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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Analisis Strategi Customer Relationship Management (CRM) untuk Meningkatkan Kepuasan Pelayanan di Rumah Sakit Darmo Surabaya Neny Haryuningtias; Komarun Zaman
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3230

Abstract

This study aims to analyze the implementation of Customer Relationship Management (CRM) strategies in improving patient service satisfaction at Darmo Hospital Surabaya. The competition among premium private hospitals in major cities has become increasingly intense, particularly in serving middle-to-upper-class patients with high expectations of healthcare services. This research applied a qualitative field study approach, including direct observation, interviews with patients and medical staff, and document analysis. The findings reveal that patient satisfaction improved significantly through the implementation of a comprehensive CRM strategy. The strategy emphasizes Service Excellence, which consists of six main pillars: competence, attitude, appearance, attention, action, and accountability of healthcare staff. In addition, Darmo Hospital actively strengthens long-term relationships with the community through social service programs, health seminars, and the use of digital media such as Instagram and its official website to expand interactions with patients. Patient complaints are handled promptly and efficiently through standardized procedures (SOP Handling Complaint), contributing to higher trust and loyalty among patients. Another crucial factor is healthy communication between medical staff and patients, characterized by empathy, openness, support, and personalized care. This study concludes that structured, innovative, and responsive CRM practices can enhance patient satisfaction while simultaneously strengthening the hospital’s competitive position. These findings are expected to serve as a strategic model for other hospitals aiming to improve service quality and patient loyalty in the era of global healthcare competition.
Analisis Pengaruh Ketersediaan Bahan Baku serta Mutu Produk Ikan Asin terhadap Keberlangsungan UMKM di Kelurahan Hajoran, Kecamatan Pandan, Kabupaten Tapanuli Tengah Ira Sukma Panggabean; Aprinawati Aprinawati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3232

Abstract

This research is motivated by the problem of how the availability of raw materials and the quality of salted fish products influence the sustainability of Micro, Small, and Medium Enterprises (MSMEs) in Hajoran Village, Pandan District, Central Tapanuli Regency. The study aims to analyze the extent to which these two factors contribute to the continuity and long-term viability of MSME businesses in the region. The research uses a quantitative approach, with the population being MSME actors engaged in salted fish production in Hajoran Village. The sample consisted of 63 respondents, selected through purposive sampling, with data collected via questionnaire distribution. Data analysis was performed using the Statistical Package for the Social Sciences (SPSS) version 26. The findings indicate that the availability of raw materials has a positive and significant effect on business sustainability, with a standardized coefficient of 0.378 and a significance level of 0.000. Likewise, product quality also shows a positive and significant influence, with a coefficient of 0.455 and the same significance level (0.000). Simultaneously, these two variables contribute a combined influence of 68.4% to the sustainability of MSMEs. The results suggest that improving access to raw materials and enhancing product quality are crucial strategies for ensuring the long-term success of MSMEs in the salted fish industry.
Analisis Prosedur Pengadaan Bahan Makanan terhadap Tingginya Food Cost di Hotel FPS Bali Komang Ari Suryantini; Ida Ayu Kalpikawati; I Nyoman Sukana Sabudi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3233

Abstract

The food procurement procedure plays a crucial role in hotel operations as it directly impacts the food cost value. An excessive food cost above the standard indicates inefficiency that needs to be addressed through an analysis of the procurement process. This study was conducted at Hotel FPS Bali Ungasan with the aim of understanding how the food procurement procedure contributes to high food costs. The research used a qualitative approach with data collection techniques through in-depth interviews with four informants: Jr. Accountant, Purchasing Supervisor, Receiving Staff, and Cost Control Staff. The informants were selected using purposive sampling based on their roles in the food procurement process. The findings revealed that the procurement process has not been running optimally. Some issues identified include orders not always matching the actual needs, the receipt of goods without thorough quality checks, and food storage not fully complying with the established standards. These discrepancies have led to high food costs, which averaged 36.70% in 2024, exceeding the set standard of 34.58%. This indicates that inconsistent implementation of the food procurement procedure is one of the main factors contributing to the increased food cost at the hotel. Therefore, to reduce food costs and improve operational efficiency, the hotel needs to ensure that the procurement procedures are followed more consistently, from planning the required food items, inspecting the quality of received goods, to storage practices that comply with the standards.
Pengaruh Review Online pada Online Travel Agent terhadap Minat Beli Kamar di Hotel SSU Bali Pande Putu Dananjaya; I Nyoman Sukana Sabudi; Kadek Andita Dwi Pratiwi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3234

Abstract

The development of digital technology, particularly through the use of Online Travel Agent (OTA) platforms, has significantly changed consumer behavior in choosing hotels. One of the most notable changes is the use of online reviews as a form of electronic word of mouth (eWOM), which influences consumer perceptions and purchase decisions. Online reviews allow consumers to share experiences and rate the services provided by hotels, which can, in turn, influence the purchasing decisions of potential guests. This study aims to determine the effect of online reviews on OTA platforms on the purchase interest of rooms at Hotel SSU Bali. The research is quantitative with a descriptive approach, aiming to provide a clear picture of how online reviews affect purchasing decisions. A sample of 100 respondents was selected using purposive sampling. Data were collected through questionnaires and analyzed using simple linear regression, validity tests, reliability tests, normality tests, and t-tests. The results of the study show that online reviews have a positive and significant effect on purchase interest. The linear regression test showed a significance value of 0.000, which is less than 0.05, indicating a significant influence of online reviews on room purchase interest. Additionally, the coefficient of determination of 81.3% suggests that online reviews explain 81.3% of the variation in room purchase interest. Therefore, positive online reviews can increase the trust of potential guests and encourage them to make a purchase decision for rooms at Hotel SSU Bali. Overall, this study provides evidence that online reviews play a crucial role in consumer purchasing decisions and recommends that hotels enhance service quality and encourage guests to leave positive reviews to attract more potential customers.
Analisis Kinerja Keuangan PT. Perusahaan Listrik Negara (Persero) Periode 2020-2024 Wulandari, Sri; Anwar, Anwar; Amalia Hamka, Rezky; Ichwan Musa, Muhammad; Nurman, Nurman
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3236

Abstract

Understanding customer behavior is a key element in creating an enjoyable shopping experience and maintaining customer satisfaction and loyalty. In the digital age, customers expect a seamless shopping experience both in physical stores and through online platforms. This study aims to analyze the influence of channel integration, service quality, and brand image on customer satisfaction and its implications for loyalty. The survey was conducted on 125 active Sephora customers in Jakarta who have made purchases through online and offline channels at least once a year. The results show that all three variables—channel integration, service, and brand image—have a significant effect on customer satisfaction levels. Satisfied customers are more likely to show loyalty through repeat purchases and recommendations to others. A consistent and convenient shopping experience across multiple channels is proven to strengthen the long-term relationship between customers and brands. These findings emphasize the importance of companies in designing marketing strategies that prioritize channel integration and quality service as the main foundation in building sustainable customer loyalty. This research makes a practical contribution to the development of retail business strategies based on customer experience, as well as a reference for companies in improving competitiveness through a holistic approach to customer satisfaction and loyalty.
Kualitas Produk dan Citra Merek sebagai Faktor yang Mempengaruhi Keputusan Pembelian Kopi Suki di Kecamatan Sidikalang Kabupaten Dairi Christin C. Sitorus; Khafi Puddin
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3254

Abstract

This study aims to analyze the influence of product quality and brand image on purchasing decisions for Kopi Suki products in Sidikalang District, Dairi Regency. The research method used is quantitative with a survey approach through the distribution of questionnaires to 94 Kopi Suki consumers selected as samples. Data were analyzed using multiple linear regression with the help of SPSS version 30.0. The results showed that product quality has a positive and significant effect on purchasing decisions with a regression coefficient of 0.409 and a significance value of 0.000. Brand image was also proven to have a positive and significant effect with a regression coefficient of 0.592 and a significance value of 0.000. Simultaneously, both variables have a significant effect on purchasing decisions with a coefficient of determination (R²) of 0.870, which means that 87% of the variation in purchasing decisions can be explained by product quality and brand image. These findings indicate that consistent improvement in product quality and strengthening a positive brand image are very important for Kopi Suki businesses to increase consumer loyalty and expand market share.
Pengaruh Motivasi Kerja Guru dan Fasilitas Belajar terhadap Kinerja Guru SMA Negeri 11 Padang Fitrianti Fitrianti; Febri Susanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3282

Abstract

This study aims to examine the influence of teacher work motivation and learning facilities on teacher performance at SMA Negeri 11 Padang. The research employed a quantitative approach, with a population consisting of all 47 teachers at the school. The sampling technique used was total sampling, in which the entire population was taken as the sample. Primary data were collected through structured questionnaires distributed to the respondents, and the analysis was carried out using SPSS Software Version 24. The results of this study indicate that teacher work motivation has a positive and significant effect on teacher performance. Similarly, the availability and quality of learning facilities also have a positive and significant effect on teacher performance. These findings suggest that improving teacher motivation and providing adequate learning facilities are crucial factors in supporting the achievement of better performance outcomes. In addition, the study emphasizes that both motivation and facilities complement each other in shaping teacher productivity and professionalism. The implication of this research is that schools should give serious attention to strengthening motivational factors as well as ensuring the provision of appropriate facilities in order to improve the overall quality of education delivery.
Pengaruh Integrasi Saluran, Kualitas Pelayanan, dan Citra Merek terhadap Kepuasan dan Loyalitas Pelanggan Devyta Zahra; Andri Kusmayadi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3293

Abstract

Understanding customer behavior is a key element in creating an enjoyable shopping experience and maintaining customer satisfaction and loyalty. In the digital age, customers expect a seamless shopping experience both in physical stores and through online platforms. This study aims to analyze the influence of channel integration, service quality, and brand image on customer satisfaction and its implications for loyalty. The survey was conducted on 125 active Sephora customers in Jakarta who have made purchases through online and offline channels at least once a year. The results show that all three variables—channel integration, service, and brand image—have a significant effect on customer satisfaction levels. Satisfied customers are more likely to show loyalty through repeat purchases and recommendations to others. A consistent and convenient shopping experience across multiple channels is proven to strengthen the long-term relationship between customers and brands. These findings emphasize the importance of companies in designing marketing strategies that prioritize channel integration and quality service as the main foundation in building sustainable customer loyalty. This research makes a practical contribution to the development of retail business strategies based on customer experience, as well as a reference for companies in improving competitiveness through a holistic approach to customer satisfaction and loyalty.
Analisis Peranan Mahasiswa KKN UINSU dalam Membangun Peningkatan UMKM dengan Pendekatan Ekonomi dan Teknologi Informasi di Desa Lau Buluh Kecamatan Kuta Buluh Abdul Malik Karim Amrullah; Agustami Daulay; Nadita Syahfrida; Noni Artiya Syahputri; Nuriza Dora
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3300

Abstract

This study aims to examine in depth the contribution of UINSU Community Service Program (KKN) students in developing Micro, Small, and Medium Enterprises (MSMEs) in Lau Buluh Village by using economic approaches and information technology. Through mentoring, training, and community empowerment activities, students play a crucial role in helping MSMEs manage their businesses in a more focused manner. This role includes assistance in business planning, administrative management, improving marketing strategies, and implementing digital technology in daily business activities. One of the students' tangible contributions is seen in the use of social media as a means of product promotion, which can expand the market reach beyond the village area. In addition, students are also introduced to a simple financial recording application so that MSMEs can manage cash flow more regularly and transparently. This program has had a positive impact in terms of increasing knowledge, skills, and awareness of business actors regarding the importance of innovation in maintaining business continuity. Although there are still obstacles, especially in adapting to the use of digital technology, the results obtained indicate that there is a significant opportunity to develop digital-based MSMEs at the village level. Thus, this study confirms that KKN students have a strategic role as agents of change in strengthening the economic empowerment of rural communities.
Pengaruh Green Human Resource Management terhadap Green Behavior Karyawan pada PMKS PT. Buana Sriwijaya Sejahtera Muhammad Apriyanza; Dina Mellita; Efan Elpanso; Heriyanto; Andrian Noviardy
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 3 (2025): Desember : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i3.3314

Abstract

Green Human Resource Management (GHRM) has emerged as a strategic approach to integrate environmental sustainability principles into human resource practices. This study aims to examine the effect of GHRM on employees’ green behavior at PT Buana Sriwijaya Sejahtera. Using a quantitative approach with a survey method, data were collected from employees through structured questionnaires and analyzed using regression analysis. The results indicate that GHRM has a positive and significant influence on employees’ consistent engagement in environmentally friendly behaviors. Key factors such as continuous training, supportive incentive systems, active employee involvement, and the alignment of HR policies with sustainability principles were found to play a crucial role in fostering a green organizational culture. These findings imply that organizations seeking to promote environmental awareness and sustainable practices should strengthen their GHRM implementation. This research is limited to a single company, and future studies are recommended to expand the scope to different industries and company scales, incorporating moderating or mediating variables such as green leadership or organizational commitment.

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