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Nia Sarinastiti
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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Fragmentation and Audience Activity on Video-on-Demand Platform: Netflix and the ‘Binge-watching’ Reisa, Steffiani; Irwansyah, Irwansyah
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2235

Abstract

One of digital transformation of television systems is an interactive service called video-on-demand (VOD). VOD provides full control to its users, by allowing viewers to enjoy, choose, store, and even download the desired audio-visual content anytime and through any electronic communication device. The presence of Netflix and other VOD service providers is transforming people's behavior patterns in watching television. People are beginning to switch to watching audiovisual content and episodes the same televisions or programs known as binge-watching through online streaming. This study focused on the concept of audiences’ activities based on Levy and Windahl’s typology model. The study also explored the motivation that was a part of uses and gratification theory. This new audience habit and motivation were explored by qualitative approach. The interview was conducted to the Netflix subscribers in Jakarta to discover the behavior activities and motivation of binge-watching. The thematic analysis was applied to analyze the process of fragmentation and audience activity that occurs in a very active new media society.
Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi Novianti, Silvia; Abidin, Yusuf Zaenal; Muchtar, Khoiruddin
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2236

Abstract

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.
Digital Communication in Organization for Millennial Employees: Need for Guidance from Direct Supervisors Dahesihsari, Rayini; Kartikawangi, Dorien
Jurnal InterAct Vol. 9 No. 2 (2020): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v9i2.2239

Abstract

Salah satu ciri generasi milenial adalah penggunaan teknologi ekstensif dalam kehidupan mereka, karena sejak lahir mereka sudah mengenal teknologi. Di dunia kerja, banyak perusahaan berupaya menyediakan sistem teknologi canggih, termasuk dalam komunikasi organisasi, untuk membuat karyawan milenial mereka lebih produktif dan loyal terhadap perusahaan. Penelitian ini bertujuan untuk mengeksplorasi pandangan karyawan milenial tentang bagaimana komunikasi digital bagi mereka serta kebutuhan komunikasi mereka di tempat kerja. Data penelitian diperoleh melalui dua sesi diskusi kelompok terarah dengan delapan belas karyawan milenial di salah satu perusahaan Badan Usaha Milik Negara. Analisis tema digunakan untuk mengidentifikasi aspek-aspek yang menonjol dalam diskusi kelompok terarah tersebut, berdasar pendekatan induktif. Hasil penelitian menunjukkan karyawan milenial berpandangan jumlah program aplikasi digital yang diberikan oleh perusahaan terlalu banyak, karena mereka hanya menggunakan satu hingga dua program yang dibutuhkan saja. Program lain yang disediakan hanya dimiliki untuk memenuhi kewajiban yang ditetapkan oleh manajemen tanpa pernah dimanfaatkan secara optimal. Di sisi lain karyawan milenial berpandangan mereka minim mendapatkan arahan dari atasan langsungnya. Mereka mengharapkan informasi yang tersedia secara digital dapat didiskusikan bersama dengan atasannya sehingga mereka mendapatkan arahan yang membantu mereka bekerja secara lebih efektif dan produktif. Mereka juga mengharapkan arahan dari atasannya terkait bagaimana mereka dapat meningkatkan kinerja dan arah pengembangan karirnya. Hasil penelitian ini menunjukkan peran penting komunikasi dari atasan dalam mengarahkan dan memotivasi karyawannya, melengkapi media komunikasi digital yang tersedia, Bentuk dan dinamika komunikasi dengan atasan yang sesuai dengan karakteristik kedua pihak dan bisa melengkapi komunikasi digital yang ada perlu digali lebih lanjut dalam penelitian berikutnya.
Media Komunitas Sebagai Bentuk Demokrasi Partisipatoris (Studi Pada “Warta Desa” di Pekalongan, Jawa Tengah) Dwifatma, Andina
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2321

Abstract

Hubungan antara media dan audiens di era digital terus berubah. Audiens tidak lagi pasif mengkonsumsi agenda yang ditentukan media, melainkan dapat berperan sebagai produsen sekaligus konsumen. Konten media arus utama yang cenderung partisan dan Jawa-sentris mendorong berkembangnya media komunitas yang dikembangkan secara organik di tingkat lokal, berdasarkan kebebasan berekspresi dan demokrasi partisipatif, dan bertujuan untuk mengembangkan wilayah dan mendorong solidaritas di antara warga. Penelitian ini bertujuan menggali secara mendalam bagaimana sebuah media komunitas didirikan, dijalankan, berdampak pada kehidupan bersama warga, dan tantangan apa yang dihadapi. Penelitian dijalankan secara kualitatif dengan metode pengambilan data melalui wawancara mendalam. Hasilnya, ditemukan ada tiga tantangan yang dihadapi oleh media komunitas, yaitu tantangan pendanaan, sumber daya manusia, dan regulasi. Guna mengatasi berbagai tantangan tersebut, media komunitas diharapkan dapat menemukan model bisnis subsidi silang untuk mendanai operasional, memberi honor bagi kontributor, dan berjejaring dengan sesama media komunitas dan AJI untuk advokasi.
Pandemic, Participatory Culture and Reinvention of Everyday Life Saba Ayon, Hadi
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2322

Abstract

How do we define participation during a pandemic? Are we in an era that requires reinventing our physical space and our modes of participation to build a new society? The novel coronavirus has deconstructed social space as we know it, and significantly disrupted our participation in its spheres. Today we are witnessing new forms of space, in the light of the ongoing pandemic and its impact on our participation, physical space and digital culture. This article demonstrates changes that occur in the physical and connected spaces that form our “new virtual urbanism” (Doueihi, 2011). It describes participation practices in natural parks in a Geneva-Switzerland and the Pays de Gex-France, distinguishing three types of spaces: the pre-pandemic space, the confinement space and the deconfinement space. It shows how socio-cultural practices changed in relation to the configuration of the space and the use of digital technology. Will we need to reinvent our space to encourage participation? The answer lies perhaps in considering the development of our digital traces and harvesting them in organized projects with rules, purpose, administration, management and governance. In this sense, digital participation becomes full and efficient when it relies on the process of building a memory and includes those who find themselves excluded from this new world.
Peran Media Sosial pada Komunikasi Pemasaran Aplikasi Catch Me Up! Melalui Email News Letter Andriano, Stefanus
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2329

Abstract

Indonesia merupakan salah satu negara di dunia yang mengalami pertumbuhan cukup tinggi terkait penggunaan internet. Kemajuan teknologi ini semakin berperan penting dalam dunia komunikasi. Berdasarkan data dari We Are Social (2020), ada sebanyak 160 juta pengguna media sosial per Januari 2020 atau 59% dari total populasi saat ini. Angka tersebut bertambah (12 juta orang) atau 8,1% dari tahun 2019 ke 2020. Entitas bisnis dalam penelitian ini Catch Me Up! menggunakan perkembangan teknologi dalam upaya komunikasi pemasaran produk mereka, salah satunya adalah melalui media sosial. Media sosial dengan jumlah pengguna cukup besar di Indonesia menjadi salah satu platform menarik untuk melakukan komunikasi pemasaran. Tujuan penelitian untuk meneliti dan mengobservasi penggunaan dan pengelolaan media sosial yang digunakan oleh salah satu layanan email newsletter yang menyasar pembaca dari kamu millennial dan generasi Z yaitu Catch Me Up! Penelitian ini menggunakan metode penelitian kualitatif melalui studi literature dan observasi terhadap pengelolaan komunikasi pemasaran yang disupport oleh pemanfaatan media sosial oleh Catch Me Up! Penelitian menunjukkan dengan dukungan dari pemasaran media sosial, Catch Me Up! berhasil menarik perhatian calon pembaca mereka dari kaum millennial dan generasi Z.
Konstruksi Makna Setara Melalui Perilaku Patriarkis Perempuan di Ruang Domestik dan Publik: Studi Kasus Kepada Anggota LSM Perempuan Di Yogyakarta Miranti, Adita; Wibawa, Raja Satria
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2331

Abstract

Gender basically discusses the meaning of equality between women and men in various aspects of life. The existence of men and women are two entities that are often distinguished in terms of sex and the roles that must be performed gender so that the potential to cause disparity. The purpose of this study is to analyze how the construction of the meaning of "equal" in the study of gender equality is based on the perspective of men and women. This study uses a case study research method with in-depth interview techniques, observation, and literature review in the form of books, journals, and relevant articles. The results of this study indicate that the meaning of equality is generally closely related to women who are often treated unfairly and become inferior. The construction of the meaning of "equal" now turns out to be able to discredit men through the dogmatic state that develops in society. On the other hand the situation of gender equality is currently experiencing a shift in behavior, namely the emergence of superiority of women over men in the public and domestic spheres.
Pengaruh Firm Generated Content, Electronic Word of Mouth, Celebrity Endorsement, Harga dan Fasilitas terhadap Keputusan Memilih Klinik Gigi Putri, Vania Mariska; Sijabat, Rosdiana
Jurnal InterAct Vol. 10 No. 1 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i1.2484

Abstract

With the development and increasing number of dental clinics, customers are exposed to more options when it comes to choosing dental clinic. Therefore, social media marketing strategies are becoming more popular among dental services. This study aims to determine the effect of firm generated content, electronic word of mouth, celebrity endorsement, price, and facilities towards customer’s purchase decision in choosing dental clinic. This research is a case study of Dentalosophy Dental Clinic which involved 100 respondents who had done dental treatments in Dentalosophy during January to December 2020. Data collection was conducted by distributing questionnaires using purposive non-probability sampling method. Furthermore, the data were analyzed using descriptive statistical analysis and multiple linear regression methods. The study shows that firm generated content, electronic word of mouth, celebrity endorsement, and facilities have positive and significant effect towards customer’s purchase decision in choosing dental clinic. Contrastingly, price does not have a negative and insignificant effect on customer’s decision in choosing dental clinic. Based on the result, Dentalosophy shall do further analysis, planning and evaluation of marketing strategies related to firm generated content, electronic word of mouth, and celebrity endorsement. Dentalosophy should also be able to maintain and improve their facilities as well as providing qualified health protocol especially during COVID-19 pandemic. Further study is expected to analyze the effect of other variables such as location, and dentist’s reputation towards purchase decision in choosing dental clinic.
Strategi Lobi Dan Negosiasi Dalam Mendapatkan Sponsorship Pada Event IKOM Entrepreneurship Fest 2020 Hakim, Lukman; Nurikhsan, Farhan; Jamil, Hidayat Purwanto; Safitri, Dini
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.2738

Abstract

Ikom Entrepreneurship Fest (IEF) 2020 is a webinar event that aims to educate the public, MSME owners, or prospective business people to be able to take advantage of social media to support their business. This event uses a source of funding in the form of sponsorship. To find sponsors, both lobbying and negotiation strategies are needed so that cooperation can run well. The purpose of this research is to find out how the lobbying and negotiation strategies are used by the Public Relations of the IEF 2020 event in obtaining sponsorship for the event. This study used a descriptive qualitative approach and interviews as data collection techniques. The type of data obtained by researchers in this study is primary data. The results of this study state that the lobbying strategy used by the Public Relations of the IEF 2020 event is a direct lobbying strategy with a transactional and networking approach. The negotiation strategy used in this study is the Win-Win negotiation strategy.
Representasi Citra Victoria’s Secret di Forbes.com terkait Kasus Body Shaming Rizkiana, Marcella; Natalia, El Chris
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.2784

Abstract

Victoria Secret's (VS) is one of the companies that experienced a crisis due to the body shaming case carried out by chief marketing officer in the company. The media can frame information about the company by focusing on its strengths or weaknesses in its reporting. Forbes.com is an online business media that participates in reporting on the body shaming case faced by VS. The purpose of this study is to determine the representation of the Victoria's Secret (VS) corporate image in Forbes.com related to the body shaming case. The research method used is a qualitative method with analysis of the framing model of Robert Entman. This study analyzes the news on Forbes.com regarding VS in November 2018. The results of this study indicate that the representation of the Victoria's Secret company image is negatively published in the news on Forbes.com because of the crisis experienced. The case of body shaming is not handled properly so that it cannot be controlled or detained which results in losses for the company.

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