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Proceeding National Conference Business, Management, and Accounting (NCBMA)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 29624479     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Search results for , issue "7th National Conference Business, Management, and Accounting" : 235 Documents clear
CREATIVEPRENEURSHIP IN HIGH SCHOOL STUDENTS Radnan, Yokie; Meranga, Isana S.C.; Purba, John Tampil; Bernarto, Innocentius; Hariandja, Evo Sampetua
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

This study investigate the effect of financial literacy towards investment decision among high school students in Jabodetabek. Students were provided with workshop of financial investment. This study address the following questions : are young people are financially literate? How can we enhance their financial literacy? We did pre test and post test for them. From pre test analysis, we found that most young peoples are not familiar with financial literacy. Because, only 39% from sample are familiar with concept of inflation. We use “interest rate” and “inflation” questions to be tested whether respondents were knowledgeable about those two criteria. This paper uses randomized experience to explore how financial literacy changes investment decision among young peoples. The effect of financial literacy program are strong. After having workshop, students are more knowledgeable about financial literacy that might be useful for their financial decision.
THE INFLUENCE OF CORPORATE SUSTAINABILITY ON TAX DISTRIBUTION AND DIVIDEND DISTRIBUTION Siagian, Valentine; Sinaga, Nensy Dwi Putri
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This study investigates the impact of corporate sustainability on effective tax rates and dividend payout ratios among companies listed in the LQ45 index over the period from 2018 to 2022. Corporate sustainability is increasingly recognized as a crucial aspect of business strategy, influencing financial structures and shareholder value distribution. Utilizing a panel data analysis taken from Bloomberg, we explore how sustainability growth rate affect their tax strategies and dividend policies. Our findings reveal a nuanced interaction between corporate sustainability and fiscal obligations. Specifically, the study indicates that higher levels of corporate sustainability correlate with a lower effective tax rate; however, this relationship is statistically insignificant. This suggests that while sustainable practices may influence tax-related decisions, other factors such as changes in tax legislation, profitability, and tax planning strategies might play more pivotal roles in determining the effective tax rate. Conversely, the impact of corporate sustainability on dividend payout ratios is both negative and statistically significant. Companies with robust sustainability practices tend to reinvest a greater portion of their earnings back into the business to support sustainable growth and long-term value creation, leading to lower dividend distributions. This finding highlights the prioritization of capital retention over immediate shareholder returns among sustainably focused firms in the LQ45 index. This research contributes to the understanding of how sustainability initiatives intersect with financial policies within Indonesian listed companies. The insights provided could help investors and policymakers better understand the financial implications of sustainability growth rate, particularly in emerging markets where such practices are gaining momentum. The results also suggest areas for further research, particularly in exploring the indirect pathways through which sustainability might influence corporate financial policies.
PENGARUH SHOPPING LIFESTYLE DAN DISCOUNT TERHADAP MINAT BELI DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK PADA MARKETPLACE SHOPEE INDONESIA Abdulah, Budiman; Sandopart, Dewa Yohanes Yohanes Agata L.; Hapsari, Denintha Dwi
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh antara shopping lifestyle terhadap minat beli, discount terhadap minat beli, minat beli terhadap keputusan pembelian, shopping lifestyle terhadap keputusan pembelian melalui minat beli dan discount terhadap keputusan pembelian melalui minat beli produk pada marketplace Shopee Indonesia. Penelitian ini menggunakan pendekatan kuantitatif, dengan populasi tidak diketahui dan sampel yang diperoleh sebanyak 200 responden. Teknik pengambilan sampel menggunakan cara perhitungan statistik yaitu dengan menggunakan rumus Hair et al. Sedangkan jenis sampel yang digunakan yaitu Purposive sampling, metode analisis menggunakan Structural Equation Modeling (SEM) software SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa 1) Shopping lifetsyle berpengaruh positif dan signifikan terhadap minat beli, 2) Discount berpengaruh positif dan signifikan terhadap minat beli, 3) Minat beli berpengaruh positif dan signifikan terhadap keputusan pembelian, 4) Shopping lifestyle berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli, 5) Discount berpengaruh positif dan signifikan terhadap keputusan pembelian melalui minat beli. Hasil empiris dari Shopping lifestyle, Discount, minat beli dan keputusan pembelian diamana Shopee agar dapat mempertahankan promosi penjualan dengan cara memberikan diskon kepada konsumennya, dikarenakan shopping lifestyle dan diskon mempunyai pengaruh yang signifikan terhadap minat beli dan keputusan pembelian.
EFEKTIVITAS INSTRAGRAM MEDIA DINAS PARIWISATA BANTUL DALAM MENINGKATKAN MINAT KUNJUNGAN WISATAWAN NUSANTARA KE PANTAI GOA CEMARA Putri, Emmita Devi Hari; Yulianto, Atun; Hadi, Wisnu
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Kabupaten Bantul yang terletak di Provinsi Daerah Istimewa Yogyakarta Indonesia, memiliki beragam potensi wisata termasuk wisata alam dan taman, gumuk pasir, pantai, bukit dan puncak, air terjun, museum, dan wisata budaya. Di antara destinasi wisata pantai yang populer di Bantul adalah Pantai Parangtritis, Depok, Parangkusumo, Goa Cemara, Cemara Sewu, Samas, Pandansimo, Kuwaru, dan Pantai Baru. Salah satu strategi penting dalam meningkatkan jumlah kunjungan wisatawan adalah melalui upaya promosi menggunakan media sosial. Kampanye media sosial merupakan kegiatan yang dilakukan untuk mempromosikan produk atau layanan melalui platform media sosial. Pelaksanaan kampanye media sosial melibatkan pembuatan konten menarik, penggunaan hashtag relevan, dan kerja sama dengan influencer. Ini adalah salah satu cara efektif untuk menarik perhatian dan minat wisatawan untuk mengunjungi destinasi wisata di Bantul. Tujuan dari penelitian ini adalah untuk menganalisis efektivitas media sosial Instagram Dinas Pariwisata Bantul (X1) dan media sosial lainnya (X2) terhadap minat  wisatawan (Y) di Pantai Goa Cemara Bantul Yogyakarta. Metode penelitian yang digunakan yaitu metode kuantitatif, menggunakan sumber data primer dan data sekunder. Responden penelitian diambil dari populasi pengunjung pantai Goa Cemara dengan sistem quota sampling sebanyak 200 responden. Hasil penelitian ini menunjukkan bahwa media sosial Dinas Pariwisata Bantul berperan penting dalam meningkatkan minat wisatawan terhadap Pantai Goa Cemara. Media sosial khususnya Instagram menjadi sarana yang efektif untuk mempromosikan Pantai Goa Cemara kepada wisatawan.
PENGARUH PERIKLANAN, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN ALCOSS Leonardi, Angela Callista; Alfonsius, Alfonsius
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Seiring berkembangnya zaman, kosmetik menjadi salah satu kebutuhan wanita yang sangat penting. Dalam kehidupan sehari-hari, wanita tidak bisa lepas dari kosmetik dari pagi hingga malam, baik itu wajah maupun tubuh. Di era sekarang ini, variasi produk kecantikan semakin beragam, dan persaingan di industri perawatan tubuh dan kosmetik semakin ketat. Pada saat yang sama, produk kecantikan dan kosmetik telah banyak mengalami perubahan, dengan berbagai inovasi yang memenuhi kebutuhan dan keinginan konsumen. Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh antara periklanan, citra merek dan kualitas produk terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Sampel dalam penelitian ini berjumlah 75 responden dan teknik analisis data yang digunakan adalah regresi linear berganda. Hasil penelitian secara simultan menunjukkan bahwa periklanan, citra merek dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare. Secara parsial menunjukkan bahwa periklanan berpengaruh signifikan terhadap keputusan pembelian, citra merek berpengaruh signifikan terhadap keputusan pembelian, dan kualitas produk berpengaruh terhadap keputusan pembelian produk kecantikan Alcoss Skincare.
LEADERSHIP BEHAVIORAL DEVELOPMENT OF MILLENNIAL LEADERS AS A CHANGE AGENT IN THE DIGITAL TRANSFORMATION ORGANIZATION Ardi, Ardi; Meilani, Yohana FCP; Oktavianti, Ita; Aulia, Nurul
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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The projection for the year 2030 estimates that 75% of the workforce will be comprised of millennials, raising questions about their ability to lead in the future. The digital transformation era and Industry 4.0 provide ample opportunities for this generation to thrive with their rapid technological adaptation and openness to new ideas. This research examines the millennial leadership behavioral development to enable them to effectively become change agents in digital organizations, using the case study of William Tanuwijaya at Tokopedia. Through a review of literature from international sources during 2020-2023, this study discusses millennial leadership theories and change management, highlighting the importance of adaptive leadership capable of managing change in the face of digital organizational challenges. The research findings indicate that millennial leadership styles vary according to organizational contexts. Millennials are confronted with change management, where organizational readiness to adapt is critical to success. Through William Tanuwijaya's leadership at Tokopedia, millennial leadership characteristics prioritizing social and environmental issues, sustainability, and the implementation of sustainable values are evident, alongside collaboration with the government to create an inclusive environment and focus on innovation and digital transformation in the economy. Leaders like William Tanuwijaya start by building teams consisting of celebrities or public figures in Indonesia to promote Tokopedia and strengthen the company's image while formulating the company's vision and initiatives, motivating employees, overcoming obstacles such as improving work efficiency, implementing successful minor changes, ensuring smooth change integration, and making change an integral part of the organizational culture and system.
TRANSFORMATIONAL LEADERSHIP, MOTIVATION TO LEARN, INNOVATIVE WORK BEHAVIOR, AND JOB PERFORMANCE: A LEADERSHIP BEHAVIORAL DEVELOPMENT Ardi, Ardi; Meilani, Yohana F. Cahya Palupi; Tandiarak, Agustinus; Angelina, Inez
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research explores leadership behavior development through the interaction of transformational leadership, motivation to learn, innovative work behavior, and employee performance. Previous research findings have shown a positive correlation between transformational leadership, motivation to learn, innovative work behavior, and increased employee performance. This research explores leadership behavior development through the abovementioned three factors. The data used in this research was collected from 75 employees working at PT XYZ in South Jakarta from September to December 2023. The statistical method uses Partial Least Square (PLS) Structural Equation Modeling (SEM) with bootstrapping analysis. Statistically, it is proven that transformational leadership significantly interacts with motivation to learn, innovative work behavior, and employee performance. Motivation to learn has a significant positive effect on innovative work behavior and employee performance, and innovative work behavior has a significant positive impact on employee performance. It was found that motivation to learn and innovative work behavior mediate between transformational leadership and employee performance. The research results suggest the importance of developing leadership attitudes through transformational leadership and motivating employees to continue learning to produce innovative ideas for the company's progress. Leaders recommend training and development programs that enhance transformational leadership, managerial leadership, and innovative work behavior for improved employee performance. Leaders facilitate effective communication and collaboration between relevant departments to foster a culture of innovation.
PENGARUH E-COMMERCE INNOVATION DAN E-SERVICE QUALITY TERHADAP CUSTOMER SATISFACTION DAN LOYALTY PADA PENGGUNA TOKOPEDIA DI JABODETABEK Darlene, Ashley; Berlianto, Margaretha Pink
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh e-commerce innovation dan e-service quality terhadap kepuasan dan loyalitas pelanggan pengguna Tokopedia di Jabodetabek. Desain kualitatif dengan teknik purposive sampling digunakan untuk memperoleh data. Subyek penelitian adalah pengguna Tokopedia yang pernah melakukan pembelian melalui aplikasi Tokopedia dalam kurun waktu 6 bulan terakhir dan berdomisili di Jabodetabek. Pengolahan data menggunakan PLS-SEM pada SmartPLS. Hasil penelitian mengungkapkan bahwa e-commerce innovation memiliki pengaruh positif terhadap customer satisfaction, e-commerce innovation memiliki pengaruh positif terhadap customer loyalty, e-service quality memiliki pengaruh positif terhadap customer satisfaction, e-service quality tidak memiliki pengaruh positif terhadap customer loyalty, customer satisfaction memiliki pengaruh positif terhadap customer loyalty, e-commerce innovation memiliki pengaruh positif terhadap customer loyalty yang dimediasi oleh customer satisfaction, dan e-service quality memiliki pengaruh positif terhadap customer loyalty yang dimediasi oleh customer satisfaction. Manajemen Tokopedia terus meningkatkan inovasi e-commerce, kualitas layanan elektronik, kepuasan pelanggan, dan loyalitas pelanggan. Penelitian ini memberikan informasi kepada manajemen Tokopedia untuk mengambil keputusan dalam mengidentifikasi strategi untuk mengungguli pesaing, serta meningkatkan inovasi e-commerce, kualitas layanan e-service, kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini memberikan informasi kepada manajemen Tokopedia untuk mengambil keputusan dalam mengidentifikasi strategi untuk mengungguli pesaing, serta meningkatkan inovasi e-commerce, kualitas layanan e-service, kepuasan pelanggan dan loyalitas pelanggan. Penelitian ini hanya berfokus pada platform Tokopedia dan variabel tertentu saja seperti1 inovasi e-commerce, kualitas layanan elektronik, kepuasan pelanggan, dan loyalitas pelanggan. Sampel hanya dilakukan di wilayah tertentu saja yaitu Jabodetabek dengan kuantitas sampel terbatas.
PERANCANGAN SISTEM INFORMASI MANAJEMEN DAN REGISTRASI DATA WINISUDA BERBASIS WEB DAN MOBILE DI UNIVERSITAS PELITA HARAPAN Mouw, Christ Wibowo; Hery, Hery; Haryani, Calandra Alencia; Widjaja, Andree E.; Tarigan, Riswan E.
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Sebagai Institusi Pendidikan, UPH melihat peranan teknologi sebagai aspek pendukung yang penting dalam melangsungkan aktivitas rutin proses pendidikan. UPH membutuhkan sistem informasi yang dapat mengelola informasi dengan baik dan efektif, disetiap departemen yang ada. Student Life merupakan salah satu departemen di UPH yang bertanggung jawab untuk setiap kegiatan kemahasiswaan yang berlangsung di UPH. Student Life memiliki 3 divisi yaitu Student Services, Student Stewardship, dan Spiritual Growth for Student. Divisi Student Stewardship memiliki bagian fokus nya masing-masing, salah satunya bertanggung jawab serta melangsungkan wisuda di UPH. Selama melaksanakan proses registrasi, panitia wisuda menggunakan Microsoft Excel untuk keperluan registrasi dan pengolahan data. Panitia wisuda perlu menyesuaikan data Microsoft Excel yang diberikan oleh ADAK untuk mendapatkan gambaran seberapa banyak data winisudawan yang akan diwisudakan. Sistem akan dirancang berbasis web untuk sisi admin dan mobile untuk sisi user. Hasil dari penelitian ini merupakan sistem yang berfungsi untuk mendukung proses kegiatan wisuda di Universitas Pelita Harapan secara efisien. Penelitian ini dibuat dengan tujuan untuk membantu proses sistem registrasi dan manajemen data winisuda bagi divisi Student Stewardship untuk menunjang perkembangan dari kegiatan wisuda di Universitas Pelita Harapan.
THE INFLUENCE OF OPERATIONAL RISK, CAPITAL STRUCTURE, AND INTELLLECTUAL CAPITAL ON FIRM PERFORMANCE WITH CORPORATE GOVERNANVE MECHANISMS AS MODERATING VARIABLE Naibaho, Eduard Ary Binsar; Kurniadi, Timothy Hizkia
Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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This research aims to examine the influence of risk management, capital structure, and intellectual capital on firm performance with corporate governance as moderating variable. In this study, firm performance is measured by Tobin’s Q, operational risk is measured by the natural logarithm of operational loss, capital structure is measured by the DER ratio, intellectual capital is measured by MVAIC, and corporate governance mechanism is measured by board size and board independence. This study uses data from 115 companies located in the ASEAN region which are included in the Consumer Discretionary and Consumer Staples industry categories on S&P Capital IQ during the 2018-2022 period. The sampling method in this research used a purposive sampling method. This study found that operational risk and intellectual capital had no effect on firm performance, while capital structure had a positive impact on firm performance. This research also finds that corporate governance mechanisms can strengthen the positive relationship between operational risk and intellectual capital on firm performance.

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