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Journal of Management and Social Sciences
Published by Sekolah Tinggi Ilmu Administrasi Yappi Makassar
ISSN : 29635047     EISSN : 29635497     DOI : 10.55606
Core Subject : Science, Social, Engineering,
Decision Sciences, Operations Research & Management Social Sciences Transportation
Ilmu manajemen Manajemen Manajemen Syariah Administrasi Keuangan (Perkantoran, Pajak, Hotel, Logistik, Dll) Pemasaran Manajemen Transportasi Manajemen Industri Manajemen Informatika Kesekretariatan Ilmu Sosial : Ilmu Komunikasi Jurnalistik Hubungan Masyarakat Periklanan Televisi dan Film Manajemen Komunikasi dan Media Komunikasi Penyiaran Islam Ilmu Kesejahteraan Sosial Sosiologi Antropologi Ilmu Sosiatri Kependudukan (Demografi)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Menejemen Teknologi dan Inovasi
Articles 201 Documents
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ANALISIS KUALITAS PRODUK DALAM MENINGKATKAN PENJUALAN PADA PD. MUSTIKA PRIMA TELUR Siti Sabira Azzahra Janah; Syifa Pramudita Faddila
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.374

Abstract

Adanya penelitian ini untuk mengetahui mengenai kualitas produk yang ditawarkan oleh PD. Mustika Prima Telur dalam meningkatkan penjualan, karena seringnya terjadi kerusakan pada produknya terutama pada produk telur mereka sehingga hal tersebut memberikan kerugian dalam penjualannya. Metode penelitian ini menggunakan menggunakan metode pendekatan kualitatif bersifat deskriptif. Data yang digunakan yaitu dengan adanya wawancara, observasi serta dokumentasi dengan konsumen, pemilik, dan karyawan PD. Mustika Prima Telur. Hasil penelitian ini menunjukan kualitas produk yang baik merupakan faktor penting dalam meningkatkan penjulan, serta konsumen menjadi puas dan melakukan pembelian ulang produk yang di tawarkan oleh PD. Mustika Prima Telur. Pembahasan mengenai kualitas produk menjadi faktor dalam meningkatkan penjualan, dimana dalam menjalankan sebuah usaha perlu diperhatikan dengan baik kualitas produk yang akan di jual sehingga upaya – upaya apa saja yang penting untuk meningkatkan penjualan harus diperhatikan oleh pelaku usaha. Seperti daya tahan, kinerja, maupun faktor lain dalam kualitas produk yang baik.
PENGARUH KEBIJAKAN KOMPENSASI TERHADAP KINERJA STAFF DI KANTOR SEKRETARIAT KOMISI III DPRD KARAWANG Mozaiq Nur Ramadan Saleh; Sungkono Sungkono
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.375

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kebijakan kompensasi terhadap kinerja staff di Kantor Sekretariat Komisi III DPRD Karawang. kinerja pegawai merupakan suatu tolok ukur untuk menentukan keberhasilan sebuah organisasi dalam menapai visi dan misi organisasi. DPRD merupakan Lembaga perwakilan rakyat yang sangat disoroti karena kinerjanya sebagai wakil rakyat yang menampung aspirasi. Semakin baik kinerja pegawai Sekretariat DPRD maka tujuan dari DPRD sebagai wakil rakyat yang menjaring aspirasi masyarakat akan semakin mudah dicapai dan terlaksana dengan baik. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pendekatan deskriptif. Teknik yang digunakan adalah observasi, wawancara, dan dokumentasi. Penelitian ini akan membahas bagaimana kebijakan kompensasi mempengaruhi kinerja staff di Kantor Sekretariat Komisi III DPRD Karawang. Hasil penelitian ini dapat memberikan gambaran mengenai pentingnya kebijakan kompensasi dalam meningkatkan kinerja staff di Kantor Sekretariat Komisi III DPRD Karawang. Dan menunjukkan bahwa kinerja pegawai sangat sudah cukup baik, Namun perlu dilakukan optimalisasi dan penyesuaian lebih lanjut dalam hal ketepatan waktu dan kedisiplinan, agar kedisiplinan Sekretariat Komite III dapat memberikan dampak positif secara tepat waktu.
PENGGUNAAN WEBSITE SIPMEN PADA PENILAIAN KINERJA PEGAWAI BADAN PUSAT STATISTIK KABUPATEN KARAWANG Aditya Wisnu Ardhana; Uus Muhammad Darul Fadli
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.376

Abstract

Dalam suatu target yang telah ditentukan, perlu ditetapkan penilaian sebagai bentuk perhatian terhadap kinerja para karyawan karena di saat yang bersamaan karyawan memerlukan penilaian tersebut sebagai umpan baliknya. Kinerja karyawan bisa dicapai oleh kelompok atau individu dalam suatu perusahaan secara kualitatif atau kuantitatif. Karena adanya bukti yang menunjukan bahwa penggunaan website sistem informasi pengelolaan dokumen (SIPMEN) juga memiliki peranan yang signifikan dalam kinerja karyawan dengan mengelola seluruh data pegawai dan melakukan evaluasi penilaian terhadap capaian kinerja pegawai Badan Pusat Statistik Kabupaten Karawang yang tersistem dan sangat efektif untuk mendata kinerja pegawai di BPS Karawang agar tidak banyak menghabiskan waktu dalam memproses Capaian Kinerja Pegawai. Penelitian ini menggunakan metode kualitatif. Penelitian ini dilakukan pada Kantor Badan Pusat Statistik Kabupaten Karawang, di Jl. Cakradireja No.36, Nagasari, Kec. Karawang Barat, Karawang, Jawa Barat. Sumber data yang digunakan adalah sumber data primer melalui wawancara dengan para informan yang telah ditentukan sebelumnya. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis interaktif. Pembahasan penilaian kinerja pada hasil kerja dan kehadiran memiliki cakupan mencapai 90% (cukup) karena adanya beberapa kendala yang dihadapi, jika melihat indikator lainnya, memiliki tingkat kinerja mencapai 100% (Baik). Hal ini disebabkan oleh ketersediaan dan kelengkapan yang telah memudahkan pelaksanaan prosesnya. Kesimpulan dari penelitian ini yaitu penulis mendapatkan pengetahuan serta wawasan baru mengenai penilaian kinerja pada karyawan Badan Pusat Statistik Kabupaten Karawang. Penulis juga dapat mengetahui proses penilaian kinerja hingga melakukan evaluasi kinerja kerja baik secara internal maupun dengan eksternal. Terdapat beberapa saran seperti mempercepat evaluasi pada kendala.
Motivasi Karyawan Brand Kaset Rusak Bersaing Dalam Dunia Clothing Andrian Mayoreta; Krisna Agustian; Santi Pratiwi Hari Sandi; Dwy Epty Hidayati
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.377

Abstract

This observation aims to explain the performance of employees of a Cloting Brand clothing store in the Karawang area, namely (KASET RUSAK) whose address is Beside Mall Ramayana, jl. Tuparev No. 298, Nagasari, West Karawang sub-district, Karawang district, West Java province, postal code 41314. The contents of the explanation that will be explained about the MSME sector in the fashion sector concern the motivation of employees to compete in attracting public interest, especially young people, in buying clothes such as clothes, trousers, bags, shoes, bracelets and other souvenirs. This observation also explains the profile or history of the company, employee strategies and employee activities, prices and the number of products applied by the company, how the company survived and faced the effects of Covid-19 in the past 2 years. The process of data collection and observation was carried out using interview and observation methods within 1 to 2 days, to be precise on March 25s/d26 2023. This data collection technique obtains information related to the experience of company owners where the results of observations and interviews show that there is an interest or trend The highest rate for people who buy new clothes is in the month of Ramadan or before Eid al-Fitr.
Memanfaatkan Kekuatan Media Sosial Dalam Mempromosikan Produk Tempe Disaat Pandemi Covid-19 Devi Pitrianingsih; Ika Ratnasari; Dwy Epty Hidayati; Santi Pratiwi Hari Sandi
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.378

Abstract

In 2020 Indonesia is facing a pandemic situation due to the Corona Virus Disease 2019 (COVID-19) outbreak which has a deep impact on various economic sectors, especially on Micro, Small and Medium Enterprises (MSMEs). Digital marketing is currently one of the marketing strategies needed by business people in order to increase sales. Digital marketing is increasingly showing its fangs and as one of the best solutions that can be used by business people to expand their business circle. The purpose of this article is to improve the ability or skills of MSME players in marketing products through online media. This method uses a descriptive approach with observative and by identifying trends in current consumers and consumer preferences for alternative foods. The result of this article is that in the face of increasingly fierce market competition, tempeh producers need to adopt innovative marketing strategies and use social media as the main tool to promote tempeh products. The conclusion is that by utilizing the power of social media, tempeh producers can expand their market reach, strengthen their brand, and increase consumer loyalty. The implication of the industrial visit is the importance of understanding and using social media as an effective marketing tool in the food industry, especially in promoting tempeh products.
Strategi Peningkatan Kualitas Produk dan Keputusan Pembelian Pada PT. XYZ Atikah Atikah; Sungkono Sungkono
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.379

Abstract

This study aims to describe how product quality can influence purchasing decisions and how the working atmosphere at PT. Chang Shin Indonesia. This study used the observation method by directly observing the situation in the field and interviewing several employees. In the world of work, there are often problems related to the products we create, as well as those involving product quality at PT. Chang Shin Indonesia, which after the end of last year was at the peak of instability in running production. PT. Chang Shin Indonesia itself is a company that produces footwear with the “Nike” brand, by producing footwear for the company PT. Chang Shin Indonesia is very focused on the quality of the products it creates. Problems found in PT. Chang Shin Indonesia, namely the reduction of a purchase decision or order from a customer, one of which causes employees to stay at home on Saturdays, which basically work normally on Saturdays as usual. Reduced orders greatly impact the company, especially on employees. One of the factors that affected the decline in orders was in terms of product quality. For example, many long threads are still attached to finished shoes and also the size label where there are many repairs, one of which is that the label does not match the tally sheet. This problem is often found in the sewing or stitching department. Based on the results of these observations, it is necessary to pay attention again regarding product quality, both by the company and its own team of employees who are required to maintain product quality, because whether or not orders enter the company depends on quality.
Volatilitas Pendapatan terhadap Ketahanan Keuangan Petani di Desa Tegalrejo Blitar Pasca Pandemi Covid-19 Arma Yuli Fitriasari; Filzah Primardiningtyas; Rafa Syahrul Amrulloh; Maria Yovita R Pandin
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.380

Abstract

Economic activity in Indonesia affects the level of state income. One sector that makes a large contribution to national income is the agricultural sector. In addition, this sector also contributes in terms of absorbing labor in the provision of food and provision of raw materials. Thus, this article discusses how the Covid-19 pandemic can affect the rise and fall of the financial resilience of farmers, the volatility of income before and after the pandemic, especially for farmers in Tegalrejo Village, Blitar Regency. The purpose of this research is to find out how farmers maintain their economy amidst storms such as Covid-19, transition, pests. The method of analysis used is descriptive qualitative by conducting interviews with farmers to obtain data. From the objectives and methods that have been used, it is known that every farmer in Tegalrejo Village has different income from one another, especially when the Covid-19 Pandemic hit and after the pandemic. In addition, many factors also affect the rise and fall of farmers' income.
Strategi Bauran Pemasaran Yang Digunakan My Kripick PT Bayou Berjaya Indonesia Untuk Meningkatkan Penjualan Rizky Ahmad Pribadi; Putri Sri Lestari; Dwi Epty Hidayaty
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.381

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are an activity that is one of the sources of the country's economic power. The purpose of this observation activity is to determine the 7P marketing mix strategy implemented by PT Bayou Berjaya Indonesia, which started its business in the midst of a pandemic. The pandemic in Indonesia has had many negative impacts on business turnover in Indonesia, especially in the food and beverage sector The research was conducted using descriptive and observative methods by conducting in-depth interviews on the business that is My Kripick. The results of the research (the product becomes a trend maker in the West Java market. (2) Product prices can compete with the market. (3) Offline stores are the main place for increased the turnover. (4) Promotion is carried out through soft selling metode. (5) Manager level consists of two people, chief operational officer and chief marketing officer. (6) Using a ready stock system. (7) Using a unique design product.
Analisa Studi Kelayakan Penambahan Mesin Vessels Dengan Metode NPV Di PT XYZ Karawang Bima Setyo; Syifa Pramudita
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.382

Abstract

PT XYZ Karawang is required to increase its production capacity by adding vessel machines to meet this (demand), and as one of PT XYZ Karawang's strategies to develop its business. The addition of this production machine is planned in order to reduce potential losses such as maintenance costs and prevent production delays that have been set. The purpose of this research is to ascertain whether an investment plan to be implemented is economically viable or not. This data collection was taken from secondary and primary data at PT. XYZ Karawang. Results NPV analysis results and data processing value of the old machine NPV $ 80,798.1 > new machine NPV $ 10,977.32. The results of PP analysis and processing of data on the value of the old PP machine required 3.9 years < new machine PP the value of the new machine. The results of the PI analysis and data processing of the value of the old machine PP 26.9 > the PI of the new machine 7.32. So the suggestion from the conclusion above is that the investment decision to add fixed assets (new machine vessels) is feasible to carry out to increase surfactant production capacity whose sales value continues to increase from year to year.
Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Di Kedai Cakwei’in Karawang, Jawa Barat Ari Awaludin; Devina Delta Maharani; Dwi Epty Hidayaty; Santi Pertiwi Hari Sandi
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.383

Abstract

Community Service Partners in this activity are Micro, Smalland Medium Enterprises (MSMEs) in the business of producing and selling culinary in karawang. This MSME has been in Karawang city for more than 30 years. However, the marketing system that used is still very minimal and conventional. Forthis reason, MSMEs need to be given training on the importance of using digital marketing so that the marketing system can be better to achieve the desired targets and can support better sales activities. In addition, MSMEs also provide assistance in creating business accounts in digital media such as Google Business and Instagram, and how to manage this digital media optimally Output fromthis ativity is a Google business and InstagramBusiness account, scientific articlepublished in national journals, and activity reports. The method used is by provide training to create accounts in digital media for the MSME and how to manage it optimally. The results showed thatdigital marketing strategy assistance by Community Service Partners can be followed up with periodic guidance that can be done effectively and optimally in supporting MSME marketing activities to increase sales of MSME businesses

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