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INDONESIA
Jurnal Manajemen dan Pemasaran Jasa
Published by Universitas Trisakti
ISSN : 02163780     EISSN : 24429732     DOI : 10.25105/jmpj
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen dan Pemasaran Jasa is a peer reviewed and open access journal published by Lembaga Penerbit Fakultas Ekonomi dan Bisnis (LPFEB). This journal receives an original research paper and review paper which suitable with focus and scope.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 10 Documents
 1 
Search results for , issue "Vol. 16 No. 2 (2023): September" : 10 Documents clear
Customer response power capability to enhance marketing performance in Micro, Small and Medium Enterprises (MSME) Lukitaningsih, Ambar; Nyoman Udayana, Ida Bagus; Hadi, Syamsul; Marjukah, Anis; Evanjeli, Laurensia Aptik
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.15967

Abstract

Micro, Small, and Medium Enterprises (MSME) are of importance in the success and growth of Indonesia's national economy. These enterprises form the backbone of the workforce and their marketing performance is a key indicator of progress. However, studies by marketing experts indicate a disagreement between the outcome of market sensing capability and marketing performance. Based on several reports, a sales team that can see the market ahead of time impacts marketing personnel's performance. In contrast, other marketing experts discovered that market sensing quality does not hold such influence. Therefore, this study aimed to resolve the controversy surrounding the investigation by proposing a new concept, such as customer response quality, using a theoretical model. The participants included were 259 MSME actors in Yogyakarta, selected through purposive sampling. Furthermore, questionnaire, data were collected and analyzed using SEM. The results showed that customer orientation, learning orientation, and market sensing quality significantly and positively affected customer response quality. Among these, learning orientation has the most considerable influence. The novelty of this study is that customer response power capability had a significant positive effect on marketing performance. Meanwhile, customer orientation, learning orientation, and market sensing quality had no direct impact, therefore, it was recommended that MSME should focus on the company's ability to sense market quality, customer orientation, and learning orientation to respond to customers, and subsequently increase marketing performance.
Analyzing the impact of working expectations on intention to apply in Indonesia: A study on Gen Z college graduate Rani, Inta Hartaningtyas; Hardiyanti Jalih, Jara; Adhi Widyowati, Lestari
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.16558

Abstract

The expansion of businesses is limited in enhancing the workforce because recruiting personnel requires significant effort and financial resources. The returns on these businesses should be assessed while decreasing the expenses associated with recurrent needs. Therefore, this study aimed to analyze the correlation between the employment expectations of soon-to-be college graduates, who constituted a significant portion of the workforce, and their inclination. Factors such as organizational attractiveness, person-organization fit, and social media usage were examined as mediating variables. The advancement of the theory of planned behavior was also investigated, particularly in explaining how organizations shape the behavior of prospective employees based on expectations. Using the structural equation model (SEM) method, the data were examined on intention to apply among 350 Indonesian college students on the brink of graduation (middle year of Gen Z). The results showed that working expectations influenced intention to apply for a job, through direct impact and partial mediation. According to the descriptive statistics, a company's top three priorities for respondents were health insurance, a coaching manager, and job security.
Examining the impact of credibility and quality on electronic word-of-mouth (eWOM) and visit intention of tourists to culinary tourism destinations Setiawan, Heri; Rini, Rini; Izzati, Astika Ulfah; Sakti, Ilham Prawidi; Setiagraha, Dika; Putri, Septi Kumala; Nurcahya, Claudia
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.16584

Abstract

This study aims to examine the relationship between source credibility, message reliability, information quality, and visit intention to culinary tourism. Additionally, it assesses the mediating role of eWoM in relation to the variables investigated. Local tourists who are acquainted with culinary tourism destinations in Palembang City are the focus of the study. A purposive sampling methodwas used to select the respondents, resulting in the distribution of 180 participants evenly across 5 culinary tourism destinations in Palembang, namely the 26 Ilir, Kuto, Kapitan Village, Kuto Besak Fortress, and Kambang Iwak. The study used structural equation modeling (SEM) with the Maximum Likelihood (ML) estimation method to evaluate the proposed model. The results showed that source credibility can enhance eWoM, while message reliability and information quality do not have the same effect. Furthermore, eWoM can stimulate the intention of visitors to participate in culinary tours and strengthen the relationship between the variables. This study provides empirical insights that can assist culinary tourism managers in understanding the intention of visitors to participate in eWoM. Source credibility, message reliability, and the provision of high-quality information play crucial roles in determining the intention of visitors to partake in eWoM. Consequently, culinary tourism managers should ensure the continuous satisfaction of visitors to prevent the spread of negative eWoM on social media.
Anyone Muslim but everywhere Hallyu: Does religious commitment still matter in exerting consumer behaviors? Primanto, Alfian Budi; Rachma, N.
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17080

Abstract

The study explores the interaction between religiosity and global cultural adoption, particularly in the context of the Korean Wave, or Hallyu, which has seen a rapid surge in global popularity. Despite its widespread influence, there has been a lack of research on how religiosity intertwines with the acceptance of global culture in consumer behavior. This study aims to fill this gap by investigating the role of religious commitment in moderating the relationship between the credibility of Korean celebrities and consumer attitudes toward brands and advertising, as well as purchase intentions. Data was collected from 222 Muslim respondents across Islamic campuses in Indonesia, all familiar with popular K-pop groups such as Blackpink and BTS. Using the Preacher & Hayes method for analysis, the study revealed that celebrity credibility positively affects brand and advertising attitudes, as well as purchase intentions. However, the impact of brand and advertising attitudes was minimal, due to the repetitive of advertisements heavily focused on Korean celebrities without adequately emphasizing the value. Another crucial finding of the study was the non-significant influence of religious commitment in shaping consumer behavior. Although most respondents professed a commitment to the Islamic faith, many acknowledged inconsistencies in their religious practices and interactions with religious texts. This finding segues into a fascinating aspect of how respondents perceive the Korean Wave. Rather than viewing it through a religious lens, they see it as a cultural phenomenon. This delineation explains why religious commitment does not significantly influence their attitudes toward brands, advertisements, or purchase intentions.
Effect of consumption value on green purchase intention of organic food: The mediation role of attitude and green trust Nadifa, Athisya Putri; Hati, Sri Rahayu Hijrah
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v16i2.17134

Abstract

In recent years, customer interest in environmentally friendly products has been increasing, especially in organic products. In Indonesia, awareness of organic food products has started to appear since 2014. This study analyzed the influencing of consumption values on organic food green purchase. Moreover, the consumption values analyzed in this research includes conditional values, emotional values, functional values and social values. Moreover, this research also analyzed the mediating role of attitude and green trust. This research is a single quantitative cross-sectional study with a total of 265 respondents. In addition, the data was processed using SmartPLS 3.2.9 with the PLS-SEM method. The results of this study indicate that functional values and emotional values can influence green purchase intention. Meanwhile, attitude have the ability to mediate the relationship between all four consumption values and green purchase intention. The result of this study provides organizations, entrepreneur, and the government with information regarding green consumption that can be used to develop strategies and approaches to enhance consumer’s organic food buying intention. Moreover, marketers should utilize functional benefits and emotional benefits, as well as benefiting from customer’s positive attitude towards organic food purchases.
The impact of harmonious and obsessive passion on entrepreneurial self-efficacy and curiosity: The evidence from housewives in Banyumas regency Sudjadi, Achmad; Indyastuti, Devani Laksmi
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17161

Abstract

There has been a limited amount of research conducted on the specific outcomes associated with harmonious and obsessive passion. Therefore, this study aims to fill the gap by examining the effects of harmonious and obsessive passions on entrepreneurial self-efficacy and curiosity. Distinctions between the impacts of harmonious and obsessive passions are established, setting it apart from previous studies. The results show that harmonious passion positively impacts entrepreneurial self-efficacy, whereas obsessive passion lacks such an effect. However, both types of passion positively influence entrepreneurial curiosity. The sample consists of 236 housewives from Banyumas Regency, selected through convenience sampling. Moreover, this study suggests that harmonious passion yields more beneficial outcomes than obsessive passion. Practical applications of the results include fostering entrepreneurial self-efficacy in housewives by enhancing harmonious passion through internalization processes. These processes can be facilitated through entrepreneurial-focused interventions, such as training programs, educational modules, and participation in entrepreneurial events.
Cryptocurrency decision analysis as an instrument in modern financial markets through investment intention Marheni, Dewi Khornida; Jenny, Jenny; Agustin, Isnaini Nuzula
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17476

Abstract

Technological developments are increasing rapidly. This encourages increase the number of investors, especially in cryptocurrency. Investment decision considerations are influenced by investor behavior, including attitude, subjective norms, herd behavior, overconfidence, perceived risk, financial literacy, and investment intention. The purpose of this study is to determine the factors of financial behavior that influence investment decisions. The sampling technique used is snowball sampling by distributing questionnaires to Indonesian investors who are currently/already using cryptocurrency. Data was analyzed using the PLS-SEM method. The samples used as test material were 274 respondents who are currently or have used cryptocurrency. The results state that attitude, overconfidence, financial literacy, and investment intentions have a significant influence on investment decision variables. Future research is expected to be able to add other variables. The object of research used by the author is only in the territory of Indonesia. Therefore, the authors suggest that it can expand the object of research so that it can strengthen the results of the research. Most of the previous studies used quantitative methods in obtaining data. Thus, future research is expected to be able to expand the object of research so that it can strengthen the results of the research and use mixed methods, quantitative and qualitative methods (interviews and questionnaires).
Determinants of Banking performance in Association of Southeast Asian Nations (ASEAN) countries Muchtar, Susy; Rusliyana Sari, Wahyuni; Leon, Farah Margaretha; Rahayu, Catur; Sultanali, Suleiman; Pratama, Putra
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.17867

Abstract

This study investigated the determinants of bank performance in countries belonging to the Association of Southeast Asian Nations (ASEAN). The analysis primarily included conventional banks listed on the stock exchanges of Indonesia, Malaysia, the Philippines, and Thailand from 2010 to 2019. Panel data regression was used to examine the effect of independent variables, including capital adequacy ratio (CAR), non-performing loans (NPL), loan-to-deposit ratio (LDR), market power (MP), exchange rate (ER), interest rate (IR), and technology investment (TI), on the dependent variable, bank performance. The hypothesis testing was conducted on 17 banks in Indonesia, 18 in ASEAN-3 (Malaysia, the Philippines, and Thailand), and 35 in ASEAN-4 (Indonesia, Malaysia, the Philippines, and Thailand). The results showed that CAR positively affected banks in both ASEAN-3 and ASEAN-4. NPL positively affected banks in Indonesia, while MP positively influenced banks in ASEAN-4. ER positively affected banks in Indonesia and ASEAN-3, and IR positively Influenced banks in ASEAN-4. Conversely, LDR and TI did not significantly affect any of the models. One essential contribution of this study was the inclusion of technology investment variables among other macro factors and the integration of data from various stock exchanges across ASEAN countries. These results provide a valuable theoretical framework and reference point for experts, practitioners, and banking regulators in formulating policies prioritizing bank-specific and macroeconomic variables affecting performance.
From flexing to community engagement and repurchase intention: An Indonesian Muslimah luxury brand approach Haque, Marissa Grace; Rimadias, Santi; Ernaningsih, Indria
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v16i2.18048

Abstract

Starting from the flexing phenomenon, transforming into an exclusive group emotional bond, ending with the intention to buy back Indonesian luxury fashion products, used as a marketing approach for "Buttonscarves." It is broken down into utilitarian values, hedonic values, and brand community engagement on customer satisfaction, the implications for repurchase intention, then tested and analyzed for each roles. A muslimah community created with an appropriate use called "BS Lady." 61 members joined the survey, fill-in the a 1-6 scale structured online questionnaire, analyzed with PLS-SEM through SmartPLS 3.0 software. Research conducted in March 2023. Results show that brand community engagement and customer satisfaction have proven to have a positive effect on repurchase intention. Utilitarian value is proven to have a positive effect on customer satisfaction. Indirectly, hedonic values affect repurchase intention through customer satisfaction. Finally, it was found that utilitarian values and hedonic values have no on repurchase intention. Keywords: brand community engagement; customer satisfaction; hedonic values; repurchase intention; utilitarian value
The effect of entrepreneurial inspiration on entrepreneurial intention at Private Universities Mulyono, Herry; Riorini, Sri Vandayuli
Jurnal Manajemen dan Pemasaran Jasa Vol. 16 No. 2 (2023): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v16i2.18200

Abstract

Currently, universities face many challenges, specifically, institutions need to be able to produce graduates who are oriented not only towards finding a job but towards creating one, a process known as entrepreneurship, where one of the key elements that significantly influences the emergence, growth, and development of entrepreneurship is the entrepreneurial intention. The purpose of this study is to examine how entrepreneurial inspiration affects entrepreneurial intention, which is mediated by students' perceived behavioral control and personal attitude. A questionnaire with simple random sampling was utilized to gather data from 395 Jambi private university students. On a seven-point Likert-type scale, the respondents were asked to indicate whether they agreed or disagreed with the statements. Data analysis structural equation model. From five hypotheses analyses that were conducted, four hypotheses have positive effects and are significant. Only one hypothesis was rejected, entrepreneurial inspiration on entrepreneurial intention. This hypothesis has a positive impact if it is exclusively mediated by personal attitudes and perceived behavioral control. This study reveals that professionals, motivators, and academics have an important influence in increasing student intentions, which is likely contributing to the improvement of entrepreneurship education in private institutions, particularly in Jambi.

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