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Jurnal Pijar : Studi Manajemen dan Bisnis
Published by PT. Naureen Digital Education
ISSN : 29649749     EISSN : 29630606     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun yaitu pada bulan Desember, Maret, Juni dan September. terbitan pertama adalah bulan Desember 2022. Naskah yang masuk akan diterima oleh editor untuk kemudian kan dilakukan pemeriksaan kemiripan naskah dengan aplikasi Plagiarism Checker. Proses review dilakukan dengan menggunakan peer review. Jurnal Pijar menerima naskah dengan topik Manajemen umum, manajemen sumber daya manusia, manajemen keuangan, manajemen operasi, pemasaran, manajemen strategis, kewirausahaan, perilaku organisasi, manajemen strategis, perspektif akuntansi praktis, administrasi publik, dan dan topik lainnya yang relevan dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN MAKANAN STEAK DI MASA PANDEMI COVID-19 Suratman, Rizal Ariyono; Misdiyono, Misdiyono; Nugraheni, Titi
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1227

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis beberapa faktor yang mempengaruhi keputusan pembelian makanan steak di masa pandemi Covid 19. Pengumpulan data diperleh berdasarkan data primer melalui penyebaran kuesioner kepada 100 responden di wilayah Bekasi. Metode analisis dalam penelitian ini menggunakan data primer dan menggunakan uji validitas dan reliabilitas, uji normalitas, uji asumsi klasik dan regresi linier berganda dengan Program SPSS. Hasil penelitian menunjukan bahwa faktor-faktor yang mempengaruhi keputusan pembelian seperti harga, kualitas pelayanan, kualitas produk dan promosi berpengaruh terhadap keputusan pembelian makanan khususnya steak di wilayah Bekasi.
ANALISIS PEMASARAN MELALUI OPTIMALISASI WEBSITE FROZENJAKARTA.COM DI PT. NIAGA DIGITAL PERSADA DALAM UPAYA MENINGKATKAN PENJUALAN TAHUN 2023 Fadhlurrahman, Albi
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1231

Abstract

itengah berkembangannya usaha penyedia makanan dan minuman tidak lepas dari berkembanganya penggunaan internet di tengah masyarakat. Penelitian ini bertujuan untuk menganalisis terhadap pemasaran melalui optimalisasi website Frozen Jakarta di PT. Niaga Digital Persada dalam upaya meningkatkan penjualan tahun 2023 melalui website frozenjakarta.com. Frozen Jakarta berdiri pada tahun 2021 yang bergerak dalam bidang distributor ikan, daging dan hewan ternak yang dibekukan dalam kemasan. Dalam melakukan kegiatan pemasarannya Frozen Jakarta memanfaatkan marketplace dan media online lainnya seperti website untuk memperluas jangkauan pemasarannya. Pengoptimalisasian website dilakukan dengan menggunakan metode SEO On Page dan SEO Off Page. Frozen Jakarta juga memiliki cabang-cabang yang ada di Jabodetabek dan Bandung. Penelitian ini mempunyai tujuan untuk mengetahui optimalisasi penggunaan website penjualan Frozen Jakarta. Metodologi dalam penelitian ini adalah kualitatif dengen pendekatan deksriptif, sedangkan teknik pengumpulan data dalam penelitian dilakukan melalui observasi dan wawancara mendalam dengan tiga informan yang mempunyai peran besar dalam penelitian ini, serta data dari dokumentasi. Hasil penelitian didapatkan optimalisasi pada website frozenjakarta.com sudah dilakukan dengan baik melalui optimalisasi SEO, dimana website Frozen Jakarta memiliki konten, artikel-artikel menarik dan deskripsi mengenai produk dan perusahaannya yang memberikan informasi, membujuk, dan memberikan nilai pada produk. Hanya saja optimalisasi pada SEO belum dilakukan dengan maksimal dilihat dari beberapa indikator dalam optimalisasi website belum ada dalam website tersebut, serta dalam pelaksanaan promosi kurang didukung media sosial secara aktif. Dalam penelitian ini dapat disimpulkan dalam upaya meningkatkan penjualan diperlukannya optimalisasi pada website frozenjakarta.com secara maksimal dengan menggunakan metode optimasi SEO sehingga dapat mneningkatkan jumlah pengujung pada website dan peran aktif media sosial dalam mempromosikan produk-produk Frozen Jakarta
PENGARUH KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INERVENING PADA HONDA GAJAH MOTOR BYPASS PADANG Reza; Neldi, Mondra; Charli, Chintya Ones
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1237

Abstract

This research aims to determine the influence of leadership and work environment on employee performance with job satisfaction as an intervening variable at Honda Gajah Motor Baypass Padang. The method used is structural equation modeling (SEM) analysis with partial least squares (PLS). By distributing a questionnaire to 40 respondents. The research results obtained are: 1) There is a positive and significant influence between Leadership and Job Satisfaction at PT. Honda Gajah Motor Bypass. 2) There is a positive and significant influence between the Work Environment and Job Satisfaction at PT. Honda Gajah Motor Bypass. 3) There is a positive and significant influence between Leadership on Employee Performance at PT. Honda Gajah Motor Bypass. 4) There is a negative and insignificant influence between the work environment on employee performance at PT. Honda Gajah Motor Bypass. 5) There is a negative and insignificant influence between Job Satisfaction and Employee Performance at PT. Honda Gajah Motor Bypass. 6) Job satisfaction does not mediate leadership on employee performance. 7) Job Satisfaction does not mediate the Work Environment on Employee Performance.
PENGARUH PENGETAHUAN, KEBIJAKAN MODAL MINIMUM, PELATIHAN PASAR MODAL, DAN PERSEPSI RESIKO TERHADAP MINAT INVESTASI MAHASISWA Nisa, Ayu Roma Ainun; Octavia, Dewi Ika
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1243

Abstract

The future is full of uncertainty. Therefore, financial management knowledge is needed which will be useful inn the future. This conditions requires individu, especially college students, to be able to financial manage and allocate the funds into savings or investment. This research was conducted to determine the influence of investment knowledge, minimum capital policy, capital market training, and risk perception on investment interest of students majoring in accounting and management at Muhammadiyah University of Surakarta. This research took a sample of 100 students majoring in maagement and accounting. The analytical tool used is multiple linear regression analysis. The data was analyzed using SPSS version 22 software. The results of this research were that the influence of investment knowledge, minimum capital policy, capital market training, and risk perception had a significant effect on the dependent variable of students' investment interest.
ANALISIS SISTEM KOMPENSASI BERDASARKAN METODE POINT FACTOR PADA UKM X Antariksawan, Sultan Fernando; Sasmita, I Kadek Wira; Setiadi, Muhammad Yusuf Khalish; Gilbert, Steven; Kartika, Lindawati
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1281

Abstract

SMEs in Indonesia play a role in driving the Indonesian economy with a contribution of 61 per cent to the Gross Domestic Product. However, SMEs in Indonesia often have problems in employee compensation. One of the SME sectors that face compensation problems is horeka (hotels, restaurants, and cafes). The purpose of this study is to analyse and determine the ideal compensation and job grading at SME X. Data collection in this study was conducted through interviews with the owner of SME X in February 2024. The data processing and analysis method used in this research is the point factor method. The results of this study indicate that: (1) SME X has not done salary mapping; (2) The compensation system at SME X is still not ideal based on its spread and mid-to-mid; (3) The appropriate salary improvement method for SME X is the point factor method.
PURCHASE DECISION EFFECTS OF IN STORE LIVE STREAMING IN INDONESIA Kurnia Chris Pradana Wicaksono; Denise Theresia Laurena; Annisa Fathurrohmah; Junnany; Ronald Octavianus
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1285

Abstract

Introduction- Based on previous literature, in-store live streaming has gained immense popularity in the Chinese market, providing interactive engagement for consumers. This study investigates how in-store live streaming influences Indonesian consumers' desire to make in-person purchases, considering different retail environments and influencer characteristics in the Indonesian market. In this research, we add the variable of Consumers Attitude toward Platform Interactivity, in addition to the previous two variables, Consumers Attitude toward In-Store Influencer and Consumers Attitude toward Product in the organism in the SOR model. Review of Literature and Hypotheses Development- The present research employs the Stimulus-Organism-Response (SOR) model to examine the influences of informativeness, wishful identification, para-social interaction, and customer inspiration on consumers’ perceptions of influencers, products, and platform interactivity. Research Method-. This research examines how in-store live streaming influences consumers' offline purchase intent in Indonesia. A survey of 300 live stream viewers measured perceptions of the influencer, product, and platform, along with offline purchase motivation. Findings from exploratory factor and regression analysis reveal that an informative, interactive, and inspiring streaming session positively affects attitudes and buying intent. Results and Discussion- The majority of respondents were 26-35 year old employed females with an undergraduate degree and monthly income below IDR 16 million. Shopee (38%) and TikTok (37%) were the most used platforms for viewing live streams. Exploratory factor analysis confirmed scale validity and reliability. Regression analysis revealed informative and inspirational streaming content positively influences attitudes towards the influencer and product, driving key purchase motivation. An engaging platform also reinforces buying intent. These findings indicate live commerce can effectively stimulate offline sales in Indonesia. Conclusion- The research examines the impact of in-store live streaming on consumer purchase decisions in Indonesia. Results reveal a positive relationship between informativeness, wishful identification, para-social interaction, and inspiration with attitudes toward influencers, products, and platforms. Positive perceptions of influencers and products lead to increased offline purchase intent after live streaming. Moreover, interactive platforms contribute to motivating offline purchases. Implementing an effective in-store live streaming strategy can effectively enhance offline purchase intentions.
MENINGKATKAN MINAT KUNJUNGAN ULANG MELALUI EMPATI : PERAN MEDIASI KEPUASAN PELANGGAN DAN CITRA Kusworo, Edi; Nurcholis, Lutfi
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1297

Abstract

The purpose of this study is to determine the effect of empathy on return visit interest, the effect of empathy on customer satisfaction, the influence of empathy on image, the effect of customer satisfaction on revisit interest, the influence of image on revisit interest, the influence between empathy on revisit interest mediated by customer satisfaction and image. This research is a quantitative research. A sample of 150 respondents was randomly taken by interviewing and filling out questionnaires from visitors to the UPTD Jati Health Center, Kudus Regency. This research uses validity testing, reliability test and Structural Equation Modeling (SEM) analysis. The results of the study obtained 1) empathy has a positive effect on customer satisfaction. 2) Empathy has a positive effect on image. 3) Empathy has a positive effect on revisit interest. 4) Customer satisfaction has a positive effect on revisit interest. 5) Image has a positive effect on revisit interest. 6) The indirect influence between empathy on revisit interest with customer satisfaction and image as an intervening variable is proven to have a role because the indirect influence is greater than the direct influence with a value of 0.585.
EVALUASI SISTEM KOMPENSASI FINANSIAL DENGAN METODE ADHERED DAN OVERLAPPING PADA UKM XYZ Luthfi, Luthfi Azmi Lubis; Tsana, Tsana’ Nur Hanifah; Fasha, Muhammad Ananda Islami Fasha; Nadzri, Nadzri ali Syaihan; Trian, Trian Miftakul Rohman; Lindawati, Lindawati Kartika
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1305

Abstract

Usaha Kecil Menengah (UKM) telah menjadi tulang punggung perekonomian di Indonesia dengan kontribusi yang signifikan terhadap Produk Domestik Bruto (PDB) nasional dan penyerapan tenaga kerja yang tinggi. Namun, UKM sering menghadapi tantangan kompleks dalam mengelola kompensasi bagi karyawan mereka. Penelitian ini bertujuan untuk mengevaluasi sistem kompensasi finansial pada UKM XYZ dengan menggunakan analisis pemetaan gaji, metode adhered dan overlapping. Penelitian ini menggunakan pendekatan kuantitatif dengan mengumpulkan data melalui wawancara dengan owner UKM XYZ. Fokus utama adalah pada analisis struktur kompensasi karyawan dan efektivitas manajemen kompensasi dalam meningkatkan produktivitas dan kepuasan kerja Dengan mengambil kasus UKM di Kota Tanjung Balai, Sumatera Utara. Hasil penelitian menunjukkan bahwa: (1) UKM XYZ belum melakukan pemetaan gaji secara resmi; (2) Hanya 3 karyawan yang menerima gaji di atas UMP Sumatera Utara dan UMK Kota Tanjung Balai; (3) Sistem kompensasi UKM XYZ masih belum ideal dari segi spread dan mid-to-mid; (4) Untuk UKM XYZ metode pembenahan gaji yang sesuai adalah metode overlapping; (5) Setelah melakukan penyesuaian gaji, biaya gaji meningkat sebesar Rp3,918,965 atau 9.95%. Implikasi penelitian ini memberikan rekomendasi untuk pembenahan sistem kompensasi yang lebih ideal, yang diharapkan dapat meningkatkan kinerja dan kepuasan karyawan pada UKM XYZ.
EVALUASI SISTEM KOMPENSASI PADA RESTORAN X Khumairoh, Alvi; Faiza, Nadila; Ghonia, Nurmaisya Al; Zamaya, Raihani Mufti; Kartika, Lindawati
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1309

Abstract

Restaurant X is a small and medium enterprises (SME) engaged in the food and beverage sector by offering a variety of Indonesian food menu. SMEs have three main roles, namely as a means to improve the welfare of employees and the community, leveling the economic level of smallholders, and providing foreign exchange to the state. SME efforts as a means to improve the welfare of employees is through the evaluation of compensation. By providing better compensation, employees will be motivated to create a positive and productive work environment. Compensation evaluation is done by identifying the initial salary structure in SME, then analyzed to improve compensation using overlapping, adhered and factor points methods. The analysis showed that the most optimal method is overlapping, with a total salary of Rp137, 224, 291 from the previous Rp129, 850, 000. By using the overlapping method, SME experienced a salary increase of 5.68% or Rp7,374,297.
REKOMENDASI TERBAIK UNTUK PERHITUNGAN GAJI KARYAWAN PADA UKM XYZ: ADHERED ATAU OVERLAPPING? Rizki Alrafi, Muhammad Daffa; Haq, Anaksya; Fernando, Felix; Syawalia Zahra, Fathia; Kartika, Lindawati; Prabu Arya Aviantara, Rayvaldo
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1326

Abstract

The role of Small Medium Enterprise (SMEs) is very large for Indonesia's growth. The contribution of SMEs to GDP also reached 60.5 percent and to labor absorption was 96.9 percent of national labor absorption. However, the issue of ideal salaries is still a problem for SMEs in Indonesia, especially due to the influence of certain conditions, both environmental and internal. One of the SMEs that is facing problems with the compensation system is SME XYZ. The aim of this research is to analyze and determine compensation that is in accordance with ideal job grading in UKM XYZ. Data collection in this research was carried out through interviews with the owners of UKM XYZ in February 2024. The data processing methods used in this research were the adhered or overlapping and overlapping methods. The results of this research show that: (1) The compensation system in SME XYZ is still not fair and ideal based on the spread when compared to the minimum wage; (2) An appropriate and effective method for improving salaries for UKM XYZ is to use overlapping calculations.

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