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Batam Tourism Polytechnic The Vitka City Complex Jl. Gajah Mada, Tiban, Batam, Kepulauan Riau, INDONESIA 29425 Phone : +62 778 3540889
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Jurnal Mekar
Published by Politeknik Pariwisata Batam
ISSN : 28294009     EISSN : 28294114     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Education
JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit dalam dua kali setahun yakni bulan April dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 6 Documents
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Search results for , issue "Vol. 3 No. 1 (2024): APRIL 2024" : 6 Documents clear
PENERAPAN HYGIENE DAN SANITASI DI DAPUR À LA CARTE NAGOYA MANSION Meilina, Cindy; Saputra, Eryd; Nuryanto, Heri
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.282

Abstract

Implementing hygeiene and sanitation in the kitchen is very important to improve the quality of the restaurant. Hygeiene is cleanliness, while sanitation is an attempt to maintain and protect food from unwanted subjects. Hotel Nagoya Mansion Batam is a 4-star hotel located in Batam City, Riau Islands. In 2019 the Nagoya Mansion hotel implemented hygeiene and sanitation in the public kitchen. The impact of covid-19 on the hotel has made Nagoya Mansion no longer use its public kitchen, and only uses the À La Carte kitchen. Thus, research was conducted on the À La Carte kitchen of the Nagoya Mansion. The existence of this hotel has an effect on increasing the number of tourists in Batam City. To be able to produce food and beverages of good quality, healthy, and liked by guests, the hotel must implement hygeiene and sanitation, especially for employees who work in food and baverage products. The formulation of the problem in this research is how the process of storing raw materials, processing raw materials, and serving food at the Nagoya Mansion Hotel Batam is. The purpose of this study was to determine the application of Hygeiene and Sanitation at the Nagoya Mansion Hotel Batam, precisely in the A la carte kitchen. The benefit of this research is to gain insight and knowledge to the readers as a reference material, especially those who are involved in the field of hospitality tourism. In this study the method used is a qualitative method through participatory observation by collecting data analysis techniques carried out directly in the A la carte kitchen of the Nagoya Mansion Hotel Batam.
IMPLEMENTASI PELATIHAN KERJA DALAM MENANGANI GUEST COMPLAINT PADA FRONT OFFICE DI OS HOTEL TANJUNG UNCANG Putri, Mellinia; Andri Wibowo; Luthfini Lubis, Arina
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.285

Abstract

Hotel adalah suatu perusahaan yang dikelola oleh pemiliknya dengan menyediakan pelayanan makanan, minuman dan fasilitas kamar untuk tidur kepada orang-orang yang melakukan perjalanan dan mampu membayar dengan jumlah yang wajar sesuai dengan pelayanan yang diterima tanpa adanya perjanjian khusus. Dalam industri perhotelan, front office berada di garda terdepan untuk melayani tamu dan memberikan jasa terbaik dan teramah untuk pelanggan. Front office juga menjadi bagian yang ditemui oleh tamu jika mereka memiliki masalah atau membutuhkan bantuan dan informasi. Sehingga departemen front office adalah bagian yang paling penting karena mereka dapat melaporkan langsung hal yang dibutuhkan oleh tamu, hal yang mengganggu tamu, saran dan keluhan pelanggan. Penelitian ini dilatar belakangi untuk mengetahui Implementasi pelatihan kerja dalam menangani guest complaint pada front office di OS Hotel Tanjung Uncang Batam. Adapun jenis penelitian yang dilakukan adalah dengan menggunakan metode penelitian kualitatif. Metode pengumpulan data ini menggunakan wawancara, observasi, do kumentasi, dan studi literatur. Hasil yang didapatkan bahwa Pelatihan sangat penting sebagai peningkatan kepercayaan diri dan meningkatkan kinerja Front Office sebagai awal untuk mengadapi komplen guest di Hotel OS Tanjung Uncang.
ANALISIS STRATEGI KOMUNIKASI PEMASARAN DI BEVERLY HOTEL BATAM Kurnia, Okki; Tcan, Erwina; Nasution, Nadia widari; Cherryline Simatupang, Violetta; Budiartha, I Nyoman
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.286

Abstract

The purpose of marketing communications is to inform, persuade and remind. However, some of the communications delivered were not in accordance with the intended purpose, causing problems. The purpose of this study was to find out how the marketing communication carried out by Beverly Hotel Batam. This research is based on Hermawan's theory of marketing communication with 5 indicators (promotion, advertising, personal selling, public relations, direct marketing). This research was conducted using qualitative research methods. Data collection techniques were carried out through observation, literature study, and interviews with hotel general managers, senior sales and marketing, and front office manager. The data analysis technique used is data reduction, data presentation and conclusion drawing. The results of the analysis show that the application of marketing communications at Beverly Hotel Batam is quite good in terms of indicators (promotion, advertising, personal selling, public relations, direct marketing). Based on the results of the analysis, it is expected that Beverly Hotel Batam can improve its human resources and consider conducting training for the front office and sales and marketing departments.
PERAN KOMUNIKASI INTERPERSONAL FRONT OFFICE DALAM MENINGKATKAN PENGALAMAN TAMU DI ASIALINK HOTEL BY PRASANTHY BATAM Wulanda, Olivia Diva; Andri Wibowo; Lubis, Arina Luthfini; Fatimah, Zahara
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.287

Abstract

This study discusses the critical role of interpersonal communication carried out by the front office team in enhancing the guest experience at the Asialink Hotel in Batam. Through qualitative research methods, data were collected via interviews and direct observations of both front office staff and hotel guests. The findings reveal that effective and friendly communication from the front office not only strengthens relationships with guests but also significantly contributes to guest satisfaction and loyalty. These results underscore the essential nature of communication skills within the hospitality industry and highlight their impact on service quality. The study suggests that management should prioritize training programs focused on enhancing these skills to improve overall guest experience. Furthermore, the front office staff demonstrated high levels of empathy, showing keen sensitivity to guest needs and a proactive approach to addressing complaints. Their supportive and positive attitudes were evident as they responded to guest concerns with spontaneity and clarity, using polite language and maintaining friendliness while providing information. The staff's ability to offer relevant supporting information further enhances guest experience. Additionally, the study found that the front office staff exhibited fairness and equality in their service delivery, ensuring that all guests received consistent, high-quality service without discrimination. This comprehensive approach to communication highlights its vital role in the success of the hospitality industry.
PENGARUH PROMOSI DAN POPULARITAS MEREK TERHADAP VOLUME PENJUALAN KANGEN DIMSUM BATAM Putri, Delisa Frananda; Saputra, Eryd; Mulyadi, Tirta; Abnur, Asman; Hardini, Widi
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.288

Abstract

Studi ini bertujuan untuk mengidentifikasi faktor-faktor apa saja yang berpengaruh terhadap volume penjualan Kangen Dimsum Batam karena telah terjadi fluktuasi penjualan dari April 2022 hingga September 2022. Selain itu, Kangen Dimsum tidak sering dipromosikan di media sosial dan tidak populer seperti produk serupa. Karena itu, untuk meningkatkan popularitas merek, Kangen Dimsum Batam harus melakukan promosi yang lebih aktif. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan popularitas merek terhadap volume penjualan Kangen Dimsum Batam. Konsumen Kangen Dimsum Batam dalam penelitian ini berusia antara lima belas dan lima puluh tahun. Penelitian ini adalah jenis kuantitatif, dan pengambilan sampelnya menggunakan probabilitas dan pengambilan sampel acak sederhana, dengan total 160 responden. Kuesioner, wawancara, observasi, dan dokumen digunakan untuk mengumpulkan data. Metode analisis yang digunakan adalah regresi linier berganda, yang dilakukan menggunakan program SPSS 22. Hasil penelitian menunjukkan bahwa, pertama-tama, promosi memengaruhi volume penjualan, dengan hasil thitung 5.604 lebih besar dari ttabel 1.975 dan sig 0,000 lebih kecil dari 0,05; kedua, popularitas merek memengaruhi volume penjualan, dengan hasil thitung 4.465 lebih besar dari ttabel 1.975 dan sig 0.000 lebih kecil dari 0,05; dan ketiga, secara keseluruhan, promosi dan popularitas merek memengaruhi volume penjualan Kangen Dimsum Batam dengan hasil Fhitung 71.401 lebih.
IMPLEMENTASI E-MARKETING MELALUI SOSIAL MEDIA INSTAGRAM DAN KUALITAS PRODUK UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN DI SECANGKIR TEMU CAFÉ BANDUNG Wardani, Yudha; Fernandajaya, Erik; Fitriyani, Ratikah
JURNAL MEKAR Vol. 3 No. 1 (2024): APRIL 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v3i1.290

Abstract

This research aims to understand the impact of e-marketing strategies and perceptions of product quality on consumer purchasing decisions in the coffee industry, particularly focusing on coffee establishments in Bandung. Utilizing a quantitative research method, the study collects data from respondents acting as visitors at one of the cafes that offers coffee, namely Secangkir Temu. Statistical analysis will be used to evaluate the extent to which e-marketing strategies and product quality interact and influence purchasing decisions. The results of this research are expected to provide guidance for restaurant operators, especially those themed around coffee in the coffee industry, to optimize their digital marketing strategies and improve product quality, thereby strengthening consumer appeal and increasing levels of purchase satisfaction and athmosfhere.

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