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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Pengaruh Lingkungan Kerja dan Budaya Organisasi terhadap Kinerja Karyawan Tiara Dwi Yanti; Tita Safira; Tiara Puspita Dewi Hidayat
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2862

Abstract

This research aims to understand the impact of workplace factors or organizational values on workforce productivity through a qualitative approach. The study is not focused on a single company, but rather explores data from various sources through in-depth interviews and observations of relevant participants within the research context. This approach was chosen to obtain a comprehensive picture of how these two factors can influence employee motivation, productivity, and responsibility in diverse work contexts. The research findings indicate that a supportive and enabling work environment, both physically and socially, plays a key role in fostering work enthusiasm. Meanwhile, an inclusive and adaptive organizational culture tends to encourage positive and productive work behaviors. These findings emphasize the importance of management attention to environmental and cultural aspects in efforts to continuously improve employee performance.
Pengaruh Sales Promotion dan Price Discount terhadap Impulsive Buying pada Toko Fillyshop Tanah Grogot Kabupaten Paser Indri Farradina; Ibnu khayath Farisanu; Bethania Angelica Khetreen
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2863

Abstract

This study aims to analyze the effect of Sales Promotion and Price Discount on Impulsive Buying at Fillyshop in Tanah Grogot, Paser Regency. The phenomenon of impulse buying, which has become increasingly common in the fast fashion era, is the focus of this research, considering that aggressive promotional strategies and price discounts are frequently used to attract consumer attention. The population in this study includes all consumers who made purchases at Fillyshop during December 2024. The sampling technique used was incidental sampling, with a total of 30 respondents. This research adopts a quantitative approach using a survey method through questionnaires. The data were analyzed using multiple linear regression, multiple correlation analysis (R), coefficient of determination (R²), and t-test and F-test, processed using SPSS software. The regression analysis results indicate that both Sales Promotion and Price Discount have a significant effect on Impulsive Buying, with Price Discount being the dominant variable. The Adjusted R Square value of 0.887 indicates that 88.7% of the variance in impulsive buying can be explained by the variables studied. The implications of this study emphasize the importance of pricing promotion strategies in driving consumers’ spontaneous purchase decisions and the need to enhance creativity in sales promotions to support the growth of the fashion retail business.
Pengaruh Kualitas Produk dan Promosi terhadap Keputusan Pembelian Sepatu New Balance di Kota Depok Nurmaningsih Nurmaningsih; Rafiqa Maulidia; Novia Eka Nissrina
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2873

Abstract

The increasingly competitive business environment demands that companies continuously innovate, particularly in meeting consumer needs for high-quality products. One of the popular footwear brands among young people is New Balance, known for its product quality and promotional strategies. A survey by APINDO shows that 60% of consumers in Depok consider product quality as the main factor in their purchasing decisions, while 40% are influenced by promotions. This study aims to determine the effect of Product Quality and Promotion on Purchase Decisions for New Balance shoes in Depok City. A quantitative method was employed, with data collected through questionnaires from 100 respondents. The data were analyzed using SPSS version 27, involving validity and reliability tests, classical assumption tests, regression analysis, and hypothesis testing. The findings show that Product Quality has a significant partial effect on Purchase Decisions, while Promotion does not. Simultaneously, both variables affect Purchase Decisions, with Product Quality being the most dominant factor. These results support APINDO’s findings and confirm that improving product quality is an effective strategy to influence consumer purchase decisions.
Studi Empiris Tentang Pengaruh Kualitas Produk, Brand Trust, dan Citra Merek terhadap Keputusan Pembelian Air Mineral Aqua Tia Chisca Anggraeni; Ayu Kartika; Faramita Dwitama
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2874

Abstract

This study analyzes the influence of product quality, brand trust, and brand image on purchasing decisions for Aqua bottled water in Tangerang Regency. This study uses a quantitative approach by conducting a survey of 100 respondents collected through a Google Form questionnaire. The tests carried out are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear analysis test, f test, t test and coefficient of determination test. The data used in this study used a Google form questionnaire and valid data that was successfully collected as many as 100 respondents. The testing tool used was IBM SPSS Statistics 23. The results of this study indicate that product quality, brand trust and brand image have a significant effect partially and simultaneously on purchasing decisions for Aqua bottled water in Tangerang Regency.
Peningkatan Minat Bersekolah di SMP IT Buahati Melalui Penguatan Price Value, Word of Mouth dan Brand Image Amin Zakiwintoro
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2883

Abstract

This study aims to analyse the influence of Price Value and Word of Mouth on School Enrollment Interest with Brand Image as a mediating variable at SMPIT Buahati. The research employed a quantitative approach using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The sample consisted of 108 respondents who were prospective students' parents. The results indicate that Price Value, Word of Mouth, and Brand Image have a positive and significant influence on School Enrollment Interest. Brand Image is also proven to significantly mediate the relationship between Price Value and Word of Mouth on School Enrollment Interest. These findings highlight the importance of appropriate price perception, positive testimonials from others, and a strong school image in attracting parents to enrol their children. The practical implications of this study suggest the need for communication strategies that emphasise the excellence of educational services relative to cost, strengthening the parent community as WOM agents, and continuous efforts to build and maintain a positive school image.
Studi Empiris Pengaruh Nilai Sosial terhadap Perilaku Konsumen Pembelian Produk Lokal oleh Generasi Z Dessy Dwiyanti
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2885

Abstract

Generation Z is the largest and most influential group of consumers in both national and global markets. This generation is closely connected to technology and information, is critical-minded, and places great emphasis on social and environmental aspects. These traits make social values an important factor in influencing consumer purchasing decisions among Gen Z. This study aims to examine the influence of environmental concern, social ethics and justice, and global social awareness on the consumer behavior of Indonesian Gen Z in purchasing local products. Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 4 software was employed as the data analysis technique and falls under the quantitative research method. A total of 81 Gunadarma University students participated as respondents by filling out a questionnaire. The findings indicate that Environmental Concern (X1) does not have a significant effect on the Consumer Behavior (Y) of Indonesian Gen Z in purchasing local products. However, Social Ethics and Justice (X2) and Global Social Awareness (X3) have a significant influence on the Consumer Behavior (Y) of Indonesian Gen Z in purchasing local products.
Analisis Pengaruh Product Quality dan Service Quality Terhadap Loyalitas Konsumen Pada Warkop Rifqi Jaya Tuasan Medan Tembung Rahmadi Idris Pasaribu; Sabda Dian Nurani Siahaan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2886

Abstract

This study aims to analyze the influence of Product Quality and Service Quality on Consumer Loyalty at Warkop Rifqi Jaya Tuasan, Medan Tembung. The method used is quantitative research with a purposive sampling technique. The population in this study consists of Warkop Rifqi Jaya Tuasan consumers who have visited more than four times in one month. Data processing was carried out with the help of SPSS software version 26. The results of the study indicate that Product Quality has a positive and significant influence on Consumer Loyalty, as well as Service Quality which also has a positive and significant influence on Consumer Loyalty. Simultaneously, both variables Product Quality and Service Quality have a positive and significant influence on Consumer Loyalty.
Inovasi Soft Cookies Kekinian dengan Tepung Ubi Jalar Ungu: Analisis Komprehensif Sifat Sensori Menggunakan Pendekatan QDA Dyan Triana Putra; Wahyu Mafatikhul Aulia; Azis Nur Rosyid
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2889

Abstract

This study analyzed the effect of purple sweet potato flour substitution (20%, 40%, 60%) on the organoleptic properties of soft cookies through QDA with 30 trained panelists. The results showed: (1) The purple color strengthened with increasing flour percentage due to anthocyanin pigments; (2) The characteristic aroma was optimal at 60% because the natural sugar content triggered the Maillard reaction; (3) The moist-soft texture was maintained by purple sweet potato starch; (4) The natural sweetness increased significantly. The 60% formula was superior in all aspects, while also increasing nutritional value. These findings support the use of purple sweet potato as a functional food ingredient and an alternative to wheat flour.
Pengaruh Kualitas Produk, Harga dan Desain Kemasan Terhadap Keputusan Pembelian Produk Pop Mie Rakha Adyatma Budiono; Handy Nur Cahya; Bara Zarreta
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2893

Abstract

This study aims to analyze the effect of product quality, price, and packaging design on purchasing decisions for Pop Mie in Semarang City. Pop Mie itself is one of the most popular instant cup noodle products and has a wide market segmentation, especially among productive age people. This research uses quantitative techniques with purposive sampling. The sample in this study amounted to 100 respondents who had bought Pop Mie products at least twice. data collection was carried out by distributing questionnaires via google form. Data analysis using Partial Least Square (PLS) technique with the help of SmartPLS software. The results showed that price and packaging design have a significant influence on purchasing decisions, while product quality has no significant effect. The findings in this study indicate that visual and economic factors are more influential than product quality aspects.
Pengaruh Harga Jual, Biaya Operasional dan Pendapatan terhadap Laba Usaha Puji Indah Rahayu; Indah Dewi Mulyani; Hendri Sucipto; Andi Yulianto; Nur Afridah
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2905

Abstract

This study aims to determine the effect of selling price, operating costs, and income on traders' business profits at the Bulakamba Traditional Market, both partially and simultaneously. The research method used is a quantitative approach with data collection techniques through questionnaires. The sample consisted of 177 respondents, determined using the Slovin formula from a total population of 318 traders. The results show that partially, selling price has a positive and significant effect on business profit, operating costs have a positive and significant effect on business profit, and income also has a positive and significant effect on business profit. Simultaneously, selling price, operating costs, and income significantly affect the business profit of the traders.

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