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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Pengukuran Kinerja Keuangan Pemerintah Desa Menggunakan Analisis Value for Money di Desa Pasirnangka Sri Pujiyanti; Susilowati Susilowati; Erni Yulianti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3177

Abstract

This study aims to measure the financial performance of the Pasirnangka Village Government for the 2020–2024 period using the Value for Money (VfM) approach, which includes three main indicators: economy, efficiency, and effectiveness. The study uses secondary data obtained from the Village Budget Realization Report (LRA) of Pasirnangka Village and is analyzed descriptively using ratio calculations in accordance with Minister of Home Affairs Regulation No. 600.900.327 of 1996. The results indicate that, in general, the financial performance of Pasirnangka Village is effective and efficient. However, the economic aspect faced challenges in 2022 and 2024. The inefficiency in 2022 was due to a new policy under the Regent Regulation of Tangerang No. 37 of 2022, which required the budgeting of the Decent Housing Program (RTLH) that was not anticipated in the initial APBDes. In 2024, rising inflation caused prices of goods and services to exceed budgeted amounts. Nevertheless, efficiency and effectiveness remained maintained, with revenue generally meeting or exceeding targets. These findings highlight the importance of accurate and adaptive budget planning in response to changing conditions and new policies. The study recommends several strategic steps to improve village financial performance, including enhancing budget planning accuracy, anticipating new policies, and adjusting projections for goods and services prices. Implementing these recommendations can ensure the sustainability of Pasirnangka Village’s financial performance, support effective, efficient, and economical use of the budget, and maintain optimal public service delivery. This study contributes valuable insights for village financial management and serves as a reference for other villages to systematically apply Value for Money analysis to increase transparency and accountability.
Analisis Penerapan Sistem Informasi Pemerintah Daerah (SIPD) terhadap Kualitas Laporan Keuangan Kota Subulussalam Silvia Hardianti Manik; Ratna Sari Dewi; Indra Fauzi; Henny Andiyani Wirananda
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3178

Abstract

The advancement of information technology has significantly impacted public financial management in Indonesia. To strengthen good governance, which encompasses transparency, accountability, efficiency, and effectiveness, the government introduced the Local Government Information System (SIPD). The implementation of this system is regulated under Minister of Home Affairs Regulation No. 70 of 2019 and further reinforced by Circular Letter No. 500.5.4/48/SJ of 2023, which mandates all local governments to adopt SIPD starting in the 2024 fiscal year. SIPD replaces the Regional Management Information System (SIMDA), which was considered to have limitations in integration, slow processes, and inconsistencies in financial reporting. This study aims to analyze the implementation of SIPD and its impact on the quality of financial reporting at the Human Resources and Development Agency (BKPSDM) of Subulussalam City. The research employs a qualitative descriptive method with a case study design, collecting data through interviews, observations, and documentation. Data analysis uses the interactive model of Miles and Huberman, consisting of data reduction, data display, and conclusion drawing. The research informants are employees directly involved in SIPD operations and financial report preparation. The findings indicate that SIPD enhances the quality of financial reporting in four aspects of the Government Accounting Standards (SAP). Relevance improves as reports are more timely and useful for decision-making; reliability increases through automated validation, though network disruptions and system errors remain obstacles; comparability is achieved because SIPD produces standardized national reports; and consistency is strengthened through uniform reporting procedures, thereby improving the credibility of financial information. However, the study also identifies challenges, including limited technical competence among employees, insufficient training, and inadequate infrastructure. These findings suggest that the success of SIPD largely depends on human resource readiness and technological support.
Pengaruh Profitabilitas dan Kebijakan Dividen terhadap Nilai Perusahaan pada Sektor Perbankan di Bursa Efek Indonesia Rezky Nurul Amaliah; Nurman Nurman; Annisa Paramaswary Aslam; Anwar Anwar; Abdul Rahman
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3179

Abstract

This study aims to analyze the effect of profitability, measured by Return on Equity (ROE), and dividend policy, measured by Dividend Payout Ratio (DPR), on company value, measured by Price to Book Value (PBV), in the banking sector listed on the Indonesia Stock Exchange (IDX) for the period 2020–2024. This study also examines the partial and simultaneous effects of these two variables to provide a more comprehensive picture of the factors that determine company value. This study uses a quantitative approach with an associative research design. Secondary data were obtained from the annual financial reports of 15 banking companies listed on the IDX during the research period. Data analysis was performed using panel data regression with the assistance of EViews 2012 software. The statistical tests used included the t-test, F-test, and coefficient of determination (R²). The results showed that profitability (ROE) had a negative and significant effect on company value (PBV), while dividend policy (DPR) had a positive but insignificant effect. However, simultaneously ROE and DPR have a significant effect on PBV even though their contribution is relatively small. This finding indicates that investors pay more attention to profitability as the main indicator in assessing company performance, while dividend policy has not been fully able to influence market perception of the value of banking companies in Indonesia. The conclusion of this study is that profitability is an important factor in determining company value in the banking sector, while dividend policy still requires a stronger signal to influence investor perceptions. The results of this study have implications for company management in formulating effective dividend strategies and for investors in making more appropriate investment decisions in the capital market.
Analisis Kinerja Keuangan PT Bank Tabungan Negara (Persero) Tbk dan PT Bank Danamon Indonesia Tbk Periode 2020-2024 Dian Jaatsyiah Noer’s; Uhud Darmawan Natsir; Anwar Anwar; Amiruddin Tawe; Nurman Nurman
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3180

Abstract

This study aims to analyze and compare the financial performance of PT Bank Tabungan Negara (Persero) Tbk. (BTN) and PT Bank Danamon Indonesia Tbk. (Danamon) during the 2020–2024 period using the CAMEL method, which evaluates five key aspects of bank soundness: Capital (CAR), Asset Quality (KAP), Management (NPM), Earning (ROA and BOPO), and Liquidity (LDR). The research adopts a quantitative descriptive comparative approach, with BTN and Danamon as the research population. Secondary data were obtained from the annual financial reports of both banks published on the official Indonesia Stock Exchange (IDX) website for the 2020–2024 period. Data analysis involved calculating CAMEL ratios based on the Bank Indonesia assessment guidelines, along with hypothesis testing using the Independent Sample T-test and the non-parametric Mann-Whitney test through SPSS version 25 to determine whether significant statistical differences existed between the two banks. The findings reveal that the financial performance of BTN and Danamon consistently fell within the “Fairly Healthy” category throughout the observed period. Specifically, BTN demonstrated stronger performance in terms of capital adequacy (CAR), while Danamon showed better results in asset quality (KAP) and profitability (ROA). However, the overall results of the Mann-Whitney test yielded a significance value of 0.465, which is greater than the alpha level of 0.05. This indicates that there is no statistically significant difference between the overall financial performance of BTN and Danamon as measured by the CAMEL method. These results suggest that although the two banks exhibit strengths in different aspects, their overall financial health remains relatively comparable.
Pengaruh Budaya Organisasi dan Lingkungan Kerja Non Fisik terhadap Kepuasan Kerja Pegawai pada Kantor Kecamatan Tanete Rilau Kab. Barru Aulya Nur’Rahma; Ikhwan Maulana Haeruddin; Siti Hasbiah; Agung Widhi Kurniawan; Muhammad Ichwan Musa
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3181

Abstract

This study aims to analyze the influence of organizational culture and the non-physical work environment on employee job satisfaction at the Tanete Rilau Sub-district Office, Barru Regency. The research adopts an associative quantitative approach with a saturated sampling technique, involving 32 employees as respondents. Data collection was conducted through observation and questionnaires, while data analysis utilized validity and reliability tests, descriptive analysis, multiple regression analysis, the coefficient of determination, classical assumption tests, and hypothesis testing using the Statistical Product and Service Solution (SPSS) software. The findings reveal that organizational culture and the non-physical work environment each have a positive and significant effect on job satisfaction, both partially and simultaneously. The regression results indicate that the non-physical work environment exerts a more dominant influence compared to organizational culture. The coefficient of determination (R²) shows that 41% of the variation in employee job satisfaction is explained by these two variables, while the remaining 59% is influenced by other factors outside the model. These findings emphasize that strengthening a collaborative, communicative, and supportive organizational culture, along with creating a conducive non-physical work environment, are critical strategies for improving employee job satisfaction and ultimately enhancing the quality of public service delivery at the sub-district level. The study contributes practically by providing insights for local government institutions to design policies and interventions that foster motivation, loyalty, and productivity among employees.  
Analisis Pengaruh Daya Tanggap, Suasana Toko, dan Promosi terhadap Kepuasan Pelanggan pada Noerani Coffee Medan Timur Maceru Edwardo Hutagaol; Rangga Restu Prayogo
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3185

Abstract

The coffee shop industry in Indonesia is growing rapidly along with changes in people's lifestyles that make coffee shops not just a place to enjoy coffee, but also a space to socialize, work, and support a modern lifestyle. Increasingly competitive competition requires every business actor, including Noerani Coffee, East Medan, to be able to provide customer satisfaction by improving service quality, store atmosphere, and appropriate promotional strategies. The problematic phenomenon found at Noerani Coffee is the persistence of customer complaints related to unresponsive service, a less than optimal atmosphere, and limited promotions. This study aims to analyze the influence of responsiveness, store atmosphere, and promotions on customer satisfaction at Noerani Coffee, East Medan. The study used a quantitative approach with a purposive sampling technique, involving 169 Noerani Coffee customer respondents. Data were collected through questionnaires, tested with validity and reliability tests, and analyzed using multiple linear regression analysis methods through the SPSS 26.0 program. The results showed that responsiveness had a positive and significant effect on customer satisfaction, store atmosphere had a positive and significant effect, and promotions also had a positive and significant effect. Simultaneously, the three independent variables have a significant effect on customer satisfaction with an R-Square value of 0.784, which means that 78.4% of the variation in customer satisfaction is explained by responsiveness, store atmosphere, and promotion, while the remaining 21.6% is influenced by other factors outside the study. In conclusion, increasing the speed and responsiveness of service, creating a comfortable coffee shop atmosphere, and effective promotions have been proven to be able to increase customer satisfaction. This study is expected to be a strategic input for Noerani Coffee in strengthening its competitiveness through excellent service, a supportive store atmosphere, and targeted promotions, so that it can maintain customer loyalty amidst increasingly tight competition in the coffee shop industry.
Strategi Pelayanan Berbasis Customer Relationship Management (CRM) dalam Meningkatkan Loyalitas Penumpang : Studi Kasus pada Kapal Penumpang PT Pelni Bagyo Dodo Munfarid; Syamsul Arifin; Nur Aini Anisa
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3209

Abstract

This study was motivated by the increasing competition between sea transportation and other modes of transportation, such as air and land, which required PT PELNI as a state-owned shipping company to continuously develop service strategies capable of maintaining and enhancing passenger loyalty. In particular, the implementation of Customer Relationship Management (CRM) has become an important approach to improve the relationship between the company and passengers, ensuring service quality that meets expectations and fosters long-term engagement. The objectives of this study were to analyze the application of CRM strategies on PT PELNI passenger ships, identify factors influencing the effectiveness of CRM implementation, and assess its impact on passenger loyalty. A descriptive qualitative approach was employed, using in-depth interviews with passengers and staff, documentation of corporate policies and reports, as well as interactive data analysis to obtain a comprehensive understanding. The results indicate that CRM at PT PELNI has been fairly effective, particularly through improvements in service quality, staff professionalism, and the broad network of routes, which contribute to passenger satisfaction and loyalty. However, limitations were found in terms of service personalization, data utilization, and post-trip communication, signaling the need for digital-based loyalty programs and more integrated data management. The implications of this study highlight the importance of developing a more passenger-centric CRM strategy to strengthen long-term relationships, enhance customer retention, and support PT PELNI’s competitiveness in the maritime transportation industry.
Pengaruh Live Streaming dan Promo Free Shipping Terhadap Impulse Buying Produk Somethinc pada Aplikasi Shopee : Studi pada Mahasiswa Fakultan Ekonomi dan Bisnis Universitas Negeri Makasar Nurul Aszizah Adelia Putri Nur; Anwar Ramli; Ilma Wulansari Hasdiansa; Siti Hasbiah; Isma Azis Riu
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3215

Abstract

This study was conducted to analyze the influence of the live streaming feature and free shipping promo on impulse buying behavior for Somethinc brand beauty products on the Shopee e-commerce platform. The background of this study is based on the increasing competition in digital businesses, especially in the beauty industry, which encourages business actors to utilize creative marketing strategies to attract consumers' attention. The live streaming feature is present as an interactive media that allows sellers to communicate directly with buyers, show product authenticity, and create a more personalized shopping experience. Meanwhile, the free shipping promo is considered one of the most effective marketing strategies to encourage spontaneous purchasing decisions, because it can reduce the burden of additional costs that are usually a consumer consideration. The research method used is quantitative with a descriptive approach. The research sample consisted of 100 students of the Faculty of Economics and Business, Makassar State University who had purchased Somethinc products through Shopee. Data collection was carried out using a structured questionnaire, then analyzed using multiple linear regression techniques to determine the effect of independent variables on the dependent variable. The results showed that both live streaming and the free shipping promo have a positive and significant influence on impulse buying. Live streaming can foster a sense of spontaneous buying desire because of its attractive, informative, and persuasive nature. On the other hand, the free shipping promotion is a powerful incentive for consumers to shop without much consideration. Simultaneously, these two factors contribute to increased consumer interest in Somethinc products on Shopee. This finding provides important implications for e-commerce and the beauty industry to further optimize digital marketing strategies based on interactivity and cost incentives to increase consumer impulse purchases.
KP Pengaruh Promosi, Kemudahan Penggunaan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada Tokopedia di Kabupaten Kudus Suroso, Iwan; Tsamama Ghina Ramandha
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3218

Abstract

This study aims to analyze the influence of promotion, ease of use, and consumer trust on purchasing decisions among Tokopedia users in Kudus Regency. The background of this research is based on the rapid development of e-commerce in Indonesia, where purchasing decisions are increasingly shaped by digital marketing strategies, technological usability, and consumer perceptions of trust and security. A purposive sampling technique was applied to obtain 120 respondents who had made at least one purchase through Tokopedia within the last six months. Data were collected through structured questionnaires and analyzed using descriptive statistics, classical assumption tests, multiple linear regression, hypothesis testing, and the coefficient of determination test with the assistance of SPSS version 29. The findings revealed that, partially, ease of use and consumer trust significantly and positively influenced purchasing decisions, emphasizing the importance of user-friendly platforms and consumer confidence in online transactions. In contrast, promotion did not show a significant direct effect, indicating that consumers may prioritize trustworthiness and usability over promotional offers when making purchase decisions. However, when tested simultaneously, promotion, ease of use, and consumer trust collectively demonstrated a significant and positive impact on purchasing decisions. These results highlight that while individual promotional strategies may not be decisive, their combined effect alongside usability and trust contributes to shaping consumer behavior. This study concludes that Tokopedia and similar e-commerce platforms should focus on enhancing user experience and building consumer trust, while integrating promotions strategically as complementary support to strengthen purchasing decisions in the digital marketplace.
Peran Kepemimpinan, Motivasi, dan Kepuasan Kerja dalam Meningkatkan Kinerja Karyawan Nurul Maghfiroh; Anis Turmudhi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3229

Abstract

This study aims to analyze the influence of leadership, motivation, and job satisfaction on employee performance at CV Adelindo Abadi in Semarang City. The background of this research is based on the importance of human resources as a key factor in achieving organizational goals. Employee performance is not only determined by technical skills but is also strongly influenced by the quality of leadership implemented by management, the level of motivation experienced by employees, and the extent of job satisfaction that creates a supportive work environment. These three aspects are believed to play an essential role in enhancing productivity and strengthening the company’s competitiveness. The research method applied is quantitative with a descriptive approach. Data were collected through questionnaires distributed to employees who served as respondents. The data were then analyzed using multiple linear regression to examine the influence of leadership, motivation, and job satisfaction, both partially and simultaneously, on employee performance. The findings of this study indicate that leadership, motivation, and job satisfaction have a positive and significant effect on employee performance, whether tested simultaneously or individually. This means that the better the leadership practices, the higher the motivation provided, and the greater the level of job satisfaction experienced by employees, the more optimal their performance will be. Based on these results, it is recommended that company management consistently develop effective leadership styles, provide motivation that is aligned with employee needs, and establish a comfortable and supportive work environment. By doing so, the company can continuously improve employee performance and remain competitive in an increasingly dynamic business environment.

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