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Jurnal Pijar : Studi Manajemen dan Bisnis
Published by PT. Naureen Digital Education
ISSN : 29649749     EISSN : 29630606     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun yaitu pada bulan Desember, Maret, Juni dan September. terbitan pertama adalah bulan Desember 2022. Naskah yang masuk akan diterima oleh editor untuk kemudian kan dilakukan pemeriksaan kemiripan naskah dengan aplikasi Plagiarism Checker. Proses review dilakukan dengan menggunakan peer review. Jurnal Pijar menerima naskah dengan topik Manajemen umum, manajemen sumber daya manusia, manajemen keuangan, manajemen operasi, pemasaran, manajemen strategis, kewirausahaan, perilaku organisasi, manajemen strategis, perspektif akuntansi praktis, administrasi publik, dan dan topik lainnya yang relevan dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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ETIKA BISNIS DALAM LINGKUP PEMASARAN: ETIKA DALAM MELAKUKAN PROMOSI Prayogo, Devano Vincent; Gunawan, Keevin Philips
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1401

Abstract

Business ethics in the marketing sense are moral guidelines that regulate how companies market their products and services fairly and responsibly. This includes transparency in advertising, honesty in promotions, respect for consumer privacy, and avoiding misleading or harmful practices. Applying business ethics in marketing not only builds consumer trust, but also strengthens a company's reputation and encourages long-term sustainability.
KEWIRAUSAHAAN DALAM PERSPEKTIF ETIKA BISNIS Pradipta, Gedeon Adinata; Pabayo, Yohanes Theo
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1413

Abstract

Business ethics is an important key in running a business, an inseparable aspect of entrepreneurship. As the importance of corporate social responsibility and its impact on society and the environment increases. Entrepreneurs must understand and apply ethical principles in all aspects of business. Business ethics build consumer trust, good relationships with stakeholders, and a strong company reputation. In entrepreneurship, business ethics encourage moral decisions in determining prices, promotions, treatment of employees, as well as responsibility for the environment and surrounding communities. The application of good business ethics makes entrepreneurship a positive force in creating value, building sustainable relationships, and making positive contributions to society and the environment. This article aims to explain the concept of business ethics from the perspective of entrepreneurship studies, highlight the importance of ethics in business decision making, and provide examples of ethical practices in entrepreneurship.
PERILAKU PEMBELIAN ONLINE KONSUMEN PRODUK KOSMETIK: PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN CELEBRITY ENDORSEMENTS DI DIY Rahmawati, Heti; Pradana, Wina Driyan
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1428

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari electronic word of mouth (E-WOM) dan celebrity endorsements pada perilaku pembelian online kosumen produk kosmetik di DIY. Penelitian ini menggunakan sumber data primer dengan jenis penelitian kuantitatif menggunakan teknik penentuan sampel yaitu non-probability sampling dengan metode purposive sampling. Data yang digunakan melalui kuesioner online sebanyak 180 responden. Analisis data menggunakan alat bantu pengujian yaitu software SmartPLS versi 3. Hasil penelitian menunjukkan bahwa kualitas, kredibilitas, dan kegunaan dari suatu informasi yang konsumen terima di platform online menyebabkan konsumen mengadopsi informasi tentang produk kosmetik dan akhirnya meningkatkan perilaku pembelian online dari produk kosmetik. Faktor penting lainnya yaitu daya tarik, keahlian, dan kepercayaan yang dimiliki selebriti dapat mempengaruhi pembelian online konsumen terhadap produk kosmetik.
INOVASI NASI MENJADI KERUPUK YANG DISUKAI KONSUMEN N.R, Muh. Aqil Maulana; Andini, Putri; Riani, Nengsi; Bahrum, Sulpiani; Salmiati, Salmiati; Sapar, Sapar; Abbas, Estria Indrawati
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1429

Abstract

Utilizing Rice into Creative and Marketable Food Products. The goal of the student creativity program-entrepreneurship (PKM-K) is to motivate students to engage in entrepreneurship by managing rice into marketable food products. Rice is highly beneficial for health, including brain health, being the main energy source for the body, and boosting the immune system. This rice cracker product can also enhance creativity for an entrepreneur, making consumers interested in purchasing the rice crackers. The method of implementing this program includes input, process (production), output, and evaluation. The results of this program are input, conducting market surveys to understand market conditions. Next is the feasibility study of the business to be run. The final stage is selecting materials and providing the place, as well as facilities and infrastructure to support the production process. Process (production), the process of making rice crackers, from preparation of materials and tools to rice crackers ready for sale. Output, which is the result of creative rice crackers ready to be consumed and marketed to consumers. Lastly, the evaluation, this stage is carried out after the production of the rice cracker product is completed. At this stage, we will review the shortcomings that make consumers dissatisfied with our product. The conclusion of the PKM-K program utilizing rice into marketable rice cracker food products can provide students with the skills to remain innovative and creative in processing rice, give students the opportunity to practice entrepreneurship with a comprehensive understanding of entrepreneurial concepts, and build the spirit of students to continue doing business.
ANALISA PANDANGAN SUATU LEMBAGA PENDIDIKAN TERHADAP PERAN KARYAWAN SEBAGAI ASET DAN BEBAN BAGI PERUSAHAAN Yovitasari, Theodora Zanetha
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1431

Abstract

Peran karyawan sebagai beban dan aset bagi perusahaan menjadi topik menarik yang dibahas dalam penelitian ini, dengan tujuan untuk melihat pandangan suatu lembaga pendidikan terhadap peran karyawan tersebut, dan melihat bagaimana pandangan tersebut menjadi cara berpikir suatu entitas atas perlakuan manajemen perusahaannya terhadap Sumber Daya Manusia yang dimilikinya. Metode yang dilakukan dalam penelitian ini yaitu metode kualitatif deskriptif, dengan melakukan wawancara terhadap 2 responden sebagai sampel dari sekitar 14 orang populasi yang ada di suatu lembaga pendidikan di Kota Sukabumi, di mana responden-responden tersebut merupakan salah satu kepala pengelola dan karyawan, serta melakukan studi pustaka. Hasil dari penelitian ini secara garis besar menyatakan bahwa tempat penelitian yang dituju memiliki pandangan positif, di mana mereka menganggap peran karyawan ini adalah sebagai aset penting milik organisasi mereka.
PENGARUH MOTIVASI DAN BUDAYA KERJA TERHADAP PENCAPAIAN TARGET PENJUALAN PSM (PRODUK SPESIAL MINGGUAN) - STUDI KASUS: ALFAMART FRANCHISE CABANG CIBOGO Nurmala, Padila
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1440

Abstract

The purpose of this research is to determine the influence of work motivation and work culture on achieving PSM (Weekly Special Products) sales targets. The population in this study were 4 employees of the Alfamart Franchise Shop, Cibogo Branch, Ciranjang. The sample used is representative of each division. The data collection method used is the interview method. Based on the research results, it was concluded that based on the respondents' answers, work culture is a shared responsibility, prioritizing good support between employees has become a work culture that has been maintained for a long time. This can also be concluded that apart from sustainable motivation, an optimal work culture also has a significant influence on achieving PSM (Weekly Special Products) sales targets at the Alfamart Franchise Store, Cibogo Branch, Ciranjang
PENGARUH GREEN MARKETING TERHADAP MINAT BELI KONSUMEN PADA PRODUK ECOBAG DI INDOMARET (STUDI PADA INDOMARET TERUSAN BUAH BATU KOTA BANDUNG) fikriansyah, Akmal
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1446

Abstract

**Translation:** Due to the increasing use of plastics every day, the amount of plastic waste is causing global warming. Society is beginning to realize that the products they use can lead to an increase in waste. Some customers are becoming more selective when purchasing goods. Companies that consider environmental issues in their production operations have created a new phenomenon in the marketing industry, known as eco-friendly marketing strategies. The aim of this study is to determine the influence of green advertising on purchase intention. Using a questionnaire as the data source, this research is quantitative in nature. Consumers who purchase ecobag products at Indomaret are the subjects of this study. A purposive sampling method was used to determine a sample of one hundred individuals. The results of the study indicate that green marketing significantly increases purchase intention with a value above 0.492, meaning that 49.2% of the influence of green marketing on the purchase intention of ecobags, and the remaining 50.8% is caused by other factors.
PENGARUH KEPEMIMPINAN, BUDAYA ORGANISASI, TERHADAP KINERJA KARYAWAN (STUDI KASUS KANTOR NOTARIS DENI SUBARNO, SH., M.KN) Frassima Kusuma
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1448

Abstract

The success or failure of an organization in fulfilling its mission and functions is closely related to the actors or human resources in the organization. This research aims to measure how influential leadership and organizational culture are on employee performance at the office of Notary Deni Subarno, SH., M.KN. The research population was Notary Deni Subarno's employees, totaling 80 people. Data was obtained using a questionnaire with 46 respondents. Data processing uses SPSS 29.0.2.0 analysis tools with multiple liner analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicollinearity tests, heteroscedasticity tests, then hypothesis tests consisting of t tests and t tests. F. The results of research show that leadership does not have a significant influence on employee performance, while organizational culture has a significant influence on employee performance, so to be able to improve employee performance, Leaders must focus on their leadership and organizational culture.
PENGARUH PROMOSI PERSONAL SELLING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN Purnama, Zulfa Aulia
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1468

Abstract

Purchasing decisions can be influenced by several factors, for example, personal selling and product quality. The purpose of this study is that researchers want to know how much influence personal selling promotions and product quality have on consumer purchasing decisions at CV. Queenra Mandiri. The test in this study was carried out with the help of SPSS 29.0.2.0, with the analysis methods used in this study, namely the validation test, reliability test, multiple regression test, normality test, multicollinearity test, heteroscedasticity test, glejser test, hypothesis test (t test and F test), and the coefficient of determiination used in this study. The results showed that Personal Selling Promotion obtained results with T < 0.001 while Product Quality was 0.001 which means that the hypothesis is accepted because both variables have a positive and significant effect on consumer purchasing decisions.. And F count 94.941> F table 3.15, the results show that the three variables together have a significant effect on consumer purchasing decisions.
PENGARUH STORE ATMOSPHERE, KERAGAMAN PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN AWANBREW COFFEE KOTA PASURUAN Chairunnisaa, Izzah Riastiti; Mufidah , Eva; Wahyuni, Hari
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1470

Abstract

This research aims to determine the influence of store atmosphere, product diversity and service quality on customer satisfaction at Awanbrew Coffee, Pasuruan City. The population used is customers who have made at least 1 purchase at Awanbrew coffee within a period of 1 year with ages 19-40 years using a non-probability sampling method. The sampling technique used purposive sampling technique, so that there were 73 respondents as samples and data analysis was carried out using the SPSS program. The analysis used is Instrument Test, Coefficient of Determination Analysis and Hypothesis Test and Dominant Influence Test. The results of this research show that simultaneously store atmosphere, product diversity and service quality have a significant effect on customer satisfaction. Partially, store atmosphere does not have a significant effect on customer satisfaction, while weight diversity and service quality partially have a significant effect on customer satisfaction. The regression results obtained were R2 of 0.570 or 57.0% with an X1 value of 0.401 or 40.1%, an X2 value of 0.545 or 54.5% and an X3 value of 0.518 or 51.8%.

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