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Epicheirisi : Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan
Published by Politeknik Negeri Madiun
ISSN : -     EISSN : 25487817     DOI : https://doi.org/10.32486/epicheirisi.v6i2
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan with registered number ISSN: 2548-7817 (online) is scientific journals which publish articles from the fields management, administration, marketing and secretariat. Epicheirisi : jurnal manajemen, administrasi, pemasaran dan kesekretariatan,published three times a year (In January, May and September).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 59 Documents
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DIGITAL MARKETING COMMUNICATION STRATEGY PT TAMBANG CULINARY NUSANTARA MADIUN OUTLET: DIGITAL MARKETING COMMUNICATION STRATEGY PT TAMBANG CULINARY NUSANTARA MADIUN OUTLET Amadea Ayuningtyas, Shakila; Supriyanto, Muhammad
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 1 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v9i1.1019

Abstract

This Final Project research aims to find out the digital marketing communication strategy through Instagram social media of PT Tambang Kuliner Nusantara Outlet Madiun. This research uses a qualitative descriptive approach method based on Chaffey & Chadwick's (2017) theory of the RACE (Reach, Act, Convert, Engage) Framework. Data collection was carried out through interviews, observation, and documentation with three informants. Data were processed and presented in the form of exposure and discussion. The final results of the study show that the digital marketing communication strategy implemented by PT Tambang Kuliner Nusantara is effective in increasing marketing and sales of the company's products.
CUSTOMER PERCEPTIONS OF SERVICE QUALITY AT MARIZA DEPARTMENT STORE IN MADIUN REGENCY Prihatinta, Triana; Tri Hastuti, Farida; Wisniandita Putri, Dinda
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 9 No. 1 (2025)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v9i1.1020

Abstract

This study aims to analyze and describe customer perceptions of service quality at Mariza Department Store, with the findings expected to serve as evaluation material for improving service quality. The assessment of service quality was carried out using the five Servqual dimensions: reliability, responsiveness, assurance, empathy, and tangibles. The research employed a quantitative descriptive method, with numerical data presented in descriptive form. Data were collected from 75 respondents through a questionnaire as the primary instrument. The data analysis process involved data tabulation, classification based on Servqual dimensions, calculation of mean scores for each indicator, and interpretation using descriptive statistics to provide an objective picture of customer perceptions. The results revealed that overall, the service quality at Mariza Department Store in Madiun Regency was considered fairly good, with a score of 64%. Meanwhile, the evaluation of each service quality indicator showed 44% for reliability, 68% for responsiveness, 51% for assurance, 64% for empathy, and 63% for tangibles.
Implementing Relationship Marketing to Enhance Customer Loyalty Sherlita Andinia Putri; Subiyantoro
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1022

Abstract

  The increasingly intense business competition requires companies to implement marketing strategies that focus not only on transactions but also on long-term relationships with customers. This study aims to describe the implementation of relationship marketing at PT INKA Multi Solusi Trading (PT IMST) Madiun in improving customer loyalty. The research used a qualitative descriptive method, collecting data through interviews with three informants consisting of staff and the junior specialist in the marketing division. The results indicate that PT IMST applies relationship marketing strategies through three main stages: identifying potential customers by analyzing purchase history and offering special deals, developing customer portfolio management by differentiating customers based on profitability and strengthening trust with high-value clients, and maximizing customer equity through maintaining product quality, communication, and service. These strategies effectively strengthen customer relationships and increase long-term loyalty.
Evaluating Office Equipment Maintenance Practices in a Trading lutvhiana Putri Muzaki Kholifatul Hikmah; Azis, Aminudin
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The high intensity of office machine usage can lead to a decline in machine performance, thereby requiring proper maintenance to ensure operational reliability. PT INKA Multi Solusi Trading Madiun places significant attention on office machine maintenance to minimize potential disruptions. This study aims to describe and analyze the utilization of resources in office equipment maintenance activities at the company. The research applies a descriptive qualitative method with data collection through interviews, observations, and documentation. The findings reveal that office machine maintenance at PT INKA Multi Solusi Trading utilizes various resources, including manpower, money, materials, machines, methods, and minutes. Labor is allocated according to competence with a clear division of tasks and workload, while maintenance costs are included in operational expenses. The availability of materials and tools is adequately maintained to support both preventive and corrective maintenance, such as inspection, cleaning, storage, repair, and replacement. Furthermore, the scheduled maintenance plan is implemented effectively and efficiently, resulting in positive impacts on office machine performance and operational continuity. Keywords:
THE ROLE OF SOCIAL MEDIA IN BUILDING BRAND IMAGE IN THE DIGITAL ERA Rifqi Lathifa, Faurina; Mar’atul Juleha, Fitria
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 7 No. 2 (2023)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v7i2.1024

Abstract

Social media has become a vital platform for communication and marketing in the digital era. This article aims to review and analyze the role of social media in shaping brand image, emphasizing how interaction, engagement, and digital storytelling influence consumer perception. Using a literature review approach, this study examines previous research related to marketing communication, consumer engagement, and brand authenticity. The findings reveal that social media plays a significant role in building and maintaining brand image through two-way communication, viral content, and online community participation. In conclusion, social media enables brands to create strong emotional connections with consumers and enhances brand trust through authenticity and consistent value communication
A REVIEW STUDY: THE DEVELOPMENT AND FUTURE DIRECTIONS OF MARKETING IN THE DIGITAL ERA Alfian Fahrudika, Luthfi; Akbar Gustiaf, Chikal
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 1 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i1.1025

Abstract

Pemasaran telah mengalami evolusi signifikan dari pendekatan tradisional menuju digital yang lebih berorientasi pada konsumen, nilai, dan hubungan. Artikel studi review ini bertujuan untuk meninjau perkembangan konsep dan praktik pemasaran modern melalui analisis literatur ilmiah yang relevan. Kajian ini mencakup teori dasar pemasaran, digital marketing, perilaku konsumen, brand engagement, serta pemasaran berkelanjutan. Penelitian ini menggunakan pendekatan systematic literature review dengan sumber pustaka dari jurnal-jurnal bereputasi internasional. Hasil review menunjukkan bahwa pemasaran masa depan akan didominasi oleh integrasi teknologi digital, analisis data, dan pendekatan nilai yang berorientasi pada keberlanjutan. Studi ini diharapkan memberikan kontribusi teoritis dan praktis dalam memahami dinamika perubahan paradigma pemasaran di era transformasi digital.
Leveraging Social Media as a Promotional Tool for Local Brands Lestari Kamilasari, Dian; Satrio w, Gelar
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1026

Abstract

Social media serves as one of the digital marketing channels to promote a brand or product through platforms such as Instagram, WhatsApp, TikTok, YouTube, and Facebook. Papa Cookies Ponorogo utilizes social media, particularly Instagram and WhatsApp, as marketing tools to promote its products. Although the Instagram account does not upload content regularly every month, the business still records a significant number of purchases. The purpose of this study is to describe the utilization of Instagram and WhatsApp by Papa Cookies Ponorogo in digital marketing activities. This study uses a descriptive qualitative method with primary and secondary data sources. Data were collected through interviews, observation, and documentation involving three informants directly related to promotional activities. The collected data were systematically presented and analyzed descriptively. The results show that the utilization of social media at Papa Cookies Ponorogo includes four main indicators. In the context indicator, social media is used to share information through photo pamphlets and product videos. In the communication indicator, interaction is carried out by responding to customer inquiries through Instagram comments and WhatsApp private messages. In the collaboration indicator, cooperation is established with government institutions through the KIA (Kartu Indonesia Amanah) program. In the connection indicator, contact information and product catalogs are provided on Instagram and WhatsApp profiles. Thus, social media utilization proves effective in supporting promotional activities and strengthening customer relationships.
A REVIEW STUDY: SOCIAL MEDIA–BASED MARKETING STRATEGIES FOR BUILDING BRAND ENGAGEMENT IN THE DIGITAL ERA Setiyo Descanandha, Rorenza; Naila Wahidah, Imro’atun
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 8 No. 2 (2024)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v8i2.1027

Abstract

Social media has become one of the most effective marketing channels in building relationships between brands and consumers. This review study aims to examine social media–based marketing strategies in the context of building brand engagement. The study reviews theories, practices, and previous research discussing consumer interaction, digital content, and the role of social media in strengthening brand engagement. Using a systematic literature review approach, this research analyzes academic literature from 2013 to 2024. The findings indicate that brand engagement is influenced by relevant content, interactivity, brand authenticity, and social value developed through digital communities. This study provides theoretical and practical implications for both scholars and practitioners in designing effective and relationship-oriented social media marketing strategies.
Pengaruh Kompetensi dan Insentif Terhadap Kinerja Karyawan PT. Manunggal Adi Jaya Permata Estate Kotabaru Muhdar, Muhdar
Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran dan Kesekretariatan Vol. 6 No. 1 (2022)
Publisher : Politeknik Negeri Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32486/epicheirisi.v6i1.492

Abstract

The purpose of this study was to determine the effect of competence and incentives on employee performance at PT. Manunggal Adi Jaya Permata Estate. The population in this study was 155 people, using the slovin formula, a sample of 62 people was obtained. Methods of data collection using a questionnaire. The data analysis technique uses multiple linear regression analysis, with the help of the SPSS for windows version 25 program. The results show that competence has no significant effect on employee performance, incentives have a significant effect on employee performance, competencies and incentives have a significant effect on employee performance simultaneously.

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