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Jurnal Pijar : Studi Manajemen dan Bisnis
Published by PT. Naureen Digital Education
ISSN : 29649749     EISSN : 29630606     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Pijar : Studi Manajemen dan Bisnis merupakan jurnal yang membahas ilmu di bidang Manajemen dan Bisnis, jurnal ini sebagai wadah untuk menuangkan hasil penelitian baik secara konseptual maupun teknis yang berkaitan dengan keilmuan manajemen dan bisnis. Pijar Jurnal terbit 4 kali dalam setahun yaitu pada bulan Desember, Maret, Juni dan September. terbitan pertama adalah bulan Desember 2022. Naskah yang masuk akan diterima oleh editor untuk kemudian kan dilakukan pemeriksaan kemiripan naskah dengan aplikasi Plagiarism Checker. Proses review dilakukan dengan menggunakan peer review. Jurnal Pijar menerima naskah dengan topik Manajemen umum, manajemen sumber daya manusia, manajemen keuangan, manajemen operasi, pemasaran, manajemen strategis, kewirausahaan, perilaku organisasi, manajemen strategis, perspektif akuntansi praktis, administrasi publik, dan dan topik lainnya yang relevan dengan manajemen dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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PENGARUH CITRA MEREK DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK AMDK MEREK AQUA Irwan Ruswandi; Mochamad Afrizal Maulana
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2012

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh citra merek dan iklan terhadap keputusan pembelian air minum dalam kemasan (AMDK) Aqua. Latar belakang penelitian ini adalah persaingan ketat antara Aqua sebagai pemimpin pasar dengan Le Minerale yang terus mengalami peningkatan pangsa pasar. Data Top Brand Index tahun 2020–2024 menunjukkan penurunan indeks merek Aqua, yang menuntut perusahaan untuk memperkuat strategi pemasaran. Penelitian ini menggunakan metode kuantitatif dengan pendekatan explanatory research. Data dikumpulkan melalui kuesioner kepada 130 responden di Sukabumi dan dianalisis menggunakan regresi linier berganda. Hasil penelitian membuktikan bahwa citra merek dan iklan berpengaruh positif serta signifikan terhadap keputusan pembelian, dengan kontribusi sebesar 70,6%. Temuan ini menunjukkan pentingnya memperkuat citra merek dan meningkatkan efektivitas iklan agar Aqua tetap menjadi pemimpin pasar AMDK di Indonesia. Kata Kunci: citra merek, iklan, keputusan pembelian, Aqua.
PENGARUH PENERAPAN SISTEM AKUNTANSI KEUANGAN DAERAH DALAM MEWUJUDKAN TRANSPARANSI TERHADAP AKUNTABILITAS KEUANGAN PEMERINTAH DAERAH (Studi Pada Badan Keuangan Daerah Kabupaten Tebo) Rahmat Albhi KZ; Ayu Chairina Laksmi
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2017

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan sistem akuntansi keuangan daerah terhadap transparansi dan akuntabilitas keuangan pemerintah daerah, serta menguji peran transparansi sebagai variabel mediasi antara sistem akuntansi keuangan daerah dan akuntabilitas. Studi ini dilakukan pada Badan Keuangan Daerah Kabupaten Tebo dengan menggunakan pendekatan kuantitatif. Data dikumpulkan dari 161 responden yang merupakan pegawai akuntansi menggunakan teknik purposive sampling. Analisis data dilakukan dengan menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa penerapan sistem akuntansi keuangan daerah berpengaruh positif dan signifikan terhadap transparansi dan akuntabilitas. Selain itu, transparansi juga berpengaruh positif terhadap akuntabilitas serta memediasi hubungan antara sistem akuntansi keuangan daerah dan akuntabilitas. Temuan ini menegaskan pentingnya pengelolaan keuangan daerah yang transparan dan akuntabel.
PENGARUH GAYA KEPEMIMPINAN KEPALA SEKOLAH DAN LINGKUNGAN KERJA TERHADAP KINERJA GURU DI MADRASAH RAUDHATUL ATHFAL ( RA) KECAMATAN PARAKANSALAK KABUPATEN SUKABUMI Neng Siti Hamidah; Mochamad Afrizal Maulana
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2011

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan dan lingkungan kerja terhadap kinerja guru di Madrasah Raudhatul Athfal (RA) Kecamatan Parakansalak. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian berjumlah 30 guru RA yang ditentukan dengan teknik sampling jenuh. Instrumen penelitian berupa kuesioner dengan skala Likert yang sebelumnya diuji validitas dan reliabilitasnya. Analisis data dilakukan melalui uji asumsi klasik, regresi linier berganda, uji t, uji F, serta koefisien determinasi. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap kinerja guru. Demikian pula, lingkungan kerja berpengaruh positif dan signifikan terhadap kinerja guru. Secara simultan, gaya kepemimpinan dan lingkungan kerja berkontribusi signifikan terhadap peningkatan kinerja guru RA. Nilai koefisien determinasi (R²) mengindikasikan bahwa 61% variasi kinerja guru dapat dijelaskan oleh kedua variabel, sedangkan sisanya dipengaruhi faktor lain di luar penelitian ini. Temuan ini menegaskan bahwa kepemimpinan kepala sekolah yang efektif dan lingkungan kerja yang kondusif merupakan faktor kunci dalam meningkatkan profesionalisme dan kinerja guru RA.
PENGARUH AI-PERSONALIZED RECOMMENDATION TERHADAP PURCHASE DECISION MELALUI PERCEIVED VALUE DENGAN MODERASI TRUST Ni Nyoman Sri Utari Krisnanda; I Kadek Yoga Rama Parmita
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2014

Abstract

This study aims to analyze the effect of AI-Personalized Recommendation on Purchase Decision among TikTok Shop users with Perceived Value as a mediating variable and Trust as a moderating variable. The research employed a quantitative approach with a survey design. The population consisted of TikTok Shop users residing in Bali Province, with a sample of 150 respondents selected using purposive sampling technique. Data were collected through an online questionnaire measured using a Likert scale. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that AI-Personalized Recommendation has a positive and significant effect on Perceived Value and Purchase Decision. Perceived Value was found to significantly influence Purchase Decision and act as a mediating variable. Trust also has a significant direct effect on Purchase Decision, but it does not moderate the relationship between Perceived Value and Purchase Decision. The findings imply that optimizing AI-based recommendation systems and enhancing consumer perceived value are essential strategies to improve purchase decisions in social commerce platforms
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN (Studi Kasus di Food Court Mall Karawang Central Plaza) Raden Raditio Wratsongko; Mochamad Afrizal Maulana
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2013

Abstract

This study aims to determine and analyze the influence of Service Quality and Price on Consumer Satisfaction. The research method is quantitative using secondary data. The population used is a case study at the Karawang Central Plaza Mall Food Court. The sampling technique used was purposive sampling, with a sample of 106 respondents. Based on statistical analysis methods, the indicators in this study are valid and reliable, the data are normally distributed, there is no multicollinearity, and there is no heteroscedasticity. The results and discussion indicate that Service Quality has a significant effect on Consumer Satisfaction, and Price has a significant effect on Consumer Satisfaction. Simultaneously, Service Quality and Price influence Consumer Satisfaction. Keywords: Service Quality, Price, Consumer Satisfaction
EVALUASI DAN DESAIN SSU KARYAWAN UKM XYZ DI KABUPATEN BOGOR MENGGUNAKAN METODE POINT SYSTEM Respati Mandalagiri; Naila Zahra; Salsa Lubnaa Dewi; Zaidan Muafy Althaf
Jurnal Pijar Vol 4 No 2 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i2.2029

Abstract

The unstructured compensation system at SME XYZ causes discrepancies between job values and employee salaries, marked by red circle rates and low inter-grade spreads, necessitating evaluation for proportionality. This study aims to evaluate and redesign the salary structure for SME XYZ employees in Ciomas, Bogor Regency. Employing a descriptive quantitative approach, the population and sample comprise all salary data from 28 employees. Primary data were collected through interviews, job analysis questionnaires, salary surveys, and secondary data from literature reviews, conducted February–March 2025. Data analysis includes pre-improvement salary mapping, determination of 10 compensable factors based on Hay Group (2005) and Committee (2009), job value assessment using Hay System, given grade job grading method, and salary structure design with adhered point system. Findings reveal the initial salary structure was disproportionate to job values; redesign produces 4 grades (job value 402-755) with salary ranges Rp2,200,000–Rp5,082,000 and total salary increase of Rp49,899,200. Implications support equitable compensation to enhance employee motivation and retention in SME.​
ANALISIS SISTEM KERJA WFO DAN WFH TERHADAP KEPUTUSAN KARIER PADA GENERASI Z DI KOTA SUKABUMI Theodora Zanetha Yovitasari; Bambang Somantri
Jurnal Pijar Vol 4 No 3 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i3.2031

Abstract

This study aims to analyze the influence of the Work From Office (WFO) and Work From Home (WFH) work systems on the career decisions of Generation Z in Sukabumi City, based on the phenomenon of high unemployment rates among Generation Z in Indonesia, which raises questions about the factors influencing their opinion on work systems and their impact to career decision-making. Researcher distributed questionnaires to Generation Z respondents aged 15-28 `residing in Sukabumi. This was done as a quantitative data collection method. The sampling technique used purposive sampling, selecting 100 respondents. Data analysis was conducted using SPSS version 25, employing multiple linear regression analysis, along with validity, reliability, and classical assumption tests. The results of the study indicate that: 1) the WFO work system significantly influences Generation Z's career decisions, 2) the WFH work system significantly influences Generation Z's career decisions, and 3) the WFO and WFH work systems simultaneously significantly influence Generation Z's career decisions in Sukabumi City. These findings have implications for companies and related institutions to consider work systems that align with Generation Z's perspectives when designing work policies that support career development.
EVALUASI STRUKTUR DAN SKALA UPAH PADA UMKM STUDIO FOTO XYZ MENGGUNAKAN METODE OVERLAPPING Barokah Dwi Rahmayani; Bintu Tsani Haunaniswah; Novaldi Ramadhani; Reyhan Fadila Hidayatusadikin
Jurnal Pijar Vol 4 No 3 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i3.2032

Abstract

The lack of structured compensation systems has become a significant challenge for the sustainability of Micro, Small, and Medium Enterprises (MSMEs), particularly in the photography sector. Unclear salary structures often lead to internal inequity, decreased employee motivation, and high employee turnover. This study aims to analyze and redesign the salary structure at Studio Foto XYZ MSME using a salary mapping approach with the overlapping method. The research employs a descriptive qualitative method with data collected through in-depth interviews, observations, and documentation studies. The data were critically analyzed to map current salary positions against market standards and internal equity. The results indicate that the implementation of salary mapping using the overlapping method can create a more flexible, transparent, competitive, and equitable salary structure. The proposed compensation structure is expected to improve employee retention while supporting operational cost efficiency within the MSME. This study provides practical contributions for MSME owners in optimizing adaptive compensation systems without implementing overly bureaucratic structures.
ANALISIS GAYA HIDUP DIGITAL GENERASI Z DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DI KOTA BOGOR: ANALISIS GAYA HIDUP DIGITAL GENERASI Z DALAM PENGAMBILAN KEPUTUSAN INVESTASI SAHAM DI KOTA BOGOR Bunga Agustin; Ce Gunawan
Jurnal Pijar Vol 4 No 3 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i3.2085

Abstract

Perkembangan teknologi digital telah mengubah pola perilaku masyarakat, khususnya Generasi Z, dalam berbagai aspek kehidupan termasuk aktivitas investasi saham. Penelitian ini bertujuan menganalisis bagaimana gaya hidup digital Generasi Z memengaruhi proses pengambilan keputusan investasi saham di Kota Bogor. Penelitian menggunakan pendekatan kualitatif fenomenologis dengan teknik wawancara mendalam, observasi, dan dokumentasi terhadap delapan informan Generasi Z yang aktif berinvestasi saham. Hasil penelitian mengungkap bahwa intensitas penggunaan perangkat digital rata-rata 8–12 jam per hari telah menjadikan media sosial, aplikasi investasi, dan komunitas online sebagai ekosistem informasi investasi yang saling terhubung. Investor berpengalaman cenderung memanfaatkan platform digital sebagai alat bantu analisis mandiri, sementara investor pemula lebih bergantung pada rekomendasi konten kreator di media sosial. Fenomena Fear of Missing Out (FOMO) dan information overload muncul sebagai dampak negatif dari intensitas konsumsi informasi digital yang tinggi. Di sisi lain, platform digital turut mendorong peningkatan literasi keuangan melalui konten edukasi investasi yang mudah diakses. Gaya hidup digital terbukti menjadi faktor determinan signifikan yang memengaruhi kualitas pengambilan keputusan investasi Generasi Z, sehingga peningkatan literasi keuangan digital menjadi kebutuhan mendesak bagi investor muda.
PENERAPAN PRINSIP-PRINSIP MANAJEMEN DALAM KEPEMIMPINAN DI SEKOLAH MENENGAH PERTAMA MAN ANA PAMIJAHAN KABUPATEN BOGOR PROVINSI JAWA BARAT Akmal Ihsanudin Rabbani Al-Shidqi; Pitri Rahayu
Jurnal Pijar Vol 4 No 3 (2026): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65096/pmb.v4i3.271

Abstract

The main study in this research is the application of management principles in leadership at Man Ana Pamijahan Junior High School. The population was taken from the elements of permanent teachers and educational staff with a population of 30 people, a sample of 12 people was determined using the saturated sample technique. This type of research is descriptive quantitative. Data were collected through technical observation, literature, and questionnaires. Data processing was measured using five Likert scales according to Sugiyono which had been modified by researchers. The results of the study show that the leadership of Man Ana Junior High School has implemented the fourteen management principles according to Henry Fayol. The average of each indicator is included in the “Applied” criteria. One indicator namely; Fairness and Honesty are included in the "Highly Applied" criteria, while 13 other indicators are included in the "Applied" criteria. The leadership of Man Ana Pamijahan Junior High School which highly upholds Morals and Ethics has proven that the principles of justice towards others and honest attitude in behavior are things that must be highly applied in living life and school management, this is in accordance with the first Motto of Man Ana Pamijahan Middle School namely "Having Noble Moral" and according to the results of the research from the attitude of the respondents who rated 81% so that it was included in the "Highly Applied" criteria

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