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International Journal of Business and Applied Economics (IJBAE)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 29636124     DOI : https://doi.org/10.55927/ijbae.v2i1
Core Subject : Science,
Decision Sciences, Operations Research & Management
International Journal of Business and Applied Economics (IJBAE), is an international peer-reviewed journal that is aimed to be an international forum and platform for disseminating high-quality business, management, and economic-related researches, by Formosa Publisher. IJBAE seeks to publish high-quality, scholarly empirical journal articles that are related to management, finance, accounting, economics, business, and its applications. The journal strives to serve as the ultimate vehicle for the exchange of ideas and research studies among business and economics scholars internationally. IJBAE is dedicated to publishing scientific articles on the study of management, finance, accounting, economics, and business from different aspects and perspectives as well as the themes that have been determined. IJBAE publishes articles in January, March, May, July, September, and November.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 34 Documents
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Search results for , issue "Vol. 4 No. 1 (2025): January 2025" : 34 Documents clear
The Influence of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth on Purchase Decisions for Innisfree Korean Skincare Products Amanah, Naning Dwi; Randikaparsa, Irawan; Astuti, Herni Justiana; Bagis, Fatmah
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12641

Abstract

This research investigates the impact of Country of Origin, Celebrity Endorser, and Electronic Word of Mouth (E-WOM) on the purchasing decisions of Innisfree skincare products among university students. Utilizing a quantitative approach with purposive sampling, the study involved 293 respondents. Data analysis was conducted using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) technique to evaluate the relationships among variables. The results reveal that Country of Origin, Celebrity Endorser, and E-WOM significantly and positively affect purchasing decisions. The study's implications provide insights for consumers to understand how factors such as Country of Origin, Celebrity Endorser, and E-WOM can shape their purchasing decisions.
The Influence of Customer Experience, Brand Image, and Price Perception on Customer Loyalty through Customer Satisfaction of Gojek Users at Universitas Sumatera Utara Endang Lestari; Lubis, Arlina Nurbaity; Sembiring, Beby Karina Faw zeea
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12713

Abstract

The presence of increasingly sophisticated digital technology has brought extraordinary changes and progress to human life. One digital technology that is often used is online applications. In this modern era, transportation has become an important support for daily activities, especially in urban areas. Based on a survey conducted by Inrix 2023, it was stated that the city of Medan has the highest level of congestion in large cities in Indonesia. Companies providing online transportation services are expected to increase customer loyalty and satisfaction. This research aims to determine and analyze the influence of customer experience, brand image, price perception on customer loyalty through Gojek customer satisfaction at the University of North Sumatra.
Educational Service Pricing Strategies in the Perspective of Islamic Education Marketing Management Amarullah, Mohammad Syarifuddin; Farisi, Ahmad Nu'man; Zohriah, Anis; Djabidi, Faizal
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12897

Abstract

Determining the price of educational services is one of the strategic elements in education marketing management, especially in Islamic educational institutions that have a dual mission: to produce people with Islamic character while ensuring the sustainability of the institution. This article explores the fundamentals of education service pricing strategies, pricing strategy objectives, and relevant techniques. With a descriptive-qualitative approach, this study aims to provide practical and academic insights for managers of Islamic educational institutions in managing the price aspect as a strategic marketing instrument.
Analysis of the Implementation of Administration and Accountability of the Expenditure Treasurer Based on Permendagri Number 77 of 2020 at the Regional Inspectorate of North Sulawesi Province Saadah, Amelia; Pangerapan, Sonny; Datu, Christian
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.12901

Abstract

Good regional financial management requires accurate and transparent administration. With a good governance system, local governments can present accurate financial reports, which is the basis for financial accountability. The expenditure treasurer has an important role in managing regional finances, especially in terms of budget expenditure. The purpose of the study is to find out the process of implementing the administration and accountability of the expenditure treasurer based on the Minister of Home Affairs Regulation Number 77 of 2020. The research method uses a descriptive qualitative method. Data collection method through interviews, observations, and documentation. The results of the study show that the Regional Inspectorate of North Sulawesi Province in the implementation of administration and accountability to the expenditure treasurer is in accordance with Permendagri Number 77 of 2020.
Entrepreneurial Success Factors for Youth Entrepreneurs in the Era of Society 5.0 Zuraidah, Zuraidah; Maudya, Intan Yhejri Rari; Mufidaturrohmah, Nur
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13074

Abstract

This study examines young entrepreneurs' perceptions of factors influencing entrepreneurial success in the Society 5.0 era. Using a quantitative approach, data were collected from 72 Economics students from 2021 to 2023 at UIN Malang. Key variables include education, experience, strategy, innovation, and technology, which were analyzed using SmartPLS 3. The findings show that these factors significantly enhance entrepreneurial success, emphasizing their critical roles in fostering entrepreneurship. The study theoretically reinforces the importance of these elements in entrepreneurship. Practically, it suggests revising curricula to integrate practical experiences and advanced technologies while advising young entrepreneurs to focus on innovation and strategic planning. This research supports young entrepreneurs in navigating challenges and enriches the literature on entrepreneurship in the Society 5.0 era.
Reduction of Raw Material Inventory Costs with an Operational Management Approach for Beverage Products at Loca Coffee Chalid, Abdul; Handayani, Wiwik
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13128

Abstract

Facing significant demand fluctuations has resulted in Loca Coffee experiencing a surge in inventory costs, a lack of control over raw material inventory, and suboptimal service quality. To assist the company, this study aims to reduce inventory costs, minimize order frequency, and improve service quality. To achieve these objectives, an operational management approach is applied in this research. One of the inventory control techniques, Material Requirements Planning (MRP), will be utilized. In implementing an effective MRP system, the Holt-Winter and SARIMA methods will be applied in the forecasting process. Machine learning techniques will be employed for the forecasting model using time series sales data of Loca Coffee products, with Python programming language. As long as the approach is carried out in the appropriate manner, the findings of the research indicate that the implementation of an inventory control system that is based on MRP was successful in achieving a reduction in costs of Rp 10,335,500, a significant decrease in the frequency of orders, and an improvement in the quality of service
The Effect of Price, Promotion, and Brand Image on Indosat Ooredoo Customer Loyalty in Purwokerto Community Anggraito, Lucky; Utami, Restu Frida; Astuti, Herni Justiana; Suyoto, Suyoto
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13129

Abstract

The tight competition for market share forces network providers to continue to innovate in terms of speed, coverage, and price of internet services. One of the network providers that continues to improve its quality in Indonesia is Indosat Ooredoo. The purpose of this study is to analyze the effect of price, promotion, and brand image on Indosat Ooredoo customer loyalty. This research uses quantitative research methods and focuses on people who live in Purwokerto. The sampling method used purposive sampling. Respondents used in this research sample were 106 according to the criteria involved in Indosat Ooredoo customer loyalty. The data collection method is through a questionnaire survey measured by a 5-point Likert scale and analyzed using the SPSS 26 application. The results showed that price has a positive and significant effect on Indosat Ooredoo customer loyalty, promotion has no effect and is not significant to Indosat Ooredoo customer loyalty, and brand image has no effect and is not significant to Indosat Ooredoo customer loyalty.
An Islamic Approach to Educate Children on Financial Literacy Tazkiyyah, Naila M; Hafidhuddin, Didin; Ibdalsyah, Ibdalsyah; Tanjung, Hendri
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13134

Abstract

This study aims to explore the Islamic perspective on financial literacy education for children and to analyze whether the Qur'an and Hadith provide guidance on managing wealth, assets, and financial decision-making. The research employs a library research methodology, gathering data and documents from primary and secondary sources. Content analysis was used as the data analysis method to refine and expand upon existing theories. The findings reveal that, based on the interpretation of several Qur'anic verses, Hadiths (including insights into the wealth and economic practices of the Prophet Muhammad), and Islamic literature, the Islamic perspective recognizes financial literacy education for children as an essential component. However, its practical application must be tailored to align with the developmental stages of children.
The Effect of Carbon Accounting Disclosure, Environmental Performance, and CEO Characteristics on Financial Performance: The Role of Firm Size as a Control Variabel Juniarti, Eva; Sasanti, Elin Erlina
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13221

Abstract

This study investigates the effect of carbon accounting disclosure, environmental performance, and CEO characteristics (education, tenure, and gender) on the financial performance of energy sector entities recorded on the Indonesia Stock Exchange from 2021 to 2023, with firm size as a control variable. Using secondary data and panel data regression analysis processed with Stata 17, the findings reveal that only CEO gender significantly influences financial performance, albeit negatively. Other variables, including carbon accounting disclosure, environmental performance, CEO education, CEO tenure, and firm size, show no significant effects. These results highlight the complexity of financial performance determinants, emphasizing the need for improved carbon disclosure quality and long-term environmental strategies.
Analysis of the Effect of Promotion and Dissatisfaction on Digital Wallet Brand Switching through the Need to Find Variations in Case Study on Ovo Santika, Febi; Kurniasari, Florentina
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13249

Abstract

The growth of e-wallet users in Indonesia shows a very positive trend, the number of e-wallet users increases significantly every year. Some of the reasons Indonesians prefer to use digital payments or e-wallets are because they feel more comfortable, fast transactions, no need to carry a lot of cash and cards, easy to use, easier to track expenses, safer and more hygienic, until there are various promotions that provide benefits for users. However, amidst the growth in the number of e-wallet users in Indonesia, OVO as one of the leading digital wallets in Indonesia has experienced a downward trend until it is difficult to compete with its competitors such as Gopay and Shopeepay. This study aims to determine how the influence of promotion and dissatisfaction on brand switching through the need to seek variations of OVO e-wallet users in Jakarta. The sample used in this study amounted to 127 respondents using non-probability sampling techniques. The results showed that promotion affects brand switching, dissatisfaction affects brand switching, the need to seek variety influences brand switching, and the need to seek variety can be a mediating variable in this study.

Page 1 of 4 | Total Record : 34

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