Proceeding National Conference Business, Management, and Accounting (NCBMA)
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
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<![CDATA[PENGARUH FAKTOR MAKRO EKONOMI TERHADAP INDEKS HARGA SAHAM DI INDONESIA ]]>
<![CDATA[Suseno, Kevin]]>;
<![CDATA[Tjong, William]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Penelitian ini bertujuan untuk menguji apakah faktor makro ekonomi berpengaruh terhadap indeks harga saham gabungan (IHSG). Sampel dalam penelitian ini adalah perusahaan yang sudah listing di Bursa Efek Indonesia. Penelitian ini memakai metode regresi untuk menguji hipotesis penelitian. Hasil penelitian menemukan bahwa produk domestik bruto (PDB) berpengaruh positif signifikan terhadap terhadap Indeks Harga Saham di Indonesia, inflasi tidak berpengaruh negatif signifikan terhadap Indeks Harga Saham di Indonesia, suku bunga berpengaruh negatif signifikan terhadap Indeks Harga Saham di Indonesia. PDB, inflasi dan suku bunga secara simultan berpengaruh terhadap Indeks Harga Saham di Indonesia. Penelitian ini memberikan implikasi penting bahwa pemerintah sebaiknya berhati-hati dalam menetapkan kebijakan yang bisa berdampak terhadap PDB, inflasi, dan suku bunga. R2 dalam penelitian ini adalah 90,22% berarti variasi nilai Indeks Harga Saham dapat dijelaskan oleh PDB, inflasi dan suku bunga. Sedangkan sebesar 9,78% lainnya dijelaskan oleh faktor-faktor lain karena dipengaruhi oleh faktor-faktor lain yang tidak dimasukkan dalam model.]]>
<![CDATA[PENGARUH NILAI TUKAR TERHADAP RETURN SAHAM STUDI EMPIRIS PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ45 DI BURSA EFEK INDONESIA ]]>
<![CDATA[Tjong, William]]>;
<![CDATA[Sitorus, Uli Arta]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Ada berbagai macam jenis investasi yang tersedia di Indonesia, salah satunya adalah investasi saham dimana dalam beberapa tahun terakhir cukup diminati oleh sebagian masyarakat Indonesia yang berusia produktif dan kelas menengah yang menyisihkan sebagian pendapatan mereka untuk berinvestasi saham. Namun banyak faktor - faktor internal dan ekstenal perusahaan yang dapat mempengaruhi nilai saham perusahaan dan memberikan risiko yang signifikan terhadap perusahaan yang ada di Indonesia, salah satu faktornya adalah nilai tukar yang cukup berfluktuatid dalam beberapa tahun terakhir. Penelitian ini menggunakan metode regresi linier sederhana dengan sampel penelitian sebanyak 55 perusahaan non keuangan yang pernah terdaftar dalam indeks LQ45 di Bursa Efek Indonesia. Penelitian ini menggunakan data yang dihimpun secara bulanan. Variabel yang digunakan adalah return perushaan sebagai variabel dependen, return market yaitu Indeks Harga Saham Gabungan atau IHSG, kemudian nilai tukar rupiah terhadap dolar sebagai variabel independen. Dari hasil penelitian ini dapat disimpulkan bahwa pengaruh nilai tukar mata uang Rupiah terhadap pengembalian saham perusahaan non keuangan yang terdaftar dalam indeks LQ45 di Bursa Efek Indonesia adalah positif dan signifikan. Selain itu pengarun nilai tukar mata uang terhadap perubahan profitabilitas perusahaan non keuangan yang terdaftar dalam indeks LQ45 di Bursa Efek Indonesia juga menunjukkan hubungan yang positif dan signifikan.]]>
<![CDATA[IMPROVING STOCK INVESTMENT PERFORMANCE THROUGH FUNDAMENTAL ANALYSIS: SEMINAR FOR A STOCK INVESTOR COMMUNITY ]]>
<![CDATA[Dananjaya, Yanuar]]>;
<![CDATA[Napitupulu, Priskilla E.E.]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This community service was conducted in the form of a webinar delivered to stock investors. Indonesian stock investors face the problem of high percentage of investor experiencing negative return. This is strange as Indonesian stock market index (IHSG) generally trend upward from year to year. One of the possible causes is the inability of investors to perform good analysis of stocks. Thus, the topic of stock fundamental analysis is chosen for the webinar. In the webinar, various topics of fundamental analysis such as value investing, how to identify cheap stocks, how to measure company performance, how to understand risk, are explained and discussed. It is expected that by improving the investor’s ability to conduct fundamental analysis, investors can earn higher return for their investment. Judging from the feedback of webinar participant, the webinar was conducted well and very useful for investors.]]>
<![CDATA[OVERCOMING PSYCHOLOGICAL BIAS AMONG STOCK INVESTORS: SEMINAR FOR A STOCK INVESTOR COMMUNITY ]]>
<![CDATA[Dananjaya, Yanuar]]>;
<![CDATA[Siahaya, Janice Carysa]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This community service was a webinar for stock investors conducted in collaboration with Zhuan Community, a community of Indonesian stock investors. One of the problems usually faced by stock investors is psychological bias in making investment decisions. Some papers have reported that Indonesian stock investors are prone to psychological bias. In this webinar, it was shown to participants that humans are affected by psychological factors during decision making, especially financial related decisions. Those psychological factors create behavioral bias that reduce investment performance. Several examples of behavioral biases common in stock investors are introduced, namely overconfidence bias, herding behavior, disposition bias, and sentiment bias. Steps to mitigate the biases are offered. It is expected that understanding of how psychological factors affect investors behavior will enable participants to reduce its effect and thus act more rationally in making investment decisions. ]]>
<![CDATA[BRANDING IMPACT IN HOSPITALS ]]>
<![CDATA[Wuisan, Dewi]]>;
<![CDATA[Bernarto, Innocentius]]>;
<![CDATA[Bambang, Robertus Maria]]>;
<![CDATA[Antonio, Ferdi]]>;
<![CDATA[Aristo, Benny]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study aims to explore the influence of hospital branding on patient perception, satisfaction, and loyalty. A strong hospital brand can enhance patient trust and satisfaction, which in turn increases patient loyalty. The material presented includes an introduction to the brand and its impact on the hospital. The participants included 104 individuals from all Siloam hospital group hospitals who hold managerial positions, including doctors and healthcare professionals. This result indicates the importance of effective brand management in the healthcare sector to achieve competitive advantage, with 90% of participants understanding this. These findings have practical implications for hospital managers in developing marketing strategies focused on brand building and strengthening.]]>
<![CDATA[ENHANCING THE COMMUNICATION SKILLS AMONG HOTEL EMPLOYEES: THE INTRODUCTION OF MIND MAP TECHNIQUE ]]>
<![CDATA[Shu, Efin]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Communication skills are essential in the Hospitality industry as the industry mainly deals with people. When communication is handled properly, it will develop guests’ loyalty toward the hotel brand. However, communication is usually challenging, especially during busy operational hours. Messages might not be delivered comprehensively at the right time due to employees’ forgetfulness. Therefore, this community service aims to introduce the mind map technique to the Hotel employees, to enhance remembering, and to assist in organizing their daily tasks better. The method used in this community service is providing training to explain the technique, continuing with a mind map exercise, and ending with group presentations. From the training, the employees had gained more understanding about the technique. They felt that the technique was able to answer their needs related to effective communication and had a real and positive impact on them. The mind map technique is expected to be implemented daily by the Hotel employees so that the communication process will be improved. ]]>
<![CDATA[MENINGKATKAN KINERJA UKM MELALUI MANAJEMEN MODAL KERJA DI KOTA BITUNG ]]>
<![CDATA[Handoko, Liza]]>;
<![CDATA[Kim, Sung Suk]]>;
<![CDATA[Ugut, Gracia]]>;
<![CDATA[Lusmeida, Herlina]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Usaha Kecil dan Menengah (UKM) memiliki peran penting dalam perekonomian Indonesia dan mendapat perhatian khusus dari pemerintah. Untuk bertahan dan berkembang, setiap UKM harus mengembangkan keunggulan kompetitifnya, yang memerlukan modal kerja yang baik untuk mendukung kegiatan operasional sehari-hari dan investasi jangka panjang. Pelatihan ini bertujuan membuka wawasan para pengusaha UKM mengenai pengelolaan modal kerja. Diharapkan pelatihan ini membantu pengusaha UKM di Dinas Koperasi dan UKM Kota Bitung menjadi lebih handal dalam mengelola modal kerja, sehingga penggunaannya lebih efektif dan memastikan keberlangsungan usaha mereka.]]>
<![CDATA[UNRAVELING QUALITATIVE RESEARCH: BREAKING BARRIERS? ]]>
<![CDATA[Handoko, Liza]]>;
<![CDATA[Wuisan, Dewi]]>;
<![CDATA[Meilani, Yohana]]>;
<![CDATA[Sitompul, Thomson]]>;
<![CDATA[Soetardjo, Mulyadi]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This research aims to assist the researchers at Surya Nusantara Adventist College in gaining knowledge about qualitative research methods. The goal is to encourage respondents to conduct research using qualitative approaches in their respective fields of expertise. The workshop covered the following topics: What is qualitative research methodology, and how does it differ from quantitative methodology? What are the strengths and weaknesses of qualitative research, and how can one effectively conduct qualitative research (tips)? Prior to the workshop, the respondents admitted to having difficulty with qualitative research due to a lack of understanding. However, after the workshop, the respondents reported a better understanding of qualitative research concepts and felt motivated to consider qualitative research as an alternative method. 75% of participants stated that the material presented met their needs, and 81% said that it broadened their insights. They expressed motivation to apply qualitative research in their future projects.]]>
<![CDATA[EDUCATION AND SOCIALIZATION OF PSAK 72 AND ITS AUDIT PROCEDURE IMPLICATIONS THROUGH FREE NATIONAL WEBINAR ]]>
<![CDATA[Magdalena, Renna]]>;
<![CDATA[Sihombing, Tanggor]]>;
<![CDATA[Karyawati, Golrida]]>;
<![CDATA[Risty, Illyona]]>;
<![CDATA[Herbert, Go George]]>;
<![CDATA[Tjahjono, Josephine Kurniawati]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Auditing is essential in ensuring the appropriateness of financial reports, the accuracy of company operations, and compliance with applicable regulations. One of the regulations governing audit procedures is PSAK 72, which establishes the essential steps in recognizing revenue from contracts with customers. Even though it has been published since 2017, implementation of PSAK 72 is mandatory starting in 2020. To help understand the implications and application of PSAK 72, a webinar entitled "PSAK 72 and the Implications of Audit Procedures" was held by the PKM Team. This Webinar will present expert speakers in this field to provide an in-depth understanding of audit procedures related to PSAK 72.This Webinar aims to help accounting professionals and auditors develop their knowledge and skills in facing fast and dynamic changes in the business environment. In this way, risks related to compliance can be reduced, and audit quality can be improved, thereby increasing stakeholder confidence in the reported financial information.Participation in the Webinar reflected high enthusiasm, with the number of participants increasing as the session progressed. The evaluation was conducted through an online survey, which showed that participants agreed that this Webinar provided significant benefits for their future. Furthermore, the survey results show that the objectives of this Webinar were well achieved, as reflected by the high level of agreement in the questionnaire. Thus, this Webinar provides an in-depth understanding of PSAK 72 and its audit procedures and meets participants' needs to increase professionalism and quality in accounting and audit practices amidst continuously developing business dynamics.]]>
<![CDATA[IMPROVING CAROLUS SURABAYA HIGH SCHOOL STUDENTS' UNDERSTANDING OF THE ACCOUNTANT PROFESSION USING GAMIFICATION TEACHING METHODS ]]>
<![CDATA[Magdalena, Renna]]>;
<![CDATA[Risty, Ilyona]]>;
<![CDATA[Herbert, Go George]]>;
<![CDATA[Tjahjono, Josephine Kurniawati]]>;
<![CDATA[Evangeline, Angela]]>;
<![CDATA[Mandy, Mandy]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Lecturers and students from the Faculty of Economics and Business, Pelita Harapan University, carried out this service activity. Sharing knowledge and learning from each other has become the responsibility of people fortunate enough to receive higher education. Understanding the role of an accountant is very important for students who will later study at a university. This service is carried out using the concept of gamification. Gamification in learning is an approach that combines game elements into the learning context to increase student engagement, motivation, and understanding. This approach uses rewards, achievements, competitions, and challenges to spark interest and drive for learning. By implementing gamification in learning, high school students will understand the material better.]]>
