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Andi Yulianto
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Journal of Economic and Management (JECMA)
Published by Universitas Muhadi Setiabudi
ISSN : -     EISSN : 27460568     DOI : https://doi.org/10.46772/jecma.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Economics and Management (JECMA) dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis mengenai penelitian bidang ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada Masyarakat luas dan sebagai sumber referensi akademisi. Journal of Economics and Management (JECMA) menerima artikel ilmiah dengan lingkup penelitian pada: Manajemen Pemasaran, Manajemen Keuangan, Manajemen Strategis, Manajemen Operasi, Manajemen Sumber Daya Manusia, E-bisnis, Akuntansi Manajemen, Sistem Pengendalian Manajemen, Sistem Informasi Manajemen, Ekonomi Bisnis, Etika Bisnis, dan Kewirausahaan
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 59 Documents
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Pengaruh Kualitas Pelayanan dan Kepuasan Konsumen terhadap Loyalitas Pelanggan di Toko Mebel Sinar Jaya, Losari, Brebes Laeli Istifana; Syariefful Ikhwan; Muhammad Syaifulloh; Akbar Nuur PDW; Hendri Sucipto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The purpose of this study is to determine and analyze the effect of service quality on customer loyalty, the effect of consumer satisfaction on customer loyalty, and the influence of service quality and customer satisfaction together on customer loyalty. Research Location at Sinar Jaya Shop, Losari, Brebes. Data This research uses a quantitative approach using a type of survey research. The collected data is analyzed by describing or describing through frequency and percentage tables. The research used includes explanatory research through associative research, which is research that aims to explain the relationship between two or more variables with the aim of obtaining valid data. The research data used is subject data in the form of opinions, attitudes, experiences or characteristics of a person or group of people who are the subject of the study. Data were obtained using questionnaires in the form of written lists of questions which were then shared with respondents to fill out, documents in the form of report cards from respondents, literature studies derived from several literature and other supporting readings. The results of this study are known to be the Adjusted R Square value of 0.533. The coefficient of determination of 0.533 expresses the magnitude of the contribution of independent variables (X1 and X2) of 53.30% in explaining the variability of dependent variables (Y). Based on the regression equation Y = 15.382 + 0.257 X1+ 0.194 X2 can be interpreted that every increase in one unit of service quality and customer satisfaction variables will increase the customer loyalty variable by 0.257 units of service quality, plus 0.194 units of customer satisfaction at a constant of 15,382.
Pengaruh Gaya Kepemimpinan, Motivasi, Disiplin Kerja, Budaya Organisasi dan Stres Kerja terhadap Kinerja Karyawan PD BKK Brebes Lutfianah Ulfa; Syariefful Ikhwan; Andi Yulianto; Dwi Harini; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

The purpose of the study was to determine the strength of leadership style, motivaation, discipline, organizational culture, and work stress on the performance of employees of PD BKK (District Credit Bank) Brebes. The population used is PD BKK Brebes employees spread across several branches. Sampling using cluster sampling technique (regional sampling) with a total sample of 52 from 7 office branches. The method of data collection uses questionnaires, interviews and documentation. Data were analyzed using validity tests, reability tests with Alpha Cronbach, multiple linear regression tests with partial test hypothesis testing (t test), simultaneous tests (F test). The results of the analysis in this study showed that simultaneously or together all variables affect employee performance with a calculated F of 33,064 > F of table 2.40 with a probability of 0.000 < of 0.05. For the partial test, the leadership style variable had a positive and significant effect on performance with a calculated value of 2,802 > t table 2.01. The motivation variable had a positive and significant effect on performance with a calculated t value of 2,398 > t table 2,012, the discipline variable had a positive and significant effect on performance with a calculated t value of 3,292 > t table 2,012. The organizational culture variable had a positive and significant effect on employee performance of the calculated t value of 2,554 > t table 2,012. The variable work stress had a negative and insignificant effect on employee performance of the calculated t value of -1,673 < t table 2.012. The conclusion of this study shows that all free variables, namely leadership style, motivation, discipline and organizational culture have a positive effect on employee performance partially and work stress variables do not affect employee performance partially, but all free variables simultaneously affect employee performance.
Analisis Pengaruh Lingkungan Kerja, Motivasi Kerja dan Disiplin Kerja terhadap Kinerja Karyawan Nur Khoeriyah; Andi Yulianto; Azizah Indriyani; Indah Dewi Mulyani; Nur Aisyah
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

Human Resources have a very important position in running the wheels of the organization, the success of an organization will not be separated from how competent its human resources are. Efforts to improve employee performance include paying attention to several factors, namely the work environment, work motivation and work discipline. In this study, researchers had the opportunity to carry out research on CV Dian Ayu Setiabudi. The purpose of this research is to explain the influence of the work environment, work motivation and work discipline on the performance of employees of CV Dian Ayu Setiabudi. This type of research is quantitative. The population and sample in this study were 40 employees of CV Dian Ayu Setiabudi. Determination of the sample in this study, using a simple random sampling method (random sampling). Data collection tools in this study were primary data, secondary data, questionnaires and interviews. The analytical method used is quantitative data analysis, descriptive analysis, multiple linear regression analysis, multiple correlation analysis and partial correlation analysis, with the help of SPSS 17. The results of this study indicate that the work environment, work motivation and work discipline have an effect simultaneously on employee performance such as which is shown by the significance level of F <α (0.000 <0.05) and Adjusted R-Square of 0.467. This means that the contribution of the work environment, work motivation and work discipline is 46.7% while the remaining 53.3%. Partially, the work environment has a significant effect on employee performance by 0.083, work motivation has a significant effect on employee performance by 0.001, and work discipline has a significant effect on employee performance by 0.968.
Pengaruh Faktor Kompetensi Individu, Faktor Dukungan Organisasi, Faktor Dukungan Manajemen terhadap Kinerja Pegawai Jamilatun Hikmah; Slamet Bambang Riono; Muhammad Syaifulloh; Nur Khojin; Nur Aisyah
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to analyze the influence of individual competence factors, organizational support factors, management support factors on employee performance (case study at grand dian hotel). This study used a saturated sampling technique, a sample of 128 respondents of Grand Dian Hotel employees was used. This research method is obtained from a questionnaire (primary). The analysis technique uses multiple linear regression with the hypothesis test of the stimulant statistical test (F test) and the t statistical test (t test). The results showed that the variable of individual competency factors did not have a significant effect on the performance of Grand Dian Hotel employees. The variable organizational support factor has a significant effect on the performance of Grand Dian Hotel employees. The variable management support factor has a significant effect on the performance of Grand Dian Hotel employees. Variables of individual competence factors, organizational support factors, management support factors simultaneously together on the performance of Grand Dian Hotel employees.
Studi Kausal Budaya Organisasi, Komitmen Organisasi dan Motivasi Kerja terhadap Kinerja Karyawan Nihayatul Fadlilah; Mukson; Slamet Bambang Riono; Dwi Harini; Andi Yulianto
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This research aims to know and analyse, causal studies of organizational culture, organizational commitment and work motivation towards employee performance. Using quantitative approach method with survey. Data was taken through the technique of sample random sampling (simple randomized technique) of the population number of 3500 employees and sampled 10% of the population is 98 employees. Data collection using questionnaires while data analysis is done using multiple regression analysis. And data processing using SPSS. The results show that there is no cultural influence on the organization's performance, there is a influence of organisational commitment to employee performance and there is no influence of work motivation to employee performance. Simultaneously means the organizational culture, and the motivation of work has no effect while the organizational commitment significantly affects the employee's performance
Pengaruh Marketing Mix, Kualitas Pelayanan dan Citra Merk terhadap Keputusan Pembelian Produk Piston Murdiono; Syariefful Ikhwan; Muhammad Syaifulloh; Roby Setiadi; Roni
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to determine and analyze the influence of marketing mix, quality of branding and brand image on the purchasing decision of fim piston on CV Takkara Auto Part Brebes in 2017-2018. This type of research is comparative causal research. This study used primary data and this research method used a questionnaire with a sample of 80 respondents. Hypothesis testing using multiple linear regression analysis. The results of this study partially influenced the marketing mix significantly on purchasing decisions, with a calculated t value of 14,180 > t table of 1,992 and a significance value of 0.000 < 0.05. Service quality has a significant positive effect on purchasing decisions, with a calculated t value of 6.482 > t table of 1.992 and a significance value of 0.000<0.05. And the brand image has a significant positive effect on purchasing decisions, with a calculated t value of -6.187 > t table of -1.992 and a significance value of 0.001 < 0.05. Simultaneously marketing mix, service quality and brand image have a significant effect on purchasing decisions, with a calculated F value of 375,591 > F of 2.725 and a significance value of 0.000 < 0.05.
Pengaruh Kualitas Layanan dan Harga terhadap Kepuasan Konsumen pada Depot Air Minum Isi Ulang UD Enzes Pengabean Nur Kiman; Slamet Bambang Riono; Muhammad Syaifulloh; Akbar NP Darma Wahana; Gian Fitralisma
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to determine and analyze the effect of service quality and price on consumer satisfaction at UD refill drinking water depots. Enzes Pengbean. The population in this study are consumers who visit and are regular customers of the UD refill drinking water depot. Enzes at Pengabean, numbering around 400 people, were taken from 2019 data using purposive sampling. With the results of the research showing that service quality has a significant effect on customer satisfaction at the UD Refill Drinking Water Depot. Enzes was 40.3%, and prices had a significant effect on consumer satisfaction at the UD Refill Drinking Water Depot. Enzes, amounting to 43.3%. With a value of Fcount > Ftable (28.325 > 2.70), Service Quality and Price simultaneously or simultaneously have a significant effect on Consumer Satisfaction at UD refill drinking water depots. Reliability and determinant value (R2) of 0.472 or 47.2% This high enough value indicates that other factors not included as variables in this study have less ability to explain consumer satisfaction at UD refill drinking water depots. Enzes Pengbean
Pengaruh Product Quality, Sevice dan Trust terhadap Purchase Intension Online Andi Yulianto; Roby Setiadi; M. Ajis Susilo
Journal of Economics and Management (JECMA) Vol. 3 No. 1 (2021): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i1.1016

Abstract

The growing internet makes buying and selling business very promising. Consumers feel the comfort and convenience when shopping online. But this is inseparable with someone's concern when going shopping online. This of course can affect purchase intension online. This study aims to identify the magnitude of the influence of the factors forming consumer behavior, namely product quality, service and trust in purchase intension online. This research was conducted on smartphone users who have shopped online. The samples used were 250 people. The research method used is quantitative. This study uses descriptive analysis techniques and multiple linear regression. The data was analyzed using the SPSS program. The questions in this questionnaire are closely related to product quality, service and trust from the perspective of purchase intension online. The results of the answers to this questionnaire will be calculated to determine how much influence it has on purchase intension online. By knowing the results of this research related to online shopping interest, can understand more deeply about the customer's views on product quality, service and trust and to determine the right strategy.
Analisis Kepercayaan dan Kepuasan terhadap Loyalitas Pelanggan Honda Motor Andi Yulianto; Budi Raharjo
Journal of Economics and Management (JECMA) Vol. 3 No. 2 (2021): Agustus
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v3i2.1017

Abstract

In the industrial world, customer loyalty is a measure of success in the manufacturing and sales industry. Customers will feel much more satisfied if the company can meet customer needs far beyond what is expected. Likewis with HONDA MOTOR, which emphasizes the evaluation of successful trust, and satisfaction through customer opinions filled by HONDA MOTOR customers. The loyalty of customers who are trying to achieve by HONDA MOTOR can be measured by distributing questionnaires to be filled out by customers. The sample in this study were 255 customers or HONDA MOTOR users. The questions in this questionnaire are closely related to employee promotions, employee service quality, customer trust, and customer satisfaction from the perspective of the perception of customer loyalty. The results of the answers to this questionnaire will be calculated to determine how much influence it has on customer loyalty. By knowing the results of this study related to customer loyalty, HONDA MOTOR can understand more deeply about customer views on promotion, service quality, trust and satisfaction and to determine the right strategy to improve performance in the future in order to achieve customer loyalty
Analisis Pemasaran Ikan Asin Di Desa Krakahan Kecamatan Tanjung Kabupaten Brebes (Studi Kasus Pada UD. Dasti) Dwi Ariyanti Barkah; Syariefful Ikhwan
Journal of Economics and Management (JECMA) Vol. 5 No. 1 (2023): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/jecma.v5i1.936

Abstract

Penelitian yang dilaksanakan di Desa Krakahan, Kecamatan Tanjung, Kabupaten Brebes tepatnya di usaha pengasinan ikan yang bertempat pada UD. Dasti. Penelitian yang bertujuan untuk mengetahui saluran pemasaran produk ikan asin yang diproduksi oleh UD. Dasti. Selain itu untuk mengetahui margin pemasaran, farmer’s share serta efisiensi pemasaran pada setiap saluran pemasaran yang terbentuk dalam UD. Dasti. Penelitian ini termasuk dalam jenis penelitian deskriptif kuantitatif. Metode pengumpulan data yang digunakan dalam penelitian ini dengan cara observasi langsung ke lapangan dan wawancara pada produsen UD. Dasti. Data yang diperoleh berupa data primer dan data sekunder. Kemudian data yang diperoleh dianalisis dengan teknik pendekatan kuantitatif. Hasil penelitian yang diperoleh menunjukan bahwa terdapat tiga pola saluran pemasaran yang terbentuk dalam UD. Dasti yaitu: pola saluran pemasaran I terjadi dari produsen UD. Dasti ke pedagang besar kemudian ke pedagang pengecer lalu ke konsumen. Pola saluran pemasaran II dari produsen UD. Dasti ke pedagang pengecer lalu konsumen, dan pada pola saluran pemasaran III terjadi dari produsen UD. Dasti langsung ke konsumen. Pola saluran pemasaran I memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 21.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 73,6% dan esisiensi pemasarannya sebesar 10,10%. Pola saluran pemasaran II memperoleh total margin pemasaran dari tiga jenis ikan yang diasinkan sebesar Rp 13.000,00/kg, farmer’ share dari tiga jenis ikan yang diasinkan sebesar 81,1% dan esisiensi pemasarannya sebesar 4,53%. Dan pola saluran III farmer’ memperoleh farmer’s share dari tiga jenis ikan yang diasinkan sebesar 100% dan esisiensi pemasarannya sebesar 1,07%. Kata Kunci : Saluran Pemasaran, Margin Pemasaran, Farmer’s Share dan Efisiensi Pemasaran

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