cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendra Galuh Febrianto
Contact Email
hgf.4646@gmail.com
Phone
+6285716034977
Journal Mail Official
comparative@umt.ac.id
Editorial Address
Jalan perintis Kemerdekaan I/33 Cikokol-Tangerang Phone: 55793251
Location
Kota tangerang,
Banten
INDONESIA
Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 168 Documents
 10   11   12   13   14 
ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE PERCEPTION, AND PROMOTION ON CONSUMER SATISFACTION Ayu, Nirendra Dyah; Setianingsih, Wahyu Eko; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12840

Abstract

In facing increasingly tight business competition, companies are required to continue to improve service quality, offer competitive prices, and carry out effective promotions to maintain customer satisfaction. This is very relevant in the tourism industry, especially in the vehicle rental service subsector, where service quality, price perception, and promotion play an important role in influencing customer satisfaction. This study aims to identify the effect of service quality, price perception, and promotion on customer satisfaction at BROW Tours and Travel Lumajang. This study uses a quantitative approach involving 85 participants. Data testing was carried out using multiple linear regression analysis and classical assumption tests. The results of the study indicate that service quality, price perception, and promotion have a positive and significant effect on customer satisfaction. Therefore, BROW Tours and Travel is expected to continue to improve service quality, adjust pricing strategies, and carry out more effective promotions to increase customer satisfaction.Keywords: Service Quality; Price Perception; Promotion; Satisfaction
ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, SERVICE QUALITY AND LOCATION TO PURCHASE DECISIONS AT NDOWER VILLAGE NOODLES MOJOSARI, PUGER JEMBER DISTRICT Ramadani, Resza; Rahayu, Jekti; Rusdiyanto, Rusdiyanto
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12188

Abstract

In this era, lifestyle changes are increasingly occurring. The growth of culinary businesses is increasing along with changes in people's lifestyles and increasing people's incomes, especially in the community. The culinary business has become one of the businesses that is in great demand by people in Indonesia in recent years. Purchasing decisions are the main goal for business owners in a company. The purpose of this research is to find out how much influence product quality, product quality and location can influence purchasing decisions at ndower noodles in Mojosari village, Puger subdistrict, Jember. This type of research uses a quantitative research approach. The analytical method in this research is multiple liner regression analysis, the population in this research is ndower noodle customers in Mojosari village, Puger sub-district, Jember. The sample used was 105 respondents. The results of this research show that this conclusion is proven (1) product quality has a positive and significant effect on purchasing decisions. With a t count of 4.740 and a significance level of 0.00. (2) service quality has a positive and significant effect on purchasing decisions. With a t count of 3.089 and a significance level of 0.02. (3) location has a positive and significant effect on purchasing decisions. With a t count of 6.358 and a significance level of 0.00. The variables of product quality, service quality and location simultaneously have a positive and significant effect on purchasing decisions at Mie Ndower, Mojosari village, Puger sub-district, Jember.
CULTURAL AND BEHAVIORAL TRANFORMATION: THE ROLE OF LEADERSHIP, COMPENSATION, WORK ENVIRONMENT CORPORATE VALUE ON EMPLOYEE PERFORMANCE Subariyanti, Herudini; Yulianto, Andri Rizko; Sari, Dina Purnama; Harun, Muhamad
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12842

Abstract

This study examines the relationship between corporate values, leadership, compensation, and work environment in influencing employee performance, emphasizing the integration of corporate  value as a moderating factor. Using the AKHLAK core values adopted by Indonesian State-Owned Enterprises (BUMN) as a foundation, the research highlights the significance of shared cultural principles in fostering alignment, ethical behavior, and organizational success. The study underscores the importance of transformational leadership, equitable compensation, and a supportive work environment in improving performance while moderated by corporate value. The AKHLAK framework, launched in 2020, aims to standardize behaviors across BUMN and foster collaboration, innovation, and adaptability. Employing a qualitative literature review, this study proposes a conceptual model to guide policymakers in integrating spirituality into corporate culture, enhancing employee motivation and engagement, and driving sustainable organizational transformation in a competitive and dynamic environment
THE EFFECT OF HALAL CERTIFICATION, PRODUCT QUALITY, SERVICE QUALITY, ON CONSUMER SATISFACTION OF MIXUE PRODUCTS Febrianti, Dina Deltalia; Santoso, Budi; Setianingsih, Wahyu Eko
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12823

Abstract

Every company will always try to make a strategy to maintain the sustainability of its company. The business that is currently competing is a business that produces food or beverages, this is because food or beverage products are always needed by everyone, so there are many companies competing to produce these products with several flavor variants and certain menus. This study aims to determine the effect of halal certification variables (X1), product quality (X2) and service quality (X3) on consumer satisfaction (Y) of the Mixue Jember ice cream outlet. This type of research is quantitative research with a sample size of 98 respondents. Sampling used probability sampling with proportionate stratified random sampling technique. The data collection techniques used are data instrument testing, classical assumption testing, multiple linear analysis, hypothesis testing and coefficient of determination (R2). The data obtained were then analyzed using multiple linear regression with the help of SPSS. The results of this study indicate that the variables of halal certification, product quality and service quality have a positive and significant effect on consumer satisfaction of the Mixue Jember ice cream outlet.
ANALYSIS OF VILLAGE FUND ALLOCATION MANAGEMENT (ADD) IN LAMUNRE TENGAH VILLAGE, NORTH BELOPA DISTRICT, LUWU REGENCY Ilmi, Nur; Jamil, Muh; Irwandi, Irwandi
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12857

Abstract

This study aims to determine the management of village fund allocation (ADD) in Lamunre Tengah Village, Belopa Utara District, Luwu Regency. This research method uses qualitative descriptive with data collection using interviews and documents/asrips. The stages of village fund allocation management include Planning, Implementation, Administration, Reporting, Accountability, and Supervision. The results of the study indicate that ADD Management in Lamunre Tengah Village, Belopa Utara District, Luwu Regency has followed the technical instructions set out in the regulations. However, the process is still not optimal, at the planning stage Lamunre Tengah Village has not planned village development. So that the implementation of the use of the ADD budget has not been effective. For ADD reporting in Lamunre Tengah Village is not good due to the lack of participation of other employees to assist in preparing reports and supervision from the Village Consultative Body (BPD) is still not effective due to the lack of understanding related to such as direct superiors regarding the performance of the Lamunre Tengah Village government. 
THE INFLUENCE OF BRAND AMBASSADORS, LIFESTYLE AND CUSTOMER SATISFACTION ON CONSUMER BUYING INTEREST IN SCARLETT WHITENING PRODUCTS IN BATAM CITY Siregar, Anita; Hikmah, Hikmah
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12005

Abstract

Through digital-based marketing such as marketing through Instagram media or online sales platforms such as Shopee and Sociolla, customers can easily buy products, see, review usage and companies can also take advantage of digital-based marketing to attract customers. This research was conducted for this purpose of knowing the effect of brand ambassadors, lifestyle and customer satisfaction on consumer purchase intention in Scarlett Whitening products in Batam City.  The sample used in this study used the Jacob Cohen formula, the number of respondents was 204 respondents and applied non-probability sampling techniques. The comes aproximately of the bear in mind seem that patron achievement has an effect of twenty-5 factor 0 percentage on purchase puposefulin. In the interim, the comes about of theory testing appear that brand ministers, lifestyle and customer satisfaction partially and collectively exert a good and prominent impact on consumer purchase intention in Scarlett Whitening products in Batam City.
THE EFFECT OF LIFESTYLE, INVOLVEMENT IN FASHION AND PROMOTION ON CONSUMER IMPULSIVE BEHAVIOR AT TUKU2 STORE JEMBER WOMEN'S FASHION STORE Putri, Yulisya Salsabila; Sumowo, Seno; Fatimah, Feti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 4 (2024): November
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i4.12824

Abstract

Fashion is a term that is usually used to characterize a certain style that is then considered popular in a certain period of time. Generally, the style in question refers to the clothing trends that develop in society at that time. Over time, fashion is not only limited to clothing, but also includes accessories, lifestyle, make-up and hair. In fact, fashion trends are now expanding to the technology and automotive sectors. The implication is that business owners can optimize promotional strategies to attract consumer attention and trigger impulse buying. For example, by giving sudden discounts, presenting limited-time offers, or using attractive visual marketing. In this article, the author in conducting research tries to analyze how the impact of the variables Lifestyle (X1), Fashion Involvement (X2), and Promotion (X3) on Impulse Buying (Y) on consumers of Tuku2 Store Jember, a women's fashion store. The object of this research, in addition to selling directly to consumers, sales are also carried out online. So this study uses a quantitative approach based on the number of samples, namely 96 respondents, where this uses a method in the form of a non-probability sampling method with a purposive sampling technique. Data collection was carried out through several stages of analysis, including data instrument testing, multiple linear regression analysis, classical assumption testing, determination coefficient analysis (R²), and hypothesis testing. The collected data were analyzed using SPSS software version 25. Where the results of the study show that the variables Lifestyle, Fashion Involvement, and Promotion have a good and relevant impact on Impulse Buying on Tuku2 Store Jember consumers.
TRENDS OF HUMAN DEVELOPMENT INDEX (HDI) AND INFLATION ON ECONOMIC GROWTH IN BANGKA BELITUNG Ismail, Vicky; Nugroho, Wendy; Liza, Liza; Raihan, Ahmad Firjatullah; Putri, Aning Kesuma
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13133

Abstract

This study quantitatively analyzes the impact of the Human Development Index (HDI) and inflation on Gross Regional Domestic Product (GRDP) in Bangka Belitung Islands Province from 2019 to 2021. The region’s economy relies heavily on tin mining, yet struggles with economic stability and human development, exacerbated by the COVID-19 pandemic. Using secondary data from the Central Statistics Agency (BPS) and trend analysis, this research reveals that HDI positively influences GRDP, though its growth slowed in 2020 due to pandemic-related disruptions in education and health services. Inflation exhibits a complex relationship: low inflation in 2020, driven by reduced demand, negatively affected GRDP, while the 2021 economic recovery saw inflation rise alongside GRDP growth. The novelty of this study lies in its focus on a resource-dependent region during a global crisis, highlighting how macroeconomic and human development factors interact under external shocks. Additionally, it provides empirical evidence on the dual role of inflation in economic contraction and recovery phases. Contributions include policy recommendations for stabilizing HDI growth through education and healthcare investments, as well as inflation control measures to sustain economic recovery. The study also advocates for economic diversification and infrastructure development to reduce dependency on mining and promote inclusive, long-term growth. These findings are particularly relevant for policymakers in resource-rich regions facing similar developmental challenges.
THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS Lutfi, Muhammad; Satoto, Eko Budi; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13401

Abstract

The clothing industry at Piala Tanggul Store has developed into a necessity for the community. One of the driving factors for the growth of consumers buying clothing products at Piala Tanggul Store lies in the clothing industry through price, Digital Marketing, Store Atmosphere and Product Diversity. This study aims to determine and analyze the effect of price, Digital Marketing, Store Atmosphere and Product Diversity on purchasing decisions at Piala Tanggul Store. This type of research uses a quantitative method with a sample size of 96 respondents and uses a non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that price, digital marketing, store atmosphere and product diversity have a positive and significant partial effect on purchasing decisions, as well as a simultaneous effect.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS Nugroho, Rifqi Maulana Adi; Fatimah, Feti; Wijayantini, Bayu
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13211

Abstract

One of the driving factors for the growth of entrepreneurial spirit in a country lies in the role of universities through entrepreneurship education. Educational institutions, especially universities, support their students in increasing awareness of the importance of entrepreneurship. This study aims to determine and analyze the influence of entrepreneurship education, family environment and entrepreneurial motivation on entrepreneurial decisions of FEB students in the Management Study Program. This type of research uses a quantitative method with a sample size of 88 respondents and uses a Non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that entrepreneurship education, family environment and entrepreneurial motivation have a positive and significant effect partially on entrepreneurial decisions, and have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.931 or 93%.

Page 12 of 17 | Total Record : 168

 10   11   12   13   14 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol 7, No 3 (2025): August Vol 7, No 2 (2025): May Vol 7, No 1 (2025): February Vol 6, No 4 (2024): November Vol 6, No 3 (2024): August Vol 6, No 2 (2024): May Vol 6, No 1 (2024): February Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis Vol 5, No 1 (2023): Jurnal Comparative: Ekonomi Dan Bisnis Vol 4, No 2 (2022): Jurnal Comparative: Ekonomi Dan Bisnis Vol 4, No 1 (2022): Jurnal Comparative: Ekonomi Dan Bisnis Vol 3, No 2 (2021): Jurnal Comparative: Ekonomi Dan Bisnis Vol 3, No 1 (2021): Jurnal Comparative: Ekonomi Dan Bisnis Vol 2, No 1 (2020): Jurnal Comparative: Ekonomi Dan Bisnis More Issue