cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Hendra Galuh Febrianto
Contact Email
hgf.4646@gmail.com
Phone
+6285716034977
Journal Mail Official
comparative@umt.ac.id
Editorial Address
Jalan perintis Kemerdekaan I/33 Cikokol-Tangerang Phone: 55793251
Location
Kota tangerang,
Banten
INDONESIA
Jurnal Comparative : Ekonomi Dan Bisnis
Published by Universitas Muhammadiyah Tangerang
ISSN : -     EISSN : 27459632     DOI : DOI : 10.31000/combis
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Comparative: Ekonomi Dan Bisnis merupakan sarana bagi para penulis dan dosen untuk melaksanakan salah satu tridarma perguruan tinggi yaitu penelitian. Jurnal ilmiah ini untuk membantu para dosen Fakultas Ekonomi dan Bisnis baik program studi manajemen dan akuntansi serta dosen pada umumnya untuk mempublikasikan hasil penelitian tulisan dan kajian bidang ekonomi dan bisnis Adapun ruang lingkup jurnal yang akan dipublikasikan ekonomi, akuntansi, manajemen dan bisnis
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 168 Documents
 13   14   15   16   17 
THE EFFECT OF SENSORY MARKETING ON THE REPURCHASE INTEREST OF KFC JEMBER CONSUMERS WITH CUSTOMER SATISFACTION AS A MEDIATING VARIABLE Prabatwati, Titis Alvita; Sari, Maheni Ika; Wibowo, Yohanes Gunawan
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13553

Abstract

This research endeavors to analyze the impact of sensory marketing on the repurchase intentions of KFC patrons in Jember City, considering consumer satisfaction as a mediating variable. The study is grounded in the competitively expanding fast-food industry in Indonesia, where KFC holds a prominent position. Sensory marketing strategies, encompassing the stimulation of senses through aromas, interior aesthetics, ambient music, and food textures, are posited to elevate consumer experience and engender loyalty. Employing a quantitative approach, the study utilizes Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). Data were gathered via questionnaires administered to 150 respondents, selected through purposive sampling, who had previously patronized KFC Jember. Analytical results indicate that sensory marketing exerts a positive and significant influence on both repurchase intention (β=0.548; p<0.05) and consumer satisfaction (β=0.321; p<0.05). Furthermore, consumer satisfaction demonstrably impacts repurchase intention positively (β=0.296; p<0.05). Consumer satisfaction also functions as a significant partial mediator in the relationship between sensory marketing and repurchase intention (β=0.095; p<0.05). These findings underscore that sensory marketing elements, such as the distinctive aroma of the food and the inviting ambiance of the restaurant, augment consumer satisfaction, thereby cultivating a positive impression and fostering repurchase inclinations. Practically, this research advocates that KFC Jember should fortify sensory elements, diversify its menu offerings, and provide enhanced customer service training to its staff.
THE INFLUENCE OF TRUST, INNOVATION AND SERVICE QUALITY ON CUSTOMER LOYALTY Akmalia, Atika Firmanda; Supeni, Retno Endah; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13351

Abstract

The problems that occur at Osing Barbershop, seen from the level of customer trust, innovation and quality of service indicate problems that need special attention, as well as the low level of customer loyalty at Osing Barbershop, from several factors it is necessary to conduct further research with the aim of increasing customer loyalty at Osing Barbershop. This study aims to determine and analyze the effect of trust, innovation and quality of service on customer loyalty at Osing Barbershop, Jember Regency. This type of research uses a quantitative method with a sample size of 195 respondents and uses the Non Probability Sampling sampling technique with a purposive sampling approach with the help of a questionnaire as the main tool in collecting respondent data. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that trust, innovation and quality of service have a positive and significant effect on customer loyalty at Osing Barbershop, Jember Regency. The results of the f test have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.411 or 41%.
MSME BUSINESS POLICY STRATEGY: GROBBAK KOREA Puspita, Tita; Nustiawan, Alyaa Hasna Luthfiyah; Luna, Gaizka Tiara Meisya; Aurelya, Nadhira; Nadif, Muhammad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13177

Abstract

This study analyzes the business policy strategies of Grobbak Korea, a pioneer of Korean street food in Indonesia, in addressing market dynamics and shifting culinary trends. Using a qualitative descriptive approach, the research evaluates internal factors such as operational capacity, human resources, and financial management, alongside external factors such as industry competition, food trends, and consumer purchasing power. The analysis employs PESTEL, SWOT, Porter’s Five Forces, and TOWS frameworks. The findings indicate that Grobbak Korea benefits significantly from the rising popularity of Korean culture but faces considerable challenges, including operational limitations and dependency on centralized supplies. The study recommends product innovations that incorporate local flavors, community-based marketing strategies, and operational and logistical optimizations to enhance competitiveness and ensure business sustainability. 
LOCUS OF CONTROL, WORK MOTIVATION AND COMPENSATION AS DETERMINANTS OF EMPLOYEE PERFORMANCE: AN EMPIRICAL STUDY IN SMALL CONSTRUCTION BUSINESS Setyaningsih, Vike Dwi; Santoso, Budi; Setianingsih, Wahyu Eko
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.14079

Abstract

Urgensi Penelitian: Penelitian ini penting untuk memahami faktor-faktor yang memengaruhi kinerja karyawan, khususnya di CV Multi Gedung Jember, guna meningkatkan produktivitas dan efektivitas sumber daya manusia. Tujuan: Menganalisis pengaruh locus of control, motivasi kerja, dan kompensasi terhadap kinerja karyawan secara parsial. Metode: Penelitian kuantitatif eksplanatori dengan pendekatan sensus melibatkan 140 responden. Analisis data menggunakan regresi linier berganda dengan SPSS 20.00. Temuan Penelitian: Hasil penelitian membuktikan bahwa locus of control, motivasi kerja, dan kompensasi secara signifikan berpengaruh positif terhadap kinerja karyawan. Kompensasi menjadi faktor yang paling dominan, diikuti oleh motivasi kerja dan locus of control. Kontribusi Penelitian: Penelitian ini memberikan bukti empiris tentang pentingnya aspek psikologis (locus of control) dan material (kompensasi) dalam meningkatkan kinerja, khususnya di sektor usaha kecil dan menengah. Originalitas: Studi ini mengintegrasikan ketiga variabel secara simultan dalam konteks perusahaan konstruksi di Indonesia, yang masih jarang diteliti sebelumnya. Temuan ini dapat menjadi dasar pengembangan kebijakan SDM yang lebih komprehensif.
GEN Z WORKFORCE RETENTION: COMPENSATION, SATISFACTION AND WORKLOAD Khasanah, Kamalia Maulidatul; Reskiputri, Tatit Diansari; Murtaliningtyas, Wenny
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13757

Abstract

Human resources are an important element in supporting the smooth operation of an organization. Human resources have a major role in the company because they are the drivers of policies and operational activities Most of today's productive age is dominated by millennials and generation Z who tend to have a dynamic lifestyle and an interest in exploring new experiences because they have a nature that always wants to achieve satisfaction. This study aims to find out and analyze the influence of workload, compensation, and job satisfaction on the loyalty of Gen Z employees in Ud. Karlita Macrame Banyuwangi. This type of research uses a quantitative method with a sample of 60 employees who are included in the Gen Z category and uses a Nonprobability sampling technique with a saturated sampling technique using a data collection technique in the form of questionnaires to respondents. The data analysis techniques of this study use instrumental testing, classical assumptions, multiple linear regression, hypothesis and determination coefficient. The results of the analysis obtained show that workload, compensation, and job satisfaction have a positive and partially significant effect on the loyalty of Gen Z employees in Ud. Karlita Macrame Banyuwangi, and the results of the R2 Determination Coefficient test obtained an influence contribution rate of 77% and 23% influenced by other factors outside the study.
NURSING SERVICE QUALITY STRATEGY IN INCREASING PATIENT LOYALTY AT BUNDA SEJATI HOSPITAL TANGERANG Tri Hutami, Wulan; Kustiyani, Rahmi; Janah, Miftahul; Muljadi, Muljadi
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13529

Abstract

Health institutions such as hospitals are a form of service in the field of services so they must provide the best form of service to patients to increase patient loyalty at Bunda Sejati Hospital Tangerang. Patient loyalty is one of the key indicators of a hospital's success. When patients feel satisfied and confident in the services provided, they are more likely to return for future treatment as well as recommend the hospital to their family and friends. The purpose of this study is to analyze the quality strategy of nursing services in increasing patient loyalty at Bunda Sejati Hospital Tangerang. In this study, direct observation techniques were used, then interviews and documentation. Based on the discussion in this study, the results obtained are that the service quality strategy consists of several indicators to increase patient loyalty at Bunda Sejati Tangerang Hospital.
ANALYSIS OF THE EFFECT OF RAW MATERIAL PLANNING, INVENTORY CONTROL, AND RAW MATERIAL QUALITY ON THE PRODUCTION PROCESS Wulandari, Aprilia Nadila; Fatimah, Feti; izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13602

Abstract

This study analyzes the influence of raw material planning, raw material control, and raw material quality on the production process at the Tofu Home Industry in Kaliwates District, Jember Regency. This study used a sample of 106 Tofu Home Industry employees in Kaliwates District, Jember Regency, who were selected using a census technique. The method used was multiple linear regression analysis. The results of the study showed that the three factors had a significant effect on the production process. This study has a novelty by focusing on the Tofu Home Industry and integrating three main variables in the analysis of the production process. The suggestions from this study provide practical direction for employees so that the industry always pays maximum attention to raw material planning, including monitoring its quality and quantity, to ensure that the production process runs smoothly and produces good quality products. Thus, the industry can meet market needs and increase customer satisfaction. Theoretically, this study contributes to the development of production process theory in small industries and opens up opportunities for further research.
ANALYSIS OF THE INFLUENCE OF THE USE OF RECRUITMENT, SELECTION, AND JOB PLACEMENT SYSTEMS ON EMPLOYEE PERFORMANCE PT KAI DAOP 9 JEMBER Permatasari, Desta Intan; Satoto, Eko Budi; Sumowo, Seno
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13021

Abstract

Employee performance at PT. KAI Daop 9 Jember is still not optimal. This can be caused by several factors, one of which is recruitment, selection and job placement which have not been optimal. This research aims to analyze the influence of recruitment, selection and job placement on employee performance at PT.KAI Daop 9 Jember. This research uses quantitative methods with a survey approach. Data was collected through questionnaires distributed to 283 employees of PT. KAI Daop 9 Jember. The data analysis technique used is multiple linear regression. The research results show that recruitment has a significant effect on the performance of PT.KAI Daop 9 Jember employees, selection has a significant effect on the performance of PT.KAI Daop 9 Jember employees, and work placement has a significant effect on the performance of PT.KAI Daop 9 Jember employees.
DETERMINANTS OF CONSUMER PURCHASING DECISIONS IN COFFEE SHOPS: THE ROLE OF INTERIOR DESIGN, PRICE AND TASTE Irianti, Lutvia Ragilta; Satoto, Eko Budi; Sari, Maheni Ika
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13918

Abstract

Increasingly tight competition requires producers to be able to implement good management and requires the right strategy in order to maintain and develop their business such as analysis, planning and implementation to build profits. This study aims to determine and analyze the influence of interior design, price, and taste on purchasing decisions at Erenka Coffee Shop, Banyuwangi. This type of research is causality research, using quantitative methods with a sample size of 100 respondents and using non-probability sampling techniques with the Accidental Sampling and Purposive Sampling approaches, using data collection techniques in the form of questionnaires to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypothesis testing and coefficient of determination R2. based on the results of multiple linear regression analysis, it produces positive findings, meaning that if interior design, price, and taste continue to be improved, it will have an impact on purchasing decisions at Erenka Coffee Shop. The results of the t-test analysis obtained showed that interior design, price, and taste had a partial and significant influence on purchasing decisions at Erenka Coffee Shop, the results of the R2 determination coefficient test were that the level of influence contribution was 0.913 or 91%.
ANALYSIS OF THE BANK'S FINANCIAL HEALTH LEVEL USING THE CAMEL METHOD AT PT. BPR PIJER PODI KEKELENGEN Mendrofa, Tuberta Rosviani; Br Siringoringo, Magdalena Judika; Dolok Saribu, Ardin
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13655

Abstract

In the banking world, the financial health of banks is very important because the main function of banks is to manage or run consumer money. To achieve good financial health requires maximum performance from the bank, where the bank must maximize its performance by developing works and ideas that are in accordance with current needs and demands. The purpose of this study was to determine how the Bank's Financial Health Level Using the CAMEL Method at PT BPR Pijer Podi Kekelengen for the 2021-2023 Period. This study uses a quantitative descriptive approach with a comparative descriptive analysis method. The results of this study indicate that the assessment of the Bank's financial health level at PT BPR Pijer Podi Kekelengen based on the capital aspect is categorized as less healthy, based on the asset quality aspect it is categorized as healthy. Then based on the management aspect is categorized as quite healthy, based on the rentability aspect is categorized as healthy, and based on the liquidity aspect is categorized as unhealthy.

Page 15 of 17 | Total Record : 168

 13   14   15   16   17 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol 7, No 3 (2025): August Vol 7, No 2 (2025): May Vol 7, No 1 (2025): February Vol 6, No 4 (2024): November Vol 6, No 3 (2024): August Vol 6, No 2 (2024): May Vol 6, No 1 (2024): February Vol 5, No 2 (2023): Jurnal Comparative: Ekonomi Dan Bisnis Vol 5, No 1 (2023): Jurnal Comparative: Ekonomi Dan Bisnis Vol 4, No 2 (2022): Jurnal Comparative: Ekonomi Dan Bisnis Vol 4, No 1 (2022): Jurnal Comparative: Ekonomi Dan Bisnis Vol 3, No 2 (2021): Jurnal Comparative: Ekonomi Dan Bisnis Vol 3, No 1 (2021): Jurnal Comparative: Ekonomi Dan Bisnis Vol 2, No 1 (2020): Jurnal Comparative: Ekonomi Dan Bisnis More Issue