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ARZUSIN: Jurnal Manajemen dan Pendidikan Dasar
Published by Lembaga Yasin Alsys
ISSN : 28094484     EISSN : 28094093     DOI : -
Core Subject : Religion, Education, Social,
Religion Education Social Sciences
The journal aims to provide a forum for scholarly understanding of the field of education and plays an important role in promoting the process that accumulated knowledge, values, and skills. Scientific manuscript dealing with education, and science topics are particularly welcome to be submitted. The journal encompasses research articles, original research report, and scientific reviews in education.
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 693 Documents
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Analisis Persepsi Siswa terhadap Model CIRC dalam Pembelajaran Bahasa Indonesia Sekolah Dasar Merlingga Novianti; Eka Danik Prahastiwi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9516

Abstract

Although various cooperative learning models have been widely implemented in Indonesian language learning at the elementary school level, low active engagement and reading comprehension ability among students remain issues that need attention. This study aims to analyze students’ perceptions of the implementation of the Cooperative Integrated Reading and Composition (CIRC) model. This study employed a qualitative approach with a descriptive case study design, involving 20 fourth-grade students and 1 teacher selected through purposive sampling. Data were collected through observation, semi-structured interviews, and documentation, and were then analyzed using thematic analysis through the stages of data reduction, data display, and conclusion drawing. The results showed that most students had positive perceptions of the implementation of the CIRC model. Learning was perceived as more interesting, interactive, and helpful in improving reading comprehension through group discussion. In addition, this model also encouraged increased social interaction and students’ active participation. However, this study also found obstacles in the form of unequal participation among group members and difficulties in cooperation at the initial stage of implementation. These findings contribute to strengthening cooperative learning in the context of elementary education while broadening understanding of students’ perceptions of the implementation of the CIRC model in reading instruction. This study concludes that the CIRC model is effective in creating collaborative and meaningful learning, provided that group management is carried out optimally so that learning outcomes can be maximized.
Peran Reputasi Penjual Skincare Online dalam Hubungan Review, Perceived Price, dan Niat Beli Konsumen Gen Z Pengguna Marketplace Shopee dan Lazada di Kota Semarang Pramudita Nur Az-Zahra; Hanif Ahmadi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9527

Abstract

Although the development of e-commerce has driven changes in consumer behavior, particularly among Generation Z in purchasing skincare products, the factors that most influence purchase intention remain a matter of debate, especially regarding the roles of online customer review, perceived price, and seller reputation. This study aims to analyze the effect of online customer review and perceived price on purchase intention, with seller reputation as a mediating variable. This study employed a quantitative approach with an explanatory research design, involving 100 Generation Z respondents who had purchased skincare products through a marketplace and were selected using purposive sampling. The data were analyzed using Partial Least Squares-based Structural Equation Modeling (SEM-PLS). The results showed that online customer review had a positive and significant effect on purchase intention and seller reputation. Meanwhile, perceived price had no significant effect on purchase intention, but it did affect seller reputation. This study also found that seller reputation had a positive effect on purchase intention and was able to mediate the relationship of online customer review and perceived price with purchase intention. These findings indicate that seller reputation is a key factor in increasing consumer purchase intention compared with price. Thus, this study contributes to strengthening the study of digital consumer behavior and provides practical implications that business actors need to focus on improving service quality and encouraging positive reviews in order to strengthen seller reputation and consumer trust.
Dampak Dinamika Persaingan Harga Beli Sayur oleh Toke pada Kesejahteraan Petani di Pasar Koto Baru, Kec. X Koto, Kab. Tanah Datar Nurfalah Nurfalah; Iiz Izmuddin
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9529

Abstract

Although the dynamics of price competition in the marketing of agricultural products have received attention in a number of studies, studies that specifically discuss the mechanism of competition in vegetable purchase prices by toke and its impact on farmers’ welfare in traditional markets remain limited. This study aims to analyze the dynamics of competition in vegetable purchase prices by toke and its impact on farmers’ welfare in Pasar Koto Baru, X Koto Subdistrict, Tanah Datar Regency. This study employed a qualitative approach with a case study design, involving participants consisting of farmers, toke, and representatives of the nagari government selected through purposive sampling. Data were collected through observation, interviews, and documentation, and were then analyzed using the stages of data reduction, data display, and conclusion drawing. The results showed that the determination of vegetable purchase prices had no official standard and was entirely determined by toke based on supply conditions and product quality. Competition among toke took place in a limited manner through verbal agreements, so prices tended to be uniform, whereas farmers were in the position of price takers with limited access to information and distribution. These conditions had an impact on income instability, imbalance in social relations, and psychological pressure on farmers. These findings contribute to the development of imperfect market theory while broadening understanding of traditional market dynamics from economic and social perspectives. This study concludes that price transparency and the strengthening of farmers’ bargaining positions are important aspects in improving farmers’ welfare. Therefore, the government and stakeholders need to expand access to information and improve the distribution system. The implications of this study include theoretical and practical contributions, while also opening opportunities for further research related to strengthening farmers’ institutions.
Analisis Strategi Pemasaran dalam Meningkatkan Daya Saing pada Usaha Stick Rayco Bunda di Kecamatan Lintau Buo Utara Kabupaten Tanah Datar Nadila Fitriana; Zulhelmi Zulhelmi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9530

Abstract

Although marketing strategies in micro, small, and medium enterprises (MSMEs) have received attention in various studies, studies that specifically discuss marketing strategies in improving the competitiveness of locally based snack food businesses in rural areas remain limited. This study aims to analyze marketing strategies in improving competitiveness at Stick Rayco Bunda Business in Lintau Buo Utara Subdistrict, Tanah Datar Regency. This study employed a qualitative approach with a field research design, involving three participants consisting of the business owner, an employee, and a consumer selected through purposive sampling. Data were collected through interviews, observation, and documentation, and were then analyzed using the Miles and Huberman model. The results showed that the marketing strategy implemented through the marketing mix (product, price, place, and promotion) was able to improve business competitiveness, particularly through product quality and competitive pricing. However, this study also found fluctuations in production and sales during the 2020–2024 period, an increase in the number of competitors, limited labor, and distribution that remained confined to the local market. These findings contribute to the development of marketing mix and MSME competitiveness theory while broadening understanding of marketing strategies in snack food businesses in rural areas. This study concludes that optimizing all elements of the marketing mix is important for improving business competitiveness. Therefore, MSME actors need to improve distribution, promotion, and resource management so that marketing strategies become more effective. The implications of this study include theoretical contributions to enriching the MSME marketing literature and practical contributions for business actors in designing more effective marketing strategies, while also opening opportunities for further research on digital marketing in MSMEs.
Pengaruh Penggunaan Model PBL Berbantuan Media Interaktif terhadap Pemahaman Konsep Matematika Materi Kesamaan Rasio pada Siswa Kelas VI SDN Oesapa Kecil 2 Natalia Rani Letek Bedaona
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9532

Abstract

The low level of elementary school students’ understanding of mathematical concepts, particularly in the topic of equivalent ratios, remains a problem influenced by the use of learning methods that tend to be conventional and the limited use of interactive learning media. This condition causes students to be less active in learning, less able to relate concepts to real-life situations, and to experience difficulties in solving mathematical problems independently. This study aims to determine the effect of using the Problem Based Learning model assisted by interactive Canva media on the mathematical concept understanding of sixth-grade students at SDN Oesapa Kecil 2, as well as to identify differences in students’ concept understanding before and after the implementation of the model. This study employed a quantitative approach with a pre-experimental type through a One Group Pretest-Posttest Design. The population and sample of the study consisted of all 28 sixth-grade students, selected using the total sampling technique. The research instrument was a 20-item multiple-choice test administered during the pretest and posttest. The data were analyzed using descriptive statistics, the Shapiro-Wilk normality test, the paired sample t-test, and the N-Gain test with the assistance of SPSS version 23. The results showed an increase in students’ understanding of mathematical concepts after the implementation of the Problem Based Learning model assisted by Canva media, as indicated by the increase in the mean pretest score from 48.21 to 75.35 in the posttest. In addition, the results of the paired sample t-test showed a significance value of 0.000 (p < 0.05), which means that there was a significant difference between learning outcomes before and after the treatment. These findings indicate that the use of the Problem Based Learning model assisted by interactive Canva media has a significant effect on improving students’ understanding of mathematical concepts in the topic of equivalent ratios. This study affirms that the implementation of an innovative learning model combined with interactive media can be an effective alternative for improving the quality of mathematics learning, encouraging student activeness, and helping students understand concepts more deeply and contextually.
Analisis Pengelolaan Berbasis Manajemen Risiko pada Usaha Bibit Ikan Nila di Nagari Paninjauan Kabupaten Agam (Studi Kasus: Usaha Ikan Nila Pak Danil Paninjauan) Nurul Wafiq Azizah; Andis Febrian
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9539

Abstract

Although the management of aquaculture businesses, particularly tilapia fingerling businesses, has received attention in a number of studies, studies that specifically discuss risk management-based management in micro-scale businesses at the local level remain limited. This study aims to analyze risk management-based management and the impact of the risks faced in a tilapia fingerling business in Nagari Paninjauan. This study employed a qualitative approach with a case study design, involving three participants consisting of the business owner and two employees selected through purposive sampling. Data were collected through interviews, observation, and documentation, and were then analyzed using interactive qualitative analysis techniques through the stages of data reduction, data display, and conclusion drawing. The results showed that risk management had been carried out through the stages of risk identification, analysis, evaluation, and management, although it had not yet been implemented systematically and in a structured manner. The main risks faced included weather changes, water quality, pest and disease attacks, and market price instability, which had an impact on declining production, financial losses, and business sustainability. These findings contribute to the development of the concept of risk management in the context of micro-scale aquaculture businesses while broadening understanding of experience-based risk management practices in the field. This study concludes that strengthening risk management is an important aspect of maintaining business sustainability, so business actors and the government need to improve risk management capacity through a more systematic approach. The implications of this study include theoretical and practical contributions, while also opening opportunities for further research related to the integration of technology in risk management.
Analisis Manajemen Risiko Usaha Ayam Broiler Bapak M. Yusuf di Kabupaten Dharmasraya Ditinjau dari Manajemen Bisnis Syariah Seni Syaftela.Z; Harfandi Harfandi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9540

Abstract

Although research on risk management in broiler chicken businesses has developed, studies that specifically integrate risk management with the perspective of Sharia business management in smallholder poultry farming remain limited. This study aims to analyze risk management in Mr. M. Yusuf’s broiler chicken business in Dharmasraya Regency and to review its implementation from the perspective of Sharia business management. This study employed a qualitative approach with a case study design, involving five informants selected through purposive sampling. Data were collected through in-depth interviews, observation, and documentation, and were then analyzed using the descriptive qualitative analysis technique of the Miles and Huberman model. The results showed that the broiler chicken business faced four main types of risk, namely production risk, price and market risk, financial risk, and operational risk. Among these four risks, production risk was the most dominant factor, as indicated by the high chicken mortality rate and inconsistent growth. These findings contribute to the development of Sharia-based risk management studies while broadening understanding of risk management in the smallholder livestock sector. This study concludes that systematic risk management integrated with the perspective of Sharia business management is important for supporting business sustainability, so business actors need to improve production management, financial recordkeeping, and operational efficiency. The implications of this study include theoretical contributions to the development of the Sharia risk management literature and practical contributions for business actors and policymakers in the agribusiness sector, while also opening opportunities for further research on the development of more comprehensive Sharia-based risk management models.
Pengaruh Influencer Marketing dan E-WOM terhadap Keputusan Pembelian dengan Purchase Interest sebagai Variabel Intervening pada Parfum Brand Posh di Shopee Muhammad Nanda Dwi Sudarmo; Hanif Ahmadi
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9549

Abstract

Competition in the local perfume industry in e-commerce requires the implementation of effective digital marketing strategies, particularly through influencer marketing and electronic word of mouth (E-WOM), to enhance consumer purchase decisions. This study aims to analyze the effect of influencer marketing and E-WOM on purchase decisions, with purchase intention as an intervening variable, for the Posh perfume brand on Shopee. This study employed a quantitative approach with an explanatory research method. Data were collected through questionnaires administered to 150 respondents in Semarang City selected using purposive sampling, and were then analyzed using Partial Least Squares (PLS). The results showed that influencer marketing and E-WOM had a positive and significant effect on both purchase intention and purchase decisions. In addition, purchase intention was also proven to have a positive effect on purchase decisions and to mediate the relationship of influencer marketing and E-WOM with purchase decisions. These findings contribute to strengthening the study of digital marketing and consumer behavior in the context of e-commerce, while also showing that influencer-based marketing strategies and E-WOM are effective in increasing purchase intention, which in turn affects purchase decisions. The implications of this study underscore the importance of optimizing collaboration with credible influencers and managing consumer reviews positively to strengthen trust and encourage purchases.
Strategi Pemasaran Syariah dalam Menghadapi Pesaing pada Toko Mandiri Bangunan di Kecamatan Mungka Kabupaten Lima Puluh Kota Nur Hanifa; Khadijah Nurani
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9566

Abstract

Although Sharia marketing strategies in dealing with business competition have received attention in various studies, studies that specifically discuss the integration of the Sharia marketing mix (9P) with SWOT analysis in MSMEs in the building materials store sector remain limited. This study aims to analyze the Sharia marketing strategy implemented by Toko Mandiri Bangunan in dealing with business competition in Mungka Subdistrict, Lima Puluh Kota Regency. This study employed a qualitative approach with a case study design, involving participants consisting of the owner and employees selected through purposive sampling. Data were collected through observation, in-depth interviews, and documentation, and were then analyzed descriptively and qualitatively through the stages of data reduction, data display, and conclusion drawing, and were supported by SWOT analysis using the IFAS and EFAS matrices. The results showed that the implementation of the Sharia marketing strategy had not yet been fully optimal, particularly in the aspects of price, promotion, service, and patience, thereby affecting the decline in sales in recent years. The SWOT analysis showed that the business position was in Quadrant I (Strength–Opportunity), indicating the potential to develop an aggressive strategy by utilizing internal strengths to seize external opportunities. These findings contribute to the development of Sharia marketing theory through the integration of a SWOT-based strategic approach while broadening understanding of the implementation of Sharia marketing in MSMEs. This study concludes that the consistent optimization of all elements of the Sharia marketing mix is very important for improving business competitiveness. The implications of this study include theoretical contributions to the development of the Sharia marketing literature and practical contributions for MSME actors in improving business competitiveness, while also opening opportunities for further research on Sharia-based digital marketing.
Strategi Pengelolaan Usahatani Cabai Rawit dalam Meningkatkan Pendapatan Masyarakat di Matur Kabupaten Agam Adelia Sonia Fitri; Iizmuddin Iizmuddin
ARZUSIN Vol 6 No 2 (2026): APRIL
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v6i2.9576

Abstract

Although strategies for managing cayenne pepper farming have received attention in various studies, studies that specifically discuss the management of cayenne pepper farming in an effort to increase community income at the local level, particularly in Matur Subdistrict, remain limited. This study aims to identify and analyze the management conditions of cayenne pepper farming, the constraints faced by farmers, and the strategies that can be implemented to increase community income. This study employed a qualitative approach with a descriptive design, involving eight informants selected through purposive sampling. Data were collected through observation, interviews, and documentation, and were then analyzed through the stages of data reduction, data display, and conclusion drawing. The results showed that the management of cayenne pepper farming had applied management functions consisting of planning, organizing, implementation, and supervision. These strategies were able to increase farmers’ income, although it remained unstable due to price fluctuations, weather conditions, pest and disease attacks, and limited capital. In addition, farmers tended to sell their harvests to middlemen because of easier access and market certainty, even though the prices received were lower. Crop diversification also became a strategy used by farmers to reduce risk and maintain income stability. These findings contribute to the development of farm management theory while broadening understanding of small-scale agricultural management strategies. This study concludes that effective farm management and appropriate marketing strategies are important factors in increasing farmers’ income, so the government and related parties need to strengthen access to market information, capital, and technical assistance.

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