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JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Published by ABISATYA DINAMIKA ISWARA PUBLISHING
ISSN : 29622220     EISSN : 29622026     DOI : https://doi.org/10.58268/eb.v1i2.3
Core Subject : Economy,
Economics, Econometrics & Finance
Marketing Management, Human Resource Management Financial Management, Operation Management, Strategic Management, Supply Chain Management, Leadership, Quality And Innovation Management, Entrepreneurship, Hotel and Turism, Public Relations, Business Economic, E-Business, International Business, Taxation, Innovation & Competitiveness, Financial Accounting, Organizational Behaviour, Risk Management, Knowledge Management
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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PENGARUH PENGAWASAN DAN KOORDINASI TERHADAP KINERJA PEGAWAI PADA SEKSI PENGAWASAN TATA RUANG BANGUNAN DINAS CIPTA KARYA BINA KONSTRUKSI DAN TATA RUANG KOTA BANDUNG Juliati, Lita; Nurhakim, Fitra; Maharani, Arneta
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.236

Abstract

The less-than-optimal performance of employes in the Spatial Planning and Building Supervision Section of the Bandung City Public Works, Construction and Spatial Planning Department is a major concern, characterized by delays in task completion and poor discipline. This phenomenon is believed to be influenced by the ineffective supervision and coordination functions of the leadership. The purpose of this study is to examine how employee performance is impacted by coordination and supervision. Data was gathered quantitatively by giving questionnaires to 92 respondents who were chosen at random. Multiple linear regression, the F-test, and the t-test were used for data analysis. The study's findings indicate that: (1) With a computed t-value of 5.242, supervision (X1) has a positive and substantial impact on employee performance. (2) With a computed t-value of 4.332, coordination (X2) has a positive and significant impact on employee performance. (3) With a computed F-value of 66.876, supervision and coordination simultaneously have a significant impact on employee performance. These two independent factors account for 60% of employee performance variables, with supervision being the most important element, according to the coefficient of determination (R²).. Increased effectiveness of supervision and coordination has been proven to significantly improve employe performance. Keywords: Supervision, Coordination, Employee Performance, Responsibility, Leadership.
PENGARUH DESAIN PRODUK DAN PROMOSI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA OLEH-OLEH THE PANASDALAM Septihayati, Yulia; Raskadi, Raskadi
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.242

Abstract

This study is motivated by the increasing competition in the creative souvenir fashion industry, which requires businesses to gain competitive advantages through attractive product design and effective promotional strategies, particularly via Instagram social media. This study aims to analyze the influence of product design and Instagram promotion on consumer purchase decisions for The Panasdalam souvenir apparel products. The research employs a quantitative method with a descriptive-verificative design. Data were collected through questionnaires distributed to 120 consumers of The Panasdalam and analyzed using multiple linear regression, t-tests, and F-tests. The results indicate that product design and Instagram promotion have a positive and significant effect on consumer purchase decisions, both partially and simultaneously. The coefficient of determination of 0.400 indicates that 40 percent of the variation in purchase decisions is explained by product design and Instagram promotion. This study recommends improving product design quality and optimizing Instagram promotion to enhance consumer purchase decisions. Keywords: Product Design; Instagram Promotion; Purchase Decision; The Panasdalam
TRANSFORMASI EKOSISTEM DIGITAL UMKM MENUJU ERA SOCIETY 5.0: STRATEGI PEMBERDAYAAN BERBASIS ARTIFICIAL INTELLIGENCE DAN OMNICHANNEL MARKETING DI TAHUN 2025 Pradnyani, Ni Putu Novita; Rohendi, Acep; Purnamasari, Putri Giani; Pantiarti, Raya Esy; Azkiya, Rayhana; Sianturi, Ronaldo Yusuf Pantas
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.243

Abstract

Di tengah percepatan transformasi digital global, Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia menghadapi tantangan ganda: adaptasi terhadap perubahan perilaku konsumen yang didorong oleh teknologi dan kebutuhan untuk mengintegrasikan Artificial Intelligence (AI) guna efisiensi operasional. Makalah ini melaporkan hasil kegiatan pengabdian kepada masyarakat yang bertujuan meningkatkan kapasitas digital UMKM melalui implementasi strategi pemasaran omnichannel dan adopsi alat berbasis AI. Berdasarkan analisis situasi tahun 2025, di mana penetrasi internet mencapai 80,66% dan pengguna media sosial menembus 180 juta jiwa, program ini merancang intervensi yang berfokus pada transisi dari pemasaran konvensional ke ekosistem digital terintegrasi. Metodologi pelaksanaan menggunakan pendekatan Participatory Action Research (PAR) yang mencakup tahap pemetaan aset, pelatihan intensif penggunaan platform TikTok dan alat AI generatif, serta pendampingan berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan pada indeks literasi digital mitra sebesar 45% dan pertumbuhan omzet rata-rata 30% pasca-intervensi. Temuan kunci mengindikasikan bahwa penggunaan konten video vertikal berbasis retensi dan personalisasi layanan pelanggan menggunakan AI merupakan faktor determinan utama dalam meningkatkan daya saing UMKM. Laporan ini merekomendasikan model pendampingan hibrida sebagai standar baru dalam pemberdayaan ekonomi masyarakat di era digital.
ANALISIS KONSEP CUSTOMER VALUE DALAM STRATEGI PEMASARAN Putra, Albertus Dimas Aji; Beyah, Alain Vincent; Himawan, Andi Yunita; Millati, Ashfi; Zainulmala, Amin; Rohendi, Acep
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.244

Abstract

In an increasingly competitive business environment, creating and delivering superior customer value has become a critical foundation for achieving sustainable competitive advantage. This systematic literature review aims to synthesize conceptual and empirical developments regarding the relationship between customer value and marketing strategy. Based on an analysis of selected literature, the findings reveal that customer value is a multidimensional construct encompassing subjective-perceptual (physical, emotional, intellectual, spiritual) and objective-economic (Customer Lifetime Value) aspects. The Customer Value Proposition (CVP) serves as the strategic core that bridges internal capabilities with market expectations. The effective implementation of marketing strategy—primarily through product and price mix—empirically proves to translate value promises into customer satisfaction, which subsequently drives financial performance and shareholder value. These findings underscore the importance of a value-centric marketing approach, supported by precise segmentation and data-driven personalization, for building long-term business resilience. Keywords: Customer Value, Marketing Strategy, Customer Lifetime Value (CLV), Value Proposition, Segmentation, Competitive Advantage.
OPTIMALISASI PENGELOLAAN RUMAH SAKIT MELALUI PENDEKATAN PEMASARAN INTI: SEBUAH TINJAUAN LITERATUR SISTEMATIS TENTANG PENINGKATAN PENGALAMAN PASIEN Sutrisno, Imam; Nyoman, I; Maria, Hanna; Irwanda, Irwanda; Yolanda, Ivana; Rohendi, Acep
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.247

Abstract

Di tengah sengitnya persaingan di dunia layanan kesehatan, rumah sakit kini dituntut untuk tidak hanya berfokus pada aspek klinis semata, melainkan juga merangkul pendekatan holistik yang menempatkan pasien sebagai pusat perhatian. Tinjauan literatur sistematis ini hadir untuk mengupas tuntas, menganalisis, dan menyatukan berbagai literatur yang menyoroti peran strategis pemasaran inti dalam mengoptimalkan pengelolaan rumah sakit demi peningkatan pengalaman pasien. Dengan panduan PRISMA, kami melakukan pencarian komprehensif pada basis data Semantic Scholar, PubMed, Scopus, dan Google Scholar untuk artikel yang diterbitkan antara Januari 2016 hingga Januari 2026. Sebanyak 35 studi memenuhi kriteria inklusi dan data-datanya kami ekstrak. Hasil penelitian ini jelas menunjukkan bahwa pemasaran inti, yang meliputi orientasi pasien, manajemen hubungan, pengelolaan reputasi, pemasaran internal, dan segmentasi pasar, secara signifikan berkontribusi pada peningkatan komunikasi, empati, efisiensi proses, lingkungan fisik yang mendukung, serta kepuasan dan loyalitas pasien. Beragam metode pengukuran pengalaman pasien, seperti survei kepuasan, SERVQUAL, dan PREMs, terbukti krusial untuk memantau seberapa efektif strategi ini berjalan. Meskipun penerapan pemasaran inti dihadapkan pada berbagai tantangan, seperti resistensi budaya dan keterbatasan sumber daya, namun peluang yang dibukanya, terutama melalui pemanfaatan teknologi digital dan personalisasi layanan, sungguh sangat menjanjikan. Tinjauan ini secara tegas menyoroti betapa mendesaknya bagi para manajer rumah sakit untuk mengadopsi filosofi pasien-sentris dan berinvestasi dalam pelatihan staf serta teknologi guna menciptakan pengalaman pasien yang superior. Untuk penelitian di masa depan, kami menyarankan fokus pada studi intervensi, perbandingan lintas budaya, dan dampak teknologi baru.
PENGARUH SOCIAL MEDIA MARKETING TERHADAP PENINGKATAN KUNJUNGAN DI LAYANAN KESEHATAN Shantika, Widya Ayu; Merdayana, Merdayana; Kusumasari, Meyta Minggar; Fitriany, Shafira; Drehem, Shaleh Muhammad; Al Azim, Muhammad Rifqi; Rohendi, Acep
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.251

Abstract

ABSTRACT The digital transformation has reshaped the hospital marketing landscape, making digital marketing an imperative strategic instrument. This study aims to analyze the influence of digital marketing strategies, particularly social media marketing (SMM), on increasing patient visits in hospitals through a systematic literature review of 14 recent empirical studies (2018-2025). The findings reveal that the impact of SMM on patient visits is indirect and complex, mediated by increased brand awareness, electronic word of mouth (e-WOM), relationship quality, and patient experience. The post-pandemic context serves as a significant catalyst accelerating the adoption of these strategies. The effectiveness of SMM heavily depends on selecting the right platforms (such as Instagram and TikTok), creating educational and interactive content, and synergistic integration with the conventional marketing mix (7P) and Integrated Marketing Communication (IMC) framework. However, the success of this strategy remains grounded in core service quality and requires attention to ethical challenges and continuous evaluation. In conclusion, SMM functions as a catalyst for digital transformation that builds intangible assets, which are then converted into physical visits, thereby significantly contributing to hospital sustainability in the competitive era. Keywords: Digital Marketing, Social Media, Patient Visits, Conventional Marketing Mix, Integrated Marketing Communication
MANAJEMEN STRATEGI RUMAH SAKIT DALAM ERA JKN : STUDI LITERATUR INTEGRASI BALANCED SCORECARD, LEAN HOSPITAL, DAN ADAPTASI DIGITAL MENUJU TRANSFORMASI KRIS 2025 Subekti, Bambang; Asrini, Nani; Purwadhi, H.; Widjaja, Yani Restiani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.252

Abstract

The hospital sector in Indonesia is currently facing significant challenges due to the dynamic policies of the National Health Insurance (JKN) and the mandatory implementation of Standard Inpatient Classes (KRIS), scheduled to be effective in July 2025. A crucial issue arises from the disparity between INA-CBGs tariffs and operational costs, demanding high efficiency without degrading service quality. Through a Systematic Literature Review (SLR) of 25 recent references (2020-2025), this study formulates an integration between the Balanced Scorecard (BSC) and Lean Management. Findings indicate that BSC-based digitalization can boost patient satisfaction by up to 96%, while Lean methods successfully eliminate operational waste by up to 70%. The sustainability of hospitals heavily depends on organizational agility, digital transformation, and adaptive leadership.
DAMPAK DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI GH UNIVERSAL HOTEL BANDUNG Kurniasih, Imas Wiwin; Bastian, Zein; Parwitasari, Nur Aini; Ambiapuri, Ema
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.253

Abstract

The performance index of active employees working at GH Universal Hotel Bandung from 2016 to 2019 showed a decline. One factor suspected to be the cause of this decline is Work Discipline, due to the lack of achievement of attendance targets, which was considered static for four years, from 2016 to 2019. This study aims to measure the assessment of Work Discipline on Employee Performance at GH Universal Hotel Bandung. The research subjects were permanent and contract employees working at GH Universal Hotel Bandung in 2020. From a population of 138 employees, a sample of 103 respondents was taken. Data collection was conducted through questionnaires. The method used in this study was quantitative and explanatory, utilizing simple linear regression analysis. The results showed a positive and significant impact between Work Discipline and employee performance at GH Universal Hotel Bandung.
PENGARUH FLEXIBLE WORKING ARRANGEMENT TERHADAP JOB PURSUIT INTEREST PADA GENERASI Z DI KOTA BANDUNG DENGAN JOB AUTONOMY SEBAGAI VARIABEL MODERASI Lestari, Diva Nurul; Sari, Puteri Andika
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.255

Abstract

This study aims to analyze the effect of Flexible Working Arrangement (FWA) on Job Pursuit Interest among Generation Z in Bandung City, with Job Autonomy as a moderating variable. The study highlights the role of work flexibility in shaping young people’s interest in seeking and applying for jobs amid the growth of the gig economy. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) on data collected from 170 Generation Z respondents who were job seekers and final-year university students. The results indicate that Flexible Working Arrangement has a positive and significant effect on Job Pursuit Interest. Furthermore, Job Autonomy strengthens this relationship, particularly for individuals with higher levels of work autonomy. These findings emphasize the importance of integrating flexibility and autonomy into recruitment strategies to attract Generation Z talent and contribute to the development of Signaling Theory in the context of the modern labor market.
TRANSFORMASI MANAJEMEN STRATEGI RUMAH SAKIT DI ERA DIGITAL: DARI INOVASI KONSEPTUAL KE PRAKTIK OPERASIONAL Gopur, Abdul; Saraswati, Ni Luh Putu Adinda Tasya; Purwadhi, Purwadhi; Widjaja, Yani Restiani
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.256

Abstract

Digital transformation has become a crucial element in the development of hospital strategic management in the modern era. Hospitals are no longer required solely to provide clinical services but must also manage complex organizations efficiently through the use of digital technologies. This study aims to describe the concept of hospital strategic management transformation in the digital era, identify emerging forms of conceptual innovation, and analyze how these innovations are implemented in operational practices. The research employs a Systematic Literature Review (SLR) method with a qualitative descriptive approach, reviewing relevant scientific publications from the last five years. The findings indicate that conceptual innovations such as the digitalization of clinical and administrative processes, the use of data analytics, and digitally integrated service models significantly enhance operational efficiency, service quality, and evidence-based decision making. However, the implementation process faces several challenges, including limited technological infrastructure, insufficient human resource competencies, organizational resistance to change, and data security issues. The study concludes that successful digital transformation depends on the alignment between strategic vision, technological capabilities, and adaptive organizational culture. Therefore, hospitals are recommended to strengthen organizational readiness through continuous human resource development, improved digital infrastructure, and ongoing performance monitoring and evaluation.

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