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INDONESIA
Jurnal Pijar : Studi Manajemen dan Bisnis
Published by PT. Naureen Digital Education
ISSN : 29649749     EISSN : 29630606     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun yaitu pada bulan Desember, Maret, Juni dan September. terbitan pertama adalah bulan Desember 2022. Naskah yang masuk akan diterima oleh editor untuk kemudian kan dilakukan pemeriksaan kemiripan naskah dengan aplikasi Plagiarism Checker. Proses review dilakukan dengan menggunakan peer review. Jurnal Pijar menerima naskah dengan topik Manajemen umum, manajemen sumber daya manusia, manajemen keuangan, manajemen operasi, pemasaran, manajemen strategis, kewirausahaan, perilaku organisasi, manajemen strategis, perspektif akuntansi praktis, administrasi publik, dan dan topik lainnya yang relevan dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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ANALISIS MANAJEMEN STRATEGI PADA UKM XYZ: MODEL MATRIKS IFE EFE DAN BALANCED SCORECARD Felix Fernando; Amberly Anadya Prames; Mandy Aileen Lius; Muhammad Ihsan Almunawar; Steven Gilbert; Lindawati Kartika
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1350

Abstract

Small and Medium Enterprises (SMEs) play a significant role in Indonesia's economic growth, contributing 60.5 percent to the Gross Domestic Product (GDP) and 96.9 percent to national employment. However, SMEs in Indonesia face strategic management challenges, particularly in formulating ideal goals and missions, influenced by both internal and external conditions. This study aims to analyze and determine the ideal strategic management for XYZ SME, which is one of the SMEs experiencing such issues. Data collection was conducted through interviews with the owner of XYZ SME in February 2024. The data processing methods used in this study include the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) matrices, as well as the BalancedScorecard. The results of the study indicate that: (1) the strategic management of XYZ SME is not yet ideal based on the determined Key Performance Indicators (KPIs); (2) the appropriate and ef ective strategic management improvement method for XYZ SME involves using the IFE and EFE matrices and the Balanced Scorecard, resulting in a strategic map as the output.
PENGARUH JUMLAH PENDUDUK DAN TINGKAT KEMISKINAN TERHADAP KETIMPANGAN PENDAPATAN DI DKI JAKARTA PADA TAHUN 2018 - 2022 Salsabila, Neng Mutiara; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 02 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i02.1362

Abstract

This research aims to determine the effect of population and number of poor people on income inequality in DKI Jakarta. This research uses a quantitative descriptive approach using secondary data from the Central Statistics Agency (BPS). The analysis technique used is multiple regression analysis using SPSS version 25. The research results show that the population variable partially has a negative influence on income inequality with tcount < ttable (-3.461 < 2.037) and a significance value of 0.002 < 0.05. The variable number of poor people partially has a significant effect on income inequality with tcount > ttable (5.089 > 2.037) and a significance value of 0.000 < 0.05. Meanwhile, it is known that the variable number of population (X1) and number of poor people (X2) simultaneously have a significant effect on income inequality with a fcount > ftable value (34.857 > 3.28) and a Sig value. namely 0.000 < 0.05.
PENGARUH BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP MINAT BELI PADA PRODUK MCDONALD’S Selia
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1364

Abstract

This research was conducted to find out how much influence brand ambassadors and social media marketing have on the buying interest of 6th semester IMWI students majoring in Management on McDonald's products. The research method used is a quantitative method approach with data collection techniques using saturated samples or non-probability sampling where the entire population is used as a sample. The population in question is all 6th semester IMWI students majoring in Morning Regular Management who have purchased McDonald's products at least once, totaling 63 respondents using a questionnaire on a Likert scale. In processing data for analysis using SPSS 29.0.2.0 software with multiple linear analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicollinearity tests, heteroscedasticity tests, then hypothesis tests consisting of t tests, f and coefficient of determination test. This research shows that there is a positive and significant influence, both partially and simultaneously, between the brand ambassador and social media marketing variables on purchase interest in McDonald's products.
KEPUASAN PASIEN JAMINAN KESEHATAN NASIONAL TERHADAP KUALITAS PELAYANAN KESEHATANDI RUMAH SAKIT Kosim, Abdul; Fitria, Dian; Widi, Widi; Gufroni, Yasid
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1365

Abstract

Salah satu indikator yang mempengaruhi kualitas pelayanan kesehatan pada era Jaminan Kesehatan Nasional (JKN) adalah kepuasan pasien terhadap pelayanan kesehatan yang diperoleh sebagai peserta JKN. Setiap pasien JKN berhak mendapatkan pelayanan kesehatan yang optimal, cepat dan setara. Penting bagi rumah sakit untuk menjaga mutu pelayanan. Penelitian ini bertujuan untuk mengetahui kepuasan pasien JKN terhadap mutu pelayanan di rumah sakit. Artikel ini menggunakan metode literature review dengan menggunakan pedoman PRISMA. Data diperoleh dari database elektronik Google Scholar dan Garuda Ristekbrin. Kata kunci yang digunakan adalah kepuasan pasien JKN di rumah sakit untuk menemukan artikel yang relevan. Hasil pencarian menemukan 3.856 artikel. Artikel yang tidak memenuhi kriteria inklusi harus dikeluarkan. Sebanyak 6 artikel yang memuat kepuasan pasien JKN terhadap pelayanan di rumah sakit telah dipilih untuk dianalisis dalam penelitian ini. Artikel-artikel tersebut menunjukkan bahwa kepuasan pasien JKN di rumah sakit dipengaruhi oleh dimensi mutu pelayanan kesehatan. Adapun faktor yang mempengaruhi kepuasan pasien JKN di rumah sakit adalah tangible, reliability, responsiveness, assurance, dan empathy. Untuk meningkatkan kepuasan pasien, maka rumah sakit perlu terus melakukan perbaikan dengan meningkatkan kualitas rumah sakit
EVALUASI STRUKTUR DAN SKALA UPAH (SSU) BERDASARKAN METODE SKALA GANDA BERURUTAN DAN SKALA GANDA TUMPANG TINDIH UKM PT ABC SEKTOR KULINER KOTA YOGYAKARTA Zaskiyanti, Alifah Anggellia; Sukmawati, Dewi; Khatimah, Mutiara Khusnul; Ayun, Tresya Hesi Qurrata; Kartika, Lindawati
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1366

Abstract

Restaurant X is a small and medium enterprises (SME) engaged in the food and beverage sector by offering a variety of Indonesian food menu. SMEs have three main roles, namely as a means to improve the welfare of employees and the community, leveling the economic level of smallholders, and providing foreign exchange to the state. SME efforts as a means to improve the welfare of employees is through the evaluation of compensation. By providing better compensation, employees will be motivated to create a positive and productive work environment. Compensation evaluation is done by identifying the initial salary structure in SME, then analyzed to improve compensation using overlapping, adhered and factor points methods. The analysis showed that the most optimal method is overlapping, with a total salary of Rp137, 224, 291 from the previous Rp129, 850, 000. By using the overlapping method, SME experienced a salary increase of 5.68% or Rp7,374,297.
COMPARATIVE ANALYSIS OF BUDGET IMPLEMENTATION PERFORMANCE OF THE NATIONAL NARCOTICS AGENCY IN THE BALI REGION Saputra, Made Dwi Widya; Purbawangsa, Ida Bagus Anom
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1367

Abstract

The aim of this research is to determine the quality of National Narcotics Agency budget implementation for the Bali Region as well as strategies for improving budget implementation performance. The research data collection method used document observation and interviews conducted with 23 (twenty-three) National Narcotics Agency financial management officials for the Bali Region. The sample determination method is total sampling or saturated sampling. The data analysis technique in this research uses comparative descriptive data analysis techniques regarding the performance of the National Narcotics Agency budget implementation for the Bali Region for 2020-2022. The research results show that in 2020, the quality of budget implementation performance of all National Narcotics Agency work units for the Bali Region was in the good category. In 2021 and 2022 the quality of budget implementation performance will increase to the very good category. The results of the quality of budget implementation exceed the performance targets set in the Performance Agreement. Strategies that can be used to improve budget implementation performance include preparing accurate plans, regular monitoring of budget implementation, reward and punishment, flexibility in budget implementation, good communication and coordination and high commitment. This research provides an illustration that the Bali Region National Narcotics Agency has been able to manage the budget with better budget implementation performance from year to year. Management of state finances should always comply with regulations, be effective and efficient so that it can be beneficial to society in accordance with the goals and ideals of the state.
ANALISA PROSEDUR PEMBELIAN BARANG DI BAGIAN PURCHASING PADA PT. PYLAR SURYA INDONESIA Wulandari, Aisyah; Takaya, Rowlan
Jurnal Pijar Vol 2 No 03 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i03.1378

Abstract

Purchasing is an effort made by a company to obtain the products it needs. Inventory of raw materials is the most important factor for companies in supporting the smooth production process. The method used in this journal research is observational. This means that we make direct observations of goods purchasing activities in the purchasing section at PT. Pylar Surya Indonesia. Next we asked several questions to interview buyers at PT. Pylar Surya Indonesia has questions regarding the contents of this Journal. Next, use the library study method to look for book references related to fields related to the research subject. The results of this research are the process of purchasing goods at PT. Pylar Surya Indonesia is running smoothly, but there are problems such as the product received is different from the order. However, this problem will be resolved by returning the goods to the supplier and exchanging them according to the order issued.
DAMPAK KETERLIBATAN PELANGGAN, DAN PENGGUNAAN MEDIA SOSIAL TERHADAP PERTUMBUHAN USAHA MIKRO, KECIL, DAN MENENGAH DI BY.NEIRA Nakiza, Eka Septianus
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1380

Abstract

Social media as a marketing tool can be utilized to engage customers and build brand affinity. Customer engagement is a psychological process that creates an emotional bond between the customer and the brand, ultimately increasing customer loyalty and satisfaction. By Neira applies this concept by actively inviting customers to share their experiences through reviews and photos on social media. This research method uses a qualitative approach with descriptive research motede. Currently, ByNeira has 2,415 followers and 88 posts on its Instagram account. So far, all social media owned by ByNeira is still managed directly by the owner, in the sense that there is no special staff in charge of managing social media. As for the technology carried out by ByNeira, one of them is the existence of a non-cash payment system through Qris where consumers can pay by simply scanning the barcode at the cashier's desk, the choices are quite diverse, can use GoPay, Ovo and Mbanking. Since using social media, ByNeira has managed to increase sales turnover by around 20-30% compared to before
PENGARUH LIVE STREAMING SHOPPING DAN PRICE DISCOUNT TERHADAP PURCHASE INTENTION PADA APLIKASI TIKTOK (STUDI KASUS BRAND SKINCARE THE ORIGINOTE) Pitaloka, Diah; Jaya, Umban Adi
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1383

Abstract

This research was conducted on consumers of The Originote in Sukabumi City. The purpose of this study was to determine the effect of live streaming shopping and price discounts on purchase intention.  This research uses quantitative methods, which means collecting data in the form of numbers. Researchers in this study conducted a survey using a questionnaire distributed to samples online. The population in this study are users of The Originote products and use the TikTok application as a means of online shopping in Sukabumi City. Which resulted in a sample of 100 respondents. In processing using SPSS 29 software with multiple linear analysis techniques which include validity tests, reliability tests, and classical assumption tests consisting of normality tests, multicolonearity tests, heteroscedasticity tests, then hypothesis testing consisting of t tests, f tests and determination coefficient tests. The effect of Live Streaming Shopping and Price Discount on Purchase Intention in the Tiktok application by taking a case study on the skincare brand The Originote shows that Live Streaming Shopping and Price Discount have a positive and significant influence on consumer Purchase Intention in the TikTok application.
PENGARUH KUALITAS PRODUK DAN PROMOSI PENJUALAN TERHADAP MINAT BELI ULANG DI KEDAI FOOD SPICY CHILI KOTA PASURUAN Siska, Juliana; Pudyaningsih, A. Ratna; Erwantiningsih , Eni
Jurnal Pijar Vol 2 No 4 (2024): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v2i4.1394

Abstract

Data from the Ministry of Cooperatives and SMEs for 2023 states that Indonesia has 65.5 million MSMEs, therefore business actors must be able to retain their consumers so they do not switch to other products. One way is to stimulate consumers to have an interest in repurchasing their products. Food Spicy Chili is a food shop that focuses on selling spicy food where spicy food is very popular with the public. The aim of this research is to determine the effect of product quality and sales promotions on repurchase interest at the Kedai Food Spicy Chili. The results of this research show that product quality and sales promotion simultaneously have a positive influence on repurchase interest with a significance value of 0.000 and a coefficient of determination (R2) of 70.5%. Product quality has a positive effect on repurchase interest with a significance value of 0.000, and sales promotions have a positive effect on repurchase interest with a significance value of 0.033.

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