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Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Published by Politeknik Negeri Madiun
ISSN : -     EISSN : 25487817     DOI : https://doi.org/10.32486/epicheirisi.v6i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan with registered number ISSN: 2548-7817 (online) is scientific journals which publish articles from the fields management, administration, marketing and secretariat. Epicheirisi : jurnal manajemen, administrasi, pemasaran dan kesekretariatan,published three times a year (In January, May and September).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 59 Documents
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PENYUSUTAN ARSIP DI DINAS PERPUSTAKAAN DAN KEARSIPAN KOTA MADIUN Faizah, Fidrotul Aulia; Lisdiantini, Netty; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.795

Abstract

Archives are records of activities presented in various forms of media and used as information materials that have utility value for an organization or agency and are stored in such a way that if needed at any time they can be easily and quickly found again. Given the importance of records, every organization or agency needs to have a Records Division to manage them. One of the activities carried out in records management is disposition. Records disposition is the activity of separating active records from inactive records and removing useless records based on the records retention schedule. This study was conducted to find out the stages of implementing records disposition in Dinas Perpustakaan dan Kearsipan Kota Madiun. The method used is descriptive qualitative. Based on the study results, it was concluded that records disposition has included three stages, namely transfer, destruction, and submission.
Consumer Perspectives on Digital Banking Solutions: Analyzing the Implementation of Digital Savings at PT Bank Rakyat Indonesia (Persero) Syafitri, Eva Mirza; Subiyantoro, Subiyantoro; Azis, Aminudin; Syarifah, Ina
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.801

Abstract

PT Bank Rakyat Indonesia (Persero) Tbk. has introduced an innovative service, enabling customers to open savings accounts digitally, accessible anytime and anywhere without the need to visit the bank. The advent of this digital account opening system aims to enhance customer convenience through digital savings services. This study aims to assess customer perceptions regarding the quality of the product, service quality, emotional satisfaction, pricing, and costs associated with the digital savings account opening system at PT Bank Rakyat Indonesia (Persero) Tbk. KC Madun Unit Nglames. The research employs a descriptive quantitative methodology. Data sources include primary data from questionnaires completed by 35 respondents and secondary data from documentation on digital savings usage. The data are analyzed and discussed in relation to the theoretical framework, leading to a conclusion. The findings indicate that the digital savings account system is reasonably effective for account opening at PT Bank Rakyat Indonesia (Persero) Tbk. Madiun Branch Unit Nglames.
Analisis Strategi Komunikasi Pemasaran pada Unit Komersialisasi Non-Transportasi (KNA) PT. Kereta Api Indonesia (Persero) Daerah Operasi 7 Madiun Septiarini, Silvi; Priyanto, Priyanto; Wardani, Galuh Kusuma
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.844

Abstract

PT Kereta Api Indonesia (Persero) holds significant land assets and offers various service products in strategic locations. However, the Non-Transport Commercialization Unit (KNA) remains relatively underrecognized. To enhance its visibility and revenue, the KNA Unit needs to increase its engagement with potential partners and more effectively promote its services. This research aims to analyze the marketing communication strategies employed by the KNA Unit in Operational Area 7 Madiun. Utilizing a descriptive qualitative approach and insights from three field experts, the study identifies nine key elements in the KNA's marketing communication strategy: advertising, online communication and social media, mobile communication, direct marketing, events and experiences, word of mouth, publicity and public relations, personal selling, and packaging. The findings indicate that the KNA Unit currently utilizes six of these nine elements. While these methods are effective, there is still potential for further improvement. Optimizing these strategies could significantly enhance engagement, increase visibility, and boost overall revenue. This research provides valuable insights for refining marketing approaches to achieve better outreach and commercial success.
IMPLEMENTATION OF OFFICE MANAGEMENT EFFICIENCY AT PT RAJAWALI NUSINDO MADIUN BRANCH Fadhilla Auliya, Nanda; Prihatinta, Triana
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 1 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v9i1.1012

Abstract

One form of success of an organization/company in implementing office activities by increasing productivity, cost usage, and helping to optimize time and resources as a form of efficiency measurement. This study uses a qualitative descriptive method. The results of the study obtained indicate that the implementation of office management efficiency at PT Rajawali Nusindo has been carried out with the implementation of the five principles of office management efficiency, the principle of planning is the preparation of the RKAP, the principle of simplification is the application of e-office to help handle letters, the principle of saving is no duplication of files, the principle of elimination is the elimination of activity steps that switch to the use of office applications such as e-office, and the principle of merging with the existence of a multi-function printer machine that can do several activities, namely printing, duplicating, and scanning files.
Customer Relationship Management Strategy at PT POS Indonesia (Persero) Ngawi Branch Office Julianti, Kiptiana Dwi; Subiyantoro
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Managing good relationships with customers can be applied to a concept known as Customer Relationship Management (CRM). The implementation CRM allows companies to personalize interactions with customers. Based on available information, companies can provide specific and personalized services to each customer. Improving service quality makes customers feel valued and important, this will increase customer loyalty. The purpose of this study was to determine and describe the application of Customer Relationship Management strategies in the field of Corporate Courier and Logistics at PT Pos Indonesia (Persero) Ngawi Branch Office. The research was conducted using descriptive qualitative methods with data collection through interviews and documentation. Data processing techniques are carried out with data exposure and discussion. The results of the research show that the implementation of CRM strategies at the Ngawi Branch Post Office is carried out in seven stages. In the first stage, one-to-one marketing, customer IDs are made and interact personally. Then conduct employee training, provide complaint services, and conduct promotions. Furthermore, in addition to conducting routine visits and marketing directly or through social media, it also conducts free pick-up services. The last stage is to make the process continuous.
Peran Citra Bank Muamalat Kantor Cabang Madiun Dalam Membentuk Loyalitas Nasabah Safitri, Alfika Waya; Lisdiantini, Netty; Hastuti, Farida Tri
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Every bank tries to offer the best choices and facilities attracting customers due to the emergence of new competitors operating in the same field; with this, the bank is certainly trying to maintain its image well. The image of a bank is important for a company because it maintains its customers so that they remain loyal, and even non-customers can be attracted to the bank and not switch to existing competitors. This research aims to determine the role of the image of the Bank Muamalat Madiun Branch Office in forming customer loyalty. The research method used is a quantitative method using a questionnaire as a data collection instrument. The sample in this study used 30 respondents with purposive sampling data collection techniques. The primary data used is a questionnaire, and secondary data is obtained through documents such as books and articles. The research results show that there is a role or influence on the image of Bank Muamalat Madiun Branch Office in forming customer loyalty, as proven by the results of hypothesis test calculations (t-test). It can be seen that the significance value obtained is 0.000
WORK MOTIVATION OF PT BUMI DEVELOPMENT PERTIWI MADIUN EMPLOYEES: WORK MOTIVATION OF PT BUMI DEVELOPMENT PERTIWI MADIUN EMPLOYEES Septianasari, Erlita Yuli; Ina Syarifah; Hastuti, Farida Tri; Syafitri, Eva Mirza
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Motivation is an impulse that can move a person to carry out any activity, whether originating from himself or from outside, in order to achieve the goals that have been set. This research aims to describe the work motivation of PT Bumi Pembangunan Pertiwi Madiun employees. The method used in this research is quantitative descriptive; this method explains the situation to be researched with the support of a literature study so that it further strengthens the researcher's analysis in making a conclusion. The population in this study were all employees at PT Bumi Pembangunan Pertiwi, with a sample size of 86 respondents. The data processing technique uses Microsoft Excel and SPSS 25. The indicators used in the motivation variable are physical needs, safety and health needs, social needs, esteem needs, and self-actualization needs. The results obtained show that employee work motivation is categorized at a medium level with a percentage of 73%. The order of application of employee motivation at PT Bumi Pembangunan after conducting research is safety and health needs, self-actualization needs, social needs, physical needs, and finally the need for appreciation. The need for appreciation for PT Bumi Pembangunan employees needs to receive attention from management. This is necessary to maintain and appreciate the work efforts of employees within the company so as to encourage employee morale.
SERVICE EFFECTIVENESS OF PANDAWA BPJS KESEHATAN IN NGANJUK REGENCY Nurmitasari; Syarifah, Ina; Hernando, Hendrick
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v7i2.663

Abstract

Information and communication services in the service industry context have a crucial role. BPJS Kesehatan, as a national health insurance institution, provides Pandawa service to accommodate administrative needs and participant complaints. This study was conducted to assess the effectiveness of Pandawa service usage in Nganjuk Regency. We applied four indicators to achieve that objective, including interface, navigation, content, and reliability. A total of 50 BPJS Kesehatan participants were involved as respondents in this study. Based on the data interpretation results, it was concluded that the Pandawa BPJS Kesehatan in Nganjuk Regency was in the effective category.
HANDLING OF OFFICE MEETINGS AT THE MADIUN CITY LIBRARY AND ARCHIVE SERVICES Kartikasari, Elly; Prihatinta, Triana; Hastuti, Farida Tri
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 1 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v9i1.900

Abstract

Meetings are a means that make it easier for companies or government agencies to discuss, exchange ideas, and discuss problems to reach decisions. In order for the meeting to run smoothly, good preparation is needed so that there are no obstacles during its implementation. The aim of writing this Final Assignment is to find out the stages of preparation for holding meetings at the Madiun City Library and Archive Services by using indicators of the stages of preparation for holding meetings, namely making meeting invitation letters, preparing meeting rooms, stationery, meeting equipment, accommodation, consumption (snacks), and health. The research method used is descriptive-qualitative, with data obtained through interviews, observation, and documentation. The informants used to collect data consisted of one head of general and finance sub-division and two TU secretariat staff. The results of this research show that the preparation stages for holding meetings at the Madiun City Library and Archive Services have met all indicators, namely making meeting invitation letters, preparing meeting rooms, stationery, meeting equipment, accommodation, consumption (snacks), and health, but from the indicators The health room is currently still combined with the lactation room.
USE OF E-OFFICE AS A MEDIA FOR MANAGING EMPLOYEE DATA AT PT KERETA API INDONESIA (PERSERO) OPERATIONAL AREA 7 MADIUN Fatim Hanenda Putri, Queena; Azis, Aminudin
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 1 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v9i1.1016

Abstract

Global competition in the world of work is getting tighter, every company must have a strategy to be able to win the competition, one of which is by opening a branch office. However, with the existence of branch offices that are located differently from the head office, it makes it difficult to submit employee data management reports to the head office. Currently, many companies use office automation technology. The office automation strategy carried out by PT KAI (Persero) DAOP 7 Madiun is through the implementation of e-office. This study aims to determine the e-office work system used as a medium for managing employee data at PT KAI (Persero) DAOP 7 Madiun. The research method used is descriptive qualitative with data collection techniques in the form of interviews and documentation. The results of the study indicate that the e-office work system at PT KAI (Persero) DAOP 7 Madiun is used in managing employee data including input, process, storage, output and distribution. Input data in e-office contains data about the company and employees. The data processing process carried out is in the form of data manipulation and image editing. Data is stored using storage in the form of a database on a data storage server. After the data is saved, the output produced is in the form of hard copy and soft copy, then the data is distributed to each e-office user account.

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