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GUNARDI
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INDONESIA
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
ISSN : 29622220     EISSN : 29622026     DOI : https://doi.org/10.58268/eb.v1i2.3
Core Subject : Economy,
Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, Taxation, Innovation & Competitiveness, Financial Accounting, Organizational Behaviour, Risk Management, Knowledge Management
Articles 105 Documents
PENGENDALIAN KUALITAS PRODUK BERBASIS TOTAL QUALITY MANAGEMENT (TQM) DALAM MENINGKATKAN DAYA SAING INDUSTRI MIE INSTAN DI INDONESIA Brigitta S, Joanna; Sipahutar, Paskah Gloria S.; Sihombing, Dionisius; Sihombing, Melati; Agriyani , Siti; Bangun, Zazira Safwa Syahfitri
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.270

Abstract

Indonesia ranks second in global instant noodle consumption, reaching 14.26 billion servings in 2022, making product quality control a central concern for industry players. This study examines how Total Quality Management (TQM) principles are applied within Indonesia’s instant noodle industry and their relation to maintaining competitive advantage. A literature review method was used with a qualitative descriptive approach and content analysis of relevant academic sources. The study found that applying seven TQM elements, namely top management commitment, customer orientation, continuous improvement, employee involvement, production process control, supplier relationship management, and data-based decision making, contributes meaningfully to production efficiency, defect reduction, consumer trust, and global market competitiveness. This study offers a conceptual framework linking TQM, Quality Control, and Competitiveness specifically within the Indonesian instant noodle industry context, an area that has received relatively limited academic attention. Keywords: Total Quality Management (TQM), Quality Control, Industrial Competitiveness
WORK GROUP DYNAMICS IN TECHNOLOGY START-UP COMPANIES Yusuf, Ramayani; Harsono, Deti Mulyo; Hendrayati , Heny; Muhamat, Amirul Afif
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.271

Abstract

This research explores work group dynamics in technology startup companies, focusing on factors influencing team performance and innovation. Literature review reveals that tech startups are characterized by flat structures, role flexibility, collaborative culture, and pressure to innovate quickly. Analysis uncovers several key factors in group dynamics. Team composition, including skill and personality diversity, significantly impacts creativity and problem-solving. Clear communication, periodic feedback, and knowledge sharing enhance team learning. Supportive leadership that encourages autonomy and risk-taking is crucial in creating an innovation culture. However, startup teams face challenges such as role ambiguity, interpersonal conflicts, and over-reliance on key individuals. Time pressure and high workloads can cause stress and burnout. Through SWOT analysis, the research suggests proactive strategies to address these challenges. By understanding factors supporting effective teams, startups can position themselves for innovation and sustainable growth. The study highlights the complexity of work group dynamics in technology startups, emphasizing that understanding and managing team interactions is critical for organizational success. It calls for further research to develop strategies for maintaining positive group dynamics in the rapidly evolving startup environment.
RESISTENSI TENAGA KESEHATAN TERHADAP IMPLEMENTASI REKAM MEDIS ELEKTRONIK Dhartono, Joanie DewiJanti; Yudha, G. Agung Krisna; Purwadhi, Purwadhi; Widjaja, Yani Restiani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.272

Abstract

Electronic Medical Records (EMR)constitute a strategic infrastructure in the digital transformation of healthcare services. Although they offer improvements in quality, efficiency, and patient safety, EMR implementation often encounters significant resistance from healthcare professionals. This resistance is not merely a technical barrier, but rather a strategic failure that threatens return on investment and the sustainability of digital transformation initiatives. This study employs a systematic literature review with a narrative (meta-synthesis) approach. A total of 10 internationally reputable scientific articles published between 2019 and 2024 were critically analyzed. The articles were sourced from the Scopus, PubMed, and ScienceDirect databases. Thematic synthesis was used to categorize resistance factors and intervention strategies. The findings indicate that healthcare professionals’ resistance is multidimensional, encompassing: (1) disruption of workflow and clinical autonomy; (2) cognitive burden and non–user-centered system design; (3) ethical and data security concerns; and (4) inadequate digital competencies and support systems. From a strategic perspective, this resistance leads to decreased productivity, increased turnover, patient safety risks, and stagnation of innovation. Effective interventions include transformational leadership, early user involvement, structured change management, and incentive alignment.Resistance to EMR represents a strategic management issue that requires an integrated sociotechnical approach. The success of EMR implementation is not determined by technological sophistication, but by the organization’s ability to manage human factors and change processes. Further evidence-based intervention research is needed within the Indonesian healthcare context
IMPACT OF DIGITAL MARKETING ON GENERATION Z CONSUMER BEHAVIOR IN UZBEKISTAN Askarovich, Jaxongir Davronov; Hendrayati, Heny; Qudratov, Inomjon
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.273

Abstract

This study examines how digital marketing affects the consumer behavior and buying decisions of Generation Z in Uzbekistan. Using a Systematic Literature Review based on the PRISMA 2020 guidelines, peer-reviewed articles published from 2015 to 2024 were collected from Scopus, Web of Science, ScienceDirect, and Google Scholar. The review focuses on digital marketing, social media marketing, influencer marketing, and related behavioral responses among young consumers. The results show that visual and interactive online content has the strongest influence on Generation Z in Uzbekistan. Platforms like Instagram , TikTok, YouTube , and Telegram work best with short videos , content made by users , and recommendations from influencers . Young people are more likely to buy something from a brand if they trust it and believe it is real. People use social media a lot, but direct ads don't work as well as recommendations from friends and electronic word-of-mouth . Overall, digital marketing has a strong impact on the behavior of Generation Z consumers in Uzbekistan, and strategies focused on authenticity, cultural relevance, and meaningful engagement are more effective than intrusive advertising.
STRATEGI KEUNGGULAN KOMPETITIF RUMAH SAKIT DALAM ERA JAMINAN KESEHATAN NASIONAL (JKN): TINJAUAN LITERATUR HOSPITAL COMPETITIVE ADVANTAGE STRATEGIES IN THE NATIONAL HEALTH INSURANCE (JKN) ERA: A LITERATURE REVIEW Septia, Nindirah; Setyako, Stevani Dewi; Purwadhi, Purwadhi; Widjaja, Yani Restiani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.275

Abstract

The implementation of National Health Insurance (JKN) through BPJS Kesehatan since 2014 has fundamentally transformed the healthcare financing landscape in Indonesia. The Indonesian Case Base Groups (INA-CBGs) payment system compels hospitals to adopt more efficient and competitive management strategies. This literature review aims to examine competitive advantage strategies employed by hospitals in response to JKN system pressures, including cost leadership strategies, service differentiation, clinical pathway optimization, Bed Occupancy Rate (BOR) and Length of Stay (LOS) management, and center of excellence development. Literature searches were conducted through PubMed, Google Scholar, and Garuda databases covering 2014-2024 using keywords related to JKN, BPJS, hospital management, and competitive strategy. Findings indicate that hospitals maintaining their competitiveness successfully combine cost efficiency strategies with high-quality service differentiation. Clinical pathway optimization has proven capable of reducing average treatment costs by 15-25% without compromising service quality. Center of excellence development serves as an effective differentiation strategy for attracting non-JKN patient segments. Optimal BOR management (>75%) and LOS control aligned with INA-CBGs standards are key to hospital financial sustainability. These findings underscore the need for a comprehensive strategic approach that integrates operational efficiency with enhanced patient service value.

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