Garuda - Garba Rujukan Digital

Pengaruh Brand Image, E-Service Quality, Dan Price terhadap Online Food Delivery Pradana, Azizul Arundina; Kurniawati, Desi Tri
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.13

The objective of this research is to identify the effects of brand image, e-service quality, and price on the repurchase intention of ShopeeFood users. This study is categorized as an explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that brand image significantly influences repurchase intention, that e-service quality significantly affects repurchase intention, and that price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and price will be followed by an increase in ShopeeFood users in Malang city. Abstrak The objective of this research is to identify the effects of brand image, e-service quality, and Price on the Repurchase Intention of ShopeeFood users. This study is categorized as explanatory research as it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 117 people, who are mostly students, were selected as the respondents. They are productive-age users of ShopeeFood in Malang city who have used the food delivery service at least twice and live in Malang city. The data was analyzed using multiple linear regression performed in SPSS version 25. This study finds that Brand Image significantly influences repurchase intention, that E-Service Quality significantly affects repurchase intention, and that Price has a significant effect on repurchase intention. The findings indicate that an increase in brand image, e-service quality, and Price will be followed by an increase in ShopeeFood users in Malang city.

Pengaruh Product placement pada Drama Korea dan Electronic Word of Mouth (eWOM) terhadap Purchase Intention Ariq, Muhammad; Puspaningrum, Astrid
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.01

Culinary industry is now experiencing a rapid development thank to the development of technology and information that enables companies to develop their businesses. When Subway was opened in Indonesia, people’s enthusiasm to its product was high. In the current digital era, product placement is one of the strategies that are considered effective in attracting people’s interest in a certain brand. Further, eWOM is also a good media for the propagation of information about a brand. This research was conducted to identify the influences of product placement in Korean drama and eWOM on people’s intention to purchase Subway in South Jakarta. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of 17 years who have access to internet and social media, who have watched Korean drama, and who have not purchased the products of Subway were selected as the respondents. The data of this quantitative research was analyzed using SmartPLS 3.0. The results of the hypothesis testing indicate that both eWOM and product placement in Korean drama positively influences the people’s intention to purchase Subway’s products. Abstrak Industri kuliner saat ini telah mengalami perkembangan yang sangat cepat, dengan di dukung perkembangan teknologi dan informasi semakin mudah bagi perusahaan untuk mengembangkan bisnis. Pada awal pembukaan Subway di Indonesia, antusiame masyarakat sangat tinggi. Di era digital saat ini product placement merupakan salah satu strategi yang dianggap efektif dalam menarik minat masyarakat terhadap suatu brand, begitu juga dengan eWOM yang dapat menjadi sarana untuk mendapatkan informasi yang disebarkan oleh masyarakat mengenai suatu brand. Penelitian ini dilakukan untuk mengetahui pengaruh product placement pada drama korea dan eWOM terhadap Purchase intention Subway di Jakarta Selatan. Jenis penelitian ini merupakan penelitian kuantitatif. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Sampel yang digunakan adalah 120 responden dengan ketentuan minimal berusia 17 tahun, pernah menonton drama korea, memiliki akses internet dan sosial media, dan belum pernah membeli produk Subway. Analisis data penelitian ini menggunakan SmartPLS 3.0. Berdasarkan hasil pengujian dari kedua hipotesis, dapat disimpulkan bahwa: (1) Product placement pada drama korea dapat berpengaruh positif terhadap Purchase intention Subway, (2) eWOM berpengaruh positif terdahap Purchase intention Subway.

Pengaruh Social Media Marketing terhadap Purchase Intention dengan Brand Awareness sebagai Mediasi Abdillah, Hanif Abror; Pradana, Bayu Ilham
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.14

PASTEI’Z Malang is a pastry business that utilizes Instagram social media to market its products. Through the Instagram account @pasteizmalang, consumers can find out the various product variants being sold as well as various information related to the business. But like a business that has competitors, PASTEI’Z Malang must continue to strive to improve its performance, one of which is through social media marketing. The approach in this research is a quantitative approach. This type of research is explanatory research. The population in this study were PASTEI’Z Malang consumers who followed social media @pasteizmalang as many as 3,411 consumers. The sample calculation used in this study was determined using the Slovin formula so that the sample analyzed was 193 respondents. Data processing uses Partial Least Square (Smart-PLS) version 3.0. pls. the results of the study show that social media marketing has a significant effect on PASTEI’Z Malang brand awareness, social media marketing has a significant effect on PASTEI’Z Malang purchase intention, brand awareness has a significant effect on PASTEI’Z Malang purchase intention, and social media marketing has a significant effect on purchases intention through brand awareness as a mediating variable. Abstrak PASTEI’Z Malang merupakan salah satu bisnis di bidang pastry yang memanfaatkan media sosial instagram dalam memasarkan produknya. Melalui akun instagram @pasteizmalang, konsumen dapat mengetahui berbagai varian produk yang dijual serta berbagai informasi terkait bisnis tersebut. Namun layaknya bisnis yang memiliki kompetitor, PASTEI’Z Malang harus terus berupaya dalam meningkatkan kinerjanya, salah satunya melalui social media marketing. Pendekatan dalam penelitian ini adalah pendekatan kuantitatif. Jenis penelitian ini adalah explanatory research (penelitian penjelasan). Populasi pada penelitian ini ialah konsumen PASTEI’Z Malang yang mengikuti media sosial @pasteizmalang sebanyak 3.411 konsumen. Perhitungan sampel yang digunakan dalam penelitian ini ditentukan dengan menggunakan rumus Slovin sehingga sampel yang dianalisis sebanyak 193 responden. Pengolahan data menggunakan program Partial Least Square (Smart-PLS) versi 3.0. PLS. hasil penelitian menunjukkan bahwa social media marketing berpengaruh signifikan terhadap brand awareness PASTEI’Z Malang, social media marketing berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, brand awareness berpengaruh signifikan terhadap purchase intention PASTEI’Z Malang, dan social media marketing berpengaruh signifikan terhadap purchase intention melalui brand awareness sebagai variabel mediasi.

Pengaruh Mobile App Quality terhadap Willingness to Subscribe pada Layanan Video on Demand Alfi, Luthfiyah; Moko, Wahdiyat
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.05

The objective of this research is to identify the effects of mobile app quality on the willingness to subscribe to the video on demand service of Netflix in Malang City. The influences to be proven are those of each independent variable on the dependent one. This research is an explanatory study, which explains the relationship between two or more phenomena. The research samples are 180 people; they were selected using non-probability sampling method and judgmental sampling technique with the criteria of living in Malang City, having the minimum age of seventeen years, and subscribing or having the experience of using Netflix application. The data was harvested through online questionnaires and was analyzed using IBM SPSS Statistics version 26. This study finds that perceived usefulness significantly influences willingness to subscribe, that perceived ease of use does not affect willingness to subscribe, perceived price has no significant effect on willingness to subscribe, and that free alternatives to paid apps does not significantly affect willingness to subscribe. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh mobile app quality terhadap willingness to subscribe pada layanan video on demand aplikasi Netflix di Kota Malang. Pengaruh yang ingin dibuktikan merupakan pengaruh variabel independen secara masing-masing terhadap variabel dependen. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih fenomena. Penelitian ini menggunakan sampel sebanyak 180 responden yang didapatkan melalui penyebaran kuesioner secara online. Pengambilan sampel menggunakan teknik non-probability sampling dan metode judgement sampling dengan karakteristik responden berdomisili di Kota Malang yang sedang berlangganan atau pernah menggunakan aplikasi Netflix, serta telah berusia 17 tahun. Teknik penelitian ini menggunakan Statistical Package for the Social Sciences dengan program IBM SPSS Statistics versi 26. Hasil penelitian ini menunjukkan bahwa perceived usefulness berpengaruh signifikan terhadap willingness to subscribe. Sedangkan perceived ease of use tidak berpengaruh terhadap willingness to subscribe, perceived price tidak berpengaruh signifikan terhadap willingness to subscribe, serta free alternatives to paid apps juga tidak berpengaruh signifikan terhadap willingness to subscribe.

Pengaruh Pemasaran Media Sosial Instagram Dan Persepsi Harga Terhadap Minat Beli Konsumen Sharfina, Nisrina; Anggraeni, Rila
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.15

This article aims to determine the effect of the Instagram social media marketing and prices on the purchase intention of SHARFEE consumers. This quantitative research exposes the causal correlations between several variables through hypothesis testing. The samples were selected using purposive sampling technique; they are the active followers of SHARFEE’s Instagram account who have not purchased any of the brand’s product. The data was harvested from closed questionnaires and has been tested. The tests are Research Instrument Test (consisting of validity and reliability tests), Classical Assumption Test (consisting of normality, multicollinearity, and heteroscedasticity tests), and Hypothesis Test (consisting of F-test, t-test, and multiple linear regression test); all of which were performed in SPSS Ver. 25 (Statistical Package for the Social Science). This study finds that Instagram social media marketing and price have significant and positive effects on the purchase intention of SHARFEE’s consumers. Therefore, the company should optimize the use of Instagram in marketing their products and narrow down their market segment to acquire their target better. Abstrak Artikel ini bertujuan untuk mengetahui pengaruh pemasaran media sosial Instagram dan harga terhadap minat beli konsumen SHARFEE. Metode penelitian ini adalah kuantitatif yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis, sedangkan sampel dalam penelitian ini adalah followers aktif Instagram SHARFEE yang belum pernah membeli produk SHARFEE dengan menggunakan teknik purposive sampling. Penelitian ini menggunakan teknik pengumpulan data dengan menggunakan closed questionare. Analisa data pada penelitian ini menggunakan Uji Instrumen Penelitian (Uji Validitas, Uji Realibilitas), Uji Asumsi Klasik (Uji Normalitas, Uji Multikoleniaritas, Uji Heteroskedastisitas) dan Pengujian Hipotesis (Uji t, Uji F, Uji uji regresi linear berganda) menggunakan bantuan software SPSS Ver 25 (Statistikal Package for the Social Sciens). Hasil penelitian ini menunjukkan variabel pemasaran media sosial Instagram dan variabel harga berpengaruh secara positif dan signifikan terhadap minat beli konsumen SHARFEE. Implikasi penelitian ini pihak SHARFEE supaya mengoptimalkan penggunaan media sosial Instagram dalam rangka memasarkan produk dan SHARFEE supaya menngkerucutkan target pasar agar tepat sasaran.

Pengaruh Citra Merek, Kepercayaan Merek, dan Celebrity Endorsement terhadap Keputusan Pembelian Wardhana, Fadillah Kusuma; Basuki, Ananto
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.20

The objective of this research is to identify the effects of brand image, brand trust, and celebrity endorsement on the decision to purchase Ortuseight local futsal boots brand. This explanatory research develops and validates the causal relationship between its variables through hypothesis testing. Using non-probability sampling method and purposive sampling method, 100 people with the minimum age of eighteen years who live in Malang City and wear Ortuseight were selected as the respondents. The data was harvested from 5-point Likert-scaled questionnaires and was analyzed using multiple linear regression. This study finds that brand image, brand trust, and celebrity endorsement significantly affect the purchase decision. Therefore, this research recommends the company to maintain and improve their brand image, brand trust, and celebrity endorsement in order to benefit from consumer’s purchase decision that leads to higher sales. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Citra merk, Kepercayan Merek dan Celebrity Endorsement terhadap Keputusan Pembelian sepatu futsal merk lokal “Ortuseight”. Jenis penelitian ini adalah explanatory research yang digunakan untuk mengembangkan dan memvalidasi sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 100 responden yang berusia minimal 18 tahun dan menggunakan produk sepatu futsal dari Ortuseight dan berdomisili di Kota Malang. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Data yang digunakan adalah data primer yang berasal dari kuisioner dengan menggunakan Skala Rikert lima poin. Penelitian ini menggunakan metode analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa Citra Merk, Kepercayaan Merek, dan Celebrity Endorsement berpengaruh secara signifikan terhadap Keputusan Pembelian. Penelitian ini menyarankan agar perusahaan dapat mempertahankan dan meningkatkan Citra Merk, Kepercayaan, dan Celebrity Endorsement pada produknya untuk mendapatkan Keputusan Pembelian konsumen yang berdampak pada peningkatan penjualan.

Pengaruh Citra Merek, Autribut Produk dan Electronic Word of mouth terhadap Niat Pembelian Ulang Nurindra, Hana Tsabita; Mugiono, Mugiono
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.04

The objective of this research is to identify the effects of brand image, product attributes, and electronic word of mouth on the intention to repurchase the products of Make Over cosmetics products. This research is considered as an explanatory research since it explains the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 112 people were selected as the respondents. The data was harvested through questionnaires, library research, and internet browsing and was analyzed using descriptive analysis, classical assumption test, multiple linear regression analysis, and hypothesis testing. This study finds that brand image, product attributes, and electronic word of mouth positively and significantly influence the repurchase intention. This fact shows that, if brand image, product attributes, and electronic word of mouth increase, the repurchase intention of Make Over’s consumers who live in Malang City will also increase. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, atribut produk, dan electronic Word of mouth terhadap niat pembelian ulang produk kosmetik Make Over. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan kausal antara variabel-variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel sebanyak 112 responden. Pengambilan sampel menggunakan metode non-probability sampling dengan teknik purposive sampling. Pengambilan data dilakukan dengan menggunakan kuesioner, studi pustaka, dan penjelajahan di internet. Analisis data yang digunakan adalah analisis deskriptif, uji asumsi klasik, analisis regresi linier berganda dan uji hipotesis. Hasil dari penelitian menunjukkan bahwa citra merek, atribut produk, dan electronic Word of mouth memiliki pengaruh yang positif dan signifikan terhadap niat pembelian ulang. Fakta ini menunjukkan apabila variabel citra merek, atribut produk, dan electronic Word of mouth mengalami peningkatan maka niat pembelian ulang juga akan mengalami peningkatan pada konsumen pengguna produk kosmetik Make Over yang bedomisili di Kota Malang.

Pengaruh Store Layout dan Service Quality terhadap Customer Shopping Orientation Rivaldo, Moch. Thariq Hakim; Waluyowati, Nur Prima
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.02

The goal of this research is to identify the effects of store layout and service quality on customer shopping orientation among Super Indo supermarket customers. This research is considered as explanatory research since it tries to explain the causal relationship between variables through hypothesis testing. Using non-probability sampling method and purposive sampling technique, 120 people with the minimum age of eighteen years who live in Malang City and have the experience of shopping at the said supermarket were selected as the respondents. The data was harvested from Likert-scaled questionnaires; the instrument has been tested for its validity and reliability. The hypothesis testing was conducted using the f test, and the data analyses were performed in SPSS 26. This study finds that store layout simultaneously and partially influences shopping orientation and that service quality partially has no significant effect on customer shopping orientation, but its partial effect on it is significant. Further, store layout has the dominant effect. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh store layout dan kualitas pelayanan terhadap customer shopping orientation pada konsumen supermarket Super Indo. Jenis penelitian ini adalah explanatory research yang menjelaskan hubungan sebab akibat antar variabel melalui pengujian hipotesis. Penelitian ini menggunakan sampel vsebanyak 120 responden yang berusia minimal 18 tahun dan pernah berbelanja di Super Indo serta berdomisili di Kota Malang. Teknik pengambilan sampel menggunakan non-probability sampling dengan metode purposive sampling. Metode pengumpulan data penelitian ini menggunakan kuesioner yang diukur dengan skala likert. Uji instrumen dalam penelitian ini menggunakan validitas dan reliabilitas. Pengujian hipotesis pada penelitian ini menggunakan uji f. Analisis data dilakukan menggunakan SPSS 26. Hasil penelitian ini menunjukkan store layout berpengaruh signifikan terhadap pembelian customer shopping orientation secara simultan dan parsial. Store layout berpengaruh paling dominan, lalu untuk service quality tidak berpengaruh secara signifikan terhadap customer shopping orientation secara parsial tetapi berpengaruh signifikan secara parsial.

Pengaruh Customer Satisfaction, Brand Preference, dan Perceived Brand Benefits terhadap Reuse Intentions Platform Digital Payment Fitri, Bratandari Nabilah; Nugroho, Dian Ari
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.12

The purpose of this study is to examine customer satisfaction, brand preference, and perceived benefits in relation to reuse intention in the case of DANA, a digital wallet platform. The research population is Gen Z living in Surabaya and Malang City who use DANA. Using purposive sampling technique, 150 people with the minimum age of seventeen years who live in either city and have used the platform more than once were selected as the respondents. The data was harvested from Google Forms questionnaires and was analyzed using validity, reliability, and classical assumption tests. The hypotheses were assessed using t test and F test, performed in SPSS Statistics 25. This study finds that customer satisfaction, brand preference, and perceived brand benefits positively and significantly affect the intention of people living in Surabaya and Malang City to reuse the service of DANA digital wallet. The results of this research are expected to provide empirical evidences for subsequent research and help the company to increase the satisfaction of its customers, to enhance its brand preference, and to upgrade benefits for their customers’ reusage. Abstrak Penelitian ini bertujuan untuk meneliti customer satisfaction, brand preference, dan perceived brand benefits terhadap reuse intentions pada dompet digital DANA. Populasi yang digunakan dalam penelitian ini adalah Gen Z di Kota Surabaya dan Kota Malang yang menggunakan dompet digital DANA. Penelitian ini menggunakan data primer dan sekunder serta menggunakan teknik purposive sampling karakteristik sampel yang dipilih yaitu, minimal berusia 17 tahun, domisili di Kota Surabaya dan Kota Malang, dan pernah menggunakan DANA lebih dari satu kali. Jumlah sampel yang terkumpul sebanyak 150 responden dengan menyebarkan kuesioner menggunakan Google Form. Teknik analisis data menggunakan uji validas, uji reliabilitas, uji asumsi klasik dan uji hipotesis dilakukan dengan menggunakan uji t dan uji f dengan menggunakan program SPSS Statistics 25. Hasil penelitian menunjukkan bahwa customer satisfaction, brand preference, dan perceived brand benefits berpengaruh positif dan signifikan terhadap reuse intentions pada layanan dompet digital DANA di Kota Surabaya dan Kota Malang. Penelitian ini diharapkan dapat memberikan dalam mengembangkan kepuasan konsumen, preferensi merek, dan manfaat dalam penggunaan kembali.

Pengaruh Perceived Value, brand trust, dan Café atmosphere terhadap Brand Loyalty Wibawanto, Rayhana Alesha Haidar; Suryadi, Nanang
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 2 No. 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2023.02.1.08

The purpose of this research is to identify the effects of perceived value, brand trust, and café atmosphere on the loyalty of Starbucks’ customers in Malang City. This research is considered as an explanatory study since it explains the relationship between two or more phenomena. Using non-probability sampling method and purposive sampling technique, 150 people were selected as the respondents. The criteria of the sample are people with the minimum age of 18 years, people who have made at least two purchases in the last three months, and people who have visited the coffee shop at least once in the last three months. The instruments of this research were assessed using validity test, reliability test, and classical assumption test. The data was analyzed using multiple linear regression, and the hypotheses were tested using F test and t test. This study finds that perceived value, brand trust, and café atmosphere positively and significantly influence brand loyalty. The findings are expected to serve as empirical evidences to be used in future research and to help the company increase its perceived value, brand trust, and café atmosphere in order to enhance brand loyalty. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Value, brand trust, dan café atmosphere terhadap brand loyalty pada pelanggan Starbucks di Kota Malang. Jenis penelitian ini adalah explanatory research untuk menjelaskan hubungan dua ataupun lebih gejala atau fenomena. Penelitian ini menggunakan sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling yaitu purposive sampling. Karakteristik sampel yang dipilih yaitu minimal 18 tahun, pernah melakukan pembelian minimal 2 kali dalam 3 bulan terakhir di Starbucks Coffee di Kota Malang serta pernah berkunjung langsung ke Starbucks di Kota Malang minimal 1 kali dalam 3 bulan terakhir. Alat uji yang digunakan untuk menguji instrumen penelitian ini berupa analisis regresi linier berganda yang ditunjang dengan uji validitas, uji reliabilitas, uji asumsi klasik. Uji hipotesis dilakukan menggunakan uji f dan uji t dengan menggunakan program SPSS 27. Hasil penelitian ini menunjukkan bahwa Perceived Value, brand trust, dan café atmosphere memiliki pengaruh positif dan signifikan terhadap brand loyalty. Hasil penelitian ini diharapkan dapat memberikan bukti empiris untuk penelitian selanjutnya dan membantu perusahaan dalam meningkatkan Perceived Value, brand trust, dan café atmosphere sehingga brand loyalty juga meningkat.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Angga Endre Restianto

Contact Email
jmppk.ub@gmail.com

Phone
+6282132686117

Journal Mail Official
jmppk.ub@gmail.com

Editorial Address
Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.

Location
Kota malang,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Angga Endre Restianto

Contact Email jmppk.ub@gmail.com

Phone +6282132686117

Journal Mail Official jmppk.ub@gmail.com

Editorial Address Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.

Location Kota malang, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Angga Endre Restianto

Contact Email
jmppk.ub@gmail.com

Phone
+6282132686117

Journal Mail Official
jmppk.ub@gmail.com

Editorial Address
Gedung D, Lantai 1, Ruang Badan Penerbitan Jurnal, Universitas Brawijaya, Malang, Indonesia. Ketawanggede, Kec. Lowokwaru, Kota Malang, Jawa Timur.

Location
Kota malang,

Jawa timur

INDONESIA