Proceeding National Conference Business, Management, and Accounting (NCBMA)
Prosiding National Conference Business, Management, and Accounting (NCBMA) berisi artikel-artikel ilmiah dari para peneliti secara nasional yang mengikuti konferensi NCBMA yang diadakan rutin setiap tahun oleh Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan. Prosiding National Conference Business, Management, and Accounting (NCBMA) terbagi atas beberapa lingkup bidang keilmuan, meliputi manajemen strategis, manajemen SDM, manajemen keuangan, manajemen kewirausahaan, manajemen pemasaran, dan akuntansi.
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<![CDATA[ASPEK-ASPEK YANG MEMPENGARUHI REGULATOR DALAM PERKEMBANGAN WAKAF SAHAM DI INDONESIA ]]>
<![CDATA[Rini, Nova]]>;
<![CDATA[Huda, Nurul]]>;
<![CDATA[Anshori, Muslich]]>;
<![CDATA[Supriatiningsih, Supriatiningsih]]>;
<![CDATA[Muhidin, Muhidin]]>;
<![CDATA[Zaenudin, Zaenudin]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Wakaf saham merupakan salah satu instrument yang termasuk dalam wakaf uang. Tujuan penelitian ini adalah untuk mengetahui aspek yang mempengaruhi regulator dalam perkembangan wakaf saham di Indonesia. Metode penelitian ini menggunakan metode penelitian kualitatif. Metode pengumpulan data berupa wawancara mendalam dengan informan adalah para ekspert di bidang akademisi, praktisi keuangan syariah di sekuritas, nazhir, wakif dan regulator. Metode analisis data menggunakan ANP (Analytic Networking Process). Hasil penelitian menunjukkan bahwa masalah, solusi dan strategi dari regulator terbagi atas aspek sanksi, perlindungan dan aturan operasional. Regulasi mengenai wakaf produktif seperti wakaf saham hingga hari ini belum terdapat pengaturan khusus yang mengatur mengenai wakaf saham secara rinci serta belum adanya dukungan penuh dari pemerintah terhadap regulasi wakaf saham Tantangan-tantangan dalam penerapan wakaf saham di Indonesia harus diperhatikan mengenai Aspek aturan operasional dimana mempunyai masalah utama yaitu belum adanya regulasi mengenai aturan jual beli wakaf saham berdasarkan nilai saham. Untuk mengatasi masalah tersebut adalah dengan pemerintah menerbitkan aturan teknis pengelolaan wakaf saham. Aspek perlindungan mempunyai masalah utama yaitu wakaf saham keluar dari Daftar Efek Syariah (DES). Untuk mengatasi masalah tersebut regulator perlu menerbitkan aturan saham yang diwakafkan keluar dari DES. Aspek sanksi mempunyai masalah utama yaitu sanksi untuk nazhir yang tidak professional mengelola wakaf saham. Untuk mengatasi hal tersebut regulator perlu menerbitkan sanksi untuk nazhir yang tidak professional mengelola wakaf saham.]]>
<![CDATA[UNVEILING THE IMPACT OF BRAND IDENTITY TOWARDS BRAND ADVOCACY (CASE STUDY: SOMETHINC) ]]>
<![CDATA[Hansopaheluwakan, Scherly]]>;
<![CDATA[Hayanimasy, Ratu Allysa]]>;
<![CDATA[Vannessa, Vannessa]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study seeks to examine the impact of Brand Ambassador, Brand Credibility, and Brand Love on Brand Advocacy within the cosmetics industry, with a particular focus on Somethinc serums. Using quantitative methods, data was collected from those aged 18-34 years who had previously purchased and used serum from Somethinc. The sampling technique used Hair theory where data was collected from 110 respondents with an observation period of two months which took place in January-March. The analytical techniques employed in this research encompass construct reliability and validity tests, inner model tests, and hypothesis tests, facilitated by SmartPLS 4.1.0.1 software. The results of this research show that 2 (two) variables, Brand Ambassador and Brand Credibility, have a positive and significant influence on Brand Advocacy. Meanwhile, the Brand Love variable does not have a positive and significant influence on Brand Advocacy with the bootstrapping test results obtaining a p-value of 0.440.]]>
<![CDATA[INNOVATIVE KNOWLEDGE MANAGEMENT STRATEGIES TRANSFORMING ORGANIZATIONAL SUCCESS ]]>
<![CDATA[Wijaya, Yoana Sonia]]>;
<![CDATA[Haryani, Calandra A.]]>;
<![CDATA[Hery, Hery]]>;
<![CDATA[Widjaja, Andree E.]]>;
<![CDATA[Tarigan, Riswan E.]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[In the current information technology era, knowledge management plays a critical role in the growth and success of enterprises. Knowledge management techniques are not used in the same manner as previously due to advancements in technology. Current knowledge management practices can benefit greatly from the application of emerging technological trends like web 2.0, social networks, wikis and blogs, discussion forums, and artificial intelligence. This will increase organizational performance and efficiency. The purpose of this study is to investigate the growing influence of knowledge management techniques on organizational effectiveness. This study examines earlier research on the subject of how organizational performance is impacted by emerging trends in knowledge management strategies. The literature review approach, or literature study from earlier research publications linked to this topic, was the research method used in this study. The research findings are presented in the form of a model, which suggests that increasing organizational performance and competitiveness is positively and significantly correlated with the introduction of new trends in knowledge management methods. Organizations can increase their performance and competitiveness in a market that is becoming more and more competitive by implementing effective knowledge management methods, according to the implications of this research.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN ADMINISTRASI TERHADAP KEPUASAN PASIEN RAWAT JALAN PENGGUNA BPJS PADA RUMAH SAKIT AULIA JAKARTA SELATAN ]]>
<![CDATA[Wianti, Wiwin]]>;
<![CDATA[Ningrum, Raflesia Hana]]>;
<![CDATA[Yuniasih, Idah]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Rumah sakit Aulia Jakarta Selatan adalah Rumah sakit umum yang bekerja sama dengan Badan Penyelenggara Jaminan Sosial Kesehatan yang tujuannya memberikan pelayanan Kesehatan secara merata kepada seluruh masyarakat dengan biaya terjangkau. Dengan memberikan pelayanan terbaik maka akan mewujudkan kepuasan pasien. Tujuan dari penelitian ini untuk mengetahui pengaruh kualitas pelayanan administrasi Pelayanan terhadap kepuasan pasien pengguna BPJS pada RS Aulia Jakarta Selatan. Penelitian ini menggunakan penelitian kuantitatif dengan pengumpulan data melalui kuesioner atau primer dan pengelolaan data menggunakan SPSS 25 dengan tingkat kesalahan sebesar 0.05 atau 5%. Populasi dalam penilitan ini adalah semua pasien rawat jalan pengguna BPJS pada RS Aulia Jakarta Selatan. Pengambilan sampel dalam penelitian ini menggunakan tekik non-probability sampling dengan metode sampling purposive, yaitu teknik pengambilan sampel dengan pertimbangan tertentu yang tidak memberi peluang sama bagi setiap anggota populasi untuk dipilih menjadi sampel, maka sampel yang diambil sebanyak 40 responden. Untuk Hasil Uji Koefisien Korelasi adalah 0.785 yang artinya memiliki hubungan yang kuat antara variabel kualitas pelayanan terhadap variabel kepuasan pasien pengguna BPJS. Hasil Uji Koefisien Determinasi adalah 61.6% yang menunjukkan bahwa kualitas pelayanan mempengaruhi kepuasan pasien pengguna BPJS. Sedangkan sisanya 38.4% dipengaruhi oleh faktor lain. Dari hasil persamaan regresi dapat diperoleh persamaan, yaitu : Y=12.291 + 0.635X.]]>
<![CDATA[PENGARUH EDUKASI EKONOMI KELUARGA, LINGKUNGAN KELOMPOK SEBAYA TERHADAP NIAT KEWIRAUSAHAAN DENGAN MEDIASI LITERASI EKONOMI PADA MAHASISWA UNIVERSITAS PELITA HARAPAN KARAWACI ]]>
<![CDATA[Laynardi, Erianto Imannuel]]>;
<![CDATA[Budiono, Sidik]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[The increasing development of the unemployed mainly occurs due to the imbalance of available job vacancies compared to job applicants. Entrepreneurship could be one of the solutions to the job vacancies and job applicant imbalance. Proper knowledge is required to understand factors that could affect the entrepreneurial intentions of college students. The purpose of this research is to see the influence of factors that can influence Entrepreneurial Intentions, such as Family Economic Education, Peer Groups, And Economic Literacy. The research uses quantitative research with data collection techniques using surveys distributed via Google Form and processed using the SEM AMOS and SPSS programs. The research collected 250 samples, namely students who met the specified conditions. The study results show that: 1) Family Economic Education has a positive and significant effect on Entrepreneurial Intentions. 2) Family Economic Education has a positive and significant effect on Economic Literacy. 3) The Peer Group Environment influences Entrepreneurial Intentions positively and significantly. 4) The Peer Group Environment has a positive and significant effect on Economic Literacy. 5) Economic Literacy influences Entrepreneurial Intentions positively and significantly. Through this, the results show that parents have an important role in building entrepreneurial intentions and educational institutions need to consider utilizing learning programs to promote learning through peer groups to build entrepreneurial intentions]]>
<![CDATA[SISTEM INFORMASI MANAJEMEN PENGKLASIFIKASIAN HADIST SHAHIH BUKHARI DAN MUSLIM MENGGUNAKAN ALGORITMA NEURAL NETWORK ]]>
<![CDATA[Rasenda, Rasenda]]>;
<![CDATA[Rini, Nova]]>;
<![CDATA[Supriatiningsih, Supriatiningsih]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[In the book of Bukhari and Muslim hadith there are 7008 hadith sentences, of the 7008 sentences the Hadith is not yet known a hadith included in the category of prohibitions or orders. By doing the classification, it will be easier for readers to understand the hadith. The classification of hadiths is done in several stages, including: pre-processing text, the use of word vector features, and modeling of neural network architecture with multilayer perceptron. The use of layers in neural networks and feature extraction with word vectors has proven to provide good results for the classification of hadiths. The results showed a fairly high degree of accuracy that is equal to 97.72% by using two layers and 256 neurons, this research can be used to classify hadiths which have the impact of making it easier for people to understand hadiths very well.]]>
<![CDATA[IMPACT OF LEVERAGE AND PROFITABILITY ON FIRM VALUE WITH FINANCIAL DISTRESS AS A MEDIATING VARIABLE ]]>
<![CDATA[Billikusuma, Christoforus Axel]]>;
<![CDATA[Saputro, Stefanus Dimas Ryan]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[The purpose of this study is to look at how profitability and leverage affect a company's value, as well as how financial crisis affects manufacturing enterprises that are listed on the Indonesia Stock Exchange. This study employs purposive sampling to choose samples from the manufacturing industry sector between 2019 and 2022, with a focus on the sector as a whole. The data collection comprises 67 firms' financial data. Empirical evidence indicates that leverage exerts a detrimental impact on financial distress, but profitability positively influences financial hardship. The value of a corporation is negatively impacted by financial challenges, profitability, and leverage. Leverage and Profitability Increase Company Value, with Financial Distress acting as a moderating element. By taking anticipated risks into account, this research attempts to use corporate value as a foundation for investing. It is envisaged that investors would make enormous returns from this venture. It is intended that the research results would serve as a resource and answer for anyone looking to fund a business. Additionally, a clearer comprehension of the connection between financial difficulty and firm valuation may be obtained from this research. Furthermore, these results might serve as a guide to comprehend the moderating influence of leverage and profitability on the valuation of companies.]]>
<![CDATA[MULTI EVENT STUDY IN THE ERA OF PANDEMIC AND THE ERA OF BLACK ECONOMY IN INDONESIA ]]>
<![CDATA[Kotambunan, Eunike R J]]>;
<![CDATA[Gessal, Zevania E V]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[This study aims to look at financial market conditions whether there is a significant reaction from investors to the announcement of a lockdown or PSBB during the Covid-19 pandemic. In this study, an event study model will be used to see the impact caused by the COVID-19 pandemic on the stock market. The use of this method was chosen because this method can clearly detect any abnormal returns resulting from an event that has occurred. This research will look at the abnormal returns arising from the Covid-19 event. To calculate the abnormal return in this study using the market model. This study uses secondary data using stoock returns from 31 tourism companies listed on the IDX. The results show a comparioson of skewed returns before and after the Lockdown event, the outcome of the Covid-19 Pandemic leading to statistically significantt differences, as shows by the Wilcoxon Signed Ratings Test. This can happen if people in the market start selling their stock out of fear that the scenario cause by Covid-19 will spiral out of controlm not because they made a calculated decision to sell.]]>
<![CDATA[GREEN GAS EMISSIONS AND CORPORATE GOVERNANCE: FINANCIAL INDUSTRY IN INDONESIA AND MALAYSIA ]]>
<![CDATA[Risty, Ilyona]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[The accelerating threat of climate change increases the importance of corporate commitment to the climate transition, including the important role of the financial industry in aligning with net zero emissions goals. The International Sustainability Standards Board has issued the latest standards in 2023 related to general requirements and a climate that encourages every organization to report a sustainability report. This research was conducted to determine the relationship between organizational governance and the emissions produced (green gas emissions) which will indirectly affect climate change. This research took samples from the financial industry and public companies contained in the S&P database. This research uses a quantitative approach to find out the relationship of organizational governance and emissions. The research will provide benefits to the literature related to the role of governance in the management of emissions produced by organization.]]>
<![CDATA[SENSITIVITAS ARUS KAS TERHADAP KAS PERUSAHAAN INDONESIA ]]>
<![CDATA[Widjaja, Richeart]]>;
<![CDATA[Handoko, Liza]]>
<![CDATA[ Proceeding National Conference Business, Management, and Accounting (NCBMA) 7th National Conference Business, Management, and Accounting ]]>
Publisher : <![CDATA[Faculty of Economics and Business Universitas Pelita Harapan ]]>
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<![CDATA[Penelitian ini mengkaji apakah sensitivitas arus kas terhadap kas perusahaan di Indonesia bersifat asimetris. Data yang digunakan dalam penelitian ini mencakup 620 perusahaan non-finansial dan non-utilitas di Indonesia selama periode 2009-2021, menghasilkan total 5.360 observasi. Hasil analisis regresi menunjukkan bahwa terdapat asimetri dalam sensitivitas arus kas terhadap kas perusahaan. Ketika perusahaan mengalami arus kas positif, sensitivitas arus kas terhadap kas bersifat negatif. Sebaliknya, ketika perusahaan mengalami arus kas negatif, sensitivitas arus kas bersifat positif. Asimetri ini semakin nyata pada perusahaan yang memiliki keterbatasan akses terhadap keuangan eksternal (keterbatasan keuangan). Temuan ini menegaskan adanya asimetri dalam sensitivitas arus kas terhadap kas dan dampak keterbatasan keuangan eksternal terhadap kebijakan perusahaan di negara berkembang.]]>
