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Jurnal Mekar
Published by Politeknik Pariwisata Batam
ISSN : 28294009     EISSN : 28294114     DOI : -
Core Subject : Humanities, Education, Art,
Arts Humanities Education
JURNAL MEKAR merupakan singkatan dari Jurnal Manajemen Divisi Kamar, diterbitkan oleh Prodi Manajemen Divisi Kamar Pariwisata Politeknik Pariwisata Batam. Semua artikel yang diterbitkan melalui Jurnal Mekar ini berkaitan dengan pengembangan keilmuan manajemen Divisi Kamar dan Pariwisata. Terbit dalam dua kali setahun yakni bulan April dan Oktober.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 65 Documents
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STRATEGI PENTA HELIX DALAM PENGEMBANGAN DESA WISATA CIBURIAL KABUPATEN BANDUNG Shiddik, Asep Rohendi
JURNAL MEKAR Vol. 4 No. 2 (2025): OKTOBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i2.312

Abstract

Desa Wisata Ciburial di Kabupaten Bandung memiliki potensi besar dalam pariwisata alam dan budaya. Namun, pengembangannya menghadapi tantangan signifikan, terutama terkait dengan keterbatasan lahan yang dikelola masyarakat lokal, minimnya partisipasi warga dalam pengelolaan wisata, serta rendahnya promosi digital. Penelitian ini bertujuan untuk mengkaji penerapan strategi Pentahelix sebagai pendekatan kolaboratif yang melibatkan lima elemen utama—akademisi, bisnis, komunitas, pemerintah, dan media—untuk mengoptimalkan potensi pariwisata Desa Ciburial. Metode penelitian ini menggunakan pendekatan kualitatif, termasuk analisis SWOT, untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang memengaruhi perkembangan pariwisata desa ini. Hasil penelitian menunjukkan bahwa, walaupun desa memiliki daya tarik wisata alam dan budaya yang kuat, beberapa faktor seperti dominasi lahan oleh pihak eksternal, keterbatasan produk cinderamata khas desa, dan kurangnya sarana penginapan menghambat kemajuan pariwisata di Ciburial. Diperlukan peran yang lebih optimal dari akademisi dalam pelatihan masyarakat, peningkatan keterlibatan UMKM dalam menyediakan produk wisata, serta strategi promosi yang lebih kuat melalui media sosial. Kolaborasi antara kelima elemen Pentahelix ini diharapkan dapat menciptakan nilai tambah bagi masyarakat, mendorong pertumbuhan ekonomi lokal, dan mewujudkan Desa Ciburial sebagai destinasi wisata unggulan berbasis kolaborasi yang terintegrasi dan berkelanjutan.
PENGELOLAAN FASILITAS AGROWISATA SIGARAN JIWA DI KAMPUNG JAYAPURA KABUPATEN SIAK Nawawi, Ahmad; Fitriani, Febri; Andri Wibowo
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This study aims to analyze the management of facilities at Sigaran Jiwa Agrotourism, located in Kampung Jayapura, Siak Regency, which has emerged as a significant destination within the region, particularly following the post-COVID-19 recovery. Sigaran Jiwa Agrotourism is centered around agricultural-based tourism activities and has witnessed a steady increase in visitors, drawing interest for its unique blend of nature and agro-education experiences. This research employs a qualitative approach, gathering data through a combination of field observations, in-depth interviews with key stakeholders, including site managers, staff, and visitors, as well as reviewing relevant secondary sources such as financial and maintenance reports. The findings reveal that, while the number of visitors has consistently increased from 2020 to 2023, the site’s facility management is currently facing several challenges related to the upkeep and further development of essential infrastructure. Notably, certain facilities, such as gazebos, observation towers, and playgrounds, are well-maintained and contribute to the positive visitor experience. However, other critical areas, such as parking spaces, toilets, and accessibility for the disabled, require significant improvement to meet growing demand and enhance visitor satisfaction. The study concludes that, with strategic improvements in facility management and stronger support from local authorities and stakeholders, Sigaran Jiwa Agrotourism holds great potential to further develop into a leading and sustainable tourism destination within Siak Regency, contributing not only to local economic growth but also promoting eco-friendly tourism practices.
ANALISIS INFLUENCER MARKETING PADA PLATFORM MEDIA SOSIAL INSTAGRAM HOTEL ROYAL PALM JAKARTA Adellia, Tabitha Putri; Abdullah, Taufik
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This study investigates the role of influencer marketing on social media, specifically Instagram, as a strategic marketing approach in the hospitality industry, with a focus on Hotel Royal Palm Jakarta. Recognizing the importance of social media in contemporary travel information access, the research highlights how hotels can leverage influencers to establish and maintain strong customer relationships. The hotel utilizes influencer marketing to promote its affordable "all you can eat" events, demonstrating an effective strategy for increasing brand awareness and attracting customers. The selection criteria for influencers are established, focusing on food vloggers and hotel reviewers, with rigorous evaluation processes supported by the Phlanx software. This study reveals that successful influencer campaigns positively impact guest reservation decisions and meet customer expectations. Data from interviews with fifteen hotel guests indicates a strong correlation between influencer content and guest satisfaction, leading to repeat visits. While the research acknowledges limitations, such as the small sample size and focus on the management team, it offers valuable insights into the effectiveness of influencer marketing in the hospitality sector. The findings contribute to the literature on digital marketing strategies and provide recommendations for future research, including exploring influencer roles on emerging platforms like TikTok and considering different hotel brands to broaden the scope of understanding.
PENGARUH TRAVEL RISK PERCEPTION TERHADAP TOURIST INTENTION MELALUI TRAVEL ANXIETY DI CV. WISATA OUTBOUND INDONESIA Permadi, Inayati; Yuniawati, Yeni; Pandia, Suka Prayanta Pandia
JURNAL MEKAR Vol. 3 No. 2 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

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Abstract

This quantitative study aims to analyze the effect of travel risk perception on tourist intention, with travel anxiety as a mediating variable, in the context of adventure tourism at CV. Wisata Outbound Indonesia. Using a descriptive and verificative approach, data were collected from 189 respondents via an online survey, with a Likert-scale questionnaire measuring key variables. Path analysis was employed to examine both the direct and indirect effects of travel risk perception on tourist intention. The results show that travel risk perception, which includes environmental risks such as weather conditions, service risks like safety measures, and physical and health risks related to injuries, has a significant positive effect on travel anxiety, with a path coefficient of 0.884. Additionally, travel anxiety negatively impacts tourist intention, with a path coefficient of -0.704, decreasing the likelihood of participating in adventure tourism activities. The overall effect of travel risk perception on tourist intention, mediated by travel anxiety, accounts for 93.6% of the variance (R² = 0.936). These findings demonstrate that higher levels of perceived travel risk lead to increased anxiety, which significantly reduces tourist intention. The research highlights the importance of addressing perceived risks and travel anxiety in order to influence tourist decisions positively. Tourism service providers are advised to enhance risk management and safety communication strategies to mitigate anxiety and increase tourist participation, particularly in high-risk activities like adventure tourism.
SOSIAL MEDIA SEBAGAI SOLUSI STRATEGIS E-MARKETING DALAM MEMPENGARUHI KEPUTUSAN PEMBELIAN DI KEDAI KOPI BANJARAN Wardani, Yudha; Wibowo, Andri; Rizki Muttaqien, Raden
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.289

Abstract

This study investigates the role of product quality and social media-based e-marketing in shaping consumer purchasing decisions for coffee in Banjaran. Using a quantitative approach, data will be collected from customers of selected Banjaran coffee shops, analyzing how perceived product excellence and social media marketing (e.g., Instagram promotions, influencer collaborations, or online engagement) collectively drive buying behavior. Statistical methods, such as regression analysis, will determine the strength of these factors’ influence. The findings aim to provide actionable insights for Kopi Banjaran businesses to refine their product offerings and leverage social media strategies effectively, thereby enhancing customer attraction and sales performance.
ANALISIS PRODUK WISATA TAMAN HUTAN RAYA IR. H. DJUANDA KOTA BANDUNG Soepardi, Arya Nugraha; Holidin S.W, Gilang; Dienan M, Aulia
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.382

Abstract

ABSTRACT This research to know dan inform tourism product in Ir. H. Djuanda Great Forest Park that interesting tourist visit this tourism destination. This research based tourism product with three indicators is called 3A consist of tourism attraction, aminities, and accesiblity to interest tourist visit Ir. H. Djuanda Great Forest Park. Product tourism indicator give experience to tourist that they do more activities. Methode in this research is qualitative that discribe and focus product tourism Ir. H. Djuanda Great Forest Park. Data is collected with observation, interview, and documentation. Data is collected form Ir. H. Djuanda Great Forest Park manager about tourism attraction, amenities dan acceseiblity as tourim product component. The result of this research is analysis of Ir. H. Djuanda Great Forest Park tourism product as elemen to interest tourist. From this research can improve tourusm product quality and diversity.
POTENSI DESA WISATA BUKIT BATU SEBAGAI DAYA TARIK WISATA DI KECAMATAN BUKIT BATU KABUPATEN BENGKALIS Zahrona, Elma; Sumiarsih, Eni; Yanti, Risna
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.383

Abstract

Research has been carried out in January – June 2024. This study aims to find out the potential of Bukit Batu Tourism Village as a tourist attraction in Bukit Batu District, Bengkalis Regency, to find out the development of Bukit Batu Tourism Village and the category of Bukit Batu Village based on the criteria for the development of tourist villages, and to find out the perception of tourists towards Bukit Batu Tourism Village. This study uses a qualitative descriptive analysis method, namely descriptive or explanatory research using tables. Data sources obtained from observations, literature studies, documentation and the dissemination of questionnaires or questionnaires. Then it was analyzed using Likert scale analysis. The results of the study show that the potential of Tourism Bukit Batu Tourism Village is the presence of nature, history and culture, accommodation, and culinary diversity. The results of the research on the development of Bukit Batu Tourism Village and the category of Bukit Batu Village based on the criteria for the development of tourist villages are that Bukit Batu Tourism Village is in the position of a developing village. Based on the results of tourists' perception of the potential of Bukit Batu Tourism Village by obtaining an overall average of 3.16 which is included in the good category, therefore the potential of Bukit Batu Tourism Village is worthy as a tourist attraction.
PENGEMASAN PAKET WISATA CITY TOUR BERBASIS BUDAYA DI KOTA DENPASAR BALI Mulyana, Hadi; Nurhayati, Ainun; Meisya Auliyaa, Dwi; Ramdhani, Fauzi; Valencia, Regina
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.384

Abstract

Denpasar City has a lot of cultural tourism potential such as historical buildings, arts, traditional markets and community culture. Therefore, this potential can be developed into a city tour package in Denpasar. This study aims to determine the potential of cultural tourism in Denpasar and how to package culture-based city tour packages. This research uses data collection techniques such as observation, interviews and literature review. The results show that the main tourism potential in Denpasar is the charm of temples and shrines, traditional markets and museums. This potential is then packaged into four tour packages, namely Melali ke Puri, Heritage Denpasar City Tour, Beautiful Cultural of Denpasar City Tour, and Historic Denpasar City Tour. In the packaging of these tour packages, information is provided in the form of narratives, tables and graphs. In this way, culture-based city tour packages in Denpasar can attract tourists.
ITDC DAN NARASI BARU PARIWISATA LOMBOK MENGEMAS PESONA LOKAL DENGAN SENTUHAN KELAS DUNIA Riyanti, Anti; Lisdiani, Azkiya; Agiyanti, Dwi; Nugroho, Bayu; Yanti Fitriana, Liani
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.385

Abstract

This article aims to describe ITDC's new strategy in packaging Lombok's local charm with a world- class touch. The main focus is on infrastructure development, especially Mandalika. This research also explains how ITDC has succeeded in packaging the local charm of Lombok into world-class tourism products such as the local values raised, the target market, and the communication strategies used. The findings of the study show that the new narrative of Lombok tourism has succeeded in creating a unique destination image and attracting international tourists. Because the local party, the private sector, and the government jointly build and manage tourism well in Lombok. Based on data and descriptive qualitative analysis, a new tourism development strategy based on nature and culture that is a regional attraction in the Kuta Mandalika Lombok tourist attraction.
DAMPAK KEBIJAKAN INJOURNEY TOURISM DEVELOPMENT CORPORATION TERHADAP KETERLIBATAN MASYARAKAT LOKAL DALAM PARIWISATA BERKELANJUTAN DI MANDALIKA LOMBOK Sri Rizki A.K, Rieke; Azhar, Rai Thoriq; Arum Fathanah, Nalya; Devinta, Melani
JURNAL MEKAR Vol. 4 No. 1 (2025): APRIL 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmr.v4i1.386

Abstract

The aim of this research is to determine the extent to which the InJourney Tourism Development Corporation (ITDC) policy contributes to encouraging local community involvement in tourism destinations, especially in the Mandalika Lombok area. Local community participation in sustainable tourism is greatly influenced by the policies implemented by ITDC. This research uses descriptive qualitative research methods and uses secondary data sources. It is known that ITDC policies have given the community access to new economic opportunities through empowerment and training programs. On the other hand, there are also difficulties that arise, such as limited community participation in strategic decision making and limited access to information and decisions related to tourism development. This research highlights the importance of changing legislation to make it more inclusive to maximize local community involvement, which in turn will promote the sustainability of the region’s tourism industry

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