaruh signifikan terhadap Pembelian Impulsif. Temuan ini menunjukkan bahwa interaksi langsung dan responsif selama sesi live-streaming berperan lebih kuat dalam mendorong pembelian spontan dibandingkan kredibilitas streamer saja. Studi ini berkontribusi dalam memperluas penerapan perspektif Stimulus–Organism–Response (S-O-R) ke konteks perdagangan langsung di antara Generasi Z, khususnya dengan memposisikan karakteristik stimulus eksternal, yaitu interaktivitas dan kredibilitas streamer, sebagai faktor yang terkait dengan respons pembelian impulsif, tanpa mengklaim menguji mekanisme organisme secara langsung. Berikan umpan balik   The development of live-streaming commerce has transformed online shopping into an interactive experience that integrates real-time communication, entertainment, and transactions on a single platform. This study aims to analyze the effects of Live Streaming Interactivity and Streamer Credibility on Impulse Buying among Generation Z consumers on TikTok Shop in Medan City. The study employed a quantitative approach with an explanatory and cross-sectional design. The sample consisted of 100 Generation Z consumers in Medan City who had used TikTok Shop, watched sales live streams, and met the criteria of having experience making or considering purchases through live-streaming sessions. Respondents were selected using purposive sampling to ensure that the sample characteristics were aligned with the research objectives. Data were collected through a five-point Likert-scale questionnaire and analyzed using multiple linear regression. The results showed that Live Streaming Interactivity had a positive and significant effect on Impulse Buying, whereas Streamer Credibility did not have a significant direct effect. Simultaneously, both independent variables had a significant effect on Impulse Buying. These findings indicate that direct and responsive interaction during live-streaming sessions plays a stronger role in encouraging spontaneous purchases than streamer credibility alone. This study contributes to extending the application of the Stimulus–Organism–Response (S-O-R) perspective to the context of live commerce among Generation Z, particularly by positioning external stimulus characteristics, namely interactivity and streamer credibility, as factors associated with impulsive buying responses, without claiming to directly test the organism mechanism.  Give feedback.
Dampak Norma Sosial, Budaya Lingkungan Dan Regulasi Lingkungan Terhadap Kinerja Sosial Aryanti Dewi Safitri; Yanti Yanti; Dian Purwandari
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i3.2243

Abstract

UMKM batik di Daerah Istimewa Yogyakarta memiliki keterlekatan yang kuat dengan masyarakat lokal, pekerja, dan nilai budaya, tetapi aktivitas produksinya juga dapat menimbulkan tantangan sosial dan lingkungan bagi masyarakat sekitar. Kondisi tersebut menunjukkan pentingnya memahami faktor-faktor yang membentuk kinerja sosial UMKM batik dalam menjalankan aktivitas usahanya. Penelitian ini menganalisis pengaruh norma sosial, budaya lingkungan, dan regulasi lingkungan terhadap kinerja sosial UMKM batik di Daerah Istimewa Yogyakarta. Dengan menggunakan Social Embeddedness Theory, penelitian ini mengkaji bagaimana konteks sosial dan institusional membentuk kinerja sosial UMKM batik. Data primer dikumpulkan melalui kuesioner dari 100 UMKM batik yang dipilih menggunakan teknik purposive sampling dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa norma sosial dan budaya lingkungan berpengaruh positif dan signifikan terhadap kinerja sosial, sedangkan regulasi lingkungan tidak berpengaruh signifikan. Nilai R² sebesar 0,469 menunjukkan bahwa model menjelaskan 46,9% variasi kinerja sosial, sementara faktor lain di luar model juga dapat berkontribusi. Dengan mengintegrasikan faktor sosial, budaya, dan institusional formal dalam satu kerangka. Penelitian ini berkontribusi pada pemahaman mengenai bagaimana keterlekatan kontekstual membentuk kinerja sosial UMKM. Temuan ini menunjukkan bahwa nilai sosial dan lingkungan dapat melengkapi peran regulasi lingkungan formal dalam mendukung kinerja sosial UMKM batik.   Batik MSMEs in Yogyakarta are closely embedded in local communities, workers, and cultural values, while their production activities may also create social and environmental challenges for surrounding communities. This context highlights the importance of understanding the factors that shape the social performance of Batik MSMEs in conducting their business activities. This study examines the effects of social norms, environmental culture, and environmental regulations on the social performance of Batik MSMEs in Yogyakarta. Drawing on Social Embeddedness Theory, this study investigates how social and institutional contexts shape the social performance of Batik MSMEs. Primary data were collected through questionnaires from 100 Batik MSMEs selected using purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that social norms and environmental culture have positive and significant effects on social performance, whereas environmental regulations do not have a significant effect. The R² value of 0.469 indicates that the model explains 46.9% of the variance in social performance, while other factors outside the model may also contribute. This study contributes by integrating social, cultural, and formal institutional factors into a framework for explaining MSME social performance within its embedded business context. The findings suggest that social and environmental values can complement formal environmental regulation in supporting the social performance of Batik MSMEs.  
Good Corporate Governance dan Capital Adequacy Ratio terhadap Kinerja Finansial Bank Muhammad Risky; Vitriyan Espa; Elok Heniwati
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i3.2266

Abstract

Penelitian ini menguji pengaruh Good Corporate Governance (GCG) dan Capital Adequacy Ratio (CAR) terhadap kinerja keuangan bank yang terdaftar di Bursa Efek Indonesia (BEI) periode 2022–2024. GCG diukur melalui tiga mekanisme, yaitu komite audit, dewan komisaris independen, dan kepemilikan institusional, sedangkan CAR diukur dari rasio modal terhadap Aktiva Tertimbang Menurut Risiko (ATMR). Kinerja keuangan diproksikan dengan Return on Equity (ROE). Penelitian menggunakan pendekatan kuantitatif dengan desain ex-planatory research dan data dari 32 bank yang dipilih melalui purposive sampling, sehingga diperoleh 96 observasi. Analisis data menggunakan regresi linier berganda. Hasil penelitian menunjukkan komite audit berpengaruh positif dan signifikan terhadap ROE, dewan komisaris independen tidak berpengaruh signifikan, kepemilikan institusional berpengaruh negatif dan signifikan, sedangkan CAR tidak berpengaruh signifikan terhadap ROE. Temuan ini mendukung teori keagenan yang menekankan pentingnya efektivitas pengawasan dalam meningkatkan kinerja perusahaan. Kebaruan penelitian terletak pada pengujian simultan GCG dan CAR pada periode pascapandemi, serta temuan bahwa efektivitas GCG bersifat spesifik pada mekanisme tertentu. Penelitian ini memberikan implikasi praktis bagi manajemen bank, investor, dan regulator dalam memperkuat strategi tata kelola perusahaan.   This study examines the effect of Good Corporate Governance (GCG) and the Capital Adequacy Ratio (CAR) on the financial performance of banks listed on the Indonesia Stock Exchange (IDX) during 2022–2024. GCG is measured through the audit committee, independent board of commissioners, and institutional ownership, while CAR is measured by the ratio of bank capital to Risk-Weighted Assets (RWA). Financial performance is proxied by Return on Equity (ROE). Using a quantitative approach and explanatory research design, this study analyzes 96 observations from 32 banks selected through purposive sampling. Data were analyzed using multiple linear regression. The results show that the audit committee has a positive and significant effect on ROE, while the independent board of commissioners has no significant effect. Institutional ownership has a negative and significant effect on ROE, whereas CAR has no significant effect on ROE. These findings support agency theory, highlighting the importance of effective monitoring mechanisms in improving corporate performance. The novelty lies in examining GCG mechanisms and CAR simultaneously during the post-pandemic period and demonstrating that GCG effectiveness varies across governance mechanisms. The findings provide practical implications for bank management, investors, and regulators in strengthening corporate governance and banking performance.
Pengungkapan Emisi Karbon dan Kinerja Keuangan: Pengujian Efek Nonlinier dan Tertunda Yunita Althin Natanael; Gundahara Gundahara
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i3.2269

Abstract

Penelitian terdahulu tentang carbon emission disclosure (CED) dan kinerja keuangan masih didominasi pengujian linier pada periode yang sama; efek yang berubah menurut tingkat disclosure dan respons keuangan tertunda jarang diuji bersama, khususnya pada sektor energi Indonesia. Penelitian ini menguji pengaruh CED terhadap return on equity (ROE) pada periode berjalan, hubungan nonlinier berbentuk U, dan efek lag satu tahun. Kontribusinya membedakan CED sebagai lapisan transparansi dari environmental performance serta menguji dimensi level dan waktu dalam two-way fixed effects. Panel seimbang mencakup 17 perusahaan sektor energi BEI periode 2019–2024 (102 observasi); model lag menggunakan 85 observasi. CED diukur dengan indeks 18 item. Estimasi menggunakan fixed effects perusahaan dan tahun dengan firm-clustered standard errors. CED periode berjalan tidak signifikan. Koefisien kuadratik membentuk arah U secara matematis, tetapi komponen linear dan kuadratik tidak signifikan secara individual maupun bersama, sehingga pola U tidak terbukti. Efek lag satu tahun juga tidak signifikan. Dalam batas sampel, periode, ROE, dan ukuran CED yang digunakan, keluasan disclosure belum berkaitan secara statistik dengan profitabilitas.   Prior studies of carbon emission disclosure (CED) and financial performance remain dominated by contemporaneous linear tests; level-dependent effects and delayed financial responses are rarely examined jointly, particularly in Indonesia's energy sector. This study tests the effect of CED on return on equity (ROE) in the current period, a U-shaped nonlinear relationship, and a one-year lagged effect. Its contribution is to distinguish CED as a transparency layer from environmental performance and test level and timing within two-way fixed effects. The balanced panel covers 17 IDX energy-sector firms during 2019–2024 (102 observations); lagged models use 85 observations. CED is measured with an 18-item index. Estimation employs firm and year fixed effects with firm-clustered standard errors. Current CED is insignificant. The quadratic coefficients form a U-shaped direction algebraically, but the linear and quadratic terms are insignificant individually and jointly, so the U-shape is not supported. The one-year lagged effect is also insignificant. Within the sample, period, ROE proxy, and CED measure used, disclosure breadth is not statistically associated with profitability.  
Pengaruh Leverage, Likuiditas dan Profitabilitas terhadap Nilai Perusahaan dengan Ukuran Perusahaan sebagai Variabel Moderasi Miran Aidil Rahman; Ibnu Aswat; Sari Rusmita
Bursa : Jurnal Ekonomi dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Lembaga Riset Ilmiah, Yayasan Mentari Meraki Asa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jeb.v5i3.2328

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh leverage, likuiditas, dan profitabilitas terhadap nilai perusahaan dengan ukuran perusahaan sebagai variabel moderasi. Populasi penelitian adalah perusahaan manufaktur subsektor farmasi yang terdaftar di Bursa Efek Indonesia periode 2020–2023. Sampel dipilih menggunakan metode purposive sampling dan diperoleh 9 perusahaan dengan 36 observasi selama empat tahun. Data dianalisis menggunakan regresi linear berganda dan Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan bahwa secara simultan leverage, likuiditas, dan profitabilitas berpengaruh signifikan terhadap nilai perusahaan. Secara parsial, leverage dan likuiditas tidak berpengaruh signifikan terhadap nilai perusahaan, sedangkan profitabilitas berpengaruh positif dan signifikan. Hasil pengujian moderasi menunjukkan bahwa ukuran perusahaan tidak mampu memoderasi pengaruh leverage, likuiditas, maupun profitabilitas terhadap nilai perusahaan. Temuan ini menunjukkan bahwa profitabilitas menjadi faktor yang lebih menentukan nilai perusahaan dibandingkan leverage dan likuiditas, sementara ukuran perusahaan belum mampu memperkuat hubungan antara variabel keuangan tersebut dengan nilai perusahaan pada perusahaan subsektor farmasi selama periode penelitian.   This study aims to analyze the effects of leverage, liquidity, and profitability on firm value, with firm size as a moderating variable. The population consists of pharmaceutical subsector manufacturing companies listed on the Indonesia Stock Exchange during the 2020–2023 period. The sample was selected using purposive sampling, resulting in 9 companies with 36 observations over four years. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA). The results show that leverage, liquidity, and profitability simultaneously have a significant effect on firm value. Partially, leverage and liquidity do not have significant effects on firm value, whereas profitability has a positive and significant effect. The moderation analysis shows that firm size does not moderate the effects of leverage, liquidity, or profitability on firm value. These findings indicate that profitability is a more important determinant of firm value than leverage and liquidity, while firm size is not able to strengthen the relationships between these financial variables and firm value among pharmaceutical subsector companies during the study period.  

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