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Jurnal Manajemen Bisnis Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 2829260X     EISSN : 28292502     DOI : https://doi.org/10.56910/jumbiwira.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JUMBIWIRA: Jurnal Ilmiah Manajemen Bisnis Dan Kewirausahaan E-ISSN:XXXX-XXXX (Online) / P-ISSN:XXXX-XXXX (print) diterbitkan oleh BADAN PENERBIT STIEPARI PRESS. Penerbitan jurnal ini bertujuan untuk meningkatkan kualitas ilmu pengetahuan, serta menyalurkan minat berbagi dan menyebarluaskan ilmu pengetahuan kepada akademisi, mahasiswa, praktisi dan pemerhati ilmu pengetahuan. Redaksi menerima artikel penelitian terkait Ilmiah Manajemen Bisnis Dan Kewirausahaan dan terbit tiga kali dalam setahun yaitu edisi April, Agustus dan Desember.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 190 Documents
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Pengaruh Green Product terhadap Purchase Decision dengan Brand Image dan Perceived Value sebagai Variabel Mediasi Adellia Permana Sari; Asep Supriadi; Hayati Nufus
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2746

Abstract

This study intends to analyze the impact of Green Product Purchase Decision, by considering the role of Brand Image and Perceived Value as mediating variables, which are studied on consumers of Ades branded bottled mineral water products in Tangerang Regency. This study applies a quantitative approach, with instruments in collecting data carried out through the distribution of questionnaires and searching for related literature. The population studied was Ades AMDK consumers living in Tangerang Regency, with 160 respondents selected as samples determined through the use of purposive sampling and accidental sampling techniques. The data processing process applied in this study was through the Structural Equation Modeling (SEM) approach strategy, which was operated through SmartPLS software version 4.0 Professional. The research findings prove that Green Products have a positive impact on Purchase Decision, both in the form of direct relationships and through the intermediary role of Brand Image and Perceived Value. The implication of this study is that companies need to strengthen environmentally friendly attributes and build a positive brand image to improve consumer behavior in making purchasing decisions.
Pengaruh Work Life Balance dan Pengembangan Karir terhadap Produktivitas Kerja Karyawan di Kantor Dinas Pariwisata Kota Makassar St Khumairah; Romansyah Sahabuddin; Uhud Dermawan Natsir; Muh. Ichwan Musa; Burhanuddin Burhanuddin
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2757

Abstract

This study aims to analyze the influence of work-life balance and career development on the work productivity of employees at the Makassar City Tourism Office.The research uses a quantitative approach with a sample of 55 permanent employees. Data were collected through observation, questionnaires, and documentation, and then analyzed using multiple linear regression with the help of IBM SPSS 26.0. The results of the study show that work-life balance partially has a positive and significant effect on work productivity. This is evidenced by the significance value of 0.000 < 0.05 and t-count 3.840 > t-table 2.007. Career development also had a positive and significant influence with a significance value of 0.000 < 0.05 and t-count 9,750 > t-table 2,007. Simultaneously, work-life balance and career development have a significant influence on work productivity. In conclusion, work-life balance and career development are important factors in increasing employee productivity. This shows the need for organizations to pay attention to employee work-life balance and good career management to achieve optimal performance.
Pengaruh Kompensasi dan Fasilitas Kerja terhadap Kinerja Karyawan Melalui Kepuasan Kerja di PT Bali Coklat Junglegold Bali Aliya Rizky Ayuningtyas; Ni Luh Prima Kemala Dewi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2758

Abstract

Human Resources (HR) is an important factor in improving company performance, where employee performance is a key factor in company achievement. This study aims to analyze the effect of compensation and work facilities on employee performance, both directly and indirectly, through job satisfaction as an intervening variable. Job satisfaction is seen as an important element that bridges the relationship between compensation and work facilities with increased individual performance. The study was conducted at PT Bali Coklat Junglegold Bali with a sample of 76 respondents through the census sampling method. Data analysis used the Structural Equation Modeling (SEM) method with the Smart PLS Program. The results of this study indicate that, 1) Compensation and work facilities partially have a significant effect on employee performance. 2) Compensation and work facilities partially have a significant effect on employee job satisfaction. 3) Job satisfaction partially has a significant effect on employee performance. 4) Compensation and work facilities partially have a significant effect on employee performance through job satisfaction as a mediating variable at PT Bali Coklat Junglegold Bali. Companies are advised to pay more attention to increasing job satisfaction through providing fair compensation and providing adequate work facilities so that employees can work more optimally and productively.
The Role of Organizational Culture in Enhancing Employee Engagement in the Era of Disruption Musafak Khoiri; Umar Burhan; Suharto Suharto
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2768

Abstract

In the era of disruption, employee engagement has emerged as a strategic imperative for organizational resilience and productivity. This study explores the role of organizational culture in sustaining employee engagement amid technological transformation, remote work, and economic uncertainty. Using a qualitative exploratory method, data were collected through in depth interviews with managers and employees from a private organization in Gresik, Indonesia. The findings reveal that core cultural values agility, inclusiveness, and empowerment play a crucial role in enhancing employees’ emotional commitment and motivation during times of change. These values foster psychological safety, proactive behavior, and organizational belonging. The study further demonstrates that organizational culture serves as both a mediator and moderator in the relationship between external disruptions and employee engagement. Theoretically, this research contributes to engagement literature by contextualizing it within culture driven frameworks, while practically, it offers HR professionals and leaders a roadmap for shaping adaptive cultures that preserve engagement during uncertainty. The study also discusses the limitations of its qualitative approach and recommends future research to validate the findings across various industries.
Transformation of MSME Business Strategy in Facing Economic Uncertainty and Technological Change Silvia Setia Ningrum; Umar Burhan; Mochamad Syafii
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2775

Abstract

This study explores how Micro, Small, and Medium Enterprises (MSMEs) in Indonesia transform their business strategies in response to economic uncertainty and technological change. Utilizing a qualitative exploratory approach, data were collected through in depth interviews with MSME owners and managers across various sectors. Thematic analysis revealed three main patterns of strategic transformation: resource reallocation, innovation in products or services, and digital operational restructuring. Findings highlight that digital capability plays a moderating role, enabling MSMEs with higher digital literacy to respond proactively and maintain business continuity, while those with limited digital competence face greater difficulty adapting. The study contributes to strategic management literature by integrating external pressures and internal digital capacity into a unified framework. Practically, it underscores the importance of digital empowerment policies to support MSME resilience in volatile environments.
Pengaruh Bauran Pemasaran dan Kualitas Pelayanan terhadap Kepuasan Konsumen melalui Keputusan Pembelian di PT. Bali Coklat Junglegold Bali Putu Dea Aulia Putri; Ni Luh Prima Kemala Dewi
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2784

Abstract

Increasingly tight business competition requires companies to implement optimal marketing and service strategies to increase consumer satisfaction, especially in the midst of increasingly competitive premium chocolate industry competition. This study aims to analyze the effect of marketing mix and service quality on consumer satisfaction, both directly and indirectly through purchasing decisions as intervening variables. The analysis method used is Structural Equation Modeling (SEM) and analyzed using the Smart PLS Program. The sample in this study amounted to 100 respondents who were consumers of PT Bali Coklat Junglegold Bali. The results of the study indicate that, 1) Marketing mix and service quality partially have a significant effect on purchasing decisions. 2) Marketing mix and service quality partially have a significant effect on consumer satisfaction. 3) Purchasing decisions have a significant effect on consumer satisfaction. 4) Marketing mix and service quality partially have a significant effect on consumer satisfaction through purchasing decisions as a mediating variable at PT Bali Coklat Junglegold Bali.
Analisis Pengaruh Faktor-Faktor Demografis dan Personal dalam Minat Mahasiswa Sekolah Vokasi Universitas Diponegoro terhadap Penggunaan Bank Digital Muhammad Azhar Al Fajri
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2777

Abstract

This study aims to analyze the influence of demographic and personal factors on the interest of Vocational School students at Diponegoro University in using digital banking services. The research problem focuses on whether variables such as age, Grade Point Average (GPA), semester, region of origin (urban/rural), allowance, ICT literacy, and side business have a statistically significant contribution to variations in digital banking interest. A quantitative approach with a descriptive-correlational design was employed, and the research was conducted in June 2025. A total of 117 active vocational students with prior digital banking experience were selected using purposive sampling. Data were collected via online questionnaires and analyzed using binary logistic regression through SPSS software. The results show that none of the seven demographic and personal variables had a statistically significant influence (p > 0.05) on students’ interest in using digital banking. This finding indicates that these individual characteristics are not dominant determinants of interest. Rather, students’ interest in digital banking appears to be widespread and driven by functional needs in daily life. Consequently, this study recommends further exploration of other factors such as attitude, perceived ease of use, perceived usefulness, and trust in future analytical models.
Strategi Pemasaran Berkelanjutan PT Unilever Indonesia Tbk dalam Menanggapi Tren Konsumen Ramah Lingkungan Chika Tiara Pratiwi; Agnes Marcelina; Nadira Ardelia Putri; Tri Wahyu Utami; Yanuar Ramadhan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2846

Abstract

This research aims to analyze the sustainable marketing strategy implementedby PT Unilever Indonesia Tbk. in responding to the trend of environmentally friendly consumers. Increasing public awareness of environmental issues encourages companies to develop marketing approaches that are not only profit oriented, but also consider social and ecological aspects. This research uses the literature review method with a qualitative approach, by analyzing secondary sources such as scientific journals, annual reports, and the sustainability report of PT Unilever Indonesia Tbk in 2024. The results of analysis show that Unilever has carried out various strategic initiatives such as environmentally friendly product innovation, consumer education campaigns (#GenerasiPilahPlastik), as well as distribution efficiency and cost control. These strategies are proven to strengthen brand image and consumer loyalty, although challenges such as high product prices and production costs are still an obstacle. This study concludes that Unilever's sustainable marketing strategy has a positive impact on consumer perceptions, but requires continuous evaluation and innovation to achieve a balance between sustainability and longterm profitability.
Analisis Pengaruh Kualitas Pelayanan, Harga, dan Suasana Toko terhadap Peningkatan Loyalitas Pelanggan pada Toko Snack UD. Bunda Ida Katherin JR Purba; Aprinawati Aprinawati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2854

Abstract

This study aims to analyze the effect of service quality, price, and store atmosphere on customer loyalty at UD. Bunda Ida Snack Shop. A sample of 170 respondents was obtained using convenience sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression via SPSS 24.0. The results of the t-test and F-test showed that the three independent variables had a positive and significant effect on customer loyalty, both partially and simultaneously. The price variable has the most dominant influence. 94.9% of customer loyalty is explained by these three variables, the rest is influenced by other factors.
Pengaruh Kualitas Pelayanan, Fasilitas dan Ketersediaan Produk terhadap Kepuasan Pelanggan pada Perumda Air Minum Tirta Bahari Kota Tegal Irfan Budi Prakoso; Hendri Sucipto; Azizah Indriyani; Syarieful Ikhwan
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2855

Abstract

This study aims to analyze the influence of Service Quality, Facilities, and Product Availability on customer satisfaction at Perumda Air Minum Tirta Bahari, Tegal City. Using a quantitative approach, the study involved 100 respondents from a population of 38,277. The results show that Service Quality (X1) significantly affects Customer Satisfaction (Y), with a t-count of 4.032 > t-table of 1.971 and a significance value of 0.034 < 0.05. This indicates a positive and significant relationship. Meanwhile, Facilities (X2) have no significant effect on Customer Satisfaction, as shown by a t-count of 0.418 < 1.971 and a significance value of 0.677 > 0.05. Product Availability (X3), however, significantly influences Customer Satisfaction, with a t-count of 4.597 > 1.971 and a significance value of 0.000 < 0.05. Furthermore, the simultaneous test (F-test) shows that all three variables—Service Quality, Facilities, and Product Availability—have a positive and significant effect on Customer Satisfaction, with an F-value of 9.415 > F-table of 2.649 and a significance value of 0.000 < 0.05. The coefficient of determination (Adjusted R Square) is 0.612, indicating that 61.2% of the variation in customer satisfaction is explained by the three independent variables, while the remaining 38.8% is influenced by other factors not included in the model. Overall, Service Quality and Product Availability are key factors in enhancing customer satisfaction at the organization.

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