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Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 168 Documents
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THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE WITH MOTIVATION AS AN INTERVENING VARIABLE Darwinto, Darwinto; Amelia, Idahlia; Masripah, Ipah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12909

Abstract

The purpose of this study was to determine the effect of Transformational Leadership Style Variable (X) on Employee Performance (Y) with Motivation (Z) as Intervening Variable at PT JNE Gudang OTB Legok, Tangerang Regency. The method used is a quantitative method of measuring the method used is the Likert scale by taking 45 respondents from the entire population as the research sample. For data analysis, researchers used statistical analysis with the SmartPLS 3.2.9 program.  From the research results, it is known that the Transformational Leadership Style has a positive and significant effect on employee performance with the path coefficient value of 0.324 or 32.4% and has a p-value <0.05, which is 0.031. Transformational Leadership Style has a positive and significant effect on motivation with the result that the path coefficient value is 0.912 or 91.2% and has a p-value <0.05, which is 0.000. Motivation has a positive and significant effect on employee performance with the result that the path coefficient value is 0.632 or 63,2% t- and has a p-value <0.05, which is 0.000. Motivation variable shows that motivation is a partial mediation of the influence of Transformational Leadership Style on Performance, with a significance of 0.000 <0.05.
HOW ENGAGEMENT, SELF-EFFICACY, AND ENVIRONMENT AFFECT BANK EMPLOYEE PERFORMANCE Nurillah, Vina Riza; Winahyu, Pawestri; Murtaliningtyas, Wenny
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13769

Abstract

Human resources are an important element in supporting the smooth operation of an organization. Improving the quality and acquisition of the company is determined by the employees in which employee performance is the main benchmark for the success of the organization, the goal of the organization always strives to improve employee performance so that the company is able to achieve its vision and mission. This study aims to find out and analyze the role of employee engagement, self-efficacy and work environment variables on employee performance in Kb Bank Jember. This type of research uses a quantitative method with a sample of 33 employees at Kb Bank Jember and uses a Nonprobability sampling technique with a saturated sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique of this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and determination coefficients. The results of the analysis obtained showed that employee engagement, self efficacy and work environment had a positive and significant effect partially on the performance of Kb Bank Jember employees, and the results of the R2 Detremination Coefficient test obtained an influence contribution rate of 87%.
THE EFFECT OF INCENTIVES ON THE PERFORMANCE OF ACCOUNT MANAGERS REGIONAL LEGS AT PT TELKOM TELKOM INDONESIA (PERSERO),TBK REGIONAL V Bunga, Audry Indri; Baharuddin, Baharuddin; Tandirerung, Jeana
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13654

Abstract

The incentive aims to increase employees' morale so that their performance improves to achieve the Company's goals. Therefore, it is important to analyze how the provision of incentives affects their performance in the Regional Large Government Service (RLEGS) unit of PT Telkom Regional 5. However, there is a problem where employees feel that the incentives are not fair, the incentives are given only at the will of the superiors, they are not satisfied with the incentives provided, and they are promised by the segment to be appointed as Pro Account Manager (permanent Telkom employees). The research method used in this study is a quantitative method using primary data by distributing questionnaires to Account Managers. The analysis tools used are in the form of correlation coefficient, determination coefficient, and t-test to determine the hypothesis. The sample in this study was 44 Account Managers who were randomly taken using the slovin formula. Based on the research that has been conducted, the conclusions are 1) The results of the Pearson Product Moment Correlation Coefficient Hypothesis Testing, with a positive value, means that the more incentives increase, the more the performance of the Account Manager will also increase. 2) The results of the Determination Coefficient Hypothesis (r-Square) test show that the Incentive variable simultaneously has an influence on the performance variable. 3) The results of the Test Hypothesis Test, show that there is a significant influence between the provision of incentives and the performance of the REgional LEGS Account manager in PT. Telkom Indonesia (Persero) Regional V. Through the explanation above, it can be concluded that "Incentives have a significant influence on performance.
THE INFLUENCE OF WORD OF MOUTH AND SERVICE EXELLENT ON CONSUMER SATISFACTION Prasetyo, Fitria Madaniah; Tovtora S, Feba Dinova Dex
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13658

Abstract

This research aims to determine the effect of word of mouth and excellent service on customer satisfaction at the Alfamart T-junction Keramat Pakuhaji Tangerang. The data in this study are qualitative in the form of quantitative data, because data analysis uses statistical analysis, the qualitative data form is used as quantitative data. And qualitative is converted into quantitative form data using the Likert scale method. A sample of 60 respondents was taken using the incidental sampling technique, that is, anyone who happens to meet the researcher can be used as a sample. Proposed statistical tests which include validity test, reliability test, classic assumption test, simple regression, multiple regression, simple correlation test, multiple correlation test, and determination coefficient of determination. And done by testing the hypothesis that includes partial test (t test) and silmutan test (f test). The results showed that partially the Word of Mouth (X1) variable had a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable, namely 5.293> 2.001, and Service Excellent (X2) has a positive effect on Customer Satisfaction (Y). This is indicated by tcount> ttable which is 3.702> 2.001 and a significant regression value of 0.000 is less than 0.050. And simultaneously the variables Word of Mouth (X1) and Service Excellent (X2) have a positive effect on Customer Satisfaction (Y), namely Fcount> Ftable of 11.066> 3.16. With the value of the multiple regression equation Y = 7.778 + 0.304 X1 + 0.494 X2 with a determination coefficient of 28.0%, the rest is influenced by factors not examined
INTERNAL AND EXTERNAL ANALYSIS IN DETERMINING THE OPTIMAL BUSINESS STRATEGY FOR BAEK EXPRESS MIE MSMES Juliana, Sherlin; Amaturrahman, Roihanah; Wimasada, Caesari Tyas; C.L.S, Clara Regina; Paramartha, Made Bagus
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13139

Abstract

This study aims to analyze the business strategy and policy of the Mie Baek Ekspress SME through an internal and external analysis approach. Mie Baek Ekspress is a fast-food business specializing in local-flavored noodles, established in 2022 in Bandung Regency. This research employs a qualitative method with data collection techniques, including in-depth interviews, focus group discussions (FGD), and secondary data analysis. External analysis using PESTEL and Porter's Five Forces reveals that Mie Baek Ekspress faces threats from fluctuating raw material prices and intense competition with similar businesses, such as Mie Gacoan. Internal analysis shows strengths in local taste and strategic location, while weaknesses lie in limited production capacity and underdeveloped digital marketing. The SWOT and TOWS Matrix approach formulates optimal strategies, such as utilizing digital marketing, optimizing operational efficiency, and product development with new menu innovations and eco-friendly packaging. The study concludes that Mie Baek Ekspress should optimize digital marketing, improve operational efficiency, and strengthen product innovation to enhance its competitiveness and business sustainability. The practical implications of this research are expected to help SMEs overcome business challenges and increase competitiveness in the local culinary market.
DRIVERS OF BUSINESS SUCCESS IN JEMBER’S COFFEE ANGKRINGAN MSMEs Apriansah, Noval Dias; Fatimah, Feti; Rahayu, Jekti
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13904

Abstract

The rapid growth of coffee angkringan micro, small, and medium enterprises (MSMEs) in Jember Regency highlights the potential of traditional food and beverage businesses among young entrepreneurs. However, the determinants of their success remain underexplored. This study examines the impact of innovation, risk-taking, digital marketing, entrepreneurial knowledge, and motivation on the business success of coffee angkringan MSMEs, addressing a gap in literature concerning traditional MSMEs in emerging economies. Using a quantitative approach, data were collected from 112 respondents and analyzed through multiple linear regression. The findings reveal that risk-taking significantly enhances business success, while innovation, digital marketing, entrepreneurial knowledge, and motivation show no significant effects. This study contributes by: (1) Identifying risk-taking as the primary driver of success in traditional MSMEs, contrasting with prior studies that emphasize innovation or digital tools; (2) Providing empirical evidence on the limited impact of digital marketing in informal business sectors, suggesting context-specific adoption challenges; and (3) Offering practical insights for policymakers and entrepreneurs to prioritize strategic risk management over conventional capacity-building approaches. The novelty of this research lies in its focus on angkringan—a unique blend of traditional and modern coffee MSMEs—and its challenge to common assumptions about entrepreneurial success factors in rural Indonesian contexts. These findings underscore the importance of adaptive strategies tailored to local business environments.
DETERMINANTS OF BRIMO CUSTOMER SATISFACTION: ANALYSIS OF FEATURES, SECURITY, AND QUALITY OF SERVICE Rimadani, Lianda; Suharto, Akhmad; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13752

Abstract

This study investigates the factors influencing customer satisfaction with BRImo digital banking services, with a specific focus on feature usage, security, and service quality. The research is particularly urgent given the rapid digital transformation in Indonesia's banking sector and the lack of studies examining digital banking adoption in rural areas. Using a quantitative approach, this study collected data through questionnaires distributed to 95 BRImo users at BRI Unit Suboh Situbondo, selected through simple random sampling. Multiple regression analysis was employed to analyze the relationships between the independent variables (features, security, and service quality) and customer satisfaction. The findings reveal that service quality emerges as the most significant factor affecting customer satisfaction, while feature usage and security show no substantial impact. These results provide novel insights by highlighting the distinct dynamics of digital banking adoption in rural contexts, where service quality outweighs technological features in driving user satisfaction. The study contributes to the existing literature by offering empirical evidence from an underbanked region and challenging conventional assumptions about digital banking adoption drivers. For practitioners, the findings suggest that banks should prioritize service reliability and responsiveness when expanding digital services to rural customers, rather than focusing solely on feature-rich applications.
APPLICATION OF MARKETING MIX AND DIGITAL MARKETING TO SALES Damayanti, Jessica Putri; Setyowati, Trias; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13423

Abstract

The development of the economy in the current era of globalization is very rapid and has brought major changes to high competition in all aspects of people's lives, especially in the business world that affects the way companies operate, interact, and innovate. This study aims to determine and analyze the application of marketing mix and digital marketing to sales at a souvenir shop typical of Probolinggo, tengiri brand fish crackers. This type of research uses a qualitative method by directly interviewing research respondents, namely shop owners, employees and customers. Data collection methods by conducting observations, interviews, documentation. The data analysis techniques in this study are by reducing data, presenting data, concluding and testing data validity. The results of the analysis obtained show that success in implementing marketing mix elements such as products, prices, places, and promotions has a positive impact on consumer appeal and In designing digital marketing strategies and introducing new products, Toko Oleh-Oleh utilizes internet advertising through the Instagram and WhatsApp platforms to promote its products, it has a significant impact on increasing sales
THE EFFECT OF LIQUIDITY, LEVERAGE, PROFITABILITY ON TAX AGGRESSIVENESS WITH FIRM SIZE AS MODERATION Supriyatno, Agus; Kismanah, Imas; Kimsen, Kimsen; Pagandi, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13219

Abstract

This study is to determine the effect of Liquidity, Leverage, Profitability, on Tax Aggressiveness and Firm Size as moderating variables. This research uses a quantitative approach, the research sample is 19 companies. The sampling technique used was purposive sampling, namely a sample research technique with certain considerations using Eviews 12 software. The research method used in this analysis was the Chow test, Hausman test, Lagrange Multiplier test with the selected model, namely the Random effect model. The results of the simultaneous hypothesis research show that the Leverage and Profitability variables have a significant effect on Tax Aggressiveness (ETR). The results of the partial hypothesis research Leverage and Profitability have no effect on Tax Aggressiveness. While Profitability has an effect on Tax Aggressiveness. Company Size does not moderate Liquidity and Leverage on Tax Aggressiveness while Company Size can moderate the effect of Profitability on Tax Aggressiveness
ANALYSIS OF THE INFLUENCE OF TOTAL QUALITY MANAGEMENT IN IMPROVING PRODUCT QUALITY AT PT. KIMIKA USAHA PRIMA Priatmaja, Cantika Rahmadhantri; Hafidzi, Achmad Hasan; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12942

Abstract

This study aims to analyze the impact of implementing Total Quality Management (TQM) on product quality improvement at PT. Kimika Usaha Prima. The study focuses on three key TQM indicators: customer focus, teamwork, and education and training. Employing a quantitative approach, the research involved 35 respondents selected using a saturated sampling technique. Data were collected through questionnaires and interviews, then analyzed using multiple linear regression to determine the relationships among the variables. The findings reveal that the three TQM indicators customer focus, teamwork, and education and training have a significant influence on product quality improvement. These results suggest that an effective application of TQM principles can enhance the quality of products produced by the company. This study provides practical recommendations for PT. Kimika Usaha Prima to strengthen its competitive advantage through the structured and sustainable implementation of TQM strategies. Moreover, it highlights the importance of organizational commitment to prioritizing customer satisfaction, fostering teamwork, and investing in human resource development as key drivers of quality enhancement.

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