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Business Management
Published by Lembaga Penelitian dan Pendidikan Mandala
ISSN : 28288203     EISSN : 28287606     DOI : http://dx.doi.org/10.58258/bisnis.v1i2.3273
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Manajemen Bisnis diterbitkan oleh Lembaga Penelitian dan Pendidikan (LPP) Mandala. Artikel berupa tulisan yang diterbitkan versi cetak dan online secara berkala pada bulan Februari dan Agustus di bidang Ilmu Manajemen dan Bisnis. Penerbitan ini memuat tulisan bersifat ilmiah dalam bentuk hasil penelitian, kajian teori dan aplikasi teori, gagasan konseptual, resensi buku baru, Bibliografi dan tulisan dari Akademisi maupun Praktisi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 155 Documents
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Effectiveness of the Implementation of the Non-Cash Food Assistance Program (BPNT) and the Family Hope Program (PKH) on the Welfare of the Monta Baru Village CommunityDompu Regency Ilham, Ilham; Samsudin, Samsudin; Sumarni, Sumarni
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8754

Abstract

This study aims to analyze the impact of the Non-Cash Food Assistance Program (BPNT) and the Family Hope Program (PKH) on community welfare in Monta Baru Subdistrict, Dompu Regency. The multidimensional nature of poverty serves as the primary background for this study, highlighting the role of social assistance in reducing the economic burden of the community. A quantitative approach was employed, using a survey method with a Likert, scale questionnaire administered to 86 respondents who are Beneficiary Families (KPM). Data analysis was conducted using descriptive statistics, classical assumption tests (normality, multicollinearity, and heteroscedasticity), and multiple linear regression. The findings indicate that both BPNT and PKH have a significant influenceboth simultaneously and partiallyon community welfare, with PKH contributing more dominantly than BPNT. The coefficient of determination (R²) value of 32.1% suggests that these two programs play an important role in improving welfare, although other external factors also contribute. These findings imply that the effectiveness of social assistance programs must be supported by accurate data, ongoing mentoring, and active community participation in order to achieve inclusive and sustainable welfare.
The Influence of Distributive Justice, Procedural Justice, and Perceived Organizational Support on Organizational Citizenship Behavior (OCB): The Mediating Role of Employee Engagement and Moderating Transformational Leadership Hasanah, Nurul; Ariani, Gusti Meinar Girda; Yulianti, Farida; Syahrani, Syahrani; Halik, Abdul
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8614

Abstract

This research investigates how distributive justice, procedural justice, and perceived organizational support influence Organizational Citizenship Behavior (OCB), with employee engagement serving as a mediating factor and transformational leadership acting as a moderating element. The study targeted employees working at the Secretariat of Banjarmasin City Government and utilized a quantitative research design. Data were gathered using a purposive sampling technique through questionnaires administered to 150 participants. The analysis was carried out using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach.The findings reveal that distributive justice, procedural justice, and organizational support perceptions significantly enhance both employee engagement and OCB. Additionally, employee engagement plays a crucial mediating role in the connection between these independent variables and OCB. Transformational leadership further moderates this relationship, amplifying the positive impact of employee engagement on OCB. These results highlight the importance of fair treatment and supportive work environments in fostering OCB, particularly when guided by transformational leadership.This study provides practical implications for public sector management to pay more attention to justice and support aspects as strategic efforts to improve employees’ extra-role performance through OCB.
From Data to Decisions: The Role of Business Intelligence in Developing Effective Marketing Strategies Pardede, Adinda Jennifer
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8590

Abstract

This article aims to explain the role of BI in developing effective marketing strategies. This article will discuss how BI can be used to analyze markets, identify potential target markets, develop products and services that suit customer needs, optimize pricing strategies, increase the effectiveness of promotions and advertising, and better manage customer relationships. Apart from that, this article will also analyze the application of BI in various marketing case studies. The scope of this article covers various aspects of BI relevant to marketing, including the definition and main components of BI, the ETL (Extract, Transform, Load) process, BI tools and technologies, data-driven market analysis, data-driven product and service development, optimizing pricing strategies with BI, increasing the effectiveness of promotions and advertising with BI, and BI in customer relationship management (CRM). The result of this research is that by using BI, marketers can collect and analyze data from various sources, such as sales transaction data, demographic data, online behavior data, and customer feedback data. This information can be used to identify different market segments, develop products and services tailored to market needs, set optimal prices, plan more effective promotional campaigns, and better manage customer relationships.
The Influence of Dynamic Innovation Capabilities, Information Technology, and Digital Leadership on Employee Performance with Digital Workplace Dynamics as a Mediating Variable and Digital Leadership as a Moderating Variable Setiawan, Iwan; Sunarya, Herni; Ismawati, Kun; Rauf, Abdul; Mujanah, Siti
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9084

Abstract

This study aims to analyze the effect of dynamic innovation capabilities, information technology, and digital leadership on employee performance, by considering digital workplace dynamics as a mediating variable and digital leadership as a moderating variable. A quantitative approach is used with the Structural Equation Modeling–Partial Least Square (SEM-PLS) analysis technique. The results of this study indicate that dynamic innovation capabilities, information technology, and digital leadership have a significant effect on employee performance, both directly and indirectly through digital workplace dynamics. Dynamic innovation capabilities and digital leadership are proven to be the most dominant factors in improving performance, while information technology capabilities play an important role in forming an efficient and collaborative work ecosystem. Digital workplace dynamics function as a mediator that connects innovation and technology with improved performance, although its influence is smaller than the direct effect. In addition, the role of digital leadership as a moderating variable strengthens the relationship between innovation and technology on employee performance. This means that leaders who are adaptive to technology and able to facilitate organizational change strategically contribute significantly to driving the achievement of organizational goals in the digital era. This finding emphasizes the importance of synergy between innovation, technology, and leadership in supporting performance in the digital era. The theoretical and practical implications of this study contribute to the development of digital-based human resource management strategies. 
Production Optimization to Maximize Profit in Furniture Company PT. FurniCraft: Quantitative and Qualitative Approach Khairunnisah, Noni Antika; Gunardi, Effendy; Kurnadi, Kurnadi; Setiawan, Iwan; Suparta, I Made
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.8994

Abstract

This study aims to optimize the amount of production to maximize profits at the furniture company PT. FurniCraft. The method used is a quantitative approach using Linear Programming (LP) and a qualitative approach using NVivo software to analyze the results of interviews with management. The LP model is used to determine the optimal product combination that maximizes profits based on resource limitations such as raw materials, working hours, and production capacity. Meanwhile, qualitative analysis reveals non-technical factors that affect the production process, such as workforce flexibility and production policies. The results of the analysis show that by implementing an optimization model, the company can increase potential profits by up to 18.5% from actual conditions. This finding is reinforced by the results of qualitative analysis which shows that production decisions are not entirely data-based, but rather more influenced by intuition and old habits. This study recommends the integration of analytical data in strategic decision making in the manufacturing sector.
Marketing Strategy of Ayodya Resort Bali Hotel Through E-Commerce (Website) in Optimizing Room Occupancy Level Putri, Ni Kadek Sudiasih Ari Artini
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9245

Abstract

This study aims to identify effective website-based e-commerce marketing strategies to increase room occupancy at Hotel Ayodya Resort Bali using a descriptive qualitative method and SWOT analysis. Data were collected through interviews, observation, documentation, and literature review, and analyzed using IFAS, EFAS, the IE Matrix, and the SWOT Matrix. IFAS results highlight key strengths, such as the hotel's strategic location and strong brand reputation (score 0.60), while weaknesses include low digital adaptability among staff (score 0.10), with a total IFAS score of 2.95. EFAS analysis shows opportunities in digitalization trends (score 0.60) and threats from intense five-star hotel competition (score 0.30), totaling 2.70. The IE Matrix places the hotel in the "grow and build" quadrant, suggesting a stability strategy. The SWOT analysis generates SO, WO, ST, and WT strategies, focusing on website optimization, staff digital skill development, strengthening local identity, and market diversification. Practically, the study demonstrates that website-based e-commerce improves promotional efficiency and room distribution, while theoretically confirming the effectiveness of SWOT and IE analysis in crafting sustainable digital marketing strategies in hospitality.
Analysis of the Influence of Smm, Ocr, and Im on the Brand Image of Fashion Products in Tiktok Shop Agustina, Fitria Ika; Kalbuadi, Amiruddin; Milhiani, Dini
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9146

Abstract

This research aims to determine the influence of social media marketing, online customer reviews and influencer marketing on brand image. This type of research uses quantitative research. Data collected in this research used a questionnaire distributed via a Google Form link. The population or sample in this study was 85 respondents. Respondents were taken from students who had purchased fashion products at the TikTok shop. Data were processed using multiple linear analysis, t test and f test with the help of SPSS. The results of this research show that the t test that has been carried out on the social media marketing variable on brand image partially has a significant effect. The online customer review variable on brand image partially has a significant effect. The influencer marketing variable on brand image partially has a significant effect. Simultaneously, all variables, namely social media marketing, online customer reviews and influencer marketing, have a positive and significant effect on brand image. Meanwhile, the results of the last test, namely the online customer review variable, show a dominant influence on brand image. The conclusion of this research shows that the variables of social media marketing, online customer reviews and influencer marketing have a positive and significant effect on the brand image of fashion products in the TikTok shop. 
Influence Firm Size, Leverage, and Fixed Assets Intensity Intax Avoidance Dewi, Ni Putu Mayra Pradnya; Supadmi, Ni Luh; Sari, Ni Kadek Wahyuni Merta
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9022

Abstract

Tax avoidance is a strategy carried out by business entities to minimize the burden of tax payable by exploiting legal loopholes in the taxation system without explicitly violating applicable provisions. This practice, although legal, poses a serious challenge for the government in optimizing state revenues. This study aims to empirically test the effect of company size (firm size), company funding structure as measured by leverage, and fixed asset intensity on the level of tax avoidance in manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2023. The sample selection was carried out using a purposive sampling technique, resulting in 73 companies as research samples with a total sample size of 292 sample . Data analysis was carried out using the multiple linear regression method with the help of SPSS version 25 software. The results of the study indicate that company size has a positive effect on tax avoidance, while leverage and fixed asset intensity have no effect on tax avoidance.
Implementation Effectsgreen Accounting on Company Value with Disclosurecorporate Social Responsibility as a Mediation Variable Dewi, Ni Wayan Sri Kesuma; Suartana, I Wayan
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9269

Abstract

This study aims to test and provide empirical evidence regarding the effect of green accounting on firm value both directly and indirectly through the disclosure of corporate social responsibility as a mediating variable. This research was conducted on energy sector companies listed on the Indonesia Stock Exchange (IDX) during the 2021-2023 period. The sample was determined using purposive sampling method, with a total of 17 companies for three years of observation, so that 51 observation data were obtained. The data analysis technique used is path analysis and sobel test. The results showed that green accounting has a positive and significant effect on corporate social responsibility disclosure, green accounting and corporate social responsibility disclosure have no significant effect on firm value, and the results of the sobel test state that corporate social responsibility disclosure is unable to mediate the relationship between green accounting and firm value.
Influence Green Corporate Strategy and Cross Sector CollaborationTowards Improving the Performance of MSMEs in Lagoa Subdistrict Irawan, Pristanto Ria; Taryanto, Taryanto; Yusti, Wa Ode
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9187

Abstract

The purpose of this study is to investigate how green corporate strategy and cross sector collaboration might enhance the performance of MSMEs in Lagoa Utara Village, North Jakarta. MSMEs must develop strong synergies with a variety of actors in their business strategies, such as the government, private sector, academia, and communities, in order to meet the difficulties of economic upheaval and urban market dynamics. 90 MSMEs from a variety of business sectors participated in a survey as part of the quantitative research approach. Data was gathered using structured questionnaires, and multiple linear regression models were employed for analysis. The study's findings show that while cross-sector collaboration has a significant impact on MSME performance, green corporate strategy has a partial lack of significant influence. Additionally, both cross-sector collaboration and green corporate strategy have a positive and significant impact on improving MSME performance in North Jakarta's Lagoa subdistrict. The findings of this study have significant ramifications for the creation of cooperation-based policies that encourage the expansion of MSMEs in metropolitan regions like North Jakarta's Lagoa Utara subdistrict.

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