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Nia Sarinastiti
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INDONESIA
Jurnal InterAct
Published by Universitas Katolik Indonesia Atma Jaya
ISSN : 22524630     EISSN : 26141442     DOI : https://doi.org/10.25170/interact
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Jurnal InterAct is published twice a year (May and November). Each edition discusses materials and current issues on corporate communication, marketing communication, media and communication. These are including, but not limited to: Corporate Communication - Public relations - Media relations - Investor relations - Government relations - Corporate Social Responsibility - Customer relations - Organizational communication - Cross-cultural communication - Digital corporate communication Marketing Communication - Branding and image development - Consumer perception - Promotions - Digital marketing communication Media and Communication - Communication technology - New media - Social media - Advertising message analysis - Media placement - Political communication Each edition receives original articles that will be reviewed by internal and external editors through a blind review based on their expertise. After the editing, a reviewer is assigned based on relevancy and related article. Jurnal InterAct will publish selected paper(s) under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 70 Documents
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The Digital Transformation of Audio Visual Communication Technology in the Education Sector During Pandemic Putri, Chairun Nisa Dwi
Jurnal InterAct Vol. 11 No. 1 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i1.3021

Abstract

Pandemi telah mengganggu berbagai aktivitas manusia terutama dalam sistem pendidikan yang membuat siswa terpaksa beralih dari pembelajaran tatap muka ke pembelajaran online. Dukungan dari guru dan orang tua sangat penting bagi siswa untuk beradaptasi dalam situasi ini. Penggunaan platform Audio Visual seperti Google Meetings, Zoom, Microsoft Teams dan Website Internal Sekolah telah menghilangkan batasan waktu dan tempat dengan mengadopsi perangkat Teknologi Informasi dan Komunikasi (TIK) seperti smartphone, laptop, komputer tablet, dll. Penelitian ini bertujuan untuk menganalisis pengaruh wabah Covid-19 terhadap transformasi digital di sektor pendidikan. Pendekatan kualitatif dengan metode literature review digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan memilah artikel jurnal dengan kata kunci pandemi dan pembelajaran online 2020-2021 dari database makalah penelitian yaitu MDPI dan menghasilkan 5 jurnal dari berbagai negara untuk direview. Kajian ini menunjukkan bahwa pandemi mempercepat proses transformasi digital dalam pendidikan meskipun ada tantangan yang harus dihadapi dari segi infrasturktur (jaringan internet, perangkat digital) dan proses (modul pembelajaran online dan evaluasi pelaksanaan)
Pentingnya Manajemen Isu bagi Maskapai Penerbangan dalam Menghadapi Dampak COVID-19 (Studi: Cathay Pacific Airways) Levana, Emerentia; Harnadi, Agnes; Kusumawicitra, Astuti
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3148

Abstract

Unplanned events are unexpected and are often referred to as “negative shocks” in the world of tourism. One of the example is an outbreak or a pandemic. When it occurred, one of the tourism sectors that is most affected is airlines. Since the World Health Organization (WHO) declared the pandemic on March 2020, the airlines industry, including Cathay Pacific are experiencing a significant decline because of some restrictions such as lockdown, tourist attractions closed, flights canceled and social distancing. This study was conducted on March-December 2020. The main aim of the study is to examine the steps that Cathay Pacific Airways has taken according to issue management in overcoming the impact of the COVID-19 pandemic. The qualitative reseach method is used with data collection based on interviews with staff of Cathay Pacific Airways representative office in Indonesia, direct observation, and secondary data from supporting documents. The results obtained from this study is that Cathay Pacific Airways can handle the issue by launching Cathay Care Campaign, Cathay Credit and Fly Worry Free. The airlines also followed the stages of issue lifecycle. Through this program, Cathay Pacific Airways is also able to maintain trust and convince the guests (or prospective passangers). Those capabilities can be seen from the operational activities that are still ongoing even though route cuts and departure cancellations often have to be carried out.
Pengaruh Akun Media Sosial Instagram @whiteboardjournal Terhadap Pemenuhan Kebutuhan Informasi Pembaca Khansa, Shazrin Daniyah; Putri, K. Y.S.
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3149

Abstract

As time develops, so has globalization. The field of communication and technology is one of the fields that is developing rapidly due to the development of globalization. One of the effects is social media. In this era, social media can be easily used by all people. Various social media provide various information on various platforms so that people can choose according to their information needs. The most frequently used social media in Indonesia is Instagram. Nowadays, Instagram is not only used for individual needs, but now Instagram has many benefits, for example, to do buying and selling or online shop, and to spread the latest information or news. Therefore, the purpose of this study is to find out how the influence of the Instagram @whiteboardjournal social media account on meeting the information needs of readers. This study uses a quantitative approach with a survey method. The population of this research is Communication Science students class of 2019 State University of Jakarta totaling 82 people with a total sample of 68 people. From the results of the study, it can be seen that there is an influence between the Instagram social media account @whiteboardjournal with meeting the information needs of readers.
Kekuatan Instagram dengan Electronic-Word-of-Mouth (Ewom) dan Influencer dalam Komunikasi Pemasaran Gultom, Atikah Putri Adrilia; Irwansyah, Irwansyah
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3150

Abstract

Social media has the power to change the patterns of people interacting and communicating. The growth use of Social Networking Sites/SNS has also led to changes in the communications industry, one of this is the integration of communication and marketing. This study aims to understand how the power of Instagram with eWOM and influencers that focus on the beauty and lifestyle in the digital era when conducting communication and marketing activities for one of the beauty products brands. The method in this study uses a “qualitative approach”, while data collection uses the “Indepth Interview” technique. Interview process using the Zoom application on two informants who were actively using Instagram, had used social media for eWOM, had a minimum number of followers was 1000, and focused to the development of beauty trends in Indonesia. The results of this study indicate that currently the brand not only focus on eWOM and influencers with a large number of followers, but also focus to the scope and closeness of influencers with their followers. The eWOM activities carried out by influencers with reviews based on experience. The variety of eWOM is divided into two, sponsored and not sponsored.
Motif Penggunaan Aplikasi Tik Tok di Kota Semarang Nuzuli, Ahmad Khairul; Natalia, Wahyu Kristian
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3151

Abstract

Initially the use of Tik Tok received negative views. However, in 2019 Tik Tok managed to beat Facebook and Instagram in popularity. The purpose of this research is to find out the motives of Tik Tok users in creating and sharing their music videos. The theoretical basis used is Uses and Gratification and Media Usage Motives, which assume that media users are active and deliberately determine their motives in using and consuming media. This research is quantitative research with a descriptive approach. The number of samples in this study was 100 people. With the criteria of the people of Semarang City, having the Tik Tok application on a smartphone, having made and uploading at least 5 videos using the Tik Tok application. The results of the study show that there are four main motives in the use of Tik Tok social media, namely: 1) information motives; 2) personal identity; 3) social integration and interaction; 4) and entertainment. The most dominant motive is integration and social interaction.
Optimasi Media Sosial Instagram @kulinersby dalam Mempromosikan Wisata Kuliner Surabaya Qorib, Fathul; Widodo, Herru Prasetya; Rinata, Asfira Rachmad
Jurnal InterAct Vol. 10 No. 2 (2021): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v10i2.3153

Abstract

The Instagram @kulinersby social media account is one of the platforms that has been promoting culinary tourism in the city of Surabaya since 2014. This study aims to look at optimizing the @kulinersby Instagram account as one of the culinary tourism promotion media. Several social media marketing concepts are used to see how the optimization works, namely content creation, content sharing, connecting, and community building. All uploads and interactions of followers on the account become primary data sources, then compared with secondary data in interviews with the account manager, namely Syafira Defani Putri. The results of this study indicate that @kulinersby has implemented good management in several aspects, especially for content management, starting from its creation, content sharing such as consistently uploading content and sharing food themes, to connecting with followers through interaction and discussion, as well as collaborating with foodvloggers. Meanwhile, for community building, @kulinersby is still adapting with many communities to be uniform and work well together. This research suggests that @kulinersby owners take full advantage of Instagram by considering various new features and Instagram business insights as evaluation and development material.
Indonesian Millennials' Attitude and Intention Towards Mobile Communication Advertising Winarko, Hilarius Bambang; Marta, Rustono Farady; Setyabudi, Kelian Wulandari
Jurnal InterAct Vol. 11 No. 1 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i1.3289

Abstract

Game berteknologi digital berhubungan erat dengan kehidupan generasi milenial. Penelitian ini berusaha memahami bagaimana faktor spesifik dalam game mempengaruhi sikap gamer seluler terhadap iklan banner dalam game seluler (mobile In-Game Banner Advertising/mobile IGBA), khususnya untuk para milenial. Faktorfaktor ini beserta insentif dapat digunakan sebagai prediktor intensi gamer seluler dalam merespons iklan tertentu. Hubungan antara sikapintensi, seperti misalnya preseden dalam penggunaan iklan berbasis Internet umum, faktor-faktor spesifik game, dan penggunaan kupon seluler merupakan tiga elemen yang digunakan untuk mengembangkan hipotesis. Teknik analisis faktor dan uji statistik diferensial dalam perspektif kuantitatif digunakan sebagai dasar untuk menganalisis seberapa signifikan faktor-faktor yang saling mempengaruhi dalam model penelitian yang diusulkan. Hasil penelitian dengan metode survei menunjukkan bahwa faktor spesifik dalam bermain game (aspek ekonomi dan jenis game) merupakan faktor penting yang mempengaruhi sikap gamer terhadap penerapan mobile IGBA. Lebih lanjut, penelitian ini juga menemukan bahwa sikap dan insentif (dalam bentuk kupon komunikasi seluler) merupakan prediktor signifikan terhadap intensi generasi milenial Indonesia untuk merespon (klik) iklan dalam komunikasi seluler.
Pengaruh Perilaku Menyimpang Pengguna Tinder Terhadap Citra Aplikasi Kencan Tinder Kusuma, Satria Kusuma; Letare, Yolanda Natasia
Jurnal InterAct Vol. 11 No. 1 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i1.3313

Abstract

The massive growth of online dating application fascinates anyone who have an interest to make acquaintances and find partner especially for young people. However, there are negative effects of using online dating application, among others are sexual harassment, identity fraud, rape, and even murder. The study aims to discover the effects of deviant behavior toward image building of Tinder dating application in the eyes of the consumers. The theories used in the study were communication theory, corporate communication, deviant behavior, image and new media. Indicator of X variable in the study was deviant behavior category which had three dimensions namely nonconform action, antisocial action, and criminal action. Meanwhile the indicator for Y variable in the study was individual image toward stimulant which had four dimensions namely perception, cognitive, motivation, and attitude. The study used quantitative method in which questionnaires were randomly distributed to 100 respondents. The result of the study is deviant behavior has strong, negative and significant effects toward the image building of application in the eyes of consumers.
Membangun Reputasi Perusahaan untuk Menjaga Loyalitas Nasabah (Studi Kasus: Panin Dubai Syariah Bank) Purnamasari, Oktaviana; Hamudya, Topan Perkasa
Jurnal InterAct Vol. 11 No. 2 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i2.3370

Abstract

The intense competition in the banking world in maintaining reputation-based customer loyalty is very interesting to study. In relation to the Islamic banking industry, efforts to maintain loyalty are carried out in various ways. This research is different from previous research in the context of Islamic banks in that there is an emotional-religious customer segment that has a higher emotional attachment to the reputation of Islamic banks, which creates loyalty. The purpose of this study is to examine how PDSB builds a company's reputation to maintain customer loyalty. This research uses a case study method through a qualitative approach and is descriptive in nature. The results found in this study are that PDSB continuously builds and strengthens the company's reputation covering aspects of Vision and Leadership through the ability to see market opportunities, have strong and excellent leadership, and have a clear vision of what to aim for in the future, Social Responsibility that is realized in the form of social responsibility activities towards social and environmental development, Financial Performance by achieving financial performance achievements, Workplace Environment by creating a good and conducive organizational climate through increasing employee engagement, Product and Services through product innovations and services that have process speed and flexibility while maintaining quality and compliance aspects, as well as Emotional Appeals to maintain customer loyalty.
Self-Concept and the Role of Women in Technical Operational Work (Phenomenological Study of Female Team Leaders at Telkom Akses Jakarta Utara) Pratama, Raditya Wisnu
Jurnal InterAct Vol. 11 No. 1 (2022): Jurnal InterAct
Publisher : School of Communication - Atma Jaya Catholic University of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/interact.v11i1.3412

Abstract

Menurut Mansour Fakih, konsep gender dipahami sebagai sifat yang melekat pada laki-laki dan perempuan yang dikonstruksi secara sosial dan budaya. Misalnya, wanita dikenal lemah, cantik, dan emosional. Sedangkan laki-laki sering dianggap kuat, perkasa, dan rasional. Sedangkan tenaga teknis operasional identik dengan jenis kelamin tertentu. Tidak hanya terkait gender, para pekerja teknis operasional juga seringkali dituntut untuk bekerja di luar ruangan dalam berbagai kondisi cuaca dimana mereka harus memiliki kondisi fisik yang prima, dan bagi pekerja perempuan, teknis operasional bukanlah pekerjaan yang tepat. Untuk keperluan penelitian ini, perempuan pekerja teknis operasional di Telkom Akses Jakarta Utara diamati menggunakan kerangka teori sudut pandang Sandra Harding dan Julia T Wood yang menyatakan bahwa tidak semua perempuan memiliki sudut pandang yang sama. Selain isu gender, ditegaskan bahwa kondisi ekonomi, ras, dan orientasi seksual merupakan identitas budaya tambahan yang dapat membawa seseorang ke tengah-tengah masyarakat atau bahkan mengisolasi mereka dari lingkungannya. Melalui analisis ini, fenomena peran perempuan dalam pekerjaan teknis operasional tidak hanya menjadi pelengkap tetapi juga memiliki peran penting dalam sebuah perusahaan.

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