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Gemilang: Jurnal Manajemen dan Akuntansi
Published by Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang
ISSN : 29624428     EISSN : 29623987     DOI : 10.56910
Core Subject : Humanities,
Humanities
berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 486 Documents
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Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan pada Shopee dengan Kepuasan Pelanggan Sebagai Variabel Intervening Calvin Feliks Cantona; Meilisa Alvita
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1535

Abstract

Global e-commerce expansion, including in Indonesia, shows rapid growth, but there are disparities between e-commerce brands. Shopee leads in monthly visitors, Brand Used Most Often (BUMO), Share of Order (SOO), transaction value, and Top of Mind. This research examines the correlation of Shopee dimensions such as Brand Image, Brand Trust, Customer Satisfaction and Customer Loyalty using SEM-PLS with SmartPLS 4, involving 103 respondents. The results show: 1) Brand Image has a significant positive effect on Customer Satisfaction. 2) Brand Image has no significant effect on Customer Loyalty. 3) Brand Trust has a significant positive effect on Customer Satisfaction. 4) Brand Trust has no significant effect on Customer Loyalty. 5) Customer Satisfaction has a significant and positive effect on Customer Loyalty. 6) Brand Image influences Consumer Loyalty indirectly through Customer Satisfaction. 7) Brand Trust has an indirect effect on Customer Loyalty through Customer Satisfaction.
Pengaruh Budaya Organisasi Dan Kepuasan Terhadap Kinerja Pegawai Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kabupaten Maros Roswiyanti Roswiyanti; Hermin andi Magga; Zulkarnain S
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 1 No. 4 (2021): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v1i4.1537

Abstract

'The Effect of Organizational Culture and Job Satisfaction on Employee Performance at the Maros Regency Investment and Integrated One-Stop Service. '' Thon employee 40 people from the Maros Regency Investment and Integrated One-Stop Service. Methods of collecting data using questionnaires, document studies, and observations. Testing the analysis prerequisites includes descriptive percentage, validity, reliability, classic assumptions test, and hypothesis testing using SPSS 21 For Windows Software. Based on the results of the study concluded that the influence of organizational culture on employee performance is t counted at 3.571 with sig 0,001. Effect of job satisfaction on employee performance t count of 6,484 with sig 0,000. The influence of organizational culture and job satisfaction together (simultaneous) on employee performance is F count of 64,936 with sign 0,000. Thus organizational culture and job satisfaction have a positive and significant effect on employee performance. And from the calculation of the coefficient of determination of organizational culture and job satisfaction on employee performance by 77.8%.
Pengaruh Iklim Kerja, Stres Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Fajar Graha Pena Makassar Roswiyanti Roswiyanti; Muhtazib Muhtazib; Mentari Mentari
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 1 No. 3 (2021): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v1i3.1538

Abstract

This research aims to determine the influence of work climate, work stress and work discipline on employee performance. PT. Graha Pena Fajar Makassar. The research method used is a statistical analysis method using SPSS 21 (Statistical Program for Social Sciences) used for this research. The data used is quantitative data collected through distributing questions (questionnaires) related to the variables studied at PT. Fajar Graha Pena Makassar. The research results show that only 1 independent variable indicator has no effect on employee performance, namely work climate, while work stress and work discipline have an effect on employee performance
Pengaruh Budaya Organisasi Dan Motivasi Terhadap Kinerja Karyawan Pada Hotel Mercure Makassar Muhtazib Muhtazib; Mattarima Mattarima; Moh. Af’al
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 1 No. 3 (2021): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v1i3.1556

Abstract

this study aims to determine the influence of organizational culture and motivation on employee performance at mercure Makassar Hotel. The method used in this study is the method quantitative. Approach the population in this study were all employees of the mercure Makassar Hotel. The sampling technique used was the slovin technique where the population was a sample of 45 people. The data collected was processed using SPSS. Based on the conclusion that the variable of work organizational culture (X1) has a significant effect on employee performance (Y) partialyy, it is proven that the value of sia is 0,12<0,05 work motivation vanabel (X2) has a significant effect on employee performance (Y) 0,22<0,05
Pengaruh Motivasi kepuasan Dan Komitmen Organisasi Terhadap Kinerja Pegawai Pada BPKP Perwakilan Sulawesi Selatan Mattarima Mattarima; Muhtazib Muhtazib; Desi Usjay
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 1 No. 3 (2021): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v1i3.1557

Abstract

This study aims to determine the effect of motivation, satisfaction and organizational commitmen on employee peformance at the financialsupervisory agency and Representative Develoment of South Sulawesi. The methdot used in this study is a quantitative approach method. The population in this study were all BPKP employees. Makassar. The slovin technique whwre the population was a sample of 65 people, the data collection technique used a questionnaire. The collected data is processed using SPSS. Based on the conclusion that the monkhey motivation variabel (XI) has a significant effect on employee peformance (Y) partially proven by a sig valuae of 0.14<0,14. Work statisfanction (X2) has a significant effect on employee performance (Y) partially proven with a significant valuae of 0,46<0,05. The variable of organizational commitmen (X3) also has a significant effect on employee peformance (Y) partially proven by a significant valuae of 0.046< 0,05
Meningkatkan Potensi Pemasaran Digital Untuk Mengangkat Profil UMKM Kopi Sidikalang Secara Global Rizki Sitanggang; Lenti Susana Ginting; Aurora Elise Putriku; Merichy Telaumbanua; Elmina Ginting
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1566

Abstract

The rise of technology and ever-increasing business competition, digital marketing strategies play a vital role in shaping entrepreneurial success in the dynamic landscape of the digital era. This research was conducted to determine the marketing strategies carried out by MSMEs in facing competition in the digital era. The research method in this research uses qualitative methods and literature study. Literature study means collecting data by studying theories from different literature that are relevant to the research being conducted. The results of the research show that for the culinary, fashion, and tour and travel industries, they provide added value and differentiation in the products and services provided, while in terms of price, they apply competitive and competitive prices. In contrast to the trading industry, they mostly use competitive pricing strategies, apart from that they also have a target market that tends to focus on niche markets so that their products can be accepted by the market. In the trading industry, on the other hand, they are more likely to use pricing strategies to compete in the market and choose market niches to develop their target market.
Peran Fintech Dalam Meningkatkan Akses Keuangan Di Era Digital : Studi Literatur Zulfa Qur’anisa; Mira Herawati; Lisvi Lisvi; Melinda Helmalia Putri; O. Feriyanto
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1573

Abstract

Financial Technology (FinTech) is an innovation in financial services that uses digital technology to provide easier, more efficient, and affordable access. This article discusses the development of FinTech in Indonesia, including its role in increasing financial inclusion, providing digital banking services, electronic payments, and peer-to-peer lending business models. Through literature analysis, this article shows that FinTech has driven significant changes in financial access and interaction, especially for those in remote areas or do not have access to traditional financial services. Although FinTech offers many advantages, such as efficiency and ease of transactions, challenges such as limited access to technology and security risks still need to be addressed. Adaptive regulation and collaboration with traditional financial institutions are needed to maximize FinTech's potential in supporting financial inclusion and sustainable economic development in Indonesia.
Implementasi Model Manajemen Strategik Sumber Daya Manusia Dalam Peningkatan Kualitas Pendidikan Hesti Kusumaningrum; Alif Rahman Hakim; Ahmad Rizky Nur Rajab; Rayyana Fithras Kiram
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1577

Abstract

This research discusses the implementation of the strategic human resource management model in an effort to improve the quality of education in educational institutions. A strategic management approach to human resources is key in managing and developing the potential of educational staff to achieve better educational goals. Various factors such as HR strategic planning, competency development, application of information and communication technology, and stakeholder involvement, are the focus of this research. The literature study research method is used to collect information from various relevant sources. The research results show that the implementation of the strategic human resource management model makes a positive contribution in improving the quality of education, by providing a structured and holistic framework for human resource management in educational institutions.
Peranan Audit Internal dalam Pencegahan (Fraud) Pada PT Bank Mandiri Maulida Hasanah; Kasmanto Miharja; Tia Fahda Absyari; Rianyta Tanjung
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1583

Abstract

The aim of this reseacrh is to analyze the role of internal audit in preventing fraud at PT Bank Mandiri using the Literature Review research method. Implementing a correct internal control system at PT Bank Mandiri can increase supervision of opportunities for fraud to occur, therefore the internal audit team has the quality to handle problems and carry out supervision well. SPAI-Standard no 120.2 2004 states that internal audit must have the knowledge and responsibility for understanding, investigating and testing for fraud. If internal audit has a good and correct monitoring function,opportunities for fraud to occur can be prevented.
Analisis Perilaku Biaya: Suatu Studi Komparasi Konsep Teoritis dan Praktik Pada Biaya Operasional (Perusahaan Jasa) Nimas Ayu Astuti; Anggun Ayunda Lestari; Egintha Pratiwi Br Saragih; Alfia Adhatul Annisa; Fara Nia Williana
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 3 (2024): Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i3.1584

Abstract

This study aims to analyze the operational cost behavior within the context of service companies, comparing theoretical concepts with practical applications. Methodologically, a comprehensive review of literature and theoretical frameworks on cost behavior was conducted to establish foundational concepts. The study also analyzed case studies and empirical data from various service sectors to illustrate practical applications and variations in cost behavior. The research focused on identifying direct costs such as direct labor and direct materials, as well as indirect costs including administrative overhead and marketing expenses. The results indicate that while direct costs in service companies may differ from those in manufacturing, they still play a crucial role in cost structures. Direct labor costs, for instance, often exhibit characteristics of both fixed and variable costs depending on payment methods and service delivery models. Indirect costs generally tend to behave more like fixed costs due to their stability over short-term changes in service volumes. The discussion underscores the complexities of managing indirect costs, suggesting that despite being categorized as fixed, they may vary in response to operational changes or broader strategic shifts. This variability emphasizes the importance of flexible budgeting and tailored cost control measures within the specific context of service companies. In conclusion, effective cost management in service companies requires a profound understanding of cost behavior and its implications for financial planning and decision-making. Recommendations include adopting technology-driven cost monitoring systems, enhancing transparency in cost allocation, and continuously evaluating cost structures to align with strategic objectives.

Page 22 of 49 | Total Record : 486

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