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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 240 Documents
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Strategi Komunikasi Pemasaran dalam Membangun Loyalitas Konsumen bagi UMKM Nasi Goreng Barokah Jaya, Cikampek Farkhan Fidaya Tulloh; Eka Anisa Sari
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2592

Abstract

An appropriate strategy has become a crucial factor for Micro, Small, and Medium Enterprises (MSMEs) in maintaining customer loyalty. This study focuses on analyzing the implementation of marketing communication strategies adopted by Nasi Goreng Barokah Jaya, an MSME located in Cikampek, to retain its loyal customers. This study employed a descriptive qualitative approach based on the 7P Marketing Mix theory developed by Kotler and Keller (2016). Data were collected through in-depth interviews, field observations, and documentation involving the business owner, employees, and loyal customers. The data were subsequently analyzed using the Miles and Huberman interactive model, while data validity was ensured through triangulation. The findings reveal that direct interaction, responsive and friendly service, word-of-mouth promotional activities, and personalized approaches serve as the main pillars in building customer loyalty. Customer loyalty is significantly influenced by product quality, price affordability, service reliability, and the emotional bond established between the business and its customers. These findings confirm that simple yet consistently implemented marketing communication strategies are effective in maintaining a loyal customer base in the culinary MSME sector.
Strategi Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Karawang Dalam Mitigasi Bencana Banjir di Desa Sukamakmur Vina Oktavia; Evi Priyanti; Rahman Rahman
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2608

Abstract

This study aims to examine flood disaster mitigation efforts carried out by the Regional Disaster Management Agency in Sukamakmur Village, Karawang Regency. This research employed a qualitative method with a case study approach. The theory used in this study is the Strategy Theory proposed by James Brian Quinn (2003:10), which consists of three dimensions: objectives, policies, and programs. The study identifies problems related to flood disasters that occur almost every year in Sukamakmur Village. To address these issues, it is necessary to analyze the mitigation efforts implemented by the Regional Disaster Management Agency (BPBD), as well as the related policies and programs concerning flood disasters. The findings show that the objective of disaster mitigation is directed toward improving community preparedness and capacity in dealing with flood risks. Mitigation policies are implemented through strengthening community capacity based on non-structural mitigation, such as the establishment of Disaster Resilient Villages (DESTANA), village disaster volunteers, and disaster risk assessments. The mitigation programs carried out include disaster awareness socialization, mitigation training, and dissemination of daily weather information. In its implementation, BPBD also coordinates with the village government, sub-district task forces, and the River Basin Management Agency (BBWS). These mitigation programs have had a positive impact on increasing community knowledge, preparedness, and participation, although there are still obstacles in the form of limited budgets, infrastructure, human resources, and suboptimal cross-sector coordination. The contribution of this research is to provide additional insight and new information regarding the role of the Regional Disaster Management Agency in flood disaster mitigation.
Digital Banking Transformation and Financial Inclusion in Emerging Economies: Evidence from Indonesia Mozart Malik Ibrahim; Danardono Widyapranoto; M. Amin fatulloh
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2663

Abstract

This study examines the effect of digital banking transformation on financial inclusion in emerging economies, using Indonesia as a case study. Digital banking transformation refers to the technological development of banking services, including accessibility, transaction speed, system security, service integration, and the availability of user-relevant financial features. Financial inclusion is defined as individuals’ ability to access, use, and benefit from formal financial services in an easy, secure, affordable, and sustainable way. This research employs a quantitative explanatory design. Data were collected through structured questionnaires distributed to users of mobile banking, internet banking, digital bank applications, and digital payment services in Indonesia. Respondents were selected using purposive sampling with criteria of being at least 17 years old, residing in Indonesia, and having used digital banking services within the last six months. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital banking transformation has a positive and significant effect on financial inclusion, with a path coefficient of 0.684, a t-value of 14.276, and a p-value of 0.000. The R-square value of 0.468 shows that 46.8% of the variance in financial inclusion is explained by digital banking transformation. These findings suggest that digital banking expands access to financial services, increases usage of formal financial products, and reduces barriers related to distance and cost. However, its effectiveness still depends on digital literacy, security, trust, infrastructure, and consumer protection. The study implies that banks and regulators should strengthen inclusive, secure, and affordable digital financial services for underserved communities.
Artificial Intelligence Leadership and Employee Engagement in Contemporary Organizations: A Literature Review Willy Chandra; Ruslaini Ruslaini; Tanti Sugiharti
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2666

Abstract

This study aims to examine the factors influencing employee engagement in AI-driven organizations, particularly from the perspective of Artificial Intelligence (AI) leadership. This literature review focuses on the relationship between AI leadership, AI utilization, and employee engagement in contemporary organizational settings. The review was based on recent empirical studies selected according to their relevance to artificial intelligence, leadership, employee engagement, work engagement, and knowledge sharing. The analysis indicates that AI does not inherently improve employee engagement merely through its availability in the workplace. Employee engagement is likely to improve with AI-savvy leadership that is supported by meaningful AI utilization, an innovative organizational culture, effective change leadership, work engagement, and enhanced team performance. AI implementation can promote employee knowledge sharing through learning opportunities, especially when supported by paradoxical leadership and positive employee attitudes toward technology. Therefore, this review highlights the importance of human-centered leadership in enabling employees to experience AI as a source of learning, collaboration, empowerment, and meaningful contribution.
Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras: Studi di Pasar Tradisonal Dhafin Fathur Rozi; David Sukardi Kodrat
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2671

Abstract

The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior, especially in areas like Ponorogo, which is rich in quality rice products with attractive discounts, also contributes to increased sales, impacting customer satisfaction, loyalty, and long-term customer value. Therefore, this study aims to examine the influence of digital marketing, product information, and impulse buying on purchasing decisions, as well as the ability of purchasing decisions to mediate the effect of digital marketing, product information, and impulse buying on marketing performance. This study uses a quantitative approach with a research sample of 104 respondents who are consumers of rice products in the Legi Ponorogo market. The data collection technique employed a questionnaire distributed online. The data analysis technique used is SEM PLS. The results of the study indicate that digital marketing and product information affect purchasing decisions, whereas impulse buying does not affect purchasing decisions. Furthermore, purchasing decisions have an impact on marketing performance. The results of the indirect effect show that purchasing decisions mediate the influence of digital marketing and product information on marketing performance, while purchasing decisions do not mediate the influence of impulse buying on purchasing decisions.
Customer Satisfaction Strategy Through Service Quality and Price Based on the Business Model Canvas: A Study of Warung Barokopi in Menganti District Al Mubarrok, Alvian Dzaky; Kurniawan, Aries; Panji, Putra; Komara, Beni; Kwarazmita, Tsabita
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2686

Abstract

This study aims to analyze customer satisfaction strategies related to service and price at Warung Barokopi in Menganti District using the Business Model Canvas (BMC) approach. The study is motivated by the increasing competition among local culinary businesses, particularly coffee shops, where competitiveness is no longer determined only by product quality but also by service performance, price fairness, place comfort, and the ability of the business to create value for customers. This research employs a descriptive quantitative approach supported by BMC-based strategic analysis. The sample consisted of 100 customers of Warung Barokopi selected through purposive sampling. The criteria required respondents to have made at least one purchase within the last three months, to be at least 17 years old, and to be able to evaluate service and price based on their actual experience. Primary data were collected using a closed-ended questionnaire with a five-point Likert scale, while supporting data were obtained through direct observation and brief interviews with the business owner or manager. Data analysis was conducted through validity testing, reliability testing, descriptive analysis, and hypothesis testing by examining the relationship between service quality, price, and customer satisfaction. The results show that service quality has a positive and significant effect on customer satisfaction, with a path coefficient of 0.462, a t-value of 5.931, and a p-value of 0.000. Price also has a positive and significant effect on customer satisfaction, with a path coefficient of 0.381, a t-value of 4.722, and a p-value of 0.000. The R-square value of 0.617 indicates that service quality and price explain 61.7% of customer satisfaction. These findings confirm that customer satisfaction at Warung Barokopi is more strongly influenced by service quality, although it still requires support from fair, competitive, and value-based pricing. Based on the BMC analysis, the recommended strategies include strengthening value propositions, standardizing service procedures, developing price packages, optimizing social media channels, implementing customer loyalty programs, improving employee training, and managing customer relationships more sustainably. This study provides practical contributions for local culinary MSMEs in developing customer satisfaction strategies through a more structured and value-oriented business model.
The Influence of Service Quality, Price, and Customer Satisfaction on Customer Loyalty of Online Transportation: Study on Maxim Application Service Users in 2025 in Bekasi City Eddy Suharso
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2690

Abstract

This study aims to analyze the influence of service quality, price, and customer satisfaction on customer loyalty among Maxim application users in Bekasi City. The problem in this study is motivated by the importance of building customer loyalty amid increasingly competitive online transportation services, evidenced by Maxim's low market share (12.3%) compared to Gojek (54.4%) and a pre-survey showing only 37.5% customer satisfaction. A quantitative approach with purposive sampling technique was employed, collecting data via structured questionnaires using a Likert scale from 111 active Maxim users in Bekasi City during May–June 2025. Data were analyzed using multiple linear regression with SPSS version 25. Results indicate that: (1) service quality has a positive and significant effect on customer loyalty (t = 19.652; β = 0.648; p = 0.000); (2) price has a positive and significant effect on customer loyalty (t = 5.293; β = 0.202; p = 0.000); (3) customer satisfaction has a positive and significant effect on customer loyalty (t = 12.923; β = 0.435; p = 0.000); and (4) simultaneously, all three variables significantly affect customer loyalty (F = 375.685; p = 0.000; R² = 0.913), meaning 91.3% of the variation in customer loyalty is explained by the model. Service quality is the most dominant variable (β = 0.648). These findings imply that Maxim needs to continuously improve service quality standards, set competitive prices, and ensure customer satisfaction to maintain long-term customer loyalty in the highly competitive online transportation market.
The Influence of on the Job Training and Supervisor Guidance on Trainees Work Readiness At LV8 Resort Hotel Canggu Ni Wayan Roospitasari; Wayan Suryathi; Ni Ketut Suciani
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2740

Abstract

This study aims to analyze the influence of On-the-Job Training and Supervisor Guidance on trainees’ Work Readiness at LV8 Resort Hotel Canggu. Work readiness is a crucial issue in the hospitality industry because hotel service quality strongly depends on human resources who are able to understand work procedures, adapt to organizational culture, communicate professionally, and demonstrate discipline, responsibility, and service-oriented behavior. This study employed a quantitative approach with an associative research design. The research population consisted of all trainees participating in the workplace training program at LV8 Resort Hotel Canggu during the June–December 2025 period, totaling 61 respondents. A total sampling technique was applied, meaning that the entire population was used as the research sample. Data were collected using a five-point Likert-scale questionnaire and analyzed through validity testing, reliability testing, classical assumption testing, multiple linear regression, t-test, F-test, and coefficient of determination analysis. The findings reveal that On-the-Job Training has a positive and significant effect on Work Readiness, with a beta value of 0.538, t-value of 4.968, and p-value of 0.000. Supervisor Guidance also has a positive and significant effect on Work Readiness, with a beta value of 0.238, t-value of 2.201, and p-value of 0.032. Simultaneously, both variables significantly influence trainees’ work readiness, as indicated by an F-value of 13.958 and a p-value of 0.000. The Adjusted R Square value of 0.302 indicates that On-the-Job Training and Supervisor Guidance explain 30.2% of the variation in Work Readiness, while the remaining 69.8% is influenced by other factors outside the research model. These findings confirm that direct workplace experience and supervisor guidance are essential factors in developing hotel trainees’ readiness for professional employment. The practical implication of this study suggests that hotel management should improve the quality of OJT implementation, strengthen periodic evaluation, and optimize the role of supervisors as mentors so that trainees can develop stronger competence, confidence, adaptability, and readiness to enter the professional hospitality workforce.
Efforts to Improve Maternal and Child Welfare through Posyandu Rosi L. Vini Siregar; Yessilia Osira
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2770

Abstract

Posyandu is a community-based integrated health service post that plays an important role in supporting maternal and child welfare. It is managed and organized by the community with technical assistance from health workers, particularly in providing maternal and child health services, family planning, immunization, nutrition monitoring, and health education. This study aims to describe efforts to improve maternal and child welfare through Posyandu in Kebun Beler Subdistrict, Ratu Agung District, Bengkulu City. This research used a qualitative method with a descriptive approach. Informants consisted of Posyandu cadres, parents, village officials, and community members selected purposively. Data were collected through interviews, observation, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing. The results show that Posyandu activities in Kebun Beler have been implemented routinely and provide direct benefits for mothers and children. The services include toddler weighing, immunization, supplementary feeding, nutrition counseling, maternal health education, and monitoring of child growth and development. The most dominant aspect of child welfare fulfilled through Posyandu is the right to survival and development. However, several obstacles remain, including limited public trust in vaccines and concerns about side effects after immunization. Therefore, strengthening health education, cadre capacity, and community trust is essential to improve the effectiveness of Posyandu services.
Implementation of the West Sumatra Provincial Election Commission's Voter Education Program Following the 2024 General Election Ismi Rahmadani; Adil Mubarak
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2791

Abstract

Voter education has become an essential strategy for strengthening political awareness and democratic participation, particularly among young and first-time voters. Research specifically addressing post-election voter education implemented by provincial election management bodies remains limited. This study aims to analyze the implementation of the voter education program conducted by the West Sumatra Provincial Election Commission after the 2024 General Election and to identify the supporting and inhibiting factors affecting its implementation. A qualitative approach with a descriptive design was employed, involving election commissioners, institutional partners, and university students selected through purposive and snowball sampling. Data were collected through in-depth interviews and documentation studies and analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing. The findings indicate that the program was implemented through public outreach, webinars, public lectures, university partnerships, the establishment of Saka Pramuka Rintisan Yogaswara, and social media utilization. Viewed from Edward III’s policy implementation framework, communication, resources, disposition, and bureaucratic structure influenced program implementation. The study concludes that sustainable voter education is crucial for improving political literacy and recommends stronger digital communication, wider institutional collaboration, and continuous youth-oriented voter education programs.

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