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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH KEPRIBADIAN DAN EMPLOYEE ENGANGEMENT TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PEGAWAI KANTOR DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA BENGKULU Harmuji Putra; Tezar Arianto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5490

Abstract

This study aims to examine the effect of Personality and Employee Engagement on Organizational Citizenship Behavior in Employees of the Office of Population and Civil Registration of the City of Bengkulu. The formulation of the problem in this study is how the influence of Personality and Employee Engagement on Organizational Citizenship Behavior in Employees of the Office of Population and Civil Registration of the City of Bengkulu. The purpose of this study is to determine the effect of Personality and Employee Engagement on Organizational Citizenship Behavior in Employees of the Office of Population and Civil Registration of the City of Bengkulu. This type of research uses a quantitative data design with primary data. The population is the Office of the Population and Civil Registration Office of the City of Bengkulu. The sampling technique used the random sampling method so that 40 respondents were selected as samples in this study. The method used in this research is explanatory research. Data analysis technique using SmartPLS. The results of the study show that the Personality variable (X1) has an effect on Organizational Citizenship Behavior with a p-value of 0.001 <0.05. The Employee Engagement variable (X2) has an effect on Organizational Citizenship Behavior with a p-value of 0.015 > 0.05. Keywords: Personality, Employee Engagement, OCB
PENGARUH INFLUENCER MARKETING, BRAND AWARENESS DAN KOMUNIKASI PEMASARAN (VIRAL MARKETING) DI SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN Nadea Apriliani; Sri Ekowati
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5491

Abstract

This study aims to determine the effect of influencer marketing, brand awarreness, and marketing communication (viral marketing) in social media on purchasing decisions for implora products at Bengkulu Muhammadiyah University students, both partially and simultaneously. There are several factors that will be discussed in this study, including influencer marketing, brand awareness, and marketing communication (viral marketing). The object of this research is management students at Muhammadiyah University of Bengkulu, totaling 175 people. In this study the authors used data collection methods by means of observation, interviews and distributing questionnaires. Data analysis techniques in this study, using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, hypothesis testing and coefficient of determination analysis. The results showed that influencer marketing has a positive and significant effect on purchasing decisions, then brand awareness has a positive and significant effect on purchasing decisions and marketing communication (viral marketing) has a positive and significant effect on purchasing decisions. So, from the results of the research that has been done, it can be concluded that influencer marketing, brand awareness and marketing communication (viral marketing) have a partial and simultaneous effect on purchasing decisions for implora products for students of the muhammadiyah university of Bengkulu.  Keywords: Influencer Marketing, Brand Awareness, Marketing Communication (Viral Marketing) and Purchasing Decisions.
PENGARUH FASILITAS DAN SOSIAL MEDIA TERHADAP KEPUTUSAN BERKUNJUNG WISATAWAN KE OBJEK WISATA GUNUNG DEMPO KOTA PAGAR ALAM Niken Lestari; Meiffa Herfianti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5492

Abstract

The decision to visit is a stage carried out by tourists before visiting a tourist attraction. Several factors influence the decision to visit tourists, including facilities and social media. This study aims to determine the effect of facilities and social media on tourists' visiting decisions to the Mount Dempo tourist attraction, Pagar Alam City.This type of research is quantitative research with a descriptive approach. The population of this study were all tourists visiting the Mount Dempo tourist attraction, Pagar Alam City. The number of research samples was 91 people. Data collection was carried out by questionnaires. The data analysis technique uses multiple linear regression analysis techniques.The results of data analysis obtained multiple linear regression equations as follows: Y = 2.354 + 0.352 X1 + 0.369 X2. The results of the analysis show that partially facilities have a positive and significant effect on visiting decisions  and social media has a positive and significant effect on visiting decisions.  Simultaneously, there is the influence of facilities and social media on the decision of tourists to visit the Mount Dempo tourist attraction, Pagar Alam City. It I s suggested to the manager of the Mount Dempo tourist attraction, Pagar Alam City, to be able to increase tourist visits to the Mount Dempo tourist attraction, Pagar Alam City by providing the facilities needed by tourists and maximizing social media as a media promotion for the Mount Dempo tourist attraction, Pagar Alam City. Keywords: Visit Decision, Facilities, Social Media
PENGARUH KEPEMIMPINAN DAN LOYALITAS TERHADAP KINERJA KARYAWAN PADA SYAKILA BAKERY BENGKULU Novia Novia; M. Galy Njoman Ari Pribowo
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5515

Abstract

This study aims to determine the influence of leadership and employee loyalty at Syakila Bakery Bengkulu, either partially or simultaneously. There are several independent variables (x) which will be discussed in this study, including Leadership and Loyalty which are the object of this study are Employees at Syakila Bakery Bengkulu, totaling 56 people. In this study, several data analysis techniques were used, including using test instruments, classical assumption tests, analysis of respondents' responses, multiple linear regression analysis, coefficient of determination, and also hypothesis testing. From the results of the study it was stated that the Leadership Variable was tsig 0.00C> 0.05, so Ha was accepted and Ho was rejected, meaning that Leadership had a significant influence on Employee Performance at the Syakila Bakery Bengkulu employees. The results of further research state that the Loyalty Variable (X2) is equal to 0.001 > 0.05 then Ha is accepted and Ho is rejected, which means that Loyalty has a significant influence on Employee Performance at Syaila Bakery Bengkulu employees. From the results of the study it was stated that the Leadership and Loyalty Variables, which were equal to 0.000 > 0.05, then Ha was accepted and Ho was rejected, that each variable had a significant influence on Employee Performance at Syakila Bakery Bengkulu employees. Keywords: Leadership, Loyalty, Employee Performance
PENGARUH SELF EFFICACY DAN LOCUS OF CONTROL TERHADAP KINERJA KARYAWAN (Studi Kasus Pada Kantor Anter Aja Kota Bengkulu) Padli Rahman Hamsa; Mardhiyah Dwi Ilhami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5517

Abstract

This study entitled The Effect of Self Efficacy and Locus of Control on Employee Performance (Case Study at Anter Aja Office, Bengkulu City). The formulation of the problem in this study is Do Self Efficacy and Locus of Control Affect Employee Performance at the Anter Aja Office in Bengkulu City? The purpose of this study was to determine the effect of self-efficacy and locus of control on employee performance at the Anter Aja office in Bengkulu City. This research was conducted on Anter Aja Office Employees in Bengkulu City. The population of this study are employees at the Anter Aja Office of Bengkulu City, totaling 68 people and using quantitative methods. There are several data analysis techniques used in this study, including using instrument tests, classical assumption tests, respondent response analysis, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation is as follows: Y = 2.590 + 0.239 (X1) + 0.271 (X2). The results of the tests that have been carried out can be seen that the Self efficacy variable (X1) shows tcount> ttable (3.723> 1.99714) and (sig α = 0.000 <0.050), and the Locus of Control variable (X2), shows tcount> ttable (3.878> 1.99714) and (sig α = 0.000 <0.050). The results of the F test show that the value of Fcount>Ftable is (29,601 > 3,144) and (sig α = 0,000 <0.050). So it can be concluded that Self Efficacy and Locus of Control have a partial or simultaneous effect on Employee Performance at the Anter Aja Office in Bengkulu City. Keywords: Self Efficacy, Locus of Control, and Employee Performance.
PENGARUH KOMUNIKASI PEMASARAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI MIDWAY COFFE KOTA BENGKULU Vijai Satria; khairul Bahrun
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5518

Abstract

The purpose of the study was to determine the effect of marketing communication on product quality on purchasing decisions at Midway Cafe Bengkulu City. This type of research is quantitative research, the method of data collection is done by using observation, documentation and questionnaires. The sample in this study were 65 consumers at Midway Café Bengkulu City. Analysis of the data used is multiple linear regression test, test of determination and hypothesis testing. Marketing communication has a significant effect on purchasing decisions at Midway Caffe Bengkulu City. Product quality has a significant effect on purchasing decisions at Midway Caffe Bengkulu City. Marketing communication (X1) and product quality (X2) together have a significant effect on purchasing decisions (Y) products at Midway Caffe Bengkulu City. Keywords: Marketing Communication, Product Quality, Purchase Decision
PENGARUH BRAND IMAGE DAN CUSTOMER SATISFACTION TERHADAP LOYALITAS KONSUMEN Yayuk Gina Andria; Yulius Wahyu Setiadi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5520

Abstract

This study aims to determine the effect of Brand Image and Customer Satisfaction on Consumer Loyalty in Purchasing Skecherss for Management Students at Muhammadiyah University of Bengkulu. This research was conducted on Management Students of the University of Muhammadiyah Bengkulu, the population used in this study was Management Students class of 2018 University of Muhammadiyah Bengkulu, the number of samples used was 110 respondents, using incidental sampling technique, namely the number of indicators multiplied by 10. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Technique, Coefficient of Determination Analysis (R2), and Partial Test (t-test), Simultaneous Test (f-test). The results of this study indicate that partially the Brand Image variable has a significant effect on the Consumer Loyalty variable, H1 is accepted and Customer Satisfaction has a significant effect on the Consumer Loyalty variable, H2 is accepted. While the Brand Image (X1) and Customer Satisfaction (X2) tests have a significant effect on Consumer Loyalty (Y) of Management Students at Muhammadiyah Bengkulu University so that H3 is accepted. Keywords: Brande Image, Customer Satisfaction and Consumer Loyalty.
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOPI BUBUK CANG ENG SPESIAL TALANG BENIH CURUP BENGKULU Zainal Muttakin; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5521

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions of Cang Eng Special Talang Benih Curup Bengkulu Coffee Powder. This research was conducted on consumers of Cang Eng Special Powder Coffee Talang Curup Bengkulu, the population used in this study were all consumers who bought Cang Eng Special Powder Coffee Talang Curup Bengkulu. The number of samples used was 120 respondents. The data that has been collected is processed using the Classical Assumption Test Technique, Multiple Linear Regression Analysis Techniques, Analysis of the Coefficient of Determination (R2), and Partial Test (t test), Simultaneous Test (f test). The results of this study indicate that partially the brand image variable has a significant effect on the purchasing decision variable, H1 is accepted and product quality has a significant effect on the purchasing decision variable, H2 is accepted. Meanwhile, the f test of brand image (X1) and product quality (X2) have a significant influence on the purchasing decision (Y) of Cang Eng Special Talang Benih Curup Bengkulu Coffee so that H3 is accepted. The overall significant level is (sig α = 0.000 <0.05). As well as having a regression equation Y = 2.219 + 0.253X1 + 0.608X2. And the coefficient of determination (R2) for the value of R Square is 0.684. Where the coefficient of determination means that together Brand Image and Product Quality make a major contribution in influencing the Purchase Decision of Cang Eng Special Talang Curup Bengkulu Coffee Powder. And the most dominant factor with the largest regression coefficient value is the product quality variable (X2) with a value of 0.608. Keywords: Brand image, Product Quality, And Purchase Decision
PENGARUH DIGITALMARKETING DAN PERCEIVEDQUALITY TERHADAP KEPUASAN PELANGGAN BARBERSHOP YANTO KOTA BENGKULU Frengky Mellyan Frendes; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5522

Abstract

This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived Quality has a significant effect on the Customer Satisfaction variable, H2 is accepted. While the Digital Marketing f Test(X1) and Perceived Quality(X2) have a significant influence on Customer Satisfaction(Y) Barbershop Yanto Bengkulu City so that H3 is accepted. The overall significant level is (sig α=0.000<0.05. The coefficient of determination(R2) for the value of R Square is 0.380. Where the coefficient of determination means that together digital marketing and perceived quality make a major contribution in influencing Customer Satisfaction at Barbershop Yanto, Bengkulu City. The most dominant factor with the largest regression coefficient value is the variable Perceived Quality(X2) with a value of 0.279. Keyword: Digital Marketing and Perceived Quality on Customer Satisfaction
PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA COFFEESHOP THE COFFEEBOX MANNA Tita Risky; Taufik Bustami
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5549

Abstract

The purpose of this study was to determine the effect of location on customer satisfaction at Coffee Shop The Coffeebox Manna. To determine the effect of service quality on customer satisfaction at Coffee Shop The Coffeebox Manna. To determine the effect of location and service quality on customer satisfaction at Coffee Shop The Coffeebox Manna. This research is a type of quantitative research. The method used in this research is a quantitative descriptive method. Data collection techniques are interviews, observations, field studies and questionnaires. Data analysis techniques used descriptive analysis, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. There is an effect of location (X1) on consumer satisfaction (Y) Coffee Shop The Coffeebox Manna. There is an influence of service quality (X2) on customer satisfaction (Y) Coffee Shop The Coffeebox Manna. There is a simultaneous influence of location and service quality on purchasing decisions for Coffee Shop The Coffeebox Manna. Keywords: Location, Service Quality, Consumer Satisfaction

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