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Contact Name
Hendra Galuh Febrianto
Contact Email
hgf.4646@gmail.com
Phone
+6285716034977
Journal Mail Official
comparative@umt.ac.id
Editorial Address
Jalan perintis Kemerdekaan I/33 Cikokol-Tangerang Phone: 55793251
Location
Kota tangerang,
Banten
INDONESIA
Jurnal Comparative : Ekonomi Dan Bisnis
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Articles 168 Documents
IMPORTANCE PERFORMANCE ANALYSIS AT ABU SAAD GUMUKMAS CLINIC Ikfani, Firsa Zerlinda Azza; Setianingsih, Wahyu Eko; Nursaidah, Nursaidah
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13847

Abstract

This study was conducted with the aim of measuring the level of customer satisfaction with the quality of service at the Abu Saad Gumukmas Clinic, Jember. The dimensions used to measure service quality are tangible evidence, reliability, responsiveness, assurance, empathy. The population used in this study were outpatients and inpatients at the Abu Saad Gumukmas Clinic, Jember. The sampling method used was purposive sampling using the Slovin formula of 100 respondents. Data collection techniques were carried out through the distribution of questionnaires and documentation. The data analysis method used was quantitative descriptive analysis, validity test, reliability test, Importance Performance Analysis which contained a Cartesian diagram to determine the level of performance and importance. The results of this study indicate that the level of suitability of respondents from all attributes of patient satisfaction at the Abu Saad Gumukmas Clinic, Jember to service quality was 93-110% with an average of 100% and can be said to be satisfactory. In the assessment of Importance Performance Analysis using the Cartesian diagram, 5 attributes were obtained in Quadrant I, which need to be made the main priority of the Abu Saad Gumukmas Clinic, Jember to be improved and 7 attributes were obtained in Quadrant II, which need to be maintained because they are in accordance with patient expectation.
THE INFLUENCE OF INFLUENCER MARKETING, CONTENT QUALITY AND SHOPEE E-COMMERCE ONLINE REVIEWS ON THE PURCHASE DECISION OF THE 3SECOND BRAND Nursamsi, Faizal; Suharto, Akhmad; Samsuryaningrum, Ira Puspitadewi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13443

Abstract

Business people are required to provide better innovation, so that fashion trends always develop. In today's society, people are required to keep up with current developments in the fashion sector so that they are seen as cool and confident in their social circle. This research aims to determine and analyze the influence of Influencer Marketing, Content Quality and Shopee E-Commerce Online Reviews on Purchasing Decisions at the 3second Brand, Jember Regency. This type of research uses quantitative methods with a sample size of 90 respondents and uses non-probability sampling techniques with purposive sampling techniques, using data collection techniques in the form of questionnaires to respondents. The data analysis techniques for this research use instrument testing, classical assumptions, multiple linear regression, hypothesis testing and the coefficient of determination R2. The analysis results obtained show that influencer marketing, product quality and online reviews have a significant influence both partially and simultaneously on purchasing decisions at the 3second Brand in Jember Regency.
DESIGN AND IMPLEMENTATION OF NEW STUDENT ADMISSION APPLICATION AS A MARKETING MEDIUM WITH AGILE METHOD AT AL-HIKMAH KINDERGARTEN Yohanah, Yohanah; Suryadi, Suryadi; Komara, Dewi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13656

Abstract

The process of accepting new students, which is still manual, can contain several obstacles such as administrative complexity, time-consuming. Therefore, through the implementation of the online system, Al-Hikmah Kindergarten hopes to accelerate and facilitate the admission of new students, provide better services to parents or guardians of students, and improve administrative management. In addition, the system can provide useful information about educational programs. Al-Hikmah Kindergarten is a must and strategic to improve the quality of educational services and meet the demands of sustainable development in an increasingly digital era. The qualitative research method is called a new method, because its popularity has not been long ago, it is called the postpositivistic method because it is based on the philosophy of postpositivism. This method is also called the artistic method, because the research process is more artistic (less patterned), and is called an interpretive method because the data from the research is more related to the interpretation of the data found in the field. Agile design method The concept of Agile Software Development was initiated by Kent Back and 16 of his colleagues stated that the concept of Agile Software Development is a way of building software by doing it and helping others and building it at the same time. From the results of this research, it can make it easier for Al-hikmah Kindergarten schools to receive the registration process and documentation process so that all processes that run can be used online and structured in the registration process. The online system can also reduce long queues, minimize the risk of loss and damage to prospective student data and speed up the data verification process. Continuous development, continue to evaluate and develop periodically to adjust to user needs and technological changes. User feedback should be integrated into every development interaction.
ANALYSIS OF BUSINESS POLICY STRATEGIES ON CHICKEN WILLIAM MSMES IN BANDUNG CITY Nurianputri, Awfa Azka; Aldina, Aurellia Thania; Ayurizki, Nourani; Abiyyu, Muhammad Refi; Jaya, Fadi Nurrayhan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13161

Abstract

Micro, Small, and Medium Enterprises (MSMEs) significantly contribute to Indonesia's economic growth, especially in the Food & Beverage (F&B) sector, which represents 75% of MSMEs in Bandung City as of 2023. This study examines the business strategies of Chicken William MSME through qualitative methods, including interviews, FGDs, and secondary data. Using PESTEL, Porter’s Five Forces, and SWOT analyses, the study identifies challenges and opportunities. Findings highlight that product innovation, operational optimization, digital marketing, halal certification subsidies, and partner collaborations can enhance competitiveness. These strategies are also applicable to other MSMEs in the competitive F&B sector.
A STRATEGIC MANAGEMENT APPROACH TO STABILIZING RISK, GOVERNANCE, EARNINGS, AND CAPITAL UNDER A NEW VISION OF PT. BANK MUAMALAT INDONESIA Sazly, Syukron; Haryadi, Budhi; Siregar, Otto; Siswantoro, Yuni
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13984

Abstract

This study aims to analyze the strategic management approach of PT. Bank Muamalat Indonesia, Tbk in improving financial health and realizing the new vision established in 2025. The method used is qualitative descriptive with secondary data analysis from financial reports, OJK publications, and other relevant documents. The result shows, the bank faced significant challenges in the initial years following the new vision’s launch, particularly in the indicators of NPF (2.34%), BOPO (105%), and ROA (0.3%), although CAR (15%) and FDR (82%) remained relatively strong. Strategic management was applied through strengthening risk management, operational efficiency via digitalization, sharia product innovation, and internalization of blessing values as part of the organizational culture. The study’s limitations include a greater focus on quantitative data than qualitative data and a case study limited to a single institution, requiring caution in drawing conclusions. Future research is recommended to use mixed methods and compare practices with other sharia banks so that, evaluation and benchmarking is believed to enhance Bank Muamalat’s competitiveness and sustainability.
CONSUMER DECISION-MAKING IN DIGITAL THRIFTING: ANALYZING THE ROLE OF PRICE, VALUE PERCEPTION, AND LIFESTYLE FACTORS ON TIKTOK SHOP Agustin, Amalia Hikmah; Fatimah, Feti; Hafidzi, Ahmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13753

Abstract

This study investigates the growing phenomenon of thrifting (second-hand shopping) on TikTok Shop, examining how price, perceived value, and lifestyle influence purchasing decisions in this emerging social commerce platform. The research addresses a critical gap in understanding digital-native consumption patterns, particularly in developing markets where thrifting represents both an economic choice and lifestyle statement. Using an explanatory research design, data was collected from 100 active TikTok Shop users through purposive sampling, with validated questionnaires measuring key variables. Analysis involved rigorous statistical testing including multiple linear regression and coefficient of determination. The findings reveal that all three factors significantly impact thrifting purchases: price sensitivity demonstrates strong influence, followed by perceived value and lifestyle congruence. Notably, these variables collectively explain a substantial portion of purchase decision variance, highlighting their interconnected effects in social commerce environments. This study contributes novel insights by being among the first to explore thrifting behavior specifically within TikTok Shop's unique ecosystem, revealing how traditional economic factors interact with contemporary lifestyle values in digital marketplaces. The results advance theoretical understanding of sustainable consumption in social commerce contexts while offering practical guidance for marketers seeking to engage the thrifting demographic through platform-specific strategies that balance affordability, value perception, and lifestyle alignment.
TRANSFORMATION OF HIGHER EDUCATION HUMAN RESOURCE DEVELOPMENT: BUILDING DIGITAL COMPETENCIES IN THE ERA OF INDUSTRIAL REVOLUTION 4.0 Marlina, Marlina; Jayanti, Prita Steady; Thama, Tuti Adhi; Nuraini, Intan; Muljadi, Muljadi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13145

Abstract

Digital transformation in higher education is urgent in the 4.0 era, with the use of technologies such as AI, IoT and Big Data analytics. This study examines the strategy of the University of Muhammadiyah Tangerang in developing digitally competent human resources. This research uses a qualitative design based on case studies, involving bibliometric analysis, interviews with policy makers, lecturers, staff, as well as policy analysis and observation of human resource development practices. The results of the study show the urgent need for digital competencies in higher education. UMT has designed strategic initiatives such as technology-based training, the use of LMS, and collaboration with technology companies. However, the challenges of budget constraints, disparities in digital capabilities and resistance to new technologies remain. Great opportunities come with affordable technology developments and national policy support. His recommendations strengthen technology-based policies, the integration of digital elements of the curriculum, and strategic partnerships with industry. This step supports UMT's vision to contribute to the development of sustainable human resources in future education. Obstacles include budget constraints and resistance to the adoption of new technologies.
THE EFFECT OF PRUDENCE, FINANCIAL DISTRESS, AND INSTITUTIONAL OWNERSHIP ON TAX AVOIDANCE WITH LEVERAGE AS A MODERATION VARIABLE Ranggala, Qadar; Duni, Duni; Rambe, Hikma Agustina; Kurniaaningsih, Ika
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13220

Abstract

The purpose of this study was to determine the effect of prudence, financial distress and institutional ownership on tax avoidance with leverage as a moderating variable in primary consumer goods manufacturing companies (Consumer Non-Cyclicals) listed on the Indonesia Stock Exchange (IDX). The research time period is 5 years, namely the 2018-2022 period. The population of this research is manufacturing companies listed on the Indonesia Stock Exchange (BEI) for the 2018-2022 period. The sampling technique uses purposive sampling technique. Based on the predetermined criteria, 16 companies were obtained. The type of data used is secondary data obtained from the Indonesian Stock Exchange website. The analytical method used is Moderated Regression Analysis (MRA) with the help of SPSS version 25 software. The results of this study partially show that Prudence, financial distress, and Institutional Ownership have a significant effect on tax avoidance. Leverage is unable to moderate the relationship between prudence, financial distress and institutional ownership on tax avoidance.
ANALYZE OF FACTORS AFFECTING GENERATION Z'S INVESTMENT INTEREST IN THE CAPITAL MARKET Wulandari, Vina Yuliantika; Supeni, Retno Endah; Hafidzi, Achmad Hasan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.12949

Abstract

The results of this research are also in line with the researcher who is carried out by factors that affect the desire of generation Z, especially KSPM students at universities in Jember Regency, to invest in the capital market. Generation Z as a digital generation that is familiar with technology has special characteristics that need to be understood in the context of investment behavior and researchers are more focused on choosing KSPM as the object of research because KSPM is an extension of the capital market in general for students. The population of this study includes generation Z, especially students who take part in KSPM at the University of Jember Regency which totals 152 students who were taken as research samples using non-probability sampling techniques, data processing was analyzed by multiple linear regression, with hypothesis testing using t-test. The researcher's research shows that the impact of investment knowledge, minimum capital, risk preferences and social media influencers significantly affects investment interest.
ANALYSIS OF THE APPLICATION OF CREDIT RISK MANAGEMENT IN MINIMIZING NON-PERFORMING FINANCING Silitonga, Cristin Erni Juliani; Siringoringo, Magdalena Judika Br; Saribu, Ardin Dolok
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13973

Abstract

The application of risk management in banking can increase shareholder value, provide information to bank managers about possible future losses, improve methods and make systematic decisions based on available information. The purpose of this study is to find out and analyze the application of risk management carried out by the bank to minimize the risk of non-performing financing at Bank Sumut KCP Sei Sikambing. The type of data used in this study is qualitative data, in the form of explanatory data on the implementation of risk management to minimize the risk of non-performing financing of Bank Sumut KCP Sei Sikambing in 2022-2024. The data analysis method used is a descriptive analysis method. The results of the study show that Bank Sumut KCP Sei Sikambing Medan has implemented credit risk management well, namely through the supervision of the board of commissioners and directors, policies, procedures and limit determination, identification, measurement, monitoring and credit risk management information system, and credit risk control. As well as conducting a customer feasibility analysis using a 7P analysis. The success of Bank Sumut KCP Sei Sikambing can be proven through an NPL ratio that does not exceed the provisions of Bank Indonesia by 5%.